Huayu became famous overnight

Chapter 161 Summer is a season of harvest

July.

Xu Ming has been back to the set of "Dear" for a week.

The total box office of "So Young" reached 4 million yuan half a month after its release, and is now struggling to climb towards 5 million yuan.

He had hinted to Madoka.

When necessary, I don't mind using any means to give a boost.

what?
Is buying box office tickets impure and immoral?

That's right.

The elegance of art and the filthiness of the art world have never been in conflict.

Anyway, Xu Ming admits that he is not a moral saint, so there is no need to build a memorial arch for himself.

"Fuck, Lao Xu, your movie grossed over 1 billion?"

Hu Jun's exclamation attracted the entire crew.

"Really? I don't pay attention to that."

Xu Ming looked nonchalant, then patted Hu Jun on the shoulder and said, "It's enough for an actor to focus on his acting skills. The box office is just an external thing."

Damn you.

I won't mention this anymore.

Hu Jun was treated with such awe by the other party that he felt helpless and envious.

He has been in the industry for a long time, but his achievements are not as impressive as others who have been in the industry for a year and a half.

This press release was written by Xu Ming himself.

As soon as the box office of "So Young" exceeded 4 million, he arranged for the company's people to start marketing his press releases and persona as a box office guarantee.

This character is different from those of a foodie, a veteran cadre, or a good man.

First, the actor has to have real talent. An actor who has earned billions of dollars by doing nothing is useless. Second, he can’t just take random roles. If he makes too many bad movies, he will suffer a backlash.

But as long as his character is stable, the audience will naturally have an extra layer of trust in his movies.

At least in the cinema, when you see the words "Xu Ming starring in the film", you only need to consider whether you like it or not, and you don't have to worry about wasting your movie ticket money.

Of course, the prerequisite is that he can take charge of his own acting appointments.

Otherwise, the term "name volume" would appear, and the audience would believe in the actor when they see his name, and then first see whether he has enough roles.

"The box office has exceeded 1 billion. That's amazing."

Gong Li passed by and applauded.

This time it was Xu Ming's turn to be helpless. If compared with the other party, he was naturally not qualified.

Just at this time Xiaojuan came over.

"what happened?"

"Mr. Tang's phone call."

Xu Ming took the phone handed to him and returned to the RV.

"Mr. Xu, Pepsi has contacted our company and would like to invite you to be one of the spokespersons for the China region," Tang Sheng said excitedly.

Being a spokesperson is different from being an advertising endorsement, which means that in the eyes of investors, Xu Ming's commercial value is at least at the top level this year.

In addition, most of the previous spokespersons were Hong Kong and Taiwan artists, such as Gu Tianle, Jolin Tsai, Jay Chou, etc.

What’s more important is that Pepsi advertisements will be placed in every corner of China, which is an all-round promotion for the spokesperson.

This is also the reason why so many artists are trying their best to become spokespersons even if it means reducing their pay.

"Oh, what about other information?" Xu Ming asked.

"What, what other information?" Tang Sheng was puzzled.

"Which other artists has Pepsi contacted? You don't think they are targeting me alone, do you?" Xu Ming said unhappily.

"It was my fault for not considering it carefully. Go and find out right away." Tang Sheng wiped his sweat and said.

He was so excited that he didn't consider the details.

"Wait, spread this news, especially to other beverage brands."

Xu Ming paused, "Also, I can recommend the company's artists' information to the endorsement parties who come to me. Even if I can't reach an agreement here, others may be able to."

This is the benefit of having a top artist in an agency.

Most of the announcements and endorsement advertisements in the industry will first go through the top artists. For most artists, this is an information gap.

"clear."

Tang Sheng nodded.

"There are other endorsements as well. If the level and price are right, take them all." Xu Ming said.

He seldom accepted endorsements before, mainly because he thought his image among the general public would be relatively low-level.

After all, he became famous by being a sissy.

But as the billion-dollar actor's personality was established, he instantly became the top young actor in China.

There's no way, age is too important.

The male actors who can fight with him are basically over 30 years old.

Male actors of similar age are either attending art schools or struggling to make ends meet, none of them have the connection at all.

In terms of popularity, he has performed in two Spring Festival Gala classics. In terms of level, he is one of the few male actors in China whose total box office has exceeded 1 billion.

He has both good looks and works, and is active in both the film and music industry.

With this calculation, it is simply a hexagonal warrior.

Among domestic male actors, Scorpion Baba is the only one.

to him.

This summer is a season of harvest.

……

soon.

The news that Xu Ming was negotiating with PepsiCo to become a spokesperson spread like wildfire on the Internet.

Pepsi is still puzzled.

How did the news leak so quickly?

Coca-Cola responded immediately.

Immediately started contacting Qiming Entertainment.

No matter what Xu Ming's commercial value is, wherever there is Pepsi, Coca-Cola has to join in the fun.

For a while, Xu Ming's endorsement had not been decided.

The cola fans of Pepsi and Coca-Cola started fighting in the comment section first.

"Mr. Xu, I found out that Pepsi has also contacted Luo Zhixiang and Huang Xiaoming, and seems to be in contact with Zhang Jie, but the latter is tied to a contract with Tianyu, so the possibility of a successful deal is not high."

Tang Sheng was much more serious this time because of his negligence last time: "Also, Pepsi has two spokesperson spots this year. As long as the conditions are agreed, we will definitely be one of them."

Whether it is Luo Zhixiang or Huang Xiaoming, in terms of commercial value alone, neither of them is better than Xu Ming.

"How much did Pepsi offer?" Xu Ming asked.

"Four million for two years. What they mean is that this is the price they would give to superstar Aaron Kwok," said Tang Sheng.

In his opinion, this price is actually not low.

How many mainland artists can compare with the endorsement fees of Hong Kong and Taiwan artists?

"No two-year deal. All I can accept is a one-year contract. Give this price to Coca-Cola and hear what they offer." Xu Ming said without thinking.

Based on the future expansion trend of the domestic entertainment industry, the price changes every year and this is no joke.

He also believes that he will only go higher and higher.

"Okay, but Coca-Cola and Pepsi seem to have seen through our tricks. When we talked on the phone today, the people from Pepsi had a strange attitude." Tang Sheng said carefully.

"What's wrong specifically?" Xu Ming raised his eyebrows.

"His tone was not very good, but I have calmed him down," said Tang Sheng.

"Let Pepsi find someone else to talk to. If they don't accept, they will terminate the negotiations. It's a common habit. Who is asking who? Can't you see? Do I need an endorsement?"

Xu Ming was dissatisfied with Tang Sheng and said, "You are the president of Qiming. If you can't stand up straight, how can people outside look at me? Next time there is a similar situation, I will consider changing people."

"Do as I say. Even if Coca-Cola and Pepsi find out, it doesn't matter. Just tell them clearly that the highest bidder wins."

It is not his habit to make money on his knees.

(End of this chapter)