The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 462 WPG0461: The ubiquitous Apollo Alliance, the three-phase pricing plan, and the tricks in the buyback!
Faced with the remarks made by the two black-hearted capitalists, Li Shiyu and Chen Hongzhi, An Wuyang naturally could not support them.

An Wuyang admitted that he was influenced by An Huchun's education, so An Wuyang has his own bottom line.

Similar to what Chen Hongzhi and Li Shiyu proposed, making lupus erythematosus relief drugs into monthly consumables to earn more profits is not something An Wuyang likes.

In fact, the proposals of Chen Hongzhi and Li Shiyu are the most appropriate way to survive in the business field.

There have been similar business cases in history.

For example, in the lighting industry, there was a company that went bankrupt called 'Shelby/Shelby Electric Light Company'.

More than eighty years ago, giant companies led by Philips, Osram, and General Electric created the "Apollo Alliance" in the field of lighting.

The Apollo Alliance stipulated that in the field of lighting, all companies producing electric lamps were strictly prohibited from producing electric lamps with a lighting time of more than 1000 hours, but Shelby Electric Company did not participate.

And to this day, the electric lights produced by Shelby have continued to illuminate for more than a hundred years, and this lighting time record is still being improved.

But what about Shelby Electric Light Company?
It's been cold for years!

After all, if the light bulbs never broke, who would Shelby Electric Light Company sell the new ones to?

Li Shiyu and Chen Hongzhi have similar ideas.

Although lupus remission drugs are still only symptomatic treatments and not a cure for the disease, once the symptoms are cured, the possibility of lupus recurrence is very small as long as you maintain healthy living habits and a regular schedule.

What’s more important is that the number of lupus patients in Xia Country is actually not large, only about 80 to 100 million.

At the same time, the economic conditions of these patients also vary.

For example, some patients have poor financial conditions and do not even have medical insurance, which means they cannot afford the high drug prices.

In this case, to whom will the lupus erythematosus relief drug produced by Hongyuan Pharmaceutical Research and Development Company be sold?
Aspiration Pharmaceutical Research and Development Company is very likely to fall into the predicament of Shelby Electric Company!

Therefore, from the perspective of business development logic, the proposal of Li Shiyu and Chen Hongzhi is the "Sun God Alliance" of the new era.

In fact, the New Age Sun God Alliance exists in all realms.

Take the pharmaceutical industry as an example, and then take a certain suspension as an example.

Each time you use 8 ml or 10 ml, the corresponding companies insist on making it in large bottles of 100 ml, and even pretend to be considerate and put a measuring cup on the bottle cap.

However, pharmaceutical companies can make disposable oral liquid packaging similar to 8 ml and 10 ml.

But why wasn't it done?
the reason is simple!
If we package it in small volumes, how can we sell more?
Most of the suspensions in large 100 ml bottles can never be used up, but they cannot be stored for a long time after being used up. After all, the shelf life will be greatly reduced after the bottle is opened.

This is called premeditated plan scrapping!

For example, some cars equipped with mild hybrid systems are prone to damage once the warranty period expires, and the cost of repair is very high.

Isn’t the trick here the new era Sun God Alliance?

It can only be said that most capitalists have no conscience at all in order to make more money.

After all, in the business world, if you lose your conscience, wouldn’t you be able to make more money?
Gu Mingyue also heard the proposal of Chen Hongzhi and Li Shiyu, but she did not participate in it because Gu Mingyue thought more deeply. She knew that the An family has always been a family of good deeds.

In addition to the good reputation of Wugengtian Pharmaceutical Group, she didn't think An Wuyang would choose the approach of such a black-hearted profiteer.

If Wugengtian Pharmaceutical Group really has no bottom line in order to make more money, then Wugengtian Pharmaceutical Group would not choose any five major distributors, but would directly stand with overseas pharmaceutical giants to reap profits.

"Brother Hongzhi, I will feedback your proposal to Professor Wei Zhenghong." An Wuyang said that he had received Chen Hongzhi's proposal.

As for what the results will be after the feedback, who knows?
Yang Yuxin went over the thoughts in her mind again before she said, "Boss An, I have an idea."

"Tell me about it?" An Wuyang asked.

Yang Yuxin expressed her ideas, from charging a high price for the first lupus relief drug, to repurchase discounts, and paid membership system, etc.

"Has Manager Yang considered the specific price?" An Wuyang asked.

Yang Yuxin responded, "When the first batch of lupus erythematosus relief drugs are on the market, we will definitely sell them at a relatively high price, such as 10 yuan per dose, so as to attract patients with stronger financial strength."

"Although there are only about 80 to 100 million lupus patients in China, as long as 50% of the patients pay, we can get about billion in revenue," Yang Yuxin explained.

"Based on the cost of 2032.1 yuan, the total cost of 49 copies is just over million yuan. Adding various marketing, warehousing and transportation costs, our gross profit is close to billion yuan," Yang Yuxin added.

As for tax costs
There's no escaping this!
But some reasonable operations can be carried out to reduce this cost as much as possible.

After all, the tax cost is really a bit high, and the profit obtained by Hongyuan Pharmaceutical Research and Development Company from selling products is the profit earned by the company.

If you want to distribute this money to each shareholder, you will need to pay personal income tax again. The tax type is [interest, dividends, and bonus income], and the tax rate is 20%.

The corporate tax, plus the personal tax, the final ratio easily exceeds 50%.
Therefore, if these tax costs can be saved a little, that would be good.

Of course, make sure it’s within the legal range!
"Once the first batch of lupus remission drugs are sold out, or when they have been on the market for a while but sales have obviously slowed down or stagnated, we can consider entering the second phase of sales," Yang Yuxin added.

"When sales enter the second stage, we can say that we have recovered part of the R&D costs and offer sales concessions, thereby lowering the price of the lupus remission drug, for example, directly reducing it from 10 to 5." Yang Yuxin continued to explain.

"Considering that the previous price was 10 yuan and now it only costs 5 yuan, the sales volume of the second batch of lupus remission drugs should be able to increase a bit, right?" Yang Yuxin guessed.

"Assuming that the sales volume in the second phase doubles to 10 people, our total sales should reach 50 billion Xia Guoyuan," Yang Yuxin added.

"In the first and second phases, when our total sales reached 100 billion, we established a basic foundation," Yang Yuxin continued.

"Next we will enter the third stage and try to develop more lupus patients into customers, so that we can further lower the price," Yang Yuxin suggested.

"For example, we can directly reduce the price of lupus remission drugs to 20,000 yuan, and this price will be maintained for a long time as the daily average price in the future," Yang Yuxin explained.

"When the lupus remission drug was priced at 10 yuan and 5 yuan, most patients probably couldn't afford it, but after the price dropped to yuan, most people could afford it if they gritted their teeth, right?" Yang Yuxin explained. "In addition, we can also conduct family marketing!" Yang Yuxin added.

"For example, we can let husbands buy for their wives, and children buy for their mothers." Although Yang Yuxin also has capitalist ideas, her bottom line is obviously higher than that of Li Shiyu and Chen Hongzhi.

Lin Qianli said jokingly, "Manager Yang, aren't you afraid of being punched for saying this?"

"Why do only husbands buy things for their wives, but no wives buy things for their husbands? Do children only buy things for their mothers and not for their fathers?" Lin Qianli added.

Yang Yuxin responded calmly, "The male to female ratio of lupus erythematosus is about 1:7 to 1:9, and the proportion of female patients is higher."

"."Lin Qianli was numb!
Li Shiyu, Chen Hongzhi, and Zhu Guanghao all burst into laughter, and An Wuyang also smiled.

Yang Yuxin brought the topic back to the topic, "We can even make installment payments for lupus erythematosus relief drugs."

"The risk cost of an installment payment of 20,000 yuan is relatively low. For example, we can charge 4,000 yuan in the first installment, thereby directly recovering the cost and making a lot of money." Yang Yuxin added.

"We can even subsidize the interest ourselves and provide consumers with interest-free installments from 1 to 12 periods, so that more patients can afford the cost of lupus remission drugs." Yang Yuxin came up with another new marketing strategy.

It has to be said that Yang Yuxin’s approach is more in line with consumers’ consumption psychology.

"Master! Manager Yang, you are the one!" Chen Hongzhi gave a thumbs up.

Li Shiyu seconded the praise, "As expected of the elite of Ping An Xingtian Group, I think Manager Yang's proposal is very good."

Yang Yuxin looked at An Wuyang.

An Wuyang deliberately asked, "What if someone can't even afford 20,000 yuan?"

An Wuyang had his own plan in mind as to the answer to this question. He wanted to hear Yang Yuxin's ideas and see if they were consistent with his.
Yang Yuxin responded, "Doesn't Professor Wei still have to do the clinical validation process for the original drug?"

"Patients who cannot afford the relevant costs can also apply to be volunteers for clinical trials!" Yang Yuxin added.

This idea coincides with An Wuyang's!

Anyway, Professor Wei Zhenghong also has to go through the verification process of Phase I, II and III clinical trials, and patients who cannot afford the costs can also apply to become clinical trial volunteers.

In this way, you can get lupus relief medicine for free.

I just need to cooperate with Professor Wei Zhenghong's team to record the experiments.

An Wuyang smiled and said, "This is a good suggestion! It can be said to kill two birds with one stone!"

"Manager Yang, do you have any specific ideas about the paid membership system and the repurchase discount plan?" An Wuyang asked Yang Yuxin again.

As the saying goes: Don’t bother two people with one matter!
Yang Yuxin’s previous pricing plan was preliminarily recognized, and An Wuyang really wanted to hear Yang Yuxin’s follow-up plan.

Yang Yuxin responded, "My initial idea is that by paying an annual fee of 1188 yuan, you can become a VIP member of our Hongyuan Pharmaceutical Research and Development Company."

"Whether in the first stage, the second stage, or the final third stage of sales, as long as you are our VIP member, as long as you repurchase again during the membership period, the corresponding price is 1 yuan," Yang Yuxin explained.

"What do you think of this price?" Yang Yuxin asked.

"Isn't it too cheap?" Chen Hongzhi said hesitantly.

"Since our sales price is divided into three phases, I think the repurchase price should also be divided into three phases?" Chen Hongzhi suggested.

"For example, in the first phase, the sales price is 10 yuan per share, and the repurchase price is set at 6 yuan. That's not bad, right?" Chen Hongzhi added.

Li Shiyu seconded, "I also think we can raise the price a little bit."

Yang Yuxin responded, "I also had this consideration at the beginning, but we need to comprehensively consider the repurchase rate after raising the selling price."

"In fact, whether the price is more than 60,000 or more than 16,000, we are making money. It's just a matter of how much we make." Yang Yuxin first determined the tone of making money.

"We need to carefully consider the sales volume of high repurchase prices and low repurchase prices. After all, a high repurchase price only means a higher profit margin for a single repurchase, while a low repurchase price may bring more repurchase rates, thereby earning more profits." Yang Yuxin explained.

"And more importantly, the low repurchase price may help us create a better corporate image," Yang Yuxin added.

Chen Hongzhi hesitated, "No, shouldn't it be that when we sell for 10 yuan, the repurchase price is only more than yuan, and then we are called profiteers?"

Yang Yuxin replied negatively, "We can promote it!"

"In the first phase of the sales price of 100,000 yuan, we can promote the R&D costs and time, as well as the high cost of raw materials," Yang Yuxin explained.

"As for the repurchase price of only 1 yuan, we can simply make more restrictions!" Yang Yuxin added.

"For example, if a VIP membership with an annual fee of 1188 yuan is repurchased once, the membership will be invalid and you will need to recharge to become a VIP member," Yang Yuxin gave an example.

"In addition, we can also promote that the repurchase price is the price minus the research and development costs, and it is a way to give back to patients so that they can enjoy a healthy life," Yang Yuxin added.

"Most patients only care about whether they have gained practical benefits, rather than thinking deeply about how much money we make," Yang Yuxin added.

An Wuyang nodded slightly, indicating that he agreed with Yang Yuxin's words.

Lupus patients are definitely more concerned about price. If they are allowed to choose the repurchase price themselves, they will definitely choose the option of more than 10,000 yuan without a second thought.

As for how much money Hongyuan Pharmaceutical Research and Development Company can make.
In fact, it is highly likely that only non-lupus patients would have dark thoughts about such issues!

Because normal lupus patients would rather consider another question, that is, is there a specific medicine to relieve and treat lupus?

Just like there is no specific medicine for lupus now, is that a good thing for lupus patients?

Therefore, considering how much money Hongyuan Pharmaceutical Research and Development Company makes is probably something that only non-lupus patients would consider. Real lupus patients are more concerned about the treatment of lupus!

(End of this chapter)