Age of Legends

Chapter 127 Planning in Progress

The Digital Culture Festival was originally conceived by Wang Bowen, with support from the Cultural Bureau and media support from Rongcheng TV Station. However, as Wang Bowen traveled abroad, the promotion in Rongcheng became more and more intense, and later on, the municipal government held several rounds of meetings and discussions and decided to give the festival the title of "International".

There is no other reason, because the merchants that Wang Bowen is involved in, the related companies and media in the electronic game industry, are going to set up exhibitions in Rongcheng, and some will bring teams from their countries. This is a good event to showcase the style and culture of Rongcheng and is conducive to attracting investment, and it must be promoted unswervingly.

Once it involves foreign countries, the Cultural Bureau and Provincial Cultural Department will take action and submit materials to the Ministry of Culture for approval.

The Ministry of Culture followed the spirit of the Western Development and made special arrangements for special matters. Soon, the "International Digital Culture Festival" in Rongcheng was approved. As a result, the entire Rongcheng was set in motion.

The exhibition income of the cultural festival is divided into two prices. The international exhibition has several levels, namely 50,000 US dollars, 80,000 US dollars, and 120,000 US dollars. The size, publicity, advertising column, and exhibition wall of each level of exhibition booth are different.

Domestic exhibitions are 100,000, 200,000, or 300,000 yuan. There are also small venues with booths ranging from 5,000 to 50,000 yuan, depending on the location and size.

The construction of the entire venue was promoted by Wang Bowen. This was a big project. It seemed that all the advertising design and construction units in Rongcheng had gathered together. Wang Bowen combined several plans and unified the basic decoration of the exhibition. Others were special design requirements of the participants, and they would be improved at that time.

The time is short and the task is heavy, and this trip also shows the advancement of some technologies and Fortune 500 companies during this period. Fortune companies such as Microsoft, Dell, etc. not only want the highest-end booths, but also directly send their own teams from abroad to do the decoration and design.

What's even more disgusting is that the booths of large companies in the exhibition are almost door to door. Zhang Chen wrote letters to the relevant companies in the name of the exhibition organizer by mail.

No matter which company it is, they will first send a letter of approval from the Ministry of Culture. For Microsoft, they will first flatter it and then say, "We have received news on the day of sending the letter that Intel will have a huge booth here to promote their new technology to domestic and foreign guests. We hope that your company can also join this publicity feast!"

The letter sent to Intel changed the name of the main body, "Microsoft already has a huge booth, we intend to set up your booth opposite Microsoft, the two strong alliances are urgently waiting for your company to join us!"

Microsoft and Intel are almost the representatives of the computer industry in China at this time. The two companies' operating systems and processor technologies are closely integrated and highly compatible and interdependent. As long as there is an information gap between the two companies, they will basically come to participate in exhibitions involving PC technology trends promoted by the Ministry of Culture and provinces and cities. The two companies' booths are close to each other, which is also in line with the two companies' bundling promotion strategy.

Originally, when Microsoft was promoting Windows 2000, it would mention the system's outstanding performance on the Intel processor platform. Vice versa, when Intel was promoting its processors, it would also emphasize the optimized support for Windows, forming a mutually reinforcing advertising effect. Both companies were placing advertisements in a dependent manner to expand the advancedness and high quality of the two companies in the minds of consumers, and both were able to consolidate their high-end positioning in the market.

So one drags two.

When Zhang Chen wrote to Lenovo, HP and Dell, it was different. He mentioned in the letter that the other party had decided to move in, which naturally attracted letters from these competing computer companies. The strange thing was that they all asked about the size of the other party's booth, publicity strategy, and required that the exhibition company provide them with a booth that was not lower than the other party's standards.

Not all large, high-end booths have been marketed.

In fact, this was achieved because Rongcheng raised the standards of the cultural festival and added the word "international". With the approval of the Ministry of Culture, the power was naturally different.

In fact, Wang Bowen never thought things would turn out to this point.

He originally thought it was just an exhibition. As a result, the specifications were raised, but there was nothing he could do, so he just went for it. He was forced to do it. When Wang Bowen managed such a large exhibition, it is not ruled out that there were mistakes, but it is normal. The world is a makeshift team. In fact, many things can be fixed and repaired. You ask if it is complicated or not, it is complicated. It is difficult to handle, it is difficult to handle, but everyone is willing to go ahead.

Take the current cultural festival for example. Their concept was proposed, amplified by the municipal government, and finally reported to the Ministry of Culture. What would you do? Back down at the last minute and give up?
Then you will be infamous and lose your prestige. You have to force it. If you don’t have experience in building a venue, then find professionals and bring in all the architectural and design companies in Rongcheng with similar experience. Anyway, under the official banner, everyone will bid for the proposal, and then put all the proposals together, summarize and refine them, and quickly form a framework. This is still not a shady trick. If you have your own company in this field, collect other people’s proposals, summarize them, modify them, and reject all others’ proposals. The refined ones will become your own and be handed over to your own company for use.

How many people play this game?

Fortunately, Zhang Chen felt that this kind of play was completely unnecessary. He was relatively self-disciplined, and they were not short of money. Secondly, professional companies still have professional things, and they also keep things secret, and they will only take out the good things when they are needed. If you rashly plagiarize other people's achievements, it is very likely that some key data will not match. They also have fingerprints.

To be honest, if this exhibition is done well, a lot of money will definitely be made. The booth fees from these Fortune 500 companies alone are a huge sum. The key is that Wang Bowen's reputation will be spread out. With this qualification and this reputation, there is nothing he can't do.

The rental fee for the Olympic Sports Center is RMB 150,000 a day. The entire cultural festival lasts seven days, so after a discount, the cost is exactly one million.

But in fact, this one million is just the booth fee for Microsoft.

Zhang Chen began to look forward to how much profit the entire exhibition could bring to them after the Rongcheng International Digital Culture Festival ended.

At this time, his father Zhang Zhonghua was still working hard at his meaningless job, but his mother Huang Huifen's life had improved. Whenever she had time, she would go to the real estate transaction center to inquire about the prices of Hexianju shops and learn about Rongcheng's real estate resources. She even helped an agent sell a house and got three hundred yuan.

The reason is a bit funny. Because I have become familiar with the intermediary transaction market, I know that the intermediary companies can also let some external introducers get commissions on houses.

It just so happened that Huang Huifen met someone who really wanted to buy a house, so she enthusiastically introduced the other person to see the house. However, the agency's small leader who was in charge of these peripheral people took her and the client to a few unsold houses. There were always some disadvantages in them, so the agency naturally avoided the main issues. Unexpectedly, Huang Huifen mentioned all the shortcomings of the house, which made the other person decide not to buy the house.

After that, the agent was afraid of her, and Huang Huifen's deeds spread among the real estate agency circles. As a result, not long after, the client came back and specifically asked Huang Huifen to take them to see the house.

The agent had no choice but to ask Huang Huifen back and gave her several more properties. Finally, she chose one. The agency must have taken the lion's share, so Huang Huifen was given a symbolic 300 yuan.

Zhang Chen knew his mother had been ripped off. The agency transaction fee was three points of the property price. The house was sold for 5000 yuan, and the agency charged 300 yuan in agency fees. The store manager took at least half of it, but only gave his mother yuan. It was like a casual dismissal.

However, Huang Huifen obviously didn't realize this. After returning, she excitedly talked about how she had gained the trust of the customers.

Well, as long as she is happy, no amount of money can compare to the value of emotions. Why should I tell her the truth and make things difficult for her?

Anyway, if he were to reveal his own little treasury now, Huang Huifen and Zhang Zhonghua would probably explode.

As long as some time passes and Hexianju taps into the rising market, my family will also reap the benefits of real estate.

……

(End of this chapter)