Age of Legends

Chapter 118 Playing in Rongcheng
Whatever you hold, you have to give up something else.

Zhang Chen was jealous of the barbecue stall that became popular because of the documentary, and regretted that he didn't open one himself, so that he could get traffic instantly. But in fact, it was not that easy to do this. Now that he was reborn, the TV station's production tasks were pressing, and he had no time to spare.

Moreover, there was no time to plan beforehand, and even if I had thought about it, I wouldn't have that much free time.

So it is impossible to get everything. One pair of hands cannot control all things and cannot hold all the gold bricks.

I don’t want to think too much about it. Anyway, with my ability as a prophet, there are plenty of ways to make money.

"A Bite of Rongcheng" is broadcast continuously. The production cycle is not long. It is produced in one go and one episode is broadcast every day for seven days.

There are only seven episodes.

On the day when the seven episodes were broadcast, all the restaurants involved were packed. Countless big restaurants came to the TV station with money and asked the documentary crew to film, and the price was negotiable.

Rongcheng TV Station only felt the heat after the show was over, but there was nothing it could do because the advertisements had been sold in advance, and they were the backlog of advertising contracts that basically did not make much money.

So in the final analysis, Rongcheng TV station didn't raise much money, just over one million, but looking at the ratings, this number has to at least double or triple.

In the end, it was the provincial TV station that took over that made the money. However, because it was a political task to take over the broadcast, it had already been broadcast once in advance. When the provincial TV station broadcast it in the second week, the effect was not as great as the first time, so even if the advertising fee was collected, not much was made.

Moreover, Wang Bowen and the provincial TV station did not have an advertising profit-sharing contract. Even if there was one, it would be difficult to operate. The provincial TV station has many ways to reduce your share. Therefore, according to the Cultural Bureau's intention, the provincial TV station that took over the broadcast allocated 500,000 yuan to Wang Bowen. Even if it purchased the broadcasting rights, the subsequent profit sharing of the provincial TV station's broadcast would have nothing to do with Wang Bowen.

In fact, this kind of operation is okay. I never thought that the provincial TV station would give me some money for broadcasting. Although the money is not much, it is also meat.

On the other hand, due to the rave reviews and the viewership rating reaching 60%, Rongcheng TV planned to rebroadcast the show. Yes, the TV station directly modified the subsequent broadcast plan and conducted a second round of rebroadcasts during the week when the provincial TV station broadcast the show, in order to dilute the provincial TV station's advertising costs.

This operation is also a bit magical.

There is no way. Television stations these days are run in a corporate way. In fact, profit comes first. Except for some political programs, some operations are even unheard of. It is not surprising that Putian hospitals occupy the front page of Baidu. Private hospitals these days can put advertisements on programs, provide online consultations, and provide one-stop services for seeking medical treatment and drug admission nearby.

75% to 90% of a TV station's profits come from advertising, which is purely capital-driven.

But Wang Bowen didn't object, because he could charge 25% of the advertising fees for the rebroadcast on Rongcheng TV.

The money arrived gradually, and together with the product placements in the program and the income from production costs, the entire program brought in 200 million.

Zhang Chen gets a 30% share.

It temporarily made up for the losses caused by the suspension of "Emotional Vortex".

After the bills were settled one after another, Wang Bowen deposited his share of the money into Zhang Chen's card. He had asked Zhang Chen before whether he needed to put an investment fund into his account, but was rejected by Zhang Chen. Zhang Chen didn't care about the income from that little financial management at all, and he didn't need to put money in other people's pockets to make money. What he needed was cash that he could use at any time, solid cash.

Cash is king. Of course, Wang Bowen has also witnessed the power of his godson. He has this kind of magic. Once the wonderful ideas in his mind are realized, hey, the power is infinite, which is a height that these current TV programs cannot reach.

From the weird ideas in "Emotional Whirlpool" to the descriptions of the best tastes and warmth in "A Bite of Rongcheng", are these really the products of the same mind?

If there are geniuses in this world, Wang Bowen didn't believe it before, but now he finally admits that there are such things as geniuses. To be fair, if it were him, and he made a program like Emotional Whirlpool, once it was rejected, he would probably be immediately depressed and probably would never be able to make it again.

However, now, everyone thought that Wang Bowen would fall again, but in a short period of time, he came up with "A Bite of Rongcheng" and became a hot topic again.

If it were the former Wang Bowen, how could he dare to imagine all this?
He couldn't help but think again, if Zhang Chen could plan for him when he was producing the program, would he have been more popular, and he wouldn't have gone through those years, and his wife would have run away with someone else... Forget it, at that time, this kid was only seven or eight years old, and he could only play video games with Wang Shuowei. You want him to write copy and plan for you? That's too bad!

Wang Bowen felt that he was too greedy. Besides, his wife running away with someone was not just a matter of money. Some people just couldn't be kept.

On the contrary, after going through all this, it’s not bad to keep the people who can be kept.

On the other hand, Zhang Chen's enlightenment is also the key point. Perhaps people just need to be able to endure loneliness and wait patiently, waiting for another flower to bloom and waiting for opportunities to open the door for you again.

Of course, Zhang Chen and Wang Bowen didn’t know at this time that some people who were on business trips in Rongcheng Hotel had already been impressed by the format and presentation of this documentary.

……

"A Bite of Rongcheng" has received good feedback, but overall it is also a low-budget documentary promoting urban food. Everything is streamlined.

Wang Bowen led the team to shoot and edit for more than half a month, and then dubbed and finished the production. If compared with the real prototype in later generations, there are actually quite a few gaps. However, in this time and space, these are enough.

The success of the documentary was a reward for the Cultural Bureau, and the municipal government also achieved its first result, and immediately became more active in the follow-up.

There will be more money to be made from this documentary later, because it is Wang Bowen's own program and not contracted by the TV station, so there will not be the widespread secondary income problem now. In other words, Wang Bowen completely owns the production copyright of this program and can sell it to other TV stations for money.

Of course, there is no need to rush about this matter for the time being.

The second part of the Digital Culture Festival - "Play in Rongcheng" is about to begin its orderly preparation.

That is the next first cosplay exhibition in China.

However, as the plan went according to plan and Wang Bowen's career was getting better and better, Zhang Chen discovered a phenomenon...

Chen Xuran came to the Wang family less and less often.

(End of this chapter)