Age of Legends

Chapter 106 Good wind relies on strength
Tell stories, tell stories.

To put it bluntly, marketing requires stories.

Zhang Chen actually doesn't dislike this approach, because after all, writing an article requires summarizing the central idea, and the essence of fighting is to concentrate firepower to break through weak points. To impress people in the shortest possible time, you may be able to understand how much data you say, but outsiders will have no idea.

To break the circle, you have to give people a shocking impression.

Why do many cities want to build landmarks, face projects, and image projects? Isn't it because they need to attract investment? No matter how much GDP or what kind of industrial policies you say, at first glance, none of them will be as helpful for publicity as a face project built there.

Rongcheng later understood this truth, so it worked hard to establish the city and find a model.

This year's Western Forum marks the official launch of the Western Development Strategy. Thanks to the media hype, the government gave it the title of "the fourth city" and the influential private media gave it the title of "the most leisurely city".

As soon as the two facades were opened, the entire Rongcheng city was in motion.

The authorities are eager to express their determination immediately and work hard to govern the country.

We are now in the stage of exploration, demonstration and research.

Rongcheng is in urgent need of a breakthrough model.

In this era, things related to online information are not often described as the Internet in the official context, but are referred to as "digitalization". Government access to the Internet is called "entering the digital office era", and even online games are not officially called online games, but "digital entertainment industry".

This year's Western Forum for investment promotion is also discussing how to take advantage of the rapid development of "digitalization" to promote Rongcheng's brand.

This task can be said to have been pushed down to the Cultural Bureau.

Zhang Chen also stumbled upon this by accident, which is exactly what he meant by "a good wind helps me soar to the sky."

Zhang Chen was explaining in the living room, Wang Bowen and Chen Xuran were listening with great interest, only Wang Shuowei was playing games on the computer in the restaurant. He was interested in what Zhang Chen said, but not that interested, so he might as well take advantage of the time when Zhang Chen was distracting Wang Bowen to play games.

Wang Bowen glanced at the sky and said to Chen Xuran, "It's almost time for you to leave."

"Listen a little longer. Listen to Zhang Chen for a little longer. It's really interesting!"

Zhang Chen continued to instill in Wang Bowen, "For the cultural festival, as mentioned before, we can learn from South Korea and use digital entertainment to create influence. We set the theme of the cultural festival as 'Eat in Rongcheng, Play in Rongcheng, and the Future in Rongcheng' and write articles around this theme.

First, we created a series of promotional videos to promote Rongcheng’s delicacies and stimulate people’s taste buds. Secondly, we focused on promoting some new lifestyles for young people and new online digital entertainment methods to highlight the importance of having fun in Rongcheng.

As for the future in Rongcheng, when these young things flourish and cutting-edge technology and entertainment are promoted, how can all parties participating in the investment promotion not realize that the future is in Rongcheng?"

"Eat in Rongcheng, play in Rongcheng, the future is in Rongcheng..." Wang Bowen's eyes lit up.

"We are creating a digital cultural festival with several sections. One is to promote the food promotion video, and the other is to hold some online activities and cosplay exhibitions to attract the attention of the outside world. In this regard, Rongcheng officials will cooperate. Godfather, as long as you do these well, your reputation will also be spread!"

"Cosplay! I know about it, it's about playing some anime and game characters. It first started in Taiwan, and it seems that there has been no similar activities in the mainland?" When Chen Xuran was interested in it, she raised her hand to express her interest. After all, she was a famous host, and usually she was like an older sister to them, but now she acted like a little girl.

"It's never been done in the mainland? How do you know there's a market for it?" Wang Bowen asked.

"Just because it has never been held doesn't mean there aren't many audiences. Many people simply don't have the channels to showcase their products." If nothing unexpected happens, Zhang Chen remembers that the first cosplay exhibition in mainland China was held in the year 2000, but he is not sure at which time period it was, so it hasn't been held yet. In that case, it doesn't matter, as he will be the first.

When people talk about the first cosplay in China, they will remember that it was held in Rongcheng.

It is interesting to compete for the first place, which can also drive inertia, produce lasting impact and serve as the birthplace of the exhibition method.

"Then I should talk to the Cultural Bureau about this matter? How do you think we can break the deadlock?"

"Godfather, you can talk about this this way: the entire cultural festival will be created and organized by our team, and the Rongcheng local government doesn't even have to pay a penny. We only want the advertising revenue from the merchants."

"Advertising revenue? That's a lot of money to produce a program." Wang Bowen said.

"Actually, that's not the case. We filmed 'A Bite of Rongcheng', filming Rongcheng's snacks, food stalls, and famous delicacies. With the government's endorsement, we can naturally attract big business orders. In fact, the cost of filming these programs is not high. It's mainly about creativity and techniques. You can handle all of these."

"This should be possible. Rongcheng doesn't have to pay for it. They can let us do the production. They may review the commercial advertisements."

"That's fine. We'll review it. We can't possibly charge a ridiculous amount of advertising fees from a company." Zhang Chen thought. This isn't Rongcheng ShuaShua.com. The authorities will definitely consider the quality and background of the advertiser for this kind of promotional video. We can't possibly go too far.

"After this step, the operation of our future exhibitions and the entire digital cultural festival will be in our hands. By then, with the help of official resources, you can expand your influence on the one hand, and we can also exchange resources for resources on the other hand. Money is only the least valuable part of these resources."

Zhang Chen squinted his eyes, sketched out the future, and smiled.

"You...if I didn't believe in supernatural powers, I would sometimes wonder if you were possessed by someone else. It's like there's another soul with decades of experience living in your head."

……

After Wang Bowen met with Liu Jun, then deputy director of the Municipal Culture Bureau, through Zhang Chen, the Culture Bureau held a special research meeting for Wang Bowen.

At the research meeting, Wang Bowen explained his concept of digital cultural festival in front of the main leaders of the Cultural Bureau and the deputy mayor of Rongcheng.

It is said that the deputy mayor gave instructions on the spot, and the Cultural Bureau expressed its willingness to give the green light to Wang Bowen's cultural festival activities and open the door to convenience. He was specially hired as the city publicity ambassador and was responsible for the customization of the entire set of city promotional videos.

The municipal government quickly passed a publicity plan and formulated related publicity activities with the concept of "Rongcheng Digital Culture Festival".

Thus, the grand process that later generations called "the first year of digital network cultural propaganda in Rongcheng" kicked off...

(End of this chapter)