Rebirth 1977 Great Era

Chapter 763: Qi Yong was terrified when he copied Japanese Kampo medicine to go abroad (two chapters in one)
Fang Yan drove back to Union Hospital, parked the car and went to the inpatient building.

It's almost lunch time now and everyone has nothing to do, so they all gather together to chat, waiting to go to the cafeteria to eat.

Seeing Fangyan coming back, I finally perked up.

Deng Nanxing immediately asked Fang Yan:

"Brother Fang, is the matter done?"

"It's done. This time it's all thanks to your grandfather's help, otherwise it wouldn't have been so smooth." Fang Yan spoke well of old man Deng to Deng Nanxing.

Sometimes it is a great blessing to have an assistant who is well versed in pharmacology.

They understand everything you are talking about and can make whatever you want. You don't have to worry about medicinal materials at all. Especially when you need to make some special secret medicine, this kind of person is the best assistant.

Deng Nanxing was also very happy to hear Fangyan's praise. Fangyan went there alone today, and he was really worried that Fangyan would not have an assistant.

Fortunately, his grandfather was able to handle things well and did not embarrass his grandson.

Brother Fang has not treated him badly during this period, and it is time for the old man in his family to show some appreciation.

Now is a good opportunity, and fortunately he did a great job.

At this time, Zhang Yanchang curiously asked Fang Yan:

"Brother Fang, have you encountered any difficult-to-treat diseases today?"

Fang Yan took out the medical record he had copied from his pocket and handed it over, then said to them:

"These are all the medical records from today's treatment. Take them and read them. Remember to give them to me after you finish reading them!"

Zhang Yanchang immediately took it with both hands. This person is even better than his master. When doing such an important thing today, he still remembered to leave the medical records for them to see.

Then he immediately began to read it eagerly.

Yang Jingxiang on the side also came over. They were basically blank in pediatrics, so reading this would be very helpful for them. What's more, this was basically He Xiu's treatment plan carefully selected by Fangyan.

It's like someone is showing them the secret book at home.

Only one of our own can do this?
Yang Jingxiang was moved when he thought of this.

This is the real big brother!
They not only paid money but also taught medical skills, and even kept secret recipes secret.

Are there such people elsewhere?
Only my brother!
Just as they were moved, Fangyan checked around and found nothing happened, so he prepared to go back for dinner.

My second sister should have arrived in Shanghai yesterday, and the telegram should have arrived this morning.

Fangyan still has to go back and check the telegram.

He said to Yang Jingxiang and Zhang Yanchang:
"Take your time to look at it. Don't lose it. Remember to give it to me tomorrow."

At this time, Yang Jingxiang suddenly reacted and said to Fang Yan:

"Oh, by the way, Brother Fang, Brother Hu came to see you at noon and asked you to sign a contract."

"Contract?" The dialect was a little confusing.

Zhang Yanchang also said:
"Well, that's what you guys talked about last time, about starting a company."

Fangyan suddenly realized and asked:
"He finished it so quickly?"

Yang Jingxiang and Zhang Yanchang shook their heads, and Yang Jingxiang said:

"I don't know. Anyway, I just asked you to sign a contract."

Fangyan nodded:
"Oh, okay, I'll go ask him."

Fang Yan went downstairs and went directly to the rehabilitation department. He first found Huang Huijie who was playing mahjong there, and asked her about Hu Daohu's visit to him.

"Well, he has talked to people from the Overseas Chinese Affairs Office and the Ministry of Health about the company and factory in the mainland. All the plans are based on what you said last time. They are just waiting for your signature and then they will start building the factory." Huang Huijie said to Fang Yan.

"So fast?" Fangyan was surprised at their speed.

Huang Huijie said to Fang Yan:

"You've been busy treating patients these past three days, so he's not idle either, so he hired someone to do this."

"Where are Lao Hu and the others?" Fangyan asked.

Huang Huijie says:
"I organized a meeting at noon and went to eat."

"The city has approved the land, and I have to thank the leaders."

Fangyan suddenly realized and asked:
"Where is the factory?"

Huang Huijie said to Fang Yan:

"It's in the Shahe area of ​​Changping. They said the city leaders helped choose it."

Fangyan was surprised:
"Wow, that's quite far. It takes an hour and a half to drive there."

Huang Huijie says:
"Old Hu said so at first, but the leader said that the place is close to Shahe Station of Beijing-Zhangjiakou Railway, which is convenient for railway transportation of medicinal materials. The Beisha River nearby provides industrial water guarantee. It is only 15 kilometers away from the Ming Tombs medicinal material planting base. In addition, the level of development there is low, and there are large tracts of farmland that can be requisitioned."

"Has it been decided?" Fang Yan asked.

Huang Huijie says:
"I'm here to discuss this with you. Ultimately, it all depends on your opinion."

After hearing this, Fangyan thought for a moment and said:

"In fact, I prefer Chaoyang Dongba. It is adjacent to the Dongba freight marshaling yard, an important hub of the Beijing-Chengde Railway, and close to the Wenyu River tributary water system, which meets the demand for pharmaceutical water. It is also only 12 kilometers away from the Capital Airport, which is convenient for future exports. Three years ago, the Municipal Revolutionary Committee designated the area as a "wartime industrial evacuation zone", so land use approval is relatively loose, and it is closer to the city center, about half an hour's drive away."

In fact, the situation in these two regions was similar in 1978.

There is ample open space, and it complies with the planning direction of "evacuating urban industries" and can avoid the strict land use restrictions in the core urban areas.

In terms of dialect, I feel that Changping is not as good as Chaoyang, as it is much closer.

The closer they are, the more convenient it is to control. A round trip to Changping takes three hours, and a round trip to Chaoyang takes one hour. The time cost must also be taken into consideration.

There is also a railway in Chaoyang. The Beijing-Chengde Railway is transported by cars from Tanggu.

"Okay, then wait until Lao Hu comes back and I'll ask him to find you!" Huang Huijie said to Fang Yan.

"Okay!" Fangyan nodded.

After finishing the work here, it was already time to get off work at noon.

Fangyan happened to go home with his mother and wife.

When they got home, the younger brother told them that the second sister had arrived in Shanghai yesterday and a telegram had been sent.

The journey has been smooth and I have now settled down in the school.

Knowing that my second sister was doing well, my family felt relieved.

Fangyan thought about Lao Hu starting a company again, and now he really had to give Hong Kong a heads-up in advance.

He then wrote another telegram and asked his younger brother to help send it to Le Miao in Hong Kong when he was free in the afternoon.

Tell her that we will need to cooperate with Tongrentang for business in the future.

Of course there is no problem on my side, he knows about this too.

Although the mention of doing business tends to be associated with speculation, this time Fangyan was doing it together with his superiors and was earning foreign currency, so it should not be considered speculation.

After lunch, Fangyan started working in the study.

My wife wrote a book on success.

Fangyan was thinking about a prescription that he thought could be promoted.

Actually, there is a very easy homework to copy here.

That is the future of Kampo in Japan.

They have found the answer after years of market verification by replacing dialects.

The first category is orthopedics and traumatic injuries. The market demand is mainly labor-intensive industries. Workers and farmers are prone to fractures and joint injuries. Martial arts culture is prevalent and there are many people practicing martial arts among the people.

Overseas Chinese communities and Southeast Asian markets have a high acceptance of traditional bone-setting plasters, which can be packaged as "kung fu secret recipes."

The bone-setting ointment is actually a representative secret recipe. No wonder Lao Hu immediately thought of opening a factory to do business. Of course, the medicine wine is also indispensable. Fangyan thought about it and took out a recipe for medicinal wine, which mainly promotes blood circulation, removes blood stasis and relieves muscle strain.

Then the second market is gynecological menstruation regulation. There is a saying that the money of women and children is the easiest to make. Traditional concepts forbid public medical treatment of gynecological diseases, and traditional Chinese medicine with strong concealment is more popular.

Fangyan thought of Siwu Tiaojing San to regulate irregular menstruation and dysmenorrhea, and Postpartum Recovery Cream to treat postpartum physical weakness and lochia.

This is also a product that has been tested in the market.

Then of course there are children, that is, pediatric drugs.

Children have a high incidence of colds, coughs and indigestion, and parents prefer mild treatments.

I thought of many dialects, but finally decided on Jingfeng Zhijing San, which is used to treat high fever and convulsions in children, and Baoying Dan, which is used to treat colds, fevers, and night crying.

These two are more representative.

The fourth category is the digestive system. During periods of material scarcity, irregular diets, stomach pain, and diarrhea were common. The advantage of this type of medicine is that it can be made into powders or tea bags, which makes it easy to industrialize.

Representative secret recipes include Hewei Xiaoshi Pills, which are used to treat stomach bloating and acid reflux, and Gegenqinlian Quick-acting Antidiarrhea Powder, which is used to treat acute gastroenteritis.

Then the fifth category is aimed at the rich, with a high-end positioning.

For example, in the category of beauty and skin care, it imitates the Japanese concept of “Chinese herbal medicine beauty” and enters the East Asian market via Hong Kong.

The main focus of this place is storytelling, advertising, and product design.

Porcelain bottle packaging + palace secret recipe story + Hong Kong female celebrities, targeting overseas Chinese ladies.

There are actually quite a few secret recipes.

The Qibaisan mask, derived from "Taiping Shenghuifang", removes freckles and whitens the skin, while the Yurong cream reduces wrinkles and tightens the skin.

Make two models first to test the waters, and then order higher prices. The more expensive the models, the better they will feel the effects will be.

Then there are those that increase physical fitness, such as strengthening men's weapons. This type of approach can also open up several routes, and both low, medium and high routes can be developed.

Someone like President Li, who wants to marry several wives, definitely needs something like this.

When they are all eating, the market will open up.

Of course, dialects have not forgotten the elderly. In terms of cardiovascular health, as the dietary structure changes, they have occupied the market for hypertension and stroke prevention in advance.

Anyway, these were all experimented with by the Japanese in their previous lives using Chinese herbal medicines, so all we have to do is copy the dialects.

After writing these prescriptions, Fangyan felt like something was missing.

What's missing?

Finally he thought, there was still a lack of Chinese herbal medicine!

Anyway, they also use Chinese herbal medicine to open up the market. Since they know those things themselves, they might as well copy them directly, register in advance, and then leave them with no way out!
In fact, 80% of the basic prescriptions in Japanese Kampo, such as Xiao Chaihu Decoction and Ge Gen Tang, are directly derived from "Treatise on Febrile Diseases" and "Qian Jin Fang".

Therefore, when making the medicine, you only need to mark the source of each Chinese medicine in ancient books, and the Japanese will have no way to stop them.

Then before exporting, authentic medicinal materials must be from standard origins to have good effects, such as aconite from Jiangyou, Sichuan, and yam from Jiaozuo, Henan.

Finally, the product label states: "This dosage form originated from Volume XX of Wai Tai Mi Yao, and the earliest existing record is in 752 AD."

Comparing with Japanese Kampo medicine: "They use Hokkaido licorice, and we use Liangwai licorice from Hangjin Banner, Inner Mongolia."

The distance between them was immediately widened.

Then, after we have money, we can also sponsor Waseda University to establish the Institute of Chinese Medical History and start directly instilling correct values ​​in their students in the university.

At the same time, they are acquiring small Chinese medicine companies in their country, and they don’t do anything special, just put the “Chinese Ancient Prescription” brand on them.

In addition, it is necessary to register time-honored brand names such as "Zheng'antang" and "Huairentang" in Southeast Asia to prevent Japanese companies from counterfeiting them.

In fact, it is just copying what was done abroad before and using it on them. If you want to copy, you have to copy thoroughly.

Copy it thoroughly.

Sublimating commercial activities into a national cultural revival movement is not only in line with the policy orientation of "rescuing traditional culture" in the early stage of reform and opening up, but also enables the company to gain moral discourse power in the international public opinion field.

We are not copying Japanese Kampo, but letting the medical wisdom from China return to its homeland.

This time, Fangyan intends to take the lead in seizing the peak of public opinion.

I wrote a lot of things in Fangyan, and before I knew it, it was past five in the afternoon.

Only when the younger brother brought Lao Hu to knock on the door did Fangyan put down the pen in his hand.

Lao Hu walked in drunk. He should have been sober by now. When he saw the pile of things on Fangyan's table, he was surprised:
"Wow, what are you writing?"

The dialect said:

“Secret recipes and corporate route planning, as well as market analysis.”

Old Hu was surprised:
"So many? Did you write all of them this afternoon?"

"Yeah." Fangyan nodded.

Lao Hu walked up, picked up a piece at random and read:

“…construct a multifaceted strategy that covers cultural heritage, ancient book protection, academic cooperation, legal avoidance, and the moral high ground…”

He turned around in surprise and asked Fang Yan:

"We haven't even established our company yet, and you're already thinking about competing with Japanese Kampo medicine? Isn't this... isn't this thinking too far ahead?"

The dialect said:

"It's better to be prepared. If we have the support of the higher-ups, we will have to fight them sooner or later."

After that, Fang Yan said to Hu Daohu:
"By the way, I'm not very satisfied with the land they chose for you."

Hu Daohu put down the paper in his hand and said:
"I know. When I first came back, Huijie told me that you were interested in Chaoyang Dongba."

"Yeah." Fang Yan nodded and said:

"The advantages over there are more obvious. It is closer to here and also close to the airport. The advantages are more obvious. Changping is too far away. It takes three hours to go there and back. Chaoyang Dongba only takes one hour to go there and back. It is not convenient to manage."

Hu Daohu nodded and said:

"Well, I mentioned this problem before, so I didn't agree immediately at that time. I just wanted to discuss it with you. Since you said so, then the previous plan is definitely not feasible. Anyway, I trust you for the site selection. I will go to talk to the leader tomorrow. I believe there should be no problem."

Old Hu was quite receptive to advice, mainly because what Fangyan said made a lot of sense and even though he was a business veteran, he couldn't find any problems in any aspect.

Fang Yan said to Hu Daohu:
"By the way, I have already sent a telegram to the Le family in Hong Kong. Once they reply, I think you can send someone over."

Lao Hu nodded and said:
"It's okay. I have people in Hong Kong at any time. When they get back to you, I will send someone to your house to discuss it."

He was already ready.

Fang Yan nodded when he heard this:
"That's best."

Lao Hu said to the dialect:

"By the way, I have to take this pile of your things back and take a look."

Fang Yan smiled and said:

"It was originally given to you, take it."

Hu Daohu picked up a few pages and read the contents, exclaiming:
"It's a pity that you studied medicine. If you were a businessman, I would most likely not be your opponent."

The dialect said:

"That's an exaggeration. I have a lot of ideas, but I don't have the funds!"

Hu Daohu laughed when he heard this:

"Haha, then why don't we say that we brothers are destined to be together!"

……

Early in the morning, a radio broadcast sounded at the entrance of the alley:
"…In terms of precipitation, precipitation in many places is mainly light rain that "moistens things silently", and snowfall has begun to decrease; in terms of total precipitation, the national average precipitation has increased by 21% compared with the beginning of spring; in terms of temperature, the temperature in most parts of the country has risen above 0 degrees Celsius, and the average daily temperature in the Huanghuai Plain has reached about 3 degrees Celsius. From snow to rain, from freezing to melting, warm and cold, the temperature difference between day and night is large, it is even more necessary to "cover up in spring" and prevent colds…"

Two days have passed since I last met the four top pediatricians in Beijing.

Today is February 1978, 2, the 19th day of the first lunar month.

Solar term: Rainwater.

In the past two days, Fangyan has been paying attention to news from the outside world.

After meeting the four great masters of pediatrics in traditional Chinese medicine who were as famous as my grandfather.

The news of his succession was announced on the same day.

But the scope of influence is not as large as the dialects imagine.

The main reason was that my grandfather He Xiu had passed away for many years, and he himself was quite famous in dialect.

The matter of inheriting the legacy from his grandfather He Xiu is more like the icing on the cake news like: "Shocking, Jack Ma won five million in the lottery!"

Everyone thought, "Oh! Fangyan has mastered new medical skills." "We can ask him to treat our sick children in the future."

Most people didn't even pay attention to Qi Yong, the so-called successor of He Xiu.

It turns out that Qi Yong’s medical skills are really nothing special.

So much so that no one cares about him at all.

However, this reaction from the outside world does not mean that Qi Yong does not care or panic.

These old seniors still have considerable influence in his eyes.

According to what Fangyan heard from his eldest cousin, Qi Yong finally went to find his uncle yesterday after the news was released.

The two chatted about family heritage at home.

Qi Yong expressed his willingness to return all the books he had taken away to his uncle.

It is important to return the property to its original owner.

As a result, the uncle didn't know the news outside, and immediately said that Qi Yong could return the book, but he definitely could not return the money and tickets that Qi Yong had given him before.

Qi Yong immediately stated that he no longer wanted these things and wanted to return them to their original owners.

The uncle thought that this was a scam, so he flatly refused Qi Yong's request to return the book.

Tell Qi Yong to stop having any evil thoughts.

I am also impressed by the dialect.

But on second thought, this is a good thing. Once the book is in the hands of my uncle, I will have to pay for it again.

He planned to call Qi Yong directly today and get those things immediately.

But the call hasn't been made yet.

When Fang Yan arrived at Union Hospital early in the morning, he saw Qi Yong already waiting for him at the door.

Qi Yong was carrying a big bag and holding an umbrella.

Scanning the people coming in and out.

When Fang Yan saw him, he greeted him:
"Director Qi, what brings you here?"

When Qi Yong heard Fangyan's voice, he was shocked all over, and then hurriedly bowed to Fangyan.

"Director Fang... Director Fang! I came here specifically to deliver something to you."

Qi Yong suddenly stopped calling Fang "nephew" and stopped acting like an elder.

His tone was also extremely sincere, as if he had been waiting for this day for a long time.

"Oh? What did Director Qi send?"

Qi Yong said to Fang Yan:

"Master left behind a lot of books. After I borrowed them, I was afraid that his family would not cherish them, so I kept them with me. Now that I heard that Director Fang has completely inherited Master's legacy, I, as his eldest disciple, have no choice but to return these things that originally belonged to you to their original owner."

"Oh..." The dialect sound was drawn out.

Qi Yong immediately broke out in a sweat. This statement could only fool fools.

Now that he said this in front of Fangyan, it was obvious that he was still thinking about protecting his own face.

He gritted his teeth and handed the bag in his hand to Fangyan:

"Director Fang, here are all the things I took away before. Please count them."

Fang Yan looked at the small bag of things and sneered:
"Director Qi, do you really think I'm a fool?"

Qi Yong was shocked:
"This...where did this come from?"

Qi Yong took away medical records from several hospitals and also took away many notes and annotations from his uncle's house.

Now he came over with a bag, which seemed like a lot, but was actually only a small part of it.

It was obvious that the old guy was reluctant to part with the things in his hands. He picked up some things that he thought were of no use and used them to deceive people.

Fangyan didn't know what he was thinking, and he had already given him face.

He was quite reasonable in taking such a long detour and not taking direct action, all for the sake of protecting his own reputation so that others wouldn't accuse him of bullying others by abusing his power.

Now, Fang Yan realized that he had been giving Qi Yong too much face.

He simply treats other people as fools.

Fangyan went straight to the point and said:

"Don't tell me, you only have this little stuff in your hand, do you really think I'm a fool?"

"I...no, I didn't mean that!" Qi Yong quickly defended himself.

Fangyan shook his head and said,
"I don't think you have any idea what you should take and what you shouldn't take."

After saying that, he waved at him:

"Okay, please go back. Since you don't know the answer, I will find a way to find out for myself."

When Qi Yong heard this, he finally got scared and said immediately:
"Director Fang, this is all I can take today. I'll send the rest over this afternoon!"

Fangyan turned around and said with a smile:

"Oh, so that's how it is. It seems that I misunderstood you. You did a good deed by keeping the medical records, and now returning them intact is even more righteous. If I were misunderstood as 'keeping things to myself', wouldn't that be a disservice to grandpa's spirit in heaven?"

Qi Yong wiped the sweat from his forehead and nodded quickly:

"Yes, yes, yes, I didn't explain it clearly! You misunderstood me!"

After Fang Yan finished speaking, he took the thing from his hand and said to him:
"Director Qi, you are very busy with your clinic, so there must be some things you haven't had time to sort out. How about I send someone to help move them?"

When Qi Yong heard Fang Yan's words, his heart sank completely, and he knew that his hope of hiding something was shattered.

PS: The 6000-word basic chapter has been updated.

There will be more updates later.

(End of this chapter)