Rebirth 1977 Great Era

Chapter 1190 Old Hu's Future Plans: Promising Luxury Homes to the Old Professors (Bonus Chapter 3 for Monthly Tickets)

Next, Fang Yan started cooking, and today's meal was clearly Cantonese style.

The taste is relatively light, and a person's taste is not so easy to change, especially since most of these people are older.

Cantonese cuisine emphasizes the original flavor of ingredients, freshness, and cooking methods such as steaming, blanching, and soup making, and its flavors are generally light.

Considering that these people have lived in Guangzhou for a long time, it is difficult for them to change their eating habits, especially for the elderly. It would be easy to cook a table of Sichuan dishes in their local dialect, but they may not be used to it. So it would be better to provide them with familiar hometown dishes, which would make them feel more comfortable and respected.

Moreover, Zhao Sijing and Old Deng, who will be arriving later, are both over eighty years old. When cooking for elders at this time, one must be more careful to choose light and easily digestible foods, avoiding overly greasy, spicy, raw, cold, or hard foods to reduce the burden on their stomachs.

In addition, it is palatable, avoiding being too salty or sweet, with a mild seasoning to preserve the original flavor of the ingredients, which is in line with the characteristics of Cantonese cuisine and also meets the taste needs of the elderly.

Furthermore, as a practitioner of traditional Chinese medicine, Fang Yan also deeply understands the importance of dietary therapy.

Among the ingredients he could buy, he selected those that were mild in nature, beneficial to the spleen and stomach, and nourishing without being greasy, taking into account the season and the characteristics of his guests. This is a natural manifestation of the thinking behind traditional Chinese medicine.

For example, considering that Beijing is drier, he prepared some soups and stews to moisturize and quench thirst.

A little while later, Deng Nanxing's grandfather, Old Deng, also arrived.

The old man's health had improved considerably. When he arrived, Deng Tietao came out to greet him. Seeing his cheerful and healthy appearance, Deng Tietao remarked that Beijing was a suitable place for Old Deng.

It sounds like Old Deng's health isn't very good back in the south.

Old Deng went in for a while, and then Old Hu came out.

As he approached the kitchen door, he saw a faint, sweet aroma wafting from the clay pot on the coal stove. Fang Yan was gently skimming the foam off the surface of the soup with a spoon.

Old Hu leaned against the doorframe, a look of relief on his face as he watched the busy Fang Yan and said:

"It's settled."

"Yes, I can tell." Fang Yan didn't turn around, focusing on the work in her hands. "The atmosphere in that room over there sounds nice."

Lao Hu said:

"Each of them first brought out a secret recipe they had kept hidden away, so we could test the waters and see how the market would react."

Old Hu approached Fang Yan and lowered his voice:
"However, let me make this clear: most of these are good family recipes, but according to our standards, such as the European GMP or the strict requirements of the FDA... it will be very difficult to meet them. This matter will have to rely on your research institute."

"Hmm," Fang Yan nodded, not surprised by the result.

He picked up the lid from the side and put it on the casserole, then looked up and said:
"It's a good thing, too. The new batch of experts who just returned to the institute are all very capable and urgently need projects to prove themselves. Giving them tasks to integrate the team and solve these standard issues is just right. Once we determine which formula has potential, the institute will immediately launch a special project."

"It's a pity they have to fly back the day after tomorrow," Old Hu clicked his tongue, his tone somewhat regretful. "Time is too tight, and many things can only be hinted at first. I still want to have an in-depth discussion with them about the Shenzhen Research Institute, the specific direction of future cooperation, and how to bridge the gap between the two sides... I haven't had time to go into detail about these things yet."

Fang Yan picked up the air damper on the coal stove, turned it down to let the soup simmer, then turned to look at Lao Hu, picked up a towel and wiped his hands:

"You have to eat one bite at a time, and walk one step at a time. Now that you've expanded your business quite a bit, you might burn your mouth if you're too hasty."

He paused for a moment and then analyzed:
"Our current plan is progressing steadily: the research institute is responsible for tackling technical challenges and standardization; you should focus on market research to understand where their secret formulas are targeting in different markets in Europe and Southeast Asia, and find the right positioning; as for Professor Deng and his team, we should maintain good contact with them after they return, and help them start building project teams in Guangzhou. Once the factory and research institute are established in Shenzhen, the personnel and technology can be quickly integrated. This is the most important step."

“I know that,” Old Hu nodded, a shrewd glint in his eyes, indicating that he was referring to his area of ​​expertise.

"I'm already working hard to sort out the market. Besides these few secrets to make a breakthrough, my plan is to launch a three-step, combined attack."

Fang Yan was taken aback and asked:

"You already have an idea?"

Old Hu nodded.

Fang Yan said to him:
"Then let's talk about it."

Lao Hu said:

"I plan to select one or two formulas from this batch of secret recipes as soon as possible that are fast-acting, safe, and preferably have unique features, such as Mr. Zhao's simple and effective herbal external application formula or Mr. Situ's fast pain relief patch. We will go through the process according to international standards and turn them into star products. We will use this 'fist' to make a splash and prove to the market and our partner experts that our capabilities and model are feasible."

Fang Yan nodded, signaling him to continue.

Lao Hu said:

"These two buildings at Xiehe Hospital, donated by the Zhou family, are our biggest landmark in Beijing! I plan to make a few big moves around the time the buildings are almost finished."

"Huh?" Fang Yan was taken aback, not expecting Old Hu to have designs on the new building. Old Hu said:

"I plan to hold a high-level academic seminar on traditional Chinese medicine and an exhibition of new Chinese medicine achievements, to bring Professor Deng's 'Lingnan team,' our institute's experts, and their achievements to the forefront. On the one hand, this will enhance the reputation of Peking Union Medical College Hospital, and on the other hand, it will attract global attention and potential buyers/partners. We will also take the opportunity to promote our newly developed high-end 'traditional Chinese medicine-featured health product line' to the world, directly entering the domestic and international markets of high-net-worth individuals and top medical institutions. The donated building and the achievements within it are the best advertisement."

"Old Zhou will definitely be happy to see these results. His wife, Zhou Zhaoqin, is also an important shareholder in our expansion into the American market."

Fang Yan nodded after thinking about this:
"Makes sense!"

However, if we do that, Zhou Zhaoqin, whom we finally managed to get rid of, will most likely come back...

However, for the sake of traditional Chinese medicine, these are all minor matters.

Then, in the dialect, Lao Hu continued:

"The research institute in Shenzhen is the main focus. Once their experts return, I will immediately send someone to coordinate the site selection details with Professor Deng. The goal is clear: Shenzhen will become a hub for the transformation of TCM technology to the world, especially Southeast Asia and Europe. In addition to absorbing the essence of the Lingnan School, we also need to attract talents returning from home and abroad to conduct core research and development."

"At the same time... we must make full use of Hong Kong's logistical and financial advantages. Anyway, the Huo family has already expressed their support. When the time comes, with Shenzhen and Hong Kong working together, the R&D will be done in Shenzhen, while the high-end finished products, especially the top-quality health products and gift boxes produced according to the highest international standards and beautifully packaged, will be packaged, displayed, and distributed in Hong Kong. This will make it much easier to penetrate the overseas market. This step is for the long term and is the best example of 'profit sharing,' showing them that there are real 'gold mines' to be found by following us."

Old Hu's thinking was clear and logical, and he had obviously thought it through carefully.

He's been in business for a long time, and after sorting out his logic recently, ideas started popping up one after another.

"You're right about taking a steady and cautious approach, but we need to seize this momentum. Deng Lao's 'technical dream team' has just been polished, and your research institute has just gathered a lot of talent... This is the time when the fire burns brightest! Market research needs to be done quickly, and sample production needs to be done quickly as well."

"By the time they return to Guangzhou in a couple of days, my initial market analysis draft needs to be completed. They'll be more motivated to build a team there if they see the feedback. Even if the first batch of samples is a small-scale, handmade, high-end sample, they need to see and receive them before they leave! Letting them go back with results and aspirations is more powerful than a hundred words from us!"

“You’re right,” Fang Yan said, his eyes also showing approval. Old Hu’s decisiveness and ability to grasp the key points were exactly what he needed. He pointed to the casserole dish:
"Okay, as long as you have a plan. I'll take care of the technical aspects and the logistical support."

Old Hu said with a smile:

"Our cooperation will surely lead to victory!"

……

Fang Yan continued cooking, and the others came out of the study and began to look around Fang Yan's courtyard house.

Fang Yan thought they were going to read books inside, but the old men were quite interested in the courtyard house, so he asked his younger brother to show them around.

I explained the structure of the courtyard house to them.

And how did this courtyard house end up in Fang Yan's hands?

I also got to know Fang Yan's family. Seeing that Fang Yan's large family lived in this courtyard house, it still felt spacious. I was amazed at how big the courtyard house really was.

Many of them still live in rooms that are only 60 or 70 square meters.

Only a few people have slightly larger houses, but they still can't compare to the place called Fangyan.

Seeing this, Lao Hu said to them:

"I plan to build a research institute in Guangzhou and construct detached villas for everyone, to rival the Xiehe Villa District across the street."

Everyone was surprised to hear this.

Is he really that generous with his opening remarks?
They had seen the Concord Villas across the street when they arrived.

Although it's not as big as the one in the dialect area, it still looks quite luxurious.

He said to the crowd:

"This is not an idea I came up with on a whim! When we're building a business, we need to create an attractive environment to attract talent."

"Talent must be of international standard!"

"Think about it, what kind of treatment do top pharmaceutical companies in Europe and America give to their core scientists? Independent laboratories and villas with gardens are standard! Why should our treasures of traditional Chinese medicine be inferior to them? We invite 'national treasure' experts like Deng, Huang, and Situ to our research institute to do research and development, and their accommodations aren't even good enough. If word gets out, it will ruin our reputation!"

"You're all staying well. This is for Chinese medicine practitioners of all ethnicities worldwide. Come back and work here! Top-notch technology with top-notch benefits! It's definitely no worse than anywhere else!"

P.S.: I still owe you 38000 words after finishing this chapter.

That's all for today, please come early tomorrow.

(End of this chapter)