Huayu: Starting from Fahrenheit

Chapter 368 Overwhelming Publicity

On October 26th, the global sales of the subunit EP album released by Wu Zhuo and Calvin Chen officially exceeded four million copies, and it was very popular in many overseas regions.

Meanwhile, its popularity in China continues to rise, making it the hottest album in October.

The songs "Those Years" and "Roar" from the album became widely popular, which can be considered as a vindication of the sub-units that were formed after Fahrenheit split up.

Of course, this also made Wu Zhuo's products known as high-quality products even more widely.

It is no exaggeration to say that Wu Zhuo was undoubtedly a top-tier singer in China at this time.

Nationwide, apart from a few singers like Jay Chou and Wang Leehom who can be compared to him, no other singer can rival him in terms of the popularity of his works and the number of fans...

On the same day that the subunit's record label achieved great success, promotion for Wu Zhuo's new solo album also continued to take place online.

"Wu Zhuo's new solo album is here! In this album, you can hear Cantonese, English, Mandarin, and even Japanese and Korean songs."

This is an album that fully embraces international standards, a gift to fans worldwide.

"Following the subunit album, there is finally news about Wu Zhuo's new solo album. On November 11th, Double Eleven, Wu Zhuo's new album "I, Abel" will be released simultaneously in multiple regions around the world."

Various promotional slogans began to appear online.

QQ Music was particularly active in promoting this album.

Starting from the 26th, the homepage of QQ Music has been prominently displaying promotional information for Wu Zhuo's album.

In addition to online promotion, the offline promotion efforts are equally strong.

All kinds of billboards and print media advertisements are available.

Wu Zhuo's new album is here!

[Successfully Balancing Film and Music, Wu Zhuo's New Album Aims for the West]

Wang Leehom said he was deeply impressed by Wu Zhuo's new album and believes it will definitely become another classic in the music scene.

Unlike the small group's album, which was released quietly.

The promotion for Wu Zhuo's album was absolutely overwhelming.

Actually, you can't blame HIM International Music for applying double standards.

They were completely forced to do it.

Sony now controls the overseas distribution of Wu Zhuo's solo albums.

Sony was well aware of Wu Zhuo's international influence.

After listening to Wu Zhuo's album, Sony strongly demanded that the album's promotion be carried out at the highest level.

Of course, one reason is that Sony Music's profits in the record market have declined very sharply this year.

Around April next year, Sony will hold another election for regional presidents.

The current president's position is very unstable due to low profits this year.

In order to continue serving as president of the Asia region next year, he had to find a way to increase the profit margin in the Asia region.

Wu Zhuo is considered the most likely candidate to achieve this goal.

As long as Wu Zhuo's album sales explode, we don't need to surpass his previous album, we just need to get close.

With sales figures in the millions or tens of millions, Wu Zhuo alone could boost Sony Asia's profits this year.

Therefore, it is not surprising that Sony attaches great importance to the release of Wu Zhuo's new album.

Sony is going to promote Wu Zhuo's new album on an extravagant scale in other Asian countries. What can HIM International Music do in this situation?
You can't expect an outsider like you to throw money around while we, as family members, can't, right?

More importantly, Wu Zhuo's contract with HIM International Music is getting shorter and shorter.

The contract between the two parties will officially expire in 2010.

HIM International Music certainly knew that it might not be Wu Zhuo's first choice.

But they really have no choice but to try.

There's still hope if they try; if they don't try, there's definitely no hope. So, even if it's just to get Wu Zhuo to think highly of them, they have to grit their teeth and spend a lot of money promoting Wu Zhuo's album.

Moreover, to be fair, even though HIM International Music invested a large amount of money in an extraordinary manner.

Actually, they didn't lose out.

In recent years, Wu Zhuo alone has brought in far more profits for HIM International Music than just a few million or tens of millions.

Instead, it's measured in hundreds of millions.

Having made so much money, if HIM International Music can't achieve anything, not only will Wu Zhuo be dissatisfied, but its peers will probably laugh at HIM for being too stingy.

……

Wu Zhuo was not entirely clear about the specific amount of advertising funds allocated to Sony and HIM International Music.

All he knew was that, at some point, promotional slogans for his new album's upcoming release began appearing everywhere on the streets.

Posters and slogans related to this can be found in almost every airport, train station, bus station, and even major supermarkets.

Even when Wu Zhuo was resting at home, he would turn on the TV and see advertisements for his album releases.

HIM International Music actually bought advertising space from TV stations, and several currently airing dramas even have scrolling subtitles indicating this:
"Wu Zhuo, the rising pop king of the Chinese music scene, will officially release his new album on November 11, 2008. Fans of Wu Zhuo are welcome to purchase the official album from authorized retailers."

"Sister Huiying, isn't this a bit too high-profile?"

When Wu Zhuo saw these advertisements, his first feeling was not happiness, but rather some worry.

He is already a thorn in the side of many singers.

He alone occupies the majority of the market share.

Many singers hate him to the core.

Under these circumstances, Wu Zhuo is seriously worried that his high-profile promotion of this album will only attract more hatred towards him.

"It's definitely going to provoke hatred. In the past few days, many record company executives have called us, saying that our approach is not giving them a way to survive."

But don't worry.

Although our publicity is high-profile, we are not acting recklessly; it is legitimate publicity.

Every advertisement we promote involves real money invested.

We paid advertising fees to the TV stations.

If anyone disagrees, they can also spend just as much money promoting their singers.

Chen Huiying seemed completely unconcerned.

Think about it too.

Wu Zhuo's publicity campaign this time was overwhelming, covering almost all channels.

But Wu Zhuo wasn't breaking the rules.

They're investing real money in advertising.

If others want, they can also invest money in advertising.

It's just that other companies and singers can't do this.

After all, other singers don't have the huge fan base that Wu Zhuo has, which makes it easier for them to sell records.

If anyone else used this method to promote their products, they probably wouldn't even be able to recoup their advertising costs, let alone make money.

Conversely, Wu Zhuo did not have this concern.

He's someone who has sold over ten million records.

As long as this doesn't turn out particularly badly, even if it only sells for seven or eight million, the advertising expenses will be worthwhile.

Because the record company can fully recoup these investments.

(End of this chapter)