Huayu: Starting from Fahrenheit

Chapter 366 The Battle for Asia's Most Handsome Man

After the celebration party on the 5th, the Painted Skin crew did not immediately go their separate ways, but instead held several promotional events in China in the following days.

Wu Zhuo followed along.

Unfortunately, he also wanted to leave the film crew and return to his other jobs.

But the Painted Skin faction has no intention of letting him go.

When he signed the contract with the Painted Skin production team, there was an agreement that he would cooperate with the distributor in all promotional work.

Currently, the reason why Painted Skin is a box office hit is largely due to Wu Zhuo's influence.

In this situation, if he doesn't participate in the promotion and relies on others, the promotional effect will be greatly reduced...

……

As we entered the second week of October, the National Day holiday ended, and people began to return to work.

As people return to work, the number of moviegoers in major cinemas has gradually decreased. Although "Painted Skin" remains popular, its box office performance has also declined significantly.

On the 5th, Painted Skin also grossed 17 million yuan at the box office in a single day.

By the 6th, the box office figures had shrunk dramatically, reaching only 10 million yuan.

In the following days, box office figures fluctuated again, and ultimately, Painted Skin ended the second week of October with a single-week figure of 6780 million.

The box office figures have reached 2.8 million RMB, officially moving towards the 3 million mark.

It's obvious that "Painted Skin" breaking 3 million RMB is no longer a goal, but an inevitable outcome.

At this moment, domestic media outlets began to cheer for Painted Skin.

Some media figures even proclaimed during this period that Chinese films had begun to rise.

This slogan is not just something shouted randomly.

As of now, the total box office revenue for domestic films in 2008 (excluding rural markets) is estimated at 40.15 billion yuan.

This figure is already about 8 million higher than the total box office revenue for the entire previous year.

And there are still two months left in this year.

Some experts predict that the domestic box office this year is expected to grow by more than 26% compared to last year.

This growth rate is likely the highest in the world.

More importantly, with a total box office of 4 billion RMB in ten months, China has entered the top ten global markets for the first time.

The market is everything; this is a consensus in the industry.

Only when the market grows larger can the industry thrive.

Whether it's a Hong Kong company or a mainland company, everyone relies on the market for their livelihood.

When the market gets bigger, everyone can get a piece of the pie.

Therefore, it is perfectly normal for industry professionals to be collectively excited at this time.

Of course, while their colleagues were excited, they didn't forget to give a shout-out to "Painted Skin".

We should never forget those who dug the well when we drink the water.

Everyone clearly noticed one thing.

That is, the popularity of Painted Skin has, to some extent, stimulated the market.

Yes, to a certain extent, the Battle of Red Cliffs was also a great achievement.

Despite the harsh criticism surrounding Red Cliff, everyone has to admit that it truly became a viral sensation.

The box office of 3.21 million yuan did not come for nothing; it was the result of a large number of viewers entering the theaters.

Meanwhile, the level of online discussion surrounding Red Cliff also has a significant impact on the market.

Many viewers who don't go to the cinema choose to buy a ticket because of the immense amount of discussion surrounding Red Cliff.

However, while the outside world was still enthusiastically discussing the film "Painted Skin," Wu Zhuo had already extricated himself from the controversy and returned to other work.

On October 10th, Fahrenheit's subunit's first EP album was officially released.

Wu Zhuo and Calvin Chen made a special trip to Japan to hold a record release conference.

The following 12 days later, the two held a sales event in South Korea. And then... and then Wu Zhuo returned to China.

It's not that Wu Zhuo doesn't value this album.

Rather, he was just too busy.

His solo album production is in its final stages, and at the same time, filming for "Fleet of Time" has begun, so he simply doesn't have much time to promote the subunit's album.

Of course, the reason they didn't follow suit with promotion is partly because Fahrenheit is already very well-known in Asia and has passed the stage of having to promote each album in every city.

As mentioned before, Fahrenheit enjoys considerable popularity in various Asian countries.

This popularity is no joke.

Especially in several East Asian countries, such as Japan and South Korea, Fahrenheit was even called a top boy band.

Wu Zhuo's popularity in these two countries is comparable to that of top local celebrities.

For example, in South Korea, even now, the South Korean media are still hyping up the news that he is on par with G-Dragon.

How popular was Fahrenheit in South Korea?

The popularity of Fahrenheit has led South Korean companies to launch several groups this year, modeled after the boy band Fahrenheit.

Meanwhile, in Japan...

As Asia's leading record market, Japan is the front line where Asian singers and Western singers compete fiercely.

Fortunately, Wu Zhuo's partner in Japan, Sony, has considerable influence in Japan, and its publicity and distribution capabilities are in a class of their own.

Thanks to Sony's promotion, Wu Zhuo's creative talent became widely known, and his personal fan base in Japan was even comparable to that of Takuya Kimura.

Last month, a Japanese magazine selected its top ten most popular idols.

Wu Zhuo himself was on the list, and his fans even became dissatisfied because the magazine named Takuya Kimura as the most charming star, leading to a major online battle between them and Kimura's fans in Japan.

It's known as the "battle for the most handsome man in Asia".

Because of his considerable influence in the two main markets of Japan and South Korea, Wu Zhuo was able to avoid personally going there to promote the product, and instead use a publicity company to promote it through various posters and online channels.

In fact, it doesn't require too much promotional resources.

After all, it already has a well-established reputation.

Just like Jackie Chan's movies during this period didn't require much effort in Japan and South Korea; they only needed to use the slogan "Jackie Chan's new movie."

At this time, Wu Zhuo was already showing this trend in the Asian music scene.

His consecutive albums have made him a trusted figure among everyone.

With several hit albums as a foundation, as soon as the record company announces that Abel's new album is about to be released, a large number of fans will immediately pay attention.

In fact, the media will even spontaneously promote these products in order to boost sales.

Oh! There's another factor.

That is, "Painted Skin" is currently showing in theaters.

This film has been released in Japan, South Korea and other regions.

Due to Wu Zhuo's personal popularity, the film achieved impressive box office results in countries within the East Asian Confucian cultural sphere after its release.

Especially in Japan, Red Cliff was recently released there.

Although Painted Skin was shown at night in China, it coincided with the release of Red Cliff in Japan.

The two films are locked in a fierce battle in Japan.

Although Chibi had a certain advantage due to the popularity of the Three Kingdoms in Japan.

However, thanks to Wu Zhuo's popularity, the box office competition for Painted Skin was neck and neck in the early stages.

The subsequent box office performance will depend on the word-of-mouth.

However, considering that Japan also has similar myths and legends about painted skin, Japanese audiences are quite accepting of painted skin.

The subsequent word-of-mouth should not be too bad.

(End of this chapter)