Huayu: Starting from Fahrenheit

Chapter 342 The Importance of Music Platforms

"Achu, do you know what's being discussed most online lately?"

"Of course it's the Olympics! Everyone is looking forward to this grand event."

"Of course, the Olympics are definitely a focus of everyone's attention. Besides the Olympics, do you know what's the most discussed topic online?"

"What is it?"

"It's 'Left Wu Right Wang,' you've heard of it, right?"

"Of course I've heard of it. It's an EP album by two superstars, Wu Zhuo and Wang Leehom. To be honest, I'm one of the viewers who was looking forward to this EP myself."

"Haha, you're in luck! Today, 'Left Wu Right Wang' is officially released on all major platforms, and I've managed to get my hands on this EP."

"Oh my god! How come I didn't know about this? Quick, play it out so we can hear it."

The recording player played the voices of two presenters interrupting the broadcast.

After the introduction, the music started playing.

The album "Left Wu Right Wang" contains two songs, one written by Wu Zhuo and one by Wang Leehom.

The song currently playing, "Full Power," was written by Wang Leehom, and Wu Zhuo is performing it with him.

Let's listen to this song performed by two of the most popular and hottest artists.

The male host's voice was incredibly passionate, as if he were extremely excited.

"Heh...ha"

"Down with imperialism! We refuse to be slaves any longer!"

My front door was broken into.

You say Lady Kaka, I say why be afraid of her?

"Oh oh oh..."

In their performance of "Full Power," Wu Zhuo and Wang Leehom did not take turns singing each part. Instead, Wang Leehom sang the Mandarin part, while Wu Zhuo sang the English part.

So in the early stages, only Wang Leehom's voice was heard, which made many listeners wonder why it was said to be a collaboration between two people, but only Wang Leehom's voice was heard.

Until the English part begins.

"so many accusations"

"of an Sian invasion"

……

In a dormitory at a university in Beijing, several female students were also listening to this song.

As soon as Wu Zhuo's voice came out, several female students cheered.

"It sounds so good! Wu Zhuo's English songs are really great."

"Yeah, I just thought this song was a sham, and that Abel wasn't even in it!"

"Quick, quick, go to Kugou Music! Both songs are now available on music platforms. Listen to them on Kugou."

At the same time, several major domestic music platforms released online versions of the two songs, a collaboration between Wu Zhuo and Wang Leehom.

Because Wu Zhuo and Wang Leehom are both among the most popular celebrities in China, several platforms spared no effort in placing the promotional slogans for their EP on their homepages.

It's not just a simple homepage recommendation; it's a direct, large-font prompt.

Every viewer on a music platform will see the pop-up advertisement immediately upon release.

"So, how's the data?"

In the afternoon, in the QQ Music office, several senior executives were continuously monitoring the data for this EP.

It's not about how much money they can make from this EP's data.

Ultimately, music platforms are still in the free stage. While having a lot of traffic is indeed a huge benefit, it doesn't justify the importance of a few top executives.

The reason for this is that it relates to an important plan for QQ Music.

QQ Music has received news that Wu Zhuo is working diligently on his new album.

According to insiders, the album is of exceptionally high quality.

Someone on QQ Music proposed purchasing the exclusive online streaming rights to Wu Zhuo's album, hoping to attract more traffic to the platform.

Compared to Kugou and NetEase Cloud Music, which established their online music platforms earlier, QQ Music's current traffic is not as high as those two platforms.

The company then came up with a plan to acquire the exclusive rights to the album songs of Wu Zhuo, a wildly popular idol.

"call……"

Xiao Wang, who was reporting the data, took a breath and said incredulously, "In just three hours after going online, the two songs have been played 46 times, including 8 downloads."

The playback-to-download ratio reached an astonishing 5:1.

As soon as Xiao Wang finished speaking, the office became so quiet you could hear a pin drop.

Sitting at the front of the office, a middle-aged man in a suit and glasses was the first to come to his senses. He scanned everyone in the office and made a decision immediately:

"No matter what method I use, we must get exclusive copies of Wu Zhuo's new album."

All data and research have shown that physical records are gradually declining, and the future of music belongs to online platforms.

Currently, our platform does not have an advantage in the competition among the major platforms.

Only by collaborating with a top-tier singer like Wu Zhuo, who has a massive fan base, will we have a chance to overtake them.

"Mr. Zhou, it will probably be quite difficult to get an exclusive deal on Wu Zhuo's songs."

With so many music platforms across the country, it's impossible that we weren't the only ones to discover Wu Zhuo's enormous potential and the traffic he can bring.

Someone raised their hand, looking hesitant.

Mr. Zhou nodded and said:
"I know there are difficulties, but aren't difficulties meant to be overcome?"

"Send someone to contact Wu Zhuo's side. Regarding the terms, I can authorize you to offer better terms than any other platform."

Meanwhile, executives at online music platforms such as Kugou, NetEase Cloud Music, and Qianqian Music were discussing Wu Zhuo and Wang Leehom's EP.

It's incredibly popular.

This EP truly lives up to its reputation as a collaboration between two of the most popular artists.

As soon as it was released on several major platforms, the playback data exploded.

The number of downloads is also staggering.

It's worth noting that this EP is available on all platforms.

Currently, there are at least a dozen music platforms with large user bases in China.

On average, each household achieved over 300,000 views.

If we add it all up across all platforms, within a few hours, the number of plays for a single song on this EP reached an astonishing 160 million.

This is not the era of tens of millions of views per day that came later.

During this period, a video with 200,000 views in a single day was considered a hit, let alone one with millions.

Therefore, all the major platforms attach great importance to this EP.

"Contact Wu Zhuo and Wang Leehom, no, contact Jay Chou and JJ Lin too, their popularity is not weak either, see if we can sign exclusive contracts with them."

Several major platforms took action almost simultaneously.

Immediately, HIM International Music and Wu Zhuo's manager's phones were ringing off the hook.

Everyone wants the exclusive online streaming rights to his new album.

Wu Zhuo learned about this while having dinner with Wang Leehom.

The album went viral after its release today, and the two felt they should celebrate, so they made plans to go out for a meal.

Then at the dinner table, Wang Leehom's manager brought up the fact that several major music platforms had been calling her.

“Abel, I think there’s still room for you and Leehom to continue working together.”

How about we team up and put on a global concert?

Wang Leehom's manager smiled and probed Wu Zhuo.

(End of this chapter)