Huayu: Starting from Fahrenheit

Chapter 315 Eve
Normally, a concert takes a lot of time from preparation to start.

The first step was negotiating the venue.

Especially for big stars, the performance venue will be very large.

Such large venues are usually quite crowded.

A typical example is the Hong Kong Coliseum in the 90s.

Back then, the Hong Kong Coliseum hosted a concert almost every month, or even every two weeks.

Many singers need to book venues several months in advance.

Some might say, "It's only once every two weeks, and each session lasts all night, so how can it be impossible to book?"

It's actually quite difficult to make an appointment.

Because the venue needs to be set up.

Venues aren't just for singers' concerts; they can also be used for other performances or even exhibitions.

In fact, stadiums are often sports venues.

The venue layout will vary depending on the event.

Therefore, ten days to half a month are spent setting up the venue before each performance.

Secondly, a significant amount of time is required for publicity.

Concerts are like movies; you can't just hold one whenever you want.

Having a fan base is a necessary factor, but the most important thing is to let your fans know that there is such a concert, where to buy tickets, and what day it is.

This is what's called concert promotion.

Last year, Fahrenheit started promoting their concert six months in advance.

Then, the preparation for the performance will also take time.

It's about preparing for the performance.

Unlike movies, concerts are not affected by word-of-mouth in terms of box office revenue.

But any singer with a modicum of ambition knows that the quality of a concert needs to be guaranteed.

To put it bluntly, you may have attracted a large number of fans to buy tickets during your first concert tour thanks to your influence.

But when fans arrived at the concert, they found that you sang terribly on stage, the backup dancers were terrible, and the band played without any professionalism.

If that's the case, will anyone still come to your concert next time?
Just like Wu Zhuo in his previous life.

He went to see a performance by Eason Chan with great anticipation.

When I went there, I thought that with so many classic songs by Eason Chan, this concert would definitely be worthwhile.

When he arrived, he found that Eason Chan stood on the stage without moving the whole time. The concert, which should have been lively, had no atmosphere at all, and he even dozed off.

After that, he still listened to Eason Chan's songs, but he never wanted to go to his concerts again.

On the contrary, Wu Zhuo liked to attend Wu Bai's concerts, and later Phoenix Legend's concerts.

In short, a concert requires a certain amount of time to prepare.

Wu Zhuo's charity concert, however, seemed rather rushed.

From deciding on the concert to the start of the concert, there was only one week.

For some singers, a week might not even be enough time to gather a few thousand people.

Fortunately, Wu Zhuo is really popular.

He was undoubtedly the top influencer in Asia during this period.

Even if the promotional period for this round of concerts is short and not very effective.

But concert tickets still sold out very well.

From the start of the promotion to the start of the concert, there were a total of nine days.

In just seven days, tickets for Wu Zhuo's concert were almost sold out.

Of course, one reason for this is that the venue for Wu Zhuo's concert this time was not planned to be particularly large.

When the decision to hold the concert was made at the last minute, Wu Zhuo and his company knew that the concert was rushed and that tickets might not sell well.

Therefore, the venues for the planned concerts are not the most popular ones.

It is a medium-sized stadium.

However, this "medium scale" is only relative to the previous Fahrenheit concerts and Wu Zhuo's own popularity. Compared to other artists with relatively average popularity, Wu Zhuo's concerts can actually be considered large-scale concerts.

He planned a total of four concerts.

They are located in Japan, South Korea, Canada, and the United States.

The average capacity for the four concerts was around 1.3 people.

For some singers, a concert with 1.3 attendees is something they might only experience once in their lifetime.

Wu Zhuo sold out all the tickets for four concerts of this scale in less than a week.

And many people still can't buy tickets.

Quite a few people couldn't buy tickets.

Especially domestic fans, who directly and viciously attacked Wu Zhuo's company online.

They said things like, "Why don't you hold concerts in China? Are you looking down on us?"

Some people, while hurling insults, managed to use their connections to get tickets to Japan or South Korea and flew there directly.

“We underestimated your popularity. There are comments all over the Chinese internet now asking you to hold a concert in China.”

In Japan, on the eve of her concert, Chen Huiying found Wu Zhuo with a wry smile on her face.

"I also want to open one in the country, but now is not the right time."

Moreover, compared to working in China, I'd rather earn money abroad to send back for disaster relief.

The southwest region is currently experiencing severe flooding and chaos.

Wu Zhuo did not want to hold a large-scale concert in the south.

This is immoral.

It doesn't matter if you're abroad.

Moreover, in China, when one region is in trouble, help comes from all sides, and various regions are supporting the southwest.

The domestic economy is not yet ready to take off.

On the contrary, it would be better for him to earn some foreign exchange abroad and use it for disaster relief.

It's only in the last few years since China joined the WTO that we've had more foreign exchange reserves.

In the 1980s and 90s, people like Wu Zhuo who earned foreign exchange abroad and brought it back were considered great contributors.

At that time, foreign exchange reserves were low, but they were needed in many places.

Anyone who brings back any foreign currency will be rewarded.

Now, the rewards are definitely gone, but foreign exchange is still useful.

"By the way, the people from CCTV have arrived; they want to interview you."

Wu Zhuo is serious about doing charity.

Since the beginning of the disaster, Wu Zhuo has donated more than 35 million yuan worth of supplies and money.

Wu Zhuo is far ahead in the list of celebrities who have donated money and goods.

In addition, Wu Zhuo's revenue from this round of concerts is expected to be no less than 20 million.

In total, Wu Zhuo personally donated more than 50 million RMB.

This figure successfully caught the attention of CCTV.

After discussions, CCTV felt that Wu Zhuo's way of using his influence to do his best for the disaster area was worth promoting.

So they decided to send an interview team to follow Wu Zhuo's charity concert throughout.

It is said that these interviews and concert activities may be broadcast on CCTV.

"Have they arrived yet? Let's go check on them!"

Wu Zhuo stood up.

Everyone has selfish motives.

Wu Zhuo would never refuse to enhance his influence while doing charity work.

Since CCTV has given him so much face, he naturally has to show a corresponding attitude.

At the very least, when people come, you should give them a warm welcome.

(End of this chapter)