Huayu: I'm reborn, but you still force me to be a scumbag?

Chapter 253 The highest record of collective silence
"Yes, it was Priscilla who proposed it to me."

"No, I don't think it's because they both have the last name Chen. Come on, that's impossible. But it's true that Priscilla is a BIG fan of his. But the reason that prompted me to make this decision has nothing to do with this."

“The reason is that our user base is highly consistent with his fans, and he really fits the image we want.”

"Priscilla and I did go see Twilight last night, but it wasn't an impulse. I knew exactly what I was doing."

"I have made it very clear to you from the beginning that I, like you, believe we do not need a spokesperson."

“I just think that we need a slightly special user who has a certain influence in our customer base and can help us promote our brand a little faster.”

“So, I call this position a brand promoter, or a brand ambassador.”

"Yes, that's right. Each of our users is our spokesperson. Each of their faces is the reason that supports us to where we are today."

"I will never forget why I named our company FACEBOOK. Unless one day I discover a greater blueprint."

……

……

Chen Nuo didn't know that before Zuckerberg personally flew to New York to interview him, he had discussed with his colleagues in Silicon Valley whether he should ask him to be the brand ambassador.

Similarly, he was a little surprised that when Zuckerberg came to see him, he brought his Chinese girlfriend, Priscilla Chan.

Chen Nuo knew Xiao Zu well.

He is a well-known hermaphrodite, or in other words, a typical Jew.

Cold-blooded and ruthless, everything is business.

In the early days, if you want to enter the Chinese market, you have to pretend to be a Chinese son-in-law wherever you go.

Later, when he saw that Tik Tok had invaded his base and made FB shaky, his face changed again and he raised the banner of China threat.

It’s not an exaggeration to say that he is a bastard, and his girlfriend is almost the same.

When Chen Nuo heard that they wanted him to do some brand promotion, his mind raced and he agreed with a smile.

After all, FB would have grown with or without him, but no one knew that except him.

Xiao Zha was quite surprised by Chen Nuo's attitude.

After all, a brand promotion contract of $100 million a year is not really that generous, and he brought Priscilla Chan along just to learn about the local Chinese culture.

I didn't expect Chen Nuo to be so straightforward and didn't even mention the price.

After coming down, Qi Yuntian was also surprised and a little embarrassed.

Chen Nuo gave a special explanation for this.

Of course, he would not say that this was to infiltrate the enemy, to pretend to be friendly in the early stage, to borrow other people's chickens to lay his own eggs, and even to plant some bombs. Ten years later, if the Jews dared to turn against him, he would give them a sudden attack and strike back.

Instead, he sighed and said, "Although the money is not much, his wife is also one-third Chinese after all, and they both have the surname Chen. Maybe they were a family thirty thousand years ago."

"So I think I should give them a hand. Their company has just started and it's not easy. Their current valuation is not even worth tens of billions, not even as good as Apple. It's a financial crisis, and everyone is very pitiful."

"So, 100 million a year is 100 million. You know me. I never touch money. I'm not interested in money."

Qi Yuntian said thoughtfully: "So, Brother Nuo, what you mean by your nonsense is that you are doing charity again?"

Chen Nuo felt that being asked so bluntly was a bit embarrassing, but in the end he still managed to hold on, nodded expressionlessly, and said, "If you insist on saying so, then that's fine. But... don't spread it out."

They are all decisive people. After knowing that Chen Nuo would leave the United States and return home on December 12,

Although Zuckerberg returned to California, the advertising company here and the FB team that stayed behind still arranged everything on December 12th.

The salary is 100 million yuan a year, and the contract is only for 3 years, so of course Chen Nuo can't do too much.

First, the photos.

The requirements are very simple. Don't take a full-body photo, just like an ID photo. Take a nice, cheerful, smiling photo that can make people feel good at first sight.

According to FB, this photo will be added to the homepage of their FB website, mixed with many other faces to form a welcome page like a photo wall.

In this welcome interface, Chen Nuo's avatar is no different from that of other ordinary people, and is also one in a few hundred.

It's just that the position is better, in the middle, a few circles larger than the others, and can be seen at a glance. But there will be no introduction or name, and it is even more impossible to mark the actor who plays so-and-so.

Secondly, FB also made a request that Qi Yuntian felt sounded very troublesome.

It was to let Chen Nuo set up his own Facebook page.

The daily maintenance and operation of this personal homepage are all handled by a dedicated person from Facebook.

But there is one thing that Xiao Zha specifically asked his lawyer to write in the contract.

Starting from December 2008, Chen Nuo would post some content on his Facebook homepage every month.

It doesn’t matter what you write, and there is no limit to the frequency, but there should be at least 4-5 posts per month to ensure that the account is relatively active.

For Qi Yuntian, this clause is very troublesome.

Because in this era, which celebrity would create a social media account?
No one knows how to play this thing.

As an agent, knowing nothing and having no experience, deciding how many pieces of content to post in a month would be a real headache for him.

However, Chen Nuo was concerned about another aspect.

After learning how FB would promote his account,

Chen Nuo signed his name on the contract without any hesitation.

Any hesitation for even a second would be disrespectful to his identity as a reborn person.

It turns out that the FB team has never done this before. Their approach is very simple and crude.

When every new FB user enters their homepage, just add Chen Nuo’s account to the “People You May Know” column that pops up, and put it first!
Chen Nuo was stunned upon hearing this.

For him, who knows that FB will grow rapidly in the next few years, isn’t this a plan to create a god?
Even FB officials put him on a pedestal and gave him $100 million a year!
If he doesn't want to, he can go to a mental hospital to have his brain checked out.

Since Facebook wanted him to be a super V so much, Chen Nuo would not hold back after signing the contract. He immediately showed the FB team the Chinese people's ability to act.

After taking the smiling face photo,

First, he asked Michelle, who had arrived in New York the day before, to do his makeup. Then he took the photographer who was taking pictures of him to stroll in the deserted park behind their studio. The pictures lasted for about half an hour.

After returning, he picked a photo from his camera, added a sentence, and without saying anything else, immediately posted it on his new FACEBOOK homepage.

Everyone who watched his actions at that time was speechless.

Why post such a photo with such a sentence?

Of course, when you see the photos and text, anyone who has seen Twilight will know that this is a linkage with Edward in the Twilight Saga.

But this style... no one understands it.

Not to mention the nerds in the FB team, even the long-haired photographer who was dressed very fashionably shook his head and said, "Don't ask me, it was Chen who was in charge of the whole process. I did whatever he told me to do."

Don’t blame the photographer for not wanting to take responsibility. The main reason is that the photo is indeed unprofessional, and it is deliberately unprofessional.

Chen Nuo's entire body is blurred in the photo.

Because he was moving, wearing a sports suit and making a running gesture.

It can be seen that his background is a cloudy sky with mist, a large area of ​​barren grassland and messy and disordered bushes.

It seemed that because he was moving too fast, the person taking the photo made him blurry and out of focus.

He looked completely inhuman. Under the long exposure lens, he left a long, shining shadow behind him. Only his face, which looked like a ghost, could be seen, with a double image, as if he was looking around.

Afterwards, he asked the photographer to use PS tools to adjust the grayscale, making the whole photo seem to be shrouded in a gloomy atmosphere, while adding contrast and saturation to the portrait, making it look like a Van Gogh-style portrait standing in a gray wasteland.

After Chen Nuo added a sentence, he posted it on his Facebook homepage.

That sentence actually consists of only one word: HUNTING.

All the top students in Facebook, whether from Stanford or Harvard, even if they are familiar with social media algorithms and user psychology, can only look at each other in bewilderment at this time.

Because if we follow their instructions, the first update of this account should definitely be a photo of handsome Chen Nuo under the blue sky and white clouds.

It feels similar to the one in "Twilight", fully displaying the feeling of being handsome and cool.

They thought that this would definitely be a big hit. After all, now the whole of America knew that those girls liked Edward simply because he was handsome.

How can you attract others if you don’t even show your face?
hunting?

The text feels kind of cool, and the photos are indeed very artistic, but are they really useful?

To be honest, if they asked Chen Nuo, he wouldn't know either.

The reason why he did this actually has little to do with his own experience.

In his previous life, he was a Douyin blogger who shot videos and rarely posted photos.

The style and inspiration of this photo actually comes from a four-character super idol born in the 00s on China’s Weibo.

As a post-80s generation, Chen Nuo followed many young idols at the time and would look for inspiration and cater to the tastes of young people.

At that time, he looked at the photos of this person that were unique to the style of the post-00s generation, but he actually couldn't understand them.

The reason for this photo was that someone else had a similar photo. He was also stunned when he saw it and didn’t know why it had millions of likes.

But what he was sure of was that this was a kind of postmodern style that had been developed by the top team behind the scenes with countless efforts.

Definitely caters to the newest and coolest generation.

So, never mind. Not understanding it won’t stop you from plagiarizing.

He followed suit.

In his opinion, perhaps the feature is that it is incomprehensible.

If you can understand it, you are lame.

If you don’t understand, that’s awesome.

Aren’t these the case with China’s non-mainstream and America’s Generation Z?
……

……

After sending the photos, Chen Nuo didn't care much about it.

I treated Michelle, the new black girl who had just joined the team, to a big meal. Because we had to take a flight back home the next day, and it would be another long journey, we arranged for everyone to rest early.

At the same time, before boarding the plane the next day, he received a call from Rob. When he heard the other party talking about his photos on FACEBOOK, he realized that it seemed to have caused some response?
However, once he was on the plane, he couldn't pay attention anymore.

He naturally didn't know that after he posted the status that day,

From opening the account on December 12th to December 4th, in just one day,
The number of his followers has exceeded 20.

Among them, there are more than 6 new users who registered on Facebook for the first time, and another 14 are old users who responded by hearing the news.

At present, the Chinese and English account of Chen Nuo (NuoChen) has become the personal homepage with the most followers on Facebook, an emerging real-life dating platform.

none of them.

Because in this era, whether in China or abroad, no celebrity will register an account on any social platform or share their feelings.

Even in the eyes of many people in the film industry who knew the news, Chen Nuo's move was somewhat disdainful.
I feel that taking this endorsement will not help increase his net worth and he won't make much money either.

What a bad decision.

Perhaps it was a wrong choice made by a young man under impulse, which would cause him to lose most of his original star qualities.

However, for the technical geeks at Facebook, the things that Hollywood people laughed at made them laugh out loud!

They found that the combination of Facebook, which targets teenagers over 13 years old, and Eastern vampires, which are currently very popular among these children, seems to be a real super bombshell.

On the day the homepage was opened, Chen Nuo's homepage gained 6.2 new followers.

On this day, Facebook had about 10 registered users. In other words, this meant that more than 1/2 of Facebook's registrants were interested in Chen Nuo after being recommended!

It is also worth noting that 14 old users searched for Chen Nuo’s homepage and followed him after hearing the relevant news.

This data truly proves that the target users of their products are indeed highly consistent with Chen Nuo's fans.

Chen Nuo’s joining and future activeness will definitely be extremely helpful in improving the stickiness of their Facebook users!
Similarly, their entire team now suddenly has great confidence in Chen Nuo’s monthly releases.

Because it only took him half an hour to post his first update that day, and he had already set a record!

That photo that no one could understand, plus that simple word.

I really don't know what touched the nerves of the teenagers.

Is this a call back to Edward the vampire from Twilight?

Is it the unique person in the photo?

Or is it that simple and somewhat cool copy?

No one knew which one it was, but the result was that within one day, Chen Nuo’s homepage received more than 12 likes and more than 4000 comments.

It directly broke the record of the highest number of likes and comments on a single post on the emerging Facebook since its inception.

It is a hundred times more powerful than those puppet accounts carefully designed by the geeks inside FACEBOOK.

It is simply unbelievable for otakus.

When reporting to Xiao Zu, I could only attribute the reason to Chen Nuo and those kids, who were, in a sense, of the same generation.

The publicist from Summit Entertainment who had been following the matter immediately reported it to Rob Friedman in a surprised tone.

It seemed like just a photo and a sentence, but on the first day that the leading actor became the Facebook brand ambassador, he gave "Twilight" a massive promotion on the online media with amazing results!

However, no one actually knows exactly how much help Chen Nuo's photo brought to the weekend box office of Twilight.

But everyone is sure that his contribution must be significant, at least not less than that of the Twilight team who traveled around for roadshows.

On December 12, Twilight sold more than twice as much as it did on Friday, reaching over 5 million at the box office!

This brought Twilight's total box office after its opening to 2.25 million. In just one weekend, it surpassed Kung Fu Panda, Wall-E and Hancock to become the third in the annual box office in 2008.

According to Rafi Clausen's advice, those industry insiders who visited Chen Nuo's Facebook homepage are now sure that
It must be those girls who said Edward you are so cool in the comments section,
Those girls who liked that photo of unknown style and meaning,

Those girls who wrote hundreds of words to interpret the word "hunting" which has no depth,

Those girls who followed suit, took out-of-focus photos, added hunting, and shared them on their homepages,
It must be that they once again demonstrated the power of girls that left the Hollywood film industry speechless and all film critics collectively voiceless.

On this day, I don't know how many movie company bosses asked their subordinates to re-examine the scripts and began to think whether High School Musical was just the lower limit and Twilight was the upper limit of youth movies!
Maybe the only difficulty is finding a similar male lead?
Similarly, on the evening of the 5th, Mattel, the world's largest toy manufacturer, announced that it would cooperate with Summit Entertainment to launch a vampire-costumed "Edward CHEN" on the upcoming Halloween. The number of copies will be limited to 1 worldwide, and each will be priced at US$199.

When Chen Nuo saw the news, it was 12 pm on December 6th, Beijing time, and he had just got off the plane at Taipei Taoyuan Airport.

First, he received a text message from a Mattel employee, and then he saw an email from Mattel's vice president Lucy Handler in his mobile phone mailbox.

He took a deep breath and asked Qi Yuntian beside him: "Does our contract mention a limited edition?"

Qi Yuntian was also looking at his phone, because he was also copied on the email. Hearing Chen Nuo's words, he shook his head solemnly, "No."

"So... for $199, we also get $1?"

"Yes."

"MD."

(End of this chapter)