Huayu: I'm reborn, but you still force me to be a scumbag?

Chapter 174 We are not short of halo!

After listening to one side of the story, he fired the casting director of his own crew in less than a minute.

This is either a wise and observant judge, or a tyrant. You will die a miserable death!
Chen Nuo felt that he should be the former.

Although he only looked at Zhao Liying twice, her red and swollen eyes were very obvious. Based on his understanding of Xiao Zhao, this woman did not cry easily.

Even on the day when he failed the talent show, he was smiling and even treated him to a bowl of noodles, saying that he was finally relieved.

So if she had swollen eyes from crying, then it must have been something serious.

What Zhang Xinyu said, as relayed by Qi Yuntian, coincided with his judgment.

In addition, the casting director named Gu was recommended to join the crew by Gao Qunshu.

Although Chen Nuo didn't talk to him much.

But, with your shifty eyes and gold-rimmed glasses, do you think you are Professor Li?

It doesn't look like a good thing at first glance.

So he gestured to Qi Yuntian to tell Gao Qunshu about it briefly.

Who is Director Gao?

He has been in the martial arts world for many years and has been in a lot of trouble, but he has never failed. That's because he knows what's best for him. He has done a lot of things to survive, such as cutting off his own tail and selling out his teammates.

Even if this director Gu She actually has some benefits, he will never forget to give a share to Director Gao.

But on the phone, Director Gao sounded stern and kicked Gu out with just a few words.

After hanging up the phone, he looked remorseful and made a severe self-criticism, claiming that he had no ability to judge people and was far inferior to Mr. Chen.

Of course Chen Nuo knew that the fat man was talking nonsense, but if the water is too clear, there will be no fish. Besides, this is considered a dark ecosystem in the entertainment industry.

Even Director Gu did nothing wrong under this set of unspoken rules.

Big fish eat small fish, small fish eat shrimps. If you don't want to be eaten, you can jump out of the sea or rely on your own clever tactics.

If you have neither, you deserve it.

The downside of this system is that it is extremely cruel to those at the bottom.

The advantage is that as long as a person can stand out after being tempered by this set of rules, he will definitely be able to develop extraordinary skills.

Unless it's tax evasion or prostitution, nothing can stop him.

All in all, Director Gu's only mistake was that he was possessed by the god of bad luck, was blind, and offended the wrong person.

Such a trivial matter certainly could not be the theme of the dinner party of the Whistleblower crew that night.

The theme of the day was not only to bid farewell to Mr. Chen and wish him good results for his performance in The Dark Knight, but also to unite the foreign photographers in the crew.

After more than ten days of running-in, both Ning Hao, Gao Qunshu, Chen Nuo and Jiang Wen felt that this Mexican guy and another cameraman, a Colombian recommended by the Mexican guy, were really useful.

From the fact that Jiang Wen, a guy with a nose in the sky, even left Rodrigo Prieto's contact information, we can know that the hundreds of thousands of dollars spent by Chen Nuo and his team were definitely worth it.

After a late night snack, Director Gu lost his job, and the group leader He Yong was as sad as if he had lost his parents.

When Wan Tingting and several other girls heard that Zhang Xinyu and Zhao Liying actually had a chance to sign a contract with Huanran Yixin, they were incredulous and filled with jealousy.

Everyone else left with great pleasure.

The next morning, Chen Nuo pulled out of Fan Binbing's body. Amid the woman's groaning, he ruthlessly got out of bed and left, and flew back to the capital alone.

Qi Yuntian did not go with him, because Chen Nuo was really worried since he didn't have any of his own here.

In the next period of time, Chen Nuo will temporarily leave the crew of "The Sound of Wind" and travel around Asian countries alone with the publicity team of "Batman 2: The Dark Knight" within two weeks.

That’s right, it’s not just the Chinese market.

No one knew what Warner Bros. was thinking. When they notified them for the last time, they said that all the publicity work in Japan, South Korea, Hong Kong, Macau, Taiwan and the entire Southeast Asian countries would be handed over to him.

The reason is that they believe in his appeal in the Asian market.

For this reason, Qi Yuntian bargained with the people from Warner on the phone for a long time. Although, in the end, he did not get any substantial benefits from the old fox of Warner Bros.

However, signing a supplementary agreement to move the payment date forward was a pleasant surprise.

At this time, Chen Nuo and Qi Yuntian did not know that the decision to change the publicity plan was actually made directly by Warner Bros.' headquarters in the United States, and then issued to the President's Office of Warner Bros. Asia Pacific in Singapore.

When the head of the Asia-Pacific region saw the news, he was a little confused, so he discussed it with the US headquarters many times via email and phone. In the end, Warner Bros. President Barry Meyer personally made the final decision -

Stop arguing and focus your propaganda efforts on Nuo Chen.

This left Warner employees across the Asia-Pacific region somewhat bewildered.

Because the success or failure of The Dark Knight this time is really crucial to Warner.

"Spider-Man 3", produced by Columbia Pictures, another of the six major Hollywood films, has swept the world some time ago and set a global box office record of 8.91 million US dollars.

The continued success of the Spider-Man series has widened the box office gap between it and Batman, another superhero adapted from comics.

The Spider-Man trilogy, which began in 2002, took a total of five years from the first to the third film.

The total box office record has now reached around 25 billion US dollars, which is the best performance in the history of superhero movies.

And what about Batman?

So far, the first "Spider-Man Begins" has grossed 3.73 million yuan worldwide, less than half of "Spider-Man 1."

Although the first film was a success in terms of word of mouth, Warner Bros. resolutely continued to use Christopher Nolan as the director of the second Batman film and gave him many rights.

However, the commercial value of the Marvel Universe's Spider-Man has made the DC Universe's Batman pale in comparison. This fact has been brought to the fore by all parties before the release of The Dark Knight.

The consensus is that no matter what, they must not lose too badly this time. Otherwise, it will not just be a problem for Warner and Columbia. The entire DC universe will become the object of Marvel's ridicule.

Therefore, Warner Bros. also invested a lot of money this time.

The Dark Knight cost $1.8 million to produce, with publicity budgeted at a maximum of 50%.

A total of 9000 million US dollars will be splashed across the global media world because of The Dark Knight.

If Warner follows the current promotional budget and plan for the Asia-Pacific region, at least 2000 million US dollars will be tied to the name of Nuo Chen.

That’s right, the publicity costs in the Asia-Pacific region alone are twice as much as the entire production cost of “The Whistleblower”.

Such is the power of one of Hollywood's Big Six.

"So, why is this?"

Lori Eisner recalled the conversation she had with James Gibbons, the president of Asia Pacific, in the office of the president before she left for China.

As a mid-level manager who had just been transferred from the US headquarters to the Asia-Pacific region, she received a master's degree in journalism from Columbia University's School of Journalism last year. After working at the US headquarters for three months, she was transferred to Warner Bros.' Asia-Pacific headquarters at the beginning of this year. Lori Eisner's career resume is obviously very thin.

In Warner, a company with a strict hierarchy, a small executive in charge of film promotion activities does not seem to be qualified to meet the president before a business trip.

Even though she had been a standard blonde beauty since she was a child, with skin as white as snow and a pair of eyes like emeralds, and had captured the hearts of countless boys, it was still the same.

But who could blame this icy media elite for having such an unusual uncle?

Therefore, in response to the questions raised by Lori Eisner, even James Gibbons, President of the Asia Pacific region, had to respond.

He threw a file of artists to her and said calmly, "The reason given by the headquarters is that after the internal preview, our senior people unanimously felt that the role of the Joker was the biggest highlight of the movie."

Lori Eisner's beautiful green eyes suddenly widened, and she asked incredulously, "James, are you telling the truth?"

James Gibbons said angrily, "Of course it's true. Would I joke with you like that? Don't look at me like that. Mr. Barry Meyer called me personally. I was more shocked than Jesus was when he was resurrected, just like you are now."

"Okay, you can go now." James Gibbons threw her a book, "Read this on the plane. There is still a month before the movie is released. Do a good job, Ms. Eisner."

When Lori Eisner opened this book while sitting in the business class of a flight from Singapore to Beijing, China.

The first photo I saw was of a Chinese teenager in a suit and tie who looked extremely young.

The way he looked at the camera reminded Lori Eisner of the 5-year-old stallion named "Flame" on her uncle's estate.

She is shy, doesn't like to interact with strangers, and has a bad temper, but she wins several trophies for her uncle every year.

"This should be the photo of him when he first interviewed for the Joker job."

Even without the two words next to the photo, Lori Eisner would have known this person for a matter of course.

No Chen.

Ever since the casting of Batman 2 was completed, the controversy surrounding this person has never disappeared. Even though Rory Eisner has only been in Warner for a short time, the talk about "Joker" has reached her ears all the time.

This is also why Lori Eisner opposed focusing the publicity on this man this time.

because--

What a good campaign needs is controversy, not controversial figures.

Controversial figures only blur the focus, which is a double-edged sword for propaganda.

If used well, you may get twice the result with half the effort.

If it is not used properly, it will definitely hurt others and yourself.

This was the first time in her life that Lori Eisner was leading such a major regional film promotion effort, and she really didn't like the feeling.

It took a total of 5 hours to fly from Singapore to Beijing. Lori Eisner read the document over and over again for more than a dozen times and took notes on it.

At this time, she still believed that although from the overall point of view, Nuo Chen was indeed newsworthy, and was indeed a hot first-line star in mainland China.

By promoting the film in mainland China, he should be able to attract many of his fans to the cinema.

But his influence in the Japanese, Korean and Southeast Asian markets is still limited.

What effect will it have if he conducts the roadshow?
Even Lori Eisner felt that the senior executives at Warner headquarters had been high and mighty in Hollywood for too long and had no idea about the relationships between the people of Asian countries.

It was hard for Lori Eisner to imagine that a Korean or a Japanese would walk into a movie theater because of a Chinese actor.

Could this happen?

can you?

After the plane landed in Beijing, Lori Eisner immediately plunged into intensive publicity work.

After China, it was South Korea, after South Korea, it was Japan, and after Japan, I returned to China and listened to propaganda reports from Southeast Asian countries.

Lori Eisner was shocked to find that the Chinese boy had never met with the team!

This guy is actually making his own low-budget movie in such a remote place!
Lori Eisner was going crazy and gave tough orders to her assistants. No matter what, get this bastard back to BJ as soon as possible.

As a result, after urging him on the phone countless times, she finally met Chen Nuo for the first time at the Capital International Airport the day before the premiere.

"Hello, Luo Rui, nice to meet you."

Lori Eisner looked into Chen Nuo's eyes and had to admit that this damn Chinese boy did have the potential to become an Oriental sweetheart as the information said.

But this person was obviously more concerned about his own movie, and he actually waited until the day before the movie was released to return to Beijing.

Apparently, he doesn't care about the box office of The Dark Knight.

Lori Eisner greeted politely, "Hello, Chen."

After the two shook hands, Lori Eisner could not help but complain: "Chen, you came back too late this time. Okay, get in the car quickly, time is really tight, we need to talk about our next work quickly."

According to the publicity plan arranged by Lori Eisner, from this afternoon to tomorrow morning, Chen Nuo will accept two written interviews and two interviews from TV stations, one is from the old friend CCTV6 Movie Channel, and the other is Beijing TV Station.

At the same time, he will attend the premiere of The Dark Knight tomorrow night and accept media interviews after the screening.

However, this is not the end, but just the beginning.

Starting from the day after tomorrow, he will travel non-stop to Chengdu, Guangzhou, Shanghai, Nanjing and other places to participate in various promotional activities for The Dark Knight.

He then flew to Seoul, where in addition to the roadshow promotion, Lori Eisner had already arranged a popular KBS variety show for him in advance.

Around July 7, he will fly from Seoul to Tokyo, where he also has two or three TV appearances to attend.

Then, he will depart from Tokyo to Malaysia, and stop at Indonesia, Vietnam, the Philippines and other Southeast Asian countries.

Finally, he will return to China around July 7 to complete the publicity plan for The Dark Knight.

After hearing this, even though Chen Nuo had been mentally prepared, he was still stunned.

Seeing his expression, Lori Eisner was very understanding and comforted him, "Chen, your schedule is indeed quite busy these past two weeks. If you have any requests, just let us know now and our team will try our best to satisfy you."

Apart from anything else, although Chen Nuo knew that he would be the one to take on the responsibility alone this time, he would be facing so many spotlights alone, and all the problems would be thrown at him alone. What if his brain got stuck and he couldn't even find anyone to support him? He really wanted to hide if possible.

His scalp tingled and he thought about it, then asked, "Didn't you invite any other stars to support us? I've been alone for the past half month. Isn't that a bad idea? Don't you know any mainland stars? As it happens, I have friends in Japan, South Korea, mainland China, and Hong Kong. Do you want me to introduce two to you?"

Lori Eisner smiled and said, "Chen, with our good relationship with China Film Group, we can invite many celebrities to our premiere in mainland China, and we can also hold a long red carpet show for them to make an appearance. Not only in China, but with our power in the Asia-Pacific region, we can do this everywhere in Asia. Just like what you said about Japan and South Korea, they were our key areas of operation as early as the 80s."

"But I won't do that, and Warner will never do that. If I do that, I'll get a dismissal email from LA."

"Mr. Chen, I don't know if you know Hollywood, but I can tell you clearly that whether it's Disney or 21st Century Fox, Columbia or Warner Bros., we have always been famous all over the world from Los Angeles, USA."

Lori Eisner, the niece of Michael Eisner, the so-called Disney tyrant who ruled Disney for 30 years, smiled proudly: "It is the stars who need us, not us who need the stars."

(End of this chapter)