Chapter 226 That's a pile of shit! (6k subscription required)

The press conference/press conference held by Lu Yao attracted a lot of people, some of them were Lu Yao’s fans, some were Lu Yao’s haters, and more were newcomers to the workplace.

Only a very small number of them are friendly competitors.

When Lu Yao came up with the strategic combination punch of "Xiaomi King Card", Lu Yao's old fans started cheering, the haters started to get nervous again, and the new workers immediately sat up straight, they thought this thing was amazing.

Originally, Xiaomi's main users were college students with little money, or new workers who had graduated not long ago. They had completely different consumption concepts and ideas from the older generation, and were very fond of such affordable products.

As for Apple users, the absolute kings in today's market, this group of users may not care about the amount of phone bills and data traffic.

However, female users account for a very high proportion of Apple users, and female users also need entertainment. Even in the Internet age, the emotional value required by female users can be satisfied to a large extent by playing games alone.

In the future, there will be a lot of young men who make a living by playing mobile games.

Lu Yao interacted with girls frequently both inside and outside the game.

Otherwise, how could he know so much about the game?

In addition, the performance of Apple phones in 2015 is indeed very powerful. Female users who use Apple phones can get a better entertainment experience, and then let the King of Wild lead the way and have fun.

Moreover, the story of "Xiaomi users forcibly matching with Apple users" is very interesting in itself. Whether it is a mobile phone or a person, it can trigger a certain topic.

All Lu Yao needs to do is to deliberately create a few short essay-type stories and spread them on Neihan Duanzi, and Xiaomi users will go crazy.

In this wave, Lu Yao’s game company, ByteDance, Xiaomi and even China Unicom which joined them all won.

Many colleagues and business partners turned pale when they thought about Lu Yao’s current business empire.

It seems that this is aimed at the penguins.

In fact, Lu Yao's move was to indiscriminately press everyone to the ground and rub them.

But how are they going to fight with Lu Yao?
Without strong support from the mobile end and strong empowerment from the social end, what can existing game manufacturers do to compete with Lu Yao? Even the current Penguin has been left behind!
Penguin has now become a full-fledged investment bank. Their investment strategy is basically to pay money and get a share of the profits without participating in operations and decision-making. This gives Penguin a very good reputation in the investment field. Now and in the future, one of the goals of many startups when they are first established is to be invested in or even acquired by Penguin.

But they don't invest much in hardware.

Penguin is very cautious in its investments in the hardware field, and controls more through cooperation rather than direct investment. For example, Penguin cooperates with many mobile phone manufacturers to pre-install Penguin applications, or cooperates in game optimization.

It only directly invested in "Black Shark Technology" and "Essential Products" in 2017, but the expectations for both investments were very poor.

just now.

What the big devil Penguin needs to face is the grand momentum formed by the combination of "digital content" + "mobile terminal" + "social system" + "communication operation".

As they thought about it, all the friendly competitors felt relieved.

They really had no chance of winning against Lu Yao. In terms of strategic layout alone, they were already more than one level behind.

But they will continue to live their lives the same way they did before. The ones who really need to worry about this wave are the penguins.

For other colleagues in the Internet gaming circle, if Lu Yao and his team fail in this challenge, the future Internet gaming and social circles will still be dominated by penguins, just like before.

If Lu Yao and his team succeeded, their situation would simply be that someone else would be riding on their heads, and it would be no different from before.

Thinking of this, many colleagues and friends relaxed again.

This time, Lu Yao really treated his competitors as equals, but the good news is that they have long been accustomed to living like non-human beings.

After announcing the final trump card of the night, Lu Yao slowly paced on the podium and said, "I, our colleagues, and partners have done a lot of homework for tonight's briefing, or press conference."

"Hundreds of people in our game company have spent a lot of effort to polish the details of the game and optimize the content of the game."

"My partners and I have held countless meetings and overturned countless plans to give everyone a better entertainment experience. The cooperation negotiations for the "Xiaomi King Card" alone took many trips and a long time. "

Lv Yao recalled the hardships along the way, his humble expression filled with heaviness: "When the game was very complete, the designer in my team asked me, we spent so much effort and even paid for traffic subsidies ourselves, don't we really want to add some krypton gold stuff in the game?"

"If we don't do this, how are we going to survive in the future?"

Lu Yao forced a smile when he said this: "To be honest, I was also very conflicted at the beginning, because I didn't dare to use one success as a stepping stone for future success. I still have no idea whether our new game can be popular and whether it can be loved by everyone."

"But I thought about it for a long time, and finally decided to follow my inner thoughts—"

At this point, Lu Yao's voice suddenly became louder, and his expression became solemn: "We have always believed that happiness should not be divided into different levels. The original intention and mission of our Guangan Online Game Company -"

“It’s to make more people feel happy!”

"so!"

Lu Yao said as if taking an oath: "We promise here that our new game "Honor of Kings" will never have a mechanism where krypton gold affects combat effectiveness. All our future revenue will come from skins sold in the mall."

"We will use our understanding and accomplishment of aesthetics to generate revenue for our new games."

After that, Lu Yao bowed deeply to the camera: "Thank you all for coming here tonight, and thank you to all the netizens who came to the live broadcast room to watch."

At the same time that Lu Yao bowed, the comments in the live broadcast room all became one - "Let more people feel happy!"
Various fonts of different colors and sizes floated across the screens of the live broadcast rooms of major media outlets.

Those players who have been forced to spend money and work hard by major domestic game manufacturers for many years have a lot of feelings at this moment. Game players are already despised by many in society, and their demands are ignored.

They have been waiting for so many years.

Waiting for a game that allows them to play happily and comfortably, waiting for a game that allows them to compete fairly.

Over the years, they have criticized many online games and scolded many domestic game manufacturers. Their anger and abuse are not worth mentioning. It is precisely because the games that carry the second-year mentality, passion and fantasy are controlled by a group of the most filthy and despicable black-hearted businessmen.

Is it that the purchasing power of these gamers is not enough?
no.

They are not reluctant to spend money on fun games.

This group of simple gamers sometimes even call for in-game spending for small studios.

But they are so simple, why are there always people riding on their necks and peeing and shitting on them?
And now, finally a game development company has stood up and said that their original intention and mission is to make more people feel happy.

At this moment, it seems that the gamers have finally waited for their spring and found a confidant who understands them. Is this what it feels like to "a gentleman will die for his confidant"?
then.

In the comments of the live broadcast room, in the jokes on Neihan, the comment section of Toutiao, and under the hot search tags on Weibo, countless game players spontaneously sent out an emoticon package.

The animated picture that had been blurred into pixels by Cyberpack showed a man holding up his bank card and asking for payment with a look of emotion on his face.

This picture was directly shared in all the comment sections.

Regardless of the quality of this game, the emotional value of Lu Yao’s game launch tonight alone is enough, and emotional value is something that can easily trigger impulse consumption.

After bowing, Lu Yao waved goodbye, then disappeared from the podium and from the public's sight.

He refused all media interviews and rushed back to the MOBA mobile game project team, or the "Honor of Kings" project team almost without stopping.

When Lu Yao released the new game, the download link of the game was posted on the official website of Guang'an Online Game Company. At the same time, the Xiaomi App Store also launched the download reservation for "Honor of Kings".

Only an hour and a half had passed since the new game was announced, and the number of pre-order downloads in the Xiaomi App Store had already reached a staggering 10 million. The number of downloads on their official website was even more exaggerated, approaching 30 million.

The total amount of feedback from other app stores has exceeded 10 million.

It’s a pity that Lu Yao has not yet put the game into the Apple App Store, otherwise the amount of data tonight would be even more terrifying.

Over 50 million downloads that night...

This is quite a challenge.

Although Lu Yao and his team have the support of the AI ​​data center in Luomahu, the AI ​​data center in Luomahu was built not long ago and many computer rooms are still under construction. It is not known whether they can hold up.

So while Lu Yao was keeping an eye on the data in the "Honor of Kings" project team, he also pulled Wang Shan from Luomahu into their meeting group.

Lu Yao asked anxiously: "Brother Wang, the number of pre-order downloads is about to break 50 million. Can you handle it?"

Wang Shan’s answer was clear and concise: “Don’t worry.”

Lv Yao: "Is there a problem with the matching algorithm? Shouldn't the AI ​​algorithm be added later?"

A lot of things he does here are to store data for the AI ​​data center. The gaming field is only one aspect. In the future, data in the fields of road planning and home design will be included in the AI ​​data center.

Although algorithms are the core of AI, data is also of paramount importance to AI.

But tonight is the first night that the new game is online, and the first night's data is already so horrific. Lu Yao is afraid that the algorithm and server that have just been debugged will crash.

Wang Shan said the same old thing: "Don't worry."

Although Brother Wang doesn't talk much, he gives people a very reliable feeling.

Although their newly launched game plagiarized the name of the future leading MOBA mobile game, the cores of the two games are essentially different.

The future "Honor of Kings" under the operation of Penguin will introduce the extremely disgusting ELO mechanism. Although this mechanism can allow many players of average level to reach the highest level, it is extremely unfair to other high-level players.

But Penguin has been shamelessly refusing to acknowledge this mechanism in the operation of "Honor of Kings". Perhaps they also think this mechanism is shameful and disgusting.

Until a "Brother Lei" came out of nowhere, and made Penguin Operations swallow their shit. And Lu Yao's solution for competitive players and ordinary players is to tag them.

In fact, competitive game players often don’t care much about winning or losing. What disgusts them the most is that they play the game so seriously and hard, but always encounter players who are slacking off in the game, or players who deliberately disgust them and mess with their mentality.

So the solution proposed by Lu Yao and Brother Wang is to “separate things into their own categories”.

Let high-level competitive players match with competitive players of corresponding levels, and let noobs fight with noobs - use invisible partitions to let everyone play their own games.

Of course, even if your competitive level is not good at the beginning, as long as you are willing to learn, as long as you have a positive attitude and don't slack off maliciously, players can gradually enter high-level games and feel the power of high-level game masters.

As for those girls in the game who like to find a wild king to lead them, or green tea...

Just match them with girls.

Label and rate different accounts differently, and then find corresponding matches in real time based on team dynamics.

After the game starts, the loading page will also disclose the players' commonly used heroes, win rates and other data to both sides, so that both sides can know the level of their opponents.

Different tags, different user ratings, these things all require very large data calculations, which require the system behind them to maintain high-intensity operations - this is a powerful mechanism that far exceeds ELO.

It also poses a greater challenge to programmers and algorithm systems.

But faced with Lu Yao's request, Brother Wang accepted the challenge without hesitation.

Wang's original words were: "If I can't even handle this, how can I make a stronger AI? Not to mention that this algorithm mechanism is actually very interesting."

Then, based on Lu Yao’s suggestion, Brother Wang even added labels such as personality assessment, stress test, reaction test, etc., making the algorithm mechanism more complex and closer to human nature.

and so.

In the internal code, Lu Yao called this algorithm "Moss".

With Brother Wang's strong assurance, Lu Yao's anxiety was slightly relieved.

Now, not only the netizens who watched the press conference are anxiously waiting, but also everyone in the "Honor of Kings" project team, and even the entire Guang'an Company is focusing their attention here.

Even the members of the "Honor of Kings" project team were more anxious and nervous than the players waiting outside to enter the game.

at last.

Once it’s twelve o’clock, the new game will be officially launched.

After waiting for nearly three hours, the players suddenly rushed into the game. Once they entered the game, they received a "welcome package" from the game development team, which included five heroes that were easier to get started with, covering all lanes.

After entering the game and completing or skipping the novice tutorial, players can receive the "Pioneer Gift".

The pioneer gift includes three random heroes that are relatively expensive and difficult to operate.

After playing three more games, players can receive the skin package.

This is a gift for the first day of the game’s launch. The total playing time should be around two hours. At this point, it’s time to go to bed after playing for two hours.

If players are still unsatisfied, they will continue to explore the game.

While the players were curiously exploring everything in the game, Lu Yao and his team were also paying attention to the data in the background. One hour after the game was launched, the number of players had exceeded 52 million, and the recharge amount in the first hour had exceeded 100 million.

By the end of the second hour, the number of active players in the game had slightly decreased, but still remained at around 30 million, while the game recharge had exceeded 300 million.

By three o'clock in the morning, the number of active online users was only 10 million, and the recharge flow was also declining.

Although the in-game data began to decline, this is normal.

Because we have to go to work tomorrow, everyone will restrain themselves even if they want to play.

However, on social media, the popularity of the new game has been soaring. Due to the previous warm-up and the players' shift from the game to social media, the hot search for #Honor of Kings# directly ranked third on the Weibo hot search list, ranked first on the hot list of connotation jokes, and ranked in the top five of the Baidu Index.

Players have a very good impression of this new game launched by Guang'an Online Games. Compared with "She Le Ge She", a game that is a bit unorthodox from its name to its gameplay, the painting style, story, art style and game experience of "Honor of Kings" are very canonical.

The heroes in the game are designed with different personalities, distinct and distinctive.

The immature, the hot-blooded, the sinister, the steady, the heroic... no matter what kind of personality the player has, it is easy for them to find their true self in the game. Combined with the special effects and sound effects of the kills in the game, it is especially easy for the players to feel involved and get addicted.

It's already three o'clock in the morning, and there are still 15 to 16 million daily active users online. This shows that the stickiness of this game is indeed very good.

While the number of active users in the game is declining, the background downloads of "Honor of Kings" are slowly climbing.

Seeing this quite good result, Feng Ji, Yang Qi, who had worked hard for a year, even Yao Qiangguang who had just arrived, and other project team members all breathed a sigh of relief.

Lu Yao also breathed a sigh of relief.

In just three hours, the new game's revenue was able to hit 500 million. Although this was due to the novelty factor and the incitement from Lu Yao's previous speech at the press conference, the quality of the game itself can be seen from the reviews on other media platforms.

As long as they continue to maintain it, they will not be afraid even if the penguin opens the Sharingan to copy.

Feeling the heavy atmosphere in the project team suddenly relax, Lu Yao stood up, clapped his hands and said with a smile: "Then let's celebrate tonight? Everyone will not go home until they are drunk tonight!"

Many people in the project team immediately had sharp eyes.

Mr. Lu’s celebration was not a celebration in the ordinary sense.

But at this moment, Yang Qi, who had been relatively taciturn, suddenly stood up and said, "Goodbye."

Although Yang Qi is taciturn, he is a man with very positive ideas. In many cases, Yang Qi is the one who pushes Feng Ji's key decisions behind the scenes.

He stood up, looked around at everyone and said, "Actually, this state of excitement is not right. It can easily distort our operations. Although our game achieved good results on the first day of launch, we don't need to be too excited, and we don't need to rush to boost ourselves. We should continue to do what we did before."

Feng Ji laughed at this time and said, "Life was so hard before that."

Yang Qi smiled and said, "Then we can take an extra hour's break at noon, but we still need to focus on the projects we should focus on. If we want to celebrate... let's wait a month."

After a month, the operation of the game will basically be stabilized, and the schedule for releasing new heroes and skins will be planned two months before the game is launched.

Seeing everyone's morale suddenly drop, Yang Qi encouraged them, "We have achieved a turnover of nearly 400 million in three hours. With such a large turnover, just imagine how much bonus we can get at the end of the year. You can't give up such a generous bonus at the end of the year just for a night of fun, right?"

With this, everyone's morale was finally boosted a little.

Then Lu Yao suddenly clapped his hands and said, "Don't be discouraged. Since Director Yang doesn't let us go out to play, then we can play in the company tomorrow!"

Then everyone's eyes brightened again, and the air was suddenly filled with the breath of lust.

……

The situation is very good for Lu Yao and his team, and their reputation on the Internet is booming. Everyone is very satisfied with this MOBA mobile game - among the domestic games in 2015, its art style and the level of sophistication of the game far surpass those of its peers.

The key is that there is no setting in the game where paying money affects combat power. The game is the same as League of Legends, and it all depends on the player's operation.

In 2015, "League of Legends" actually introduced the ELO mechanism. Every time in the promotion match, there will definitely be some mentality-destroying players, but "Honor of Kings" does not have that.

Some people are born with better skills and can reach the "Master Level" after staying up all night. After reaching the Master Level, the intensity of the laning competition makes these technical people feel very happy.

Even if they lose, they still feel good!
Players who lose due to pressure and operational errors when the game is evenly matched will be annoyed by why their hands are shaking; players who lose despite giving everything will think: "I should have let the opponent give his best, right?"

Those players who win by chance will breathe a sigh of relief, feeling fortunate and relieved.

Players who win by sheer skill will also think: "Well, the opponent is pretty good too."

As for the chicken pecking group——

Their happiness is more complicated.

As for those players who think they are great but have poor skills, or are not good at looking at the overall situation... they will be placed in the observation zone. The general mentality of these players is not very good, and it is only a matter of time before they enter the red name zone.

Once they enter the red-name zone, there will be more fun on the Internet.

Many things that Lu Yao and his team had done in the game had not yet surfaced, and some players with bad attitudes had not yet become angry about the game.

So now the internet is full of positive reviews for "Honor of Kings".

The highly acclaimed "Honor of Kings" has put a lot of pressure on colleagues in the Penguin Interactive Entertainment Group.

Chen Yu, Zeng Lun, Wang Xiaoyong and other studio presidents of the interactive entertainment group also watched Lv Yao's press conference live last night. Afterwards, they waited until the second half of the night and inquired about the game's download volume and the turnover in the first three hours from professional organizations.

That's an exaggerated record!

This directly caused Chen Yu and Wang Xiaoyong to suffer from insomnia.

Because what they make is compared to what Nan Guang'an makes -

That's a piece of shit!!
So Chen Yu and Wang Xiaoyong rushed to the company early the next morning. They had to respond! !

(End of this chapter)

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