Since we are both reborn, of course I would choose the rich woman!

Chapter 219: Porcelain Marketing (6k subscription required)

Many CEOs of domestic companies also serve as directors or even chairmen, but there is still a big difference between these two positions.

When many entrepreneurs’ companies grow big, the boss will change from the initial CEO to chairman and start to like sitting in the office and giving orders.

This is wrong and unacceptable.

Because as long as you like working in an office, the people below will collude with each other and make you behave like a dog.

Why is Baidu becoming less and less successful in the future?
Because Baidu is essentially a super large mom-and-pop shop. Even though it can see many business opportunities based on its huge size, it can't grasp these opportunities. As a result, the public relations president it later hired was attracted by an internet celebrity and paid a tuition fee of 500,000 yuan.

The most bizarre thing is that this PR president was once the number one PR officer at Ju Factory. This actually shows that the problems within Ju Factory had actually been very serious for a long time.

Although Penguin is also bureaucratic and arrogant, it is well aware of the importance of organizational management. From the past to the future, it has carried out four major organizational structure adjustments in more than 20 years to allow more professional people to do more professional things.

That is why Penguin has been able to remain competitive in the Internet field.

Alibaba is even more ambitious, with the ambition to transition from an e-commerce giant to a financial predator.

Lu Yao achieved limited success when he was studying abroad in the future, but the future is the best teacher. With so many positive teaching materials and negative examples, as well as the words and deeds of the high-level people around him, and Lu Yao's own observation and learning, the foundation he lacks is being rapidly supplemented.

With the help of the future-seeing cheat, Lu Yao is now doing a good job in managing the company.

As Lu Yao continued to dismantle the company's departmental walls and establish horizontal processes, he gradually discovered problems within the company.

Even though Lu Yao has tried his best to eliminate the barriers between demolition departments, many barriers are still inevitably generated between different departments of the company.

Comparisons and jealousy between different project teams, or even simply because one cannot stand the sight of others being so high-spirited, can all lead to rifts.

This is something that is bound to happen as a company grows.

In addition, the "Shoot Them" project team has to compete with Penguin's "Legend of the Brave", so they have a lot of design plans. The "Shoot Them" project team sometimes borrows personnel from the MOBA mobile game project team.

Feng Ji, Yao Qiguang and others didn't have any idea about this.

Although their tasks are arduous and heavy, they have not yet made a profit online, so they will generously help the neighboring project team when they need help.

But those who were seconded out started to feel a little uncomfortable after a while.

They already have a lot of work to do, and it's very demanding, so to help they have to go after get off work.

It would be fine if they were working overtime for their own project, but if they were helping with someone else's project, even if "She Le Ge She" could make a lot of money, their year-end bonus would only be 100,000 yuan, which would be enough for them to get back three or four months' salary.

Instead of working overtime for others, you might as well focus on getting your own product online so that you can get more year-end bonus.

Of course, other project teams also want to get a good thing like hundreds of thousands or millions of dollars in year-end bonus.

When I was on secondment to help, people from different project teams gradually started to speak in a sarcastic manner during the conversation, which made the people from the "Shoot It" project team very unhappy.

Damn it, our brothers are fighting in the front and making money, and you are still being sarcastic. Why are you guys still being so sarcastic?

Then some employees from both sides gradually started to get at odds with each other.

This is normal in the workplace.

After learning about this trend, Lu Yao called Chen Li, Feng Ji and others to hold a small meeting, asking them to pay attention to the words of their subordinates, and also to tell Chen Li not to fight so hard.

After the game "She Le Ge She" started to make money, Lu Yao added a lot of new equipment and machines to "She Le Ge She".

But even though there is more equipment, there is still a shortage of manpower.

The game company founded by Lu Yao has a very high recruitment standard, and high-level talents working in the game industry are scarce... After all, this is not a mainstream industry in China.

Many people working in the gaming industry are even self-taught.

This is also related to the educational direction of the University of Tokyo. In the perception of many parents, their children must study, study well, go to college, and go to a good college.

But what specific type of books should I read?
But what do you do after going to a good university?
Many parents are confused.

Parents from high-cognition families have already planned the direction for their children since they were young. They send their children abroad for further study, or are directly admitted to prestigious schools, or even graduate from the affiliated middle schools of prestigious schools and enter prestigious schools directly... Their children will either go into business or politics in the future.

At the very least, you can be a lawyer, a doctor, or even someone in the art circle.

What about parents from low-cognition families? They don’t even know what major to choose for their children after the college entrance examination, and can only follow the crowd and choose popular majors that they have heard about.

In the past, it was various designs or teaching accounting, and later it was computer science, civil engineering...

As for game design?

In Lu Yao's class, there were not many colleges and universities that offered game design and production majors, and the knowledge taught by the few schools that had such majors was seriously out of touch with the world's advanced level.

In this environment, even though Lu Yao has offered a very high salary package, he is still short of manpower.

Why was it that the project of "Black Myth" was launched in 2018 but was not launched until 2024? Even the last two chapters of "Black Myth" are so poor, and it is obviously a work with a bad ending.

Why did "Nezha 2" take five years to be polished and only launched online when it was almost burned out?
The fundamental reason is because of insufficient manpower.

"Nezha 2" can still subcontract part of the work to other film, television and animation production companies, but "Black Myth" really has no choice. The shortage of manpower is like a mountain pressing on their heads.

Even the first PV of "Black Myth" was released to attract like-minded people.

In 2015, when major game manufacturers dominated the Internet, Lu Yao was able to build a game production team of nearly people thanks to Gan Xiaoxi, a wealthy woman with extensive network of contacts.

If Lu Yao really had to do it himself, he would be overwhelmed just by recruiting staff.

When Chen Li heard Lu Yao say this in a closed-door meeting, he couldn't help but pursed his lips. Of course, he understood the current situation of the company, and the problem of insufficient staff was also a headache for him.

Now there is friction between different project teams, which is really giving him a headache.

But Chen Li also understood clearly that Lu Yao appointed him to this position and gave him such a high salary and dividends not to listen to his complaints, but to let him solve problems.

So Chen Li said: "Okay, I will solve this problem."

Feng Ji also assured: "We have a lot of problems here, I will communicate well with the people below."

Everyone reached a settlement, and Lu Yao laughed and said, "That's right, we are all gathered together for the same goal, and we really shouldn't harbor grudges against each other."

After the meeting, Feng Ji, Chen Li and others all left the meeting room.

Lu Yaoze sat in the conference room and pondered.

awkward.

It's very uncomfortable.

Although it is inevitable that the seconded employees will have friction with the original project team under high-pressure and high-intensity work, this friction came too quickly, right? The company only has a few hundred people.

Lu Yao touched his chin, and the old sinister radar in his heart was beeping.

So he called Gan Xiaoxi, and when the call was connected, he asked, "Are you interested in being a private detective again?"

Gan Xiaoxi was obviously getting agitated: "Okay, okay!"

……

Ever since Lu Yao had a small meeting with Chen Li and Feng Ji, Chen Li began to talk with several key members under him one by one, and then led the entire department to start cutting down on the planning schemes.

Many plans may need to be cut, and those that are too good to be cut will be postponed according to their importance.

Chen Li is very decisive and efficient in doing things. Usually in the project team, he is determined to make decisions and there is no room for discussion.

This made many of his key staff members feel particularly unhappy, especially those key employees who proposed many good plans last year. Because they did a good job last year, they had a greater say in the "Shoot" project team, so they also proposed many plans.

Once these plans are successful, it means that their performance and year-end bonuses will increase.

So what was cut was not their plan at all, but their generous year-end bonus.

As for why Mr. Chen suddenly came to cut their plan, these key employees with good performance had already heard the news a long time ago. This was to rectify the atmosphere within the company.

This makes these technical backbones even more unhappy.

It is said that one who receives favors from others shall be grateful, and one who eats from others shall be grateful. Those losers in the MOBA mobile game project team next door are really eating and taking things without any effort. At most, we can give them more year-end bonus at the end of the year.

After Chen Li made the cut, the atmosphere in their project team's meeting room became particularly tense.

It can be seen that the key employees who were shown the plan were very unhappy and unconvinced.

Chen Li sighed in his heart as he looked at the atmosphere in the office. This was actually a typical case of "arrogant soldiers and brave generals" who became proud because of their good performance and prestige.

In this situation, even if Chen Li spoke to them earnestly and taught them from the bottom of his heart, they would not listen.

Chen Li would not be able to bear it if he treated them too harshly. After all, they were brothers who had fought together with him. The key point was that they were really very capable and motivated.

With the current shortage of manpower, although Chen Li looks tense, deep down he actually wants to worship these ancestors.

Where can this stall find so many capable people?

And the arrogant generals...

That's how they were raised.

Chen Li sighed in his heart and could only think of ways to find opportunities to slowly resolve the frustration in everyone's hearts. The office friction was temporarily suppressed, but the impact of this incident was not eliminated, but made the atmosphere inside the company even weirder.

There are more and more things that the MOBA mobile game project team and the "Shoot Them" project team don't like about each other.

Lu Yao saw all these changes, but he did not make any response.

After that meeting, Lu Yao would often run outside after get off work.

On the evening of March 12, Lu Yao and Gan Xiaoxi huddled in a Honda Civic that looked extremely ordinary. Lu Yao was lying on the passenger seat to rest, while Gan Xiaoxi was sitting on the passenger seat holding a camera with a telephoto lens.

After sitting in the car for a while, she said boredly: "We have been following each other for several days. How long are you going to follow me?"

At first, when Gan Xiaoxi heard that she was going to be a private detective, she was quite excited.

But after a few days she got bored.

Lu Yao took out a mint candy and threw it into his mouth and chewed it. He smiled and said, "Actually, it's almost done."

In fact, Lu Yao not only asked Gan Xiaoxi to come with him to track and take pictures, but in addition to them, there were several other groups of trackers tracking employees from different companies.

From what he had learned in the past few days, Lu Yao was sure that they had been tricked, and the means used to trick Lu Yao's company were quite sinister. This trick could be simply summarized in two words -

Praise and kill.

Lu Yao had used this trick before.

Although it's common, this trick is still very useful.

People will instinctively resist and be defensive against external suppression, but they are very likely to relax their guard against external praise.

This is what the old saying means, "honest advice is unpleasant to the ear, and good medicine tastes bitter." Of course, not all bitter things are medicine...poison can also taste bitter.

But no matter what, if used well, the strategy of praising to death can be a good knife that can kill people invisibly.

Now some people are using the strategy of flattery to death on the employees of the "Shoot The She" project team. Combined with the brilliant achievements made by the "Shoot The She" project team years ago, it is only natural and inevitable that the employees of the "Shoot The She" project team will be proud and arrogant, and turn into arrogant and brave generals.

If Lu Yao had not suffered too much while studying abroad and had not developed the "Old Sinner Radar", if Lu Yao had not been able to grasp the entire process and was just a hands-off boss sitting in the office... then the damage caused by this move would have been extremely terrifying.

If one of the issues is not handled properly, several project teams under Guangan Online Game Company will be seriously damaged and it will take a long time to recover.

This will seriously slow down the progress of the project.

Gan Xiaoxi has already figured out the tricks here these days, but after much thought, she decided that these key employees who have become "arrogant and powerful generals" can only be laid off.

Because to some extent, becoming arrogant is an irreversible state in a short period of time. If you have not suffered a great loss and learned a lesson, it will be difficult to get rid of that arrogance, whether it is others or yourself.

Gan Xiaoxi has been with her family since she was a child, and she has seen many people become arrogant and proud once they gain power.

Then it collapsed.

Moreover, it is very difficult to get up in a short period of time after collapsing in this state, and many people may not even be able to get up.

But after Gan Xiaoxi put herself in Lu Yao's shoes, she felt that it would be difficult to lay off this group of people, because Lu Yao had just used this group of people for a marketing campaign years ago, and now suddenly laying them off again could easily cause a bad public opinion impact in the outside world.

As for freezing or transferring these arrogant and powerful people to new projects... they will definitely make a fuss.

Gan Xiaoxi felt torn and difficult just by putting herself in Lu Yao's shoes. It was difficult to make a move. The person who did this kind of "praising and killing" had calculated it well and had a really dirty heart.

Gan Xiaoxi, who had been thinking for several days but couldn't come up with a good solution, finally couldn't help but asked, "Hey, what are you going to do with these people?"

Lu Yao withdrew his gaze from the car window and looked at Gan Xiaoxi in confusion: "There has always been only one ending for arrogant soldiers and brave generals."

Gan Xiaoxi was confused: "Are you going to kill them all?"

what?
Lu Yao was stunned, and then he just laughed speechlessly.

Sometimes Gan Xiaoxi's train of thought is quite bizarre. If she were to become a zombie, she would definitely be a very unique and eccentric type.

Gan Xiaoxi made a joke and then pouted: "Are you planning to fire them in a gentler way? But no matter how you fire them, the impact of this incident will be very bad."

Lu Yao said calmly: "I know."

Gan Xiaoxi understood: "Then how do you plan to fight back? Tell me quickly~"

Lu Yao didn't say it explicitly, but just smiled and said, "Crisis crisis, it means that danger and opportunity coexist. Speaking of which, I have to thank the person who did the "praise and kill game". In this way, we can discover the dangerous factors in the team in advance and identify who is truly trustworthy. "

Otherwise, when the company becomes really big in the future, this group of people will transform themselves into blood-sucking worms and lie on the company's structure to suck blood.

Firing these people without hesitation can also serve as a wake-up call to the remaining people and serve as a warning to the monkeys.

Lu Yao continued to laugh and said, "Then when the public opinion on this matter becomes a big deal, we can take advantage of this wave of traffic to gain exposure again."

Gan Xiaoxi twisted a strand of hair between her fingers and said, "Why do I feel like you're waiting for the other person to cheat you so you can scam them?"

What is this word?

However, although Gan Xiaoxi's words were a bit harsh, she was right.

Lu Yao has been waiting for Tencent to mess with him.

The worst thing to fear when it comes to marketing is being targeted and slandered. The more severe the slander, the more traffic and exposure you can generate, the better.

Among many marketing experts, Mr. Lei is quite good at this.

Soon after the Xiaomi Mi Wife was released, some car reviewers began to maliciously slander Xiaomi Mi Wife, using unfair tests to belittle Xiaomi Mi Wife, saying that after a serious accident Xiaomi Mi Wife was involved, the car's computer system shut down and it was unable to make a rescue call.

But what no one could have expected was that Xiaomi Suqi really had a backup battery... Xiaomi Auto successfully used the huge traffic of its competitors to make a comeback, eating up the popularity among passers-by and making the sales of Xiaomi Suqi soar.

However, what was even more unexpected was that Mr. Lei sent that car reviewer to work as a judge during the Chinese New Year and gave him a stable job.

It goes without saying how much Dongda people value the Spring Festival. Sending people in during the New Year, apart from other things, the malicious intent and marketing effect are definitely maximized.

One dish, three ways to eat it!
When it comes to marketing, who can compare to Mr. Lei?

Now Lu Yao is going to use the same tactic. He is just waiting - waiting for his opponent to make things bigger!
Lu Yao personally took part in the battle and sent many people to collect enough materials. Now all he had to do was to personally detonate the bomb that his opponent had stuffed into his hand.

But there is still something missing.

So Lu Yao is still waiting.

……

In late March, the "Shoot a Shot" project team was established.

On the day of the team-building, Chen Li specially found a high-standard team-building venue. He paid the extra expenses out of his own pocket and planned to take his guys out for a good meal and some fun.

They first had a meal, then sang some songs, and also had a health check-up.

Chen Li has nothing to say about his brothers, and he really hopes to lead them to continue to work together in Guang'an, overcome all difficulties, and truly create a career in the gaming industry that will be remembered and praised by people.

He took his brothers out for food, drink and fun, occasionally having heart-to-heart talks.

After some operations, he had convinced most people.

However, there are still a few capable middle-level backbones in the company who had outstanding performance last year, but they still have a rebellious and depressed spirit in their hearts.

Chen Li really has a headache with these people.

Just when he didn't know how to work these people, these people took the initiative to invite Chen Li to take a bath. Chen Li thought this was good. He was not afraid of them talking to him, but he was afraid that they would not talk to him at all.

They went to a bathing and spa club in Shangnan called Qinghewan, which is a relatively high-end bathing and spa club in Shangnan. The owner is said to be from Northeast China.

Not only is it luxuriously decorated, with hundreds of indoor hot spring pools, it is not only a bathing center, but also a comprehensive holiday entertainment center. It not only offers bathing, watching movies and other entertainment activities, but also has an indoor water park.

After having a nice bath and massage here, the middle-level backbones also asked Chen Li to give them a very relaxing massage.

After the process was completed, the middle-level backbones began to get down to business: "Brother Chen, I know you had to cut the projects of your brothers recently, but I don't understand why we have to endure this?"

"That's right! I really don't understand what's going on with Mr. Lu's train of thought. He obviously doesn't transfer people to Shoot, which is making a lot of money, and puts most of the resources on the other side. How can it work with such a huge investment?"

"I've heard that Penguin has also been eyeing that type of game. Penguin itself is the domestic agent of that type of game. They have the first-mover advantage. Why should we compete with them?"

"Brother Chen, we haven't even played "Legend of the Brave", right?"

The more Chen Li listened to what these middle-level backbones said, the darker his face became.

He lay on the recliner, the faces and names of these people flashing through his mind——

Yang Junfei, Sun Jun, Li Jianguo……

After he couldn't bear to listen any longer, Chen Lihu said with a stern face: "Stop complaining. The company has its own strategic considerations. Alas! I tell you, you better be more restrained in the future. If you continue to work with emotions like this, I really can't protect you."

Yang Junfei, the smartest among them, suddenly sat up and said, "What's going on?"

"Brother Chen, who is responsible for the success of the game "Shoot Shoot"? Isn't it because of the hard work and efforts of our brothers? With such skills, how can we not be able to show off our skills?"

(End of this chapter)