Since we are both reborn, of course I would choose the rich woman!

Chapter 171 This is also part of the plan (6k subscription required)

At the Lingnan Penguin management meeting, when someone once again brought out a piece of information, the atmosphere in the meeting room suddenly became a little strange.

It is unlikely that a newly established game company would carry out two projects at the same time, so one of these must be a smoke screen.

So the management team immediately started brainstorming.

Someone said: "Based on Lu Yao's personality and the way he does things, it is very likely that he uses MOBA mobile games as a cover."

Who doesn't know that League of Legends has gradually replaced the leading position of PC MOBA mobile games? Due to the high difficulty of operation and the poor performance of the operator, plus the user siphoning of Penguin, the loss of players in Dota is particularly serious.

Although there are still players arguing about whether League of Legends or Dota is more fun and whose players are stronger.

But Penguin's inference is that within a few years, Dota will completely become a place for faithful players to retire.

As for the rest, such as Meng Sanguo and Qifan, none of them can fight.

In this case, even if other game companies want to make MOBA mobile games, what can they use to compete with us?

So after a brainstorming session, the executives came to the conclusion: "It makes no sense for the newly established Guang'an Games to compete with us in the MOBA mobile game category. What if they come up with something based on League of Legends? That would be fun."

They spend hundreds of millions of dollars every year on the company's legal team, and their legal team is no joke.

So the most senior executive at the meeting asked, “Do you have more details on this board game?”

The executive who received the news continued to look at the information and said, "They said that in this board game, the chess pieces are 3D modeled and can automatically attack the enemy on the board. The person who leaked the information is only responsible for this part of the content, and there is no more information."

After the executive finished speaking, the meeting fell silent again.

What kind of gameplay is this?
Is it a turn-based strategy game like Heroes of Might and Magic or Fantasy Westward Journey? And then adapting this game into a chessboard for a faster-paced game?
I have to say that this group of managers is quite capable. They have thought of so many things based on just such a small amount of information.

But Auto Chess was only released in 2015.

Humans cannot imagine something they have never seen before, so they cannot imagine what this game is like.

It is novel and unique, and coupled with the fact that games are booming on high-performance devices, if this game is really released, combined with the operation in Jiangnan, it may really be able to carve out a niche in the gaming industry.

Although the Penguin management does not think that "Guang'an Games" can reach the level of their own Penguin, they must believe in the principle of zero trust when doing Internet business. No one knows whether the current weak Internet companies will grow into giants in the future.

Just like Facebook was only popular in universities at first, and the teams were horribly shabby.

Take Uber for example. At the beginning, they didn’t even have a taxi or car of their own.

In the Internet age, as long as you have a keen enough business sense, the Internet can give you a miracle.

This is also the reason why Penguin and Alibaba have been frantically expanding towards people’s “food, clothing, housing and transportation” in recent years, because these traditional industries can all be empowered by the Internet.

Therefore, the existing Internet giants just want to kill all Internet startups equally. If they cannot kill them, they will invest in them and turn their enemies into teammates.

Anyway, under the domestic Internet operation thinking, they are unwilling to give up their market share.

After some brainstorming, Penguin executives quickly made a decision.

No matter what Shangnan was doing, they all got into action. They already had two studios working on MOBA mobile games, so they decided to allocate funds to set up a studio to develop this "board game."

Just as penguins gather information and analyze the market, other companies do the same.

As the human resources director of Huasheng Life, Gan Xiaoxi also arranged a lot of people in the circle and successfully learned about Penguin's movements after the management meeting of Penguin.

In the end, all the information was reported to Lu Yao.

Two days later, on the seventh floor of Huasheng Life.

Lu Yao was invited here to attend the monthly meeting to learn about the recent operations of Huasheng Life.

After almost a year of market competition, Huasheng Life’s local popularity and influence in Shangnan has almost reached the point where “everyone knows it.”

As the construction of Huasheng Life's underground food city progressed gradually, and when the "Yong" brand was first released, the huge glass palace waterfall standing at the door of Huasheng Life also became a tourist attraction for tourists from Shangnan and even from other places.

The Huasheng Life Plaza alone has begun to gradually boost the economy of the Southern New City, and the high-end tone of the Southern New City has also become prominent.

The most obvious reaction is that the land prices around Huasheng Life Plaza began to rise rapidly, and even the surrounding housing prices began to rise. The second-hand prices of the new houses bought here continued to set new records.

However, Rong Nianqing still used his connections to reserve a piece of land near Huasheng Life Plaza for future expansion and development.

After the monthly meeting, when Lu Yao walked on the seventh floor of Huasheng Life again, many people's eyes changed when they looked at him, and became full of awe.

Those inside Huasheng Life know that the current prosperous situation of Huasheng Life is closely related to this man who started out by living off his wife. It can even be said that without him, there would be no Huasheng Life today, and "Yong" which supports the high-end tone of Huasheng Life.

So even though Lu Yao is now just a shareholder of Huasheng Life and does not hold any specific position within Huasheng Life, most of the executives and management respect Lu Yao very much.

There is even a saying circulating within Huasheng Life:

If you offended President Rong, it’s not a big problem. President Rong can even reason with you and listen to your ideas.

But if you offend Mr. Lu, you can pack up and leave this piece of land in Guodong Region.

After the meeting, Rong Nianqing called Lu Yao, Gan Xiaoxi, Sister Wang and other executives to her office for a chat.

Rong Nianqing made tea for Lu Yao and the others in the reception area and chatted with them: "How is it, Mr. Lu? This is your first time attending our monthly meeting in the past few months. Do you have any guidance or suggestions?"

Lu Yao immediately started to flatter with high emotional intelligence: "What you said is true. Isn't it because of your wise leadership, President Rong, that Huasheng Life has developed to this day? What guidance and suggestions can I give?"

Gan Xiaoxi responded directly: "Yue~~ I'm so disgusted. Can you speak properly?"

Sister Wang also glared at Lu Yao. She knew that you have a high emotional intelligence, but there is no need for you to show off all the time, right?
Lu Yao smiled and said, "But I do have some ideas."

Rong Nianqing poured tea for Lu Yao and said with a smile: "Then I must listen carefully."

Lu Yao said, "At today's meeting, you have already decided to build Xiaoyong's own furniture production factory, so why not make it as big as possible and hold a unique product launch conference."

“The ultimate goal of the press conference is to make Xiaoyong a new technological upstart in the smart home market, raising the fashion value and technological value of Xiaoyong in the era of intelligence.”

Lu Yao talked a lot about this point, but it can be summed up in one sentence: "Abandon the previous distribution model, use Internet thinking to develop the smart home market, and focus on a short, flat and fast approach."

Although online shopping is very common nowadays, it still has a lot of room for development.

If we can hold such a unique press conference in 2016 and make "Xiao Yong" the "Apple" of the home furnishing industry, our financial prospects will be limitless.

After hearing this, Rong Nianqing fell into deep thought.

After several minutes, she looked at Lu Yao and smiled, saying sincerely: "This kind of Internet thinking is good. I will immediately set up a project manager based on your suggestion. How about you serve as the supervisor?"

"Don't worry, Xiaoyong, I will give you shares too."

Rong Nianqing highly recognizes the concept of Internet thinking. As smart devices become more and more advanced, the status of Internet thinking will become more and more important.

But this thing is not something you can see or touch. In fact, for many people, it is something that is almost impossible to force, "if you have it, you have it, if you don't, you don't have it."

This is actually what is later called "net sense" in the Internet era.

For people with a sense of the Internet, playing with the Internet is as easy as "breathing and drinking water". Even if one account is ruined, they can quickly create another one. They can also detect changes in advance before the Internet wind direction changes, and thus cleverly change track.

This kind of person is the "Internet" saint that everyone on the Internet envies.

Of course, there are also some people who can develop the so-called Internet sense through a lot of learning. This kind of Internet sense is definitely not as sharp as the innate "Internet sense" and the upper limit is also lower.

For most ordinary people, no matter how much they study or how much they slice and analyze, they cannot develop the so-called Internet sense.

To Rong Nianqing, Lu Yao is the so-called "natural internet saint". He is Han Xin, who was born to be a general, and Guan Yu, who was born in the grassroots but was able to kill Hua Xiong in front of thousands of troops.

She is so fucking rare!

Lu Yao did not refuse and said with a smile: "Thank you, Mr. Rong."

Rong Nianqing continued, "By the way, the information leaked from your game company has already been followed up by Nanshan Penguin. They are very wealthy and they just grabbed it with both hands."

Lu Yao smiled and said, "I know, let them catch them."

Gan Xiaoxi knew more about the inside story: "Those are all genuine business secrets. You are not killing a chicken to scare the monkeys, you are clearly killing a peacock to scare the monkeys."

She actually didn't understand.

At first, when Lu Yao said he was releasing true news, she thought that the true news Lu Yao released was to make the other party think it was fake, and the development of another board game was fake, but he wanted the other party to think it was true.

This kind of true and false, real and fake operation really made Gan Xiaoxi feel very good.

But she didn't expect that after she released the news, she found out that both pieces of news were actually true. Part of the core gameplay of a game was actually revealed by Lu Yao himself.

What made Gan Xiaoxi most nervous was that the opponent was now grabbing with both hands, completely ignoring any tricks or conspiracies.

This is the power of being wealthy and powerful.

Lu Yao smiled at the puzzled looks of the people around him and said, "Don't panic, this is also part of the plan. Since Penguin is trying to do both, it means they have to invest more resources."

How much does it cost to make a game?
Lu Yao didn’t know this before, but after he really worked in this industry, he found out that a lot of money is spent on the development stage of a really good game.

The average monthly salary of employees in Lu Yao's game company is about 20,000 yuan. The company has more than 300 people, and the annual salary of these 300 people is more than 70 million yuan, not including the company's dividends to some executives. In comparison, the various equipment used for development does not seem so exaggerated.

With such a huge investment, if it weren't for Rong Nianqing's help in raising funds, Lu Yao really wouldn't be able to do it now.

Although compared with the investment and return of other industries, it is a typical example of making a small investment for a big return and earning a lot with a small investment, the investment in a game is still a heavy asset for ordinary entrepreneurs.

It is no wonder that so many domestic game studios are keen on the development and operation of skin-changing legends.

With a despicable giant like Penguin standing in the way, who in the small studio would be willing to take the trouble to develop good games or new games?

Now Lu Yao revealed a "new game development project". Even if Penguin only formed a small team of dozens of people, it would cost at least 20 million yuan a year.

This amount of money is of course nothing to Penguin, but for the people in charge of these projects, the input-output ratio is an issue that must be considered, not to mention the "publicity and promotion" costs incurred by different departments after the game is launched.

Don’t think that because all games are “under Penguin”, you can play them among yourselves for free.

Different departments also have assessments. Are you not paid for helping other departments with their publicity and promotion?

How can it be!

Sometimes you even have to give a higher bid to get those promotion channels within the same group.

There is no upper limit to the cost of publicity and promotion.

Ten years later, a crappy movie about weight loss, even if the salaries of big-name actors were included, the total production cost would not have exceeded 3.5 million, but they announced that it cost million.

There is definitely some water in the 3.5 million, but during that period, there was overwhelming publicity on Douyin, Weibo, Xiaohongshu, official accounts, Moments, and even Keep and QQ.

The publicity and promotion costs alone would cost at least 100 or 200 million yuan.

Not to mention the promotion of major group buying apps and offline cinemas.

It can be seen that the cost of publicity and promotion is high in the Internet era.

But the high cost of publicity and promotion is also useful. The weight-loss movie copied from Japan actually earned 38 billion at the box office. It is quite good to exchange the reputation accumulated from the previous movie and the destruction of his directorial career in the second half of his life for such a result.

After Lu Yao explained the importance of publicity and promotion, he said, "When it's almost time for us to go online, as long as we leak a little news, the other side will definitely be one step ahead of us and launch extensive publicity and promotion."

"What happens then?"

Gan Xiaoxi's eyes lit up as she listened: "Is the promotion in vain? But what if the game they came up with becomes popular?"

Lu Yao smiled and said that it was unlikely based on the penguins’ usual nature.

In fact, the gameplay of Auto Chess appeared very late. It will not be until next year that a game similar to Auto Chess will be released, but this game is not mature.

Although the game "War of Three Kingdoms" also uses mechanisms such as accumulating interest and winning and losing streaks, the game also has a formation system similar to bonds. For example, the three generals Liu, Guan and Zhang can form a "Peach Garden Oath" effect when they go into battle together, and a lineup composed of heroes such as Zhang Liao and Le Jin can achieve the "Five Elite Generals" effect.

But later on, they failed to develop the three-in-one star upgrade mode, and the playability of the game itself was also average, so this game did not become a big hit.

Whether a game can become popular or not is closely related to whether it is fun to play.

Among them, the gameplay developed by players based on the game mechanism, which even the game designers did not expect, is the core of the game.

For example, the early "AP Blademaster", "Staring Sion", the development tactics based on the jungle route, or the various body techniques in Apex, the "Empty City", "Winning/Losing Streak", "Nine-Five/Four-Eight" and other gameplays in Teamfight Tactics.

These are the highlights of the game that were discovered by the players themselves during the development of the game.

At a time when the concept of "auto chess" has not even appeared, can they create a perfect auto chess game just by "imagining"?
If penguins are so awesome, Lu Yao will personally go to the entrance of the penguin park to kowtow to them.

So Lu Yao laughed and said, "Then I'll bet that their game won't be popular. If it does become popular, I'll go and kowtow to them."

The three girls laughed out loud when they heard this.

Lu Yao continued, "Once they have spent a lot of resources on promotion but failed to generate any response, they will naturally be much more cautious about the next promotion."

After Lu Yao released the polished work in early August, Lu Yao speculated that both "King of Glory" and "Heroes of War" would definitely be remade.

But it is hard to say whether they can get better recommendation resources in the future.

After consuming a wave of promotion resources, should the various promotion departments under Penguin complete their performance next year? If they want to complete the performance, they can only fleece their own wool. Can the heads of these projects bear it?

This is only one aspect.

More novel and interesting gameplay, better modeling, better matching mechanism, plus the marketing capabilities that Lu Yao has been accumulating since last year.

Unintentionally or not, the Penguin wanted to completely crush Lu Yao, but the price they had to pay would definitely be high.

Even if the leaders of these projects want to fight to the death with Lu Yao, the power to decide is not in their hands.

The most important thing is that the other party is launching board games to help Lu Yao open up new territory. When the time is ripe, Lu Yao can completely rely on his own IP to launch an auto chess game. All the preparatory work done by Penguin will become a stepping stone for Lu Yao's new auto chess game.

It is very easy for a brand new game to fail suddenly when it is first launched, and the real pioneers are often not that profitable.

The ones who really make money are the second group of people who cross the river by touching the corpse of the mountain excavator.

After Lu Yao finished speaking, Gan Xiaoxi sighed and said, "You really put a lot of thought into it and planned everything out."

Lu Yao spread his hands helplessly and said: "My opponent is a penguin, what can I do?"

"Even if I have calculated everything, my chances of winning the fierce battle ahead are less than 40%."

Rong Nianqing also sighed after hearing this: "Yes, even after going this far, there is only less than a 40% chance of winning."

……

After chatting with Rong Nianqing and the others, Sister Wang had to go back to work, so Lu Yao drove away from Huasheng Life Plaza by himself.

He returned to the game company and swiped his card to enter the game company. Lu Yao rented all three floors above the MCN company, one of which was a game department specifically designed to help Lu Yao realize his ideas.

Lu Yao has more than one smoke bomb in his hand.

In the timeline that Lu Yao anticipated, both MOBA mobile games and auto chess are products that require a very long development cycle to produce, and the MOBA mobile game will not be released until this time next year.

Auto Chess will only release the game when the opportunity arises after the Penguin steps on the mine.

So in the remaining year or so, Lu Yao cannot just stay silent. He must do something to accumulate prestige and fame for the newly established game company.

This requires him to launch a variety of short, quick and easy games during this period.

In Lu Yao's mind, there are many "mini games" that will become popular in the future, such as "Airplane Chef", "Sheep", "Traveling Frog", "Synthesize Watermelon", "Summon the Dragon" and so on.

If all else fails, you can also play some mindless stress-relieving games like "Zombie War".

Don’t look down on these small games. Although they are simple to make and have relatively simple gameplay, they are easy to spread because of their interesting mechanisms.

Coupled with the extremely fast transmission characteristics of the Internet, it is easier to attract players to follow suit and play.

The key is that this type of small game has a good ability to make money, and the advertising revenue alone is very good.

During this period of time in 2014, people's pace of life has obviously accelerated, and the impetuous temperament of the whole society has begun to show, but there are not many interesting and playable mobile games.

More games are still concentrated on the computer side.

Nowadays, many people’s phones are mostly filled with games like Subway Surfers, Candy Crush, Fish Hunter, and Defeat the Carrots.

Lu Yao doesn’t think these games are not fun, it’s just that after playing these games for so long, it’s time to change the taste of mobile game users.

Among the games that will be popular in the future, Lu Yao is more optimistic about "Airplane Chef". This game uses the "stewardess" profession as a carrier to process food ingredients on the airplane and simulate business operations.

The challenges become increasingly higher as you unlock different countries, and you can also unlock different local cuisines and cooking methods.

Coupled with the fresh cartoon graphics and the task process designed for women, it is easy for many female players, and even relatively peaceful male players, to become addicted.

The most important thing is that this game is actually entertaining.

The cooking scenes at super high hand speed, combined with exciting sound effects, can gain a certain amount of attention on the live broadcast platform.

As long as there is a live broadcast effect, it can spread on the Internet.

In comparison, the later released "Jump Jump" and "Sheep" were obviously based on the WeChat ecosystem to become popular, and even WeChat's own promotion and operation were indispensable behind them.

This type of small game that does not have the live broadcast effect is not even as resilient as Snake in the live broadcast field.

Therefore, Lu Yao’s method for making this kind of small games is also simple, which is to make games that can produce a live broadcast effect as much as possible.

For example, an archer fights zombies - keep upgrading and strengthening the bow and arrow, and later the archer can shoot tens of millions of arrows at a time, but zombies will swarm in from all directions.

The pleasure of an archer killing a large number of people with one arrow, the excitement of more and more zombies surrounding you, plus the list of challenge levels at the end. The popularity of this game is obviously stronger.

After all, the Tokyo University students who are keen on internal competition have been striving to get on the list all their lives.

(End of this chapter)