Chapter 164: Use women to ruin men (6k subscription required)

To be honest, Lu Yao was still very unsure about competing with Penguin Emperor for market share in 2014.

At this point in time, Emperor Penguin was at the peak of his powers, and there were only one and a half people in the country who could compete with him.

One of the one and a half is Alibaba, which was also at its peak during the same period; 360, NetEase, and Weibo together can barely be counted as the half.

And what about Lu Yao?

He counted his cards carefully.

In terms of funding, there is definitely no comparison with the Emperor Penguin.

Then there is the connection. Rong Nianqing is the biggest support for Lu Yao, but if the Penguin Emperor at this time really goes all out, can Rong Nianqing protect himself? The Penguin Emperor is a penguin in Lingnan, and he doesn't buy into Jiangnan Enterprises.

As for the backgrounds of Lu Xiaoyi and Wang Shan, they have not yet revealed the whole story to Lu Yao.

Even if their backgrounds are really powerful, can Lu Xiaoyi and Wang Shan’s personal stances represent the stance of their backgrounds?

Even if it can be saved, even if it copies Ninja Kakago and only makes a game of average quality, and then attracts users through a lavish money strategy, and even makes money by playing games, how will Lu Yao deal with it?

In Lu Yao's imagination, the best result of this confrontation with the Penguin Emperor is that he can keep a piece of the MOBA mobile game market. Being able to hold on to the tens of billions of market share means that he is more skilled and has good luck.

As for the trillion-level market that originally belonged to Honor of Kings, to be honest, Lu Yao still has no confidence.

This is still a relatively good ending.

According to the winner-takes-all nature of the Internet, if Lu Yao fails to win this time, the most likely outcome for him is complete defeat, and he will have to rely on his current personality to make a living in the future.

Although this was a much better ending than before, Lu Yao was unwilling to accept it.

After studying abroad in the future, I only unlocked this ending, which is a bit unworthy of my qualifications.

The difficulty of this wave is indeed very great, to the point of being like a mantis trying to stop a chariot, and overestimating one's own capabilities.

But this is also what Lu Yao discovered when he looked into the future for many years. It is the only chance left for him to have a seat at the table. All other tracks cannot support Lu Yao’s ambition to have a seat at the table. At most, they can make him an entrepreneur with a net worth of hundreds of small goals.

But Lu Yao was not satisfied with this identity.

Even during the time he was thinking in the courtyard, every time Lu Yao wanted to give up this idea, the words Hu Xiaoyu said when he pressed his chest on that winter night in Shangnan would emerge in his mind.

"Lv Yao, remember this"

Lu Yao suddenly laughed at himself, he really remembered it.

The means by which he made his fortune has now become the biggest stain on him. He needs a strong enough backbone to support him so that he can use other glory in his body to cover up the traces left by his fortune.

Lu Yao looked up at the starry sky, and thought optimistically that although the road ahead was extremely difficult, he was not completely without a chance of winning.

One of the chances of winning is timing.

This is an extremely important factor in the chance of success. Although Lu Yao's MOBA mobile game project is still in the folder stage, it is still a year and a half away from the complete version of Honor of Kings.

Even if he wants to rebuild the predecessor of "Honor of Kings", "Heroic Wars", he still has fourteen months.

This time is very tight for game development, but by skipping the trial and error phase, this time can be earned as long as you are willing to spend money.

If they release the new game a month before the "Heroes of War" circuit remake, they will have a little chance to break through.

This is the time.

The second chance of success is naturally Lu Yao’s future experience studying abroad.

Even if "Heroes of War" is remade and then updated frequently, it will still take some time before it becomes a real hit. During these four months, Lu Yao can rely on "overdrawing the future of Honor of Kings" to incorporate the hero mechanism of Honor of Kings during its most popular period into his own MOBA mobile game.

In this way, even if King of Glory turns on the "copy mode" later, Lu Yao will not feel uncomfortable.

But if the Penguin does this, it will once again be criticized.

This is the third chance of winning for Lu Yao - reputation.

The story of the Penguin Emperor's rise to wealth is even more sordid and unbearable than that of Lu Yao, otherwise he would not have nicknames such as "Copy Ninja Kaka Goose" and "Liu Bei Goose".

Even in 2014, when Emperor Penguin was at the peak of his career, his reputation was still a mess.

In order to restore his reputation and completely wash off the bad traces left by his history of making a fortune, Emperor Penguin started the "Douluo Dalu" project in 2010. This project was really awesome during its early promotion.

Jin Hezai serves as the world architect, with a game CG worth tens of millions comparable to European and American visual effects blockbusters, unique core gameplay, and a conscientious charging model.

The combination of these factors gave many netizens at that time a glimmer of hope, thinking that China could finally produce an online game comparable to foreign masterpieces.

Perhaps the University of Tokyo will really have its own "World of Warcraft".

But the greater the expectations, the greater the disappointment this wave brings.

The expectations for "God of War" finally came to an end in September 2013.

With the departure of the old team of "Douluo Dalu", the new team came to "Douluo Dalu" with the idea of ​​"everything is based on profit", and the epic ended here.

The old team took away not only their people, but also relatively reasonable charging models, system settings, and gameplay.

At this time this year, gamers mention "God of War" with regret and scold the current operation planners.

The Penguin Emperor tried to straighten his spine, but in the end he broke it himself.

The broken backbone had to wait until ten years later when the old team of "God of War" reconnected it. During that time, Emperor Penguin received another wave of criticism, and the entire network was celebrating.

Lu Yao also went through that period. He also made a living on the Internet. After seeing this sentence on the Internet, he had to smoke three Liqun cigarettes in a row to suppress the turmoil in his heart:
"To all the players of the University of the East: You have ridden horses in the West, been a pirate in Europe, been a sniper on the battlefield, and been an assassin at the top of the pyramid, and now-"

"You can finally return to your hometown and be your own hero."

Coupled with the previous "Blade & Soul" appreciation test, extreme intelligence test, smart internal test, youth undeleted internal test and other disgusting and crappy things that require activation codes, the anger and dissatisfaction of players and young netizens towards Emperor Penguin has almost reached its peak.

During that period, the price of an activation code for "Blade & Soul" could even be sold for as high as 20,000.

Although Emperor Penguin was at his peak during this period, players' disgust and dissatisfaction with him were also at their peak.

Everyone is eagerly hoping that a game company will emerge to break the monopoly of zombie penguins and bring a breath of fresh air to this disgusting and smelly market.

Because of their dissatisfaction with Emperor Penguin, many players left NetEase, Steam, or simply played single-player games.

There is a clear chain of contempt in the gaming circle——

No matter which platform you play games on, WeGame players will definitely have the lowest status.

Not only may the games you buy be rectified and modified, but even your account data on WeGame is not your own.

Penguins are indeed very strong, but netizens’ hatred for penguins is also terrifyingly strong.

Even if he only attracts players who hate Emperor Penguin, Lu Yao is confident that he can survive in MOBA mobile games. He may even be able to use the contempt chain to siphon off a wave of elementary school players from Emperor Penguin.

The groups of experienced surfers and primary school students on the Internet exist in two completely different worlds. Primary school students have their own world, and experienced surfers have their own circle. These two fields seem to have no connection with each other, but there is one thing on the Internet that is interconnected.

That's just showing off.

Everyone is timid in real life, but willing to strike hard on the Internet.

Not to mention that there are many pretentious people on the Internet now, even if you look at the Internet ten years from now, pretentious people will still be everywhere.

In order to show off, the pretentious guys can order high-end hotels on Pinduoduo and rent luxury cars on Pinduoduo, making the average person on Douyin a Rolls-Royce owner.

As long as we capture the wave of players who hate Emperor Penguin and work hard to create a status difference on the Internet, we can siphon Emperor Penguin's elementary school student group over.

This is the people of harmony!

The fourth chance of winning is the departmental wall within Emperor Penguin.

The Emperor Penguin has grown into a behemoth. Behemoths are certainly scary, but not all behemoths can do whatever they want. The most typical example is the Jiyue car ten years later.

With an investment of nearly 10 billion yuan and the backing of two giants, Geely and Baidu, the final result ended in a farce.

Success depends on good timing, but harmony among people is equally important.

Even if "Heroes of War" can be remade, when Lu Yao, who is not part of the original factors, comes out with a product copied from the future as a catfish, can "Honor of Kings" still obtain the established resources as it wishes?
Is there someone in their group trying to cause trouble?

But unlike the Penguin Emperor, Lu Yao is all in!

Thinking of this, Lu Yao realized that the president of Timi Studio was a thorny issue.

When "Heroes of War" was completely crushed by "All-People Super God", another Penguin game, the president of Timi Studio was able to make a desperate effort to rebuild "Heroes of War". He held back for three months before launching the game, and then started a crazy update mode. It can be seen from this that he is an amazing boss.

Later, he indeed became an influential figure in the Penguin Empire thanks to King of Glory.

If it really doesn't work, can we ask the old man with the mud truck to send this person away?

Even if we don't ask the old man of the mud truck to send this person away, we must create some trouble for him, at least to distract him.

The fifth chance of winning, and also the last chance of winning for Lu Yao against the Penguin Emperor, is that the Penguin Emperor is too strong.

Being too strong is the advantage of Emperor Penguin, but it is also his weakness.

This also echoes what Baili Xi said when he offered advice to Duke Mu of Qin - there is adversity in succession, and success in failure.

"call."

Lu Yao heaved a sigh of relief, then looked at Lu Xiaoyi who had been waiting for him, and said seriously: "Since it has been decided, let's officially start the project when Brother Wang wakes up."

Lu Yao had already planned the MOBA mobile game a long time ago, and had done a thorough job of checking for omissions and filling in the gaps. The next step was the specific implementation stage.

This part requires Wang Shan’s full support.

Lu Xiaoyi also smiled and said, "It's great that you have this ambition."

At this moment, Lu Xiaoyi felt that the future was extremely bright. She seemed to see her future shining with brilliant golden light, waiting for her to step on it.

Lu Yao was not as optimistic as Lu Xiaoyi, but he was equally determined and said, "Well, although it is difficult to win, we must fight. If we fight, we have a chance to win."

……

Wang Shan was exhausted after nearly forty hours of fierce fighting, so he slept for almost sixteen hours.

When he woke up again, it was already evening of the next day.

Before Wang Shan, who had just woken up, could come back to his senses, Lu Xiaoyi had already brought medical staff to check Wang Shan's body. Wang Shan was also helpless. After cooperating with the various examinations, Wang Shan smiled helplessly in the villa: "Actually, I don't think this is necessary."

Lu Xiaoyi said with a straight face: "Your health is not only yours, but also an important asset of the country."

Wang Shan shook his head, sat down in front of the computer and checked the AI ​​model he had created yesterday again, then looked at Lu Yao and said, "Before I went to rest, I saw that you were worried about what you were going to do in the future. How was your day?"

After careful thinking last night, Lu Yao’s confidence has actually increased a lot.

Although Penguin has advantages in promotion and user pool, Lu Yao is not completely without a chance of winning. Even though the League of Legends mobile game was released almost five years later than Honor of Kings, didn’t it also attract a lot of cheers after it went online?
If the operation and planning of the League of Legends mobile game hadn't been so poor, Honor of Kings wouldn't have been doing so well.

Of course, it may also be because the person in charge of the League of Legends mobile game does not have as much weight within the Penguin system as King of Glory, or even King of Glory is causing trouble.

But even though the League of Legends mobile game had such poor operations and was launched so late, it was still able to generate nearly 7 billion in revenue after being online for a period of time.

After Lu Yao listed and explained everything he had thought of last night, he encouraged everyone: "We still have a chance of winning."

Wang Shan smiled and said, "Five chances of winning, that's not low."

Lu Yao also echoed: "Yes, as for the remaining 95 points, I currently have no idea how to deal with them."

The sudden dirty talk made everyone present burst out laughing.

Gan Xiaoxi said, "Don't worry. I can't guarantee other places, but there will be no problem with your promotion in Shangnan. Nianqing will also help in Xicheng, and you don't have to worry about the funds. As long as your product is good enough, there will be a lot of people lining up to give you money."

At the beginning, the two taxi-hailing apps, Didi and Kuaidi, started a money-burning war with the support of two different Internet companies.

Among them, "Didi" burned nearly 4 billion with the support of Emperor Penguin, and then Didi and Kuaidi merged, and then squeezed Uber out of the country. From then on, Didi started to dominate the market.

Gan Xiaoxi continued to smile and said, "When you put your troops on the line to compete with the Penguin system, the capital in Jiangnan will not sit idly by."

Not to mention Alibaba in Hangzhou, even the antivirus software in the north would be thinking of taking revenge.

Even if they don't dare to come openly, the capital in the north and south of the Yangtze River will secretly try to compete with the capital in Lingnan. Gan Xiaoxi and Lu Xiaoyi have a higher angle on the issue and a more comprehensive vision than Lu Yao.

Lu Yao smiled and said, "We can also take advantage of this period to develop and promote software in other fields."

With other software to back him up, even if he fails in MOBA mobile games in the future, he can still occupy a place in the future Internet and then wait quietly for the AI ​​project to be hatched.

However, without the financial income from mobile games, Lu Yao’s say in the AI ​​project will be much less than expected.

After listening to everyone's encouragement, Lu Yao took out the planning document he had prepared long ago and said, "This is the planning document I made. You can take a look at it."

He projected the planning document onto the huge computer screen that Brother Wang usually used, and then explained it to everyone on the spot.

The development steps of MOBA mobile games are roughly divided into the following steps:

1. Game design and planning.

2. Technology selection (game engine, language, etc.)
3. Infrastructure construction, including server, client, login method, etc.

4. Realize basic functions within the game, including character control, skill release, monster mechanism, etc.

5. Implementation of network functions, including user matching, data synchronization, etc.

6. Testing and Optimization
7. Release, publicity, operation, planning, etc.

Among these steps, Lu Yao has completed the design and planning of the game. He has done a lot of design on in-game elements, equipment stores, equipment effects, map style design, and even specific information on hero characters. However, these are not reflected in this plan.

Looking at this detailed business plan, Brother Wang smiled and said, "It can be seen that you value this business very much."

Lv Yao smiled and said, "I think that as the performance of mobile devices continues to improve, mobile games will become mainstream. Whether you are a gamer or not, you will use mobile games to kill time."

The equipment, time, and occasion required for computer games are too picky, and they are far less likely to attract users than mobile games that can be played anytime and anywhere.

Wang Shan nodded: "So you even designed how long a game would last."

Lu Yao smiled and said, "Yes."

A game of MOBA mobile games usually lasts about fifteen minutes. You can play a couple of games even when you go to the toilet during work. If you have good skills and can play fast, you can even play three games.

In order to retain users as much as possible, Lu Yao also planned the time it takes for players to advance to higher levels.

We strive to allow players to play ranked games as early as possible, preferably so that they can become familiar with the operations and reach the gold rank in just one afternoon. Then we start matching players with opponents who are slightly stronger and can make them feel pressured, thereby increasing their sense of accomplishment.

The season skins, limited-time skins, and first-time limited skins obtained later will become virtual assets that players are reluctant to abandon the game.

When Lu Yao said this, he looked at Brother Wang and said, "This part requires you, Brother Wang, to design an algorithm to help us retain players."

Brother Wang, who is very interested in algorithms, said: "Don't worry, I will definitely try my best."

As for what kind of opponents to match and how to retain players, Lu Yao has more designs and plans, such as the difficulty of getting started with heroes, operability, playability, etc.

The technical work is left to Brother Wang, and the rest is art design.

Although this thing is not so hardcore, it is the most intuitive thing that players can see. Whether a game is sophisticated and good-looking, the art design gives users the most intuitive experience.

The art design of the early Honor of Kings was very mediocre, the modeling was not detailed enough, and the models were mainly composed of large modules because this was the most time-saving and labor-saving.

When King of Glory started to make money in the later period, the game art began to be continuously iterated and upgraded. By comparing the old heroes with the new heroes, we can find that the heroes released after King of Glory became rich are mainly slender, elegant and beautiful in appearance.

For example, Emperor Kai, Shangguan Wan'er and so on.

This is certainly due to the poor performance of current devices, but the tablet game "Vainglory" that was released at the same time as Honor of Kings has a stunning performance in terms of graphics and art.

It's just that because the game Vainglory had some problems, and it was too difficult to operate, the threshold to get started was too high, and it was exclusive to tablets, so it was quickly replaced by "Honor of Kings", which has worse graphics, rougher modeling, but a faster pace of play, a shorter market, and a lower difficulty to get started.

However, the emergence of "Vainglory" at the same time shows that smart devices at this stage can carry better graphics and modeling.

Lu Yao’s requirements are not high, as long as he can get rid of the remade King of Glory.

If he could force the release of Honor of Kings to be postponed for a few months, then Lu Yao's chances of winning would be even greater.

Therefore, Lu Yao paid special attention to the selection of the chief artist. He looked at Gan Xiaoxi and said, "Xiaoxi, the selection of the art designer is now up to you. Please help me find an art director in China who has a good painting style and has more ideas in art. The more painters, the better."

Gan Xiaoxi gestured "OK" and said, "Oh, I'll talk to Nianqing about art design later. She should know a lot of high-end talents in this field."

Lu Yao smiled and said, "Thank you for your hard work."

After saying that, Lu Yao looked at Lin Yongzhen. After thinking for a while, he said to Lin Yongzhen, "Let's talk alone."

Lin Yongzhen didn't expect that she would have something to do with this.

To be honest, she had been listening in the lobby on the first floor for so long, but she was confused by many things. After all, these things were not included in the compulsory training she received. If you talked to her about red wine, Western food, painting, world classics, or even clothing and jewelry, she could talk to you very clearly and even thoroughly.

But the game design.
It is no exaggeration to say that the only games that Lin Yongzhen could think of after racking his brains were "World of Warcraft" and "League of Legends", which are popular games that have broken out of the circle.

She only knew the names of these games. She had no idea what the games were about, what heroes they were, what operations they performed, or even what types of games they were.

So when Lin Yongzhen was called outside by Lu Yao, Lin Yongzhen blinked her bright and moist eyes, looked pure and charming and said: "I don't understand game development."

Lu Yao smiled and said, "You need to know what game development is all about. I came to you to ask for your help and do what you are good at."

Lin Yongzhen became more and more confused: "What am I good at?"

Lu Yao said seriously: "Use a woman to ruin a man."

(End of this chapter)

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