Chapter 142 In My Script (6k Subscription Request)

When introducing kesi, Hu Xiaoyu was very professional and used very professional words, using many industry terms.

However, these specialized terms are not helpful but rather a hindrance to communication.

A good marketing should be to secularize professional terms and then make them high-end based on the secularization.

This may be difficult to understand, for example -

Kunlun glass, basalt architecture, Kirin chip, Pangu model!
Hongmeng system, Lingxi communication, Star Flash link, Ark engine!

Austenitic 304 alloy material!

Isn’t it obvious from this comparison?
You know what the main body of this thing is, and then add a prefix that looks and sounds awesome, which naturally makes this thing have a different tone from the past.

Although it is just a change of name, its effect is immediate.

Many times you don’t really need to have the technology, you just need to make your audience think you have the technology.

Therefore, it is not okay to use words like "through the warps and cut off the wefts" or "when viewed from the air, it looks like a carved image" as Hu Xiaoyu did. The netizens in the live broadcast room, as well as the subsequent live broadcast slices when they are released, will all be confused.

At this time, Lu Yao took the initiative to take over the topic and said, "Wow, Director Hu, I feel awe when you say that. Can you show us this kind of kesi?"

There are kesi silk exhibits in the National Gallery of Chinese Painting, and there are also staff members of the Gallery making kesi silk.

Hu Xiaoyu keenly noticed the difference in Lu Yao's tone and expression, so he did as Lu Yao said and took out the most expensive and best-crafted kesi work currently in their Chinese painting gallery.

This is a very narrow piece of brocade with a golden background. Judging from its function, it should be a tea mat.

It is what is placed on the table when drinking tea.

As soon as this kesi product was taken out, it appeared to be glittering and golden under the light in the room, and a luxurious and exquisite temperament came to the face.

Hu Xiaoyu said: "This is one of the best kesi in our museum's collection."

The statement "better" is obviously not acceptable in online marketing.

So Lu Yao guided him, "Oh~ Then how much would a kesi work like this cost according to the market price?"

Money is indeed vulgar, but precisely because it is vulgar, everyone knows about it and can use related concepts to outline the social level in their minds.

Hu Xiaoyu is an elegant person. She usually doesn't like to measure things with money, but she is also smart enough. After several contacts, she knew the intention of Lu Yao's question.

A feeling of helplessness welled up in her heart, but her actions coordinated perfectly with Lu Yao.

Hu Xiaoyu said: "According to the current price, a kesi work like this would cost about 600,000 yuan, and it is in a state of being priced but not in demand."

Lu Yao immediately showed a surprised expression: "What?! Six hundred thousand?!"

Such an answer not only shocked Lu Yao.

Even the netizens in the live broadcast room expressed their shock by typing “WTF” with both hands. How could such a short piece of cloth cost around 600,000?

As the price was announced, netizens in Lu Yao's live studio frantically typed out subtitles:
"No, even if this piece of cloth is made of gold, it shouldn't be so expensive, right? How much is it?"

"I really don't understand the world of the rich. Six hundred thousand for a piece of cloth? This thing is hard to make into a tube top."

"The golden cloth has an old-fashioned and ugly pattern. Why is it so?"

While netizens in the live broadcast room were madly expressing their own content, they also shared the link of the live broadcast room with their friends and even in the group.

This is a very normal operation, similar to "Look, I can see this kind of video, but you, a country dog, will never be able to see this video in your life without me." Later, accounts that created wealthy personas online and took netizens to experience the world of rich people and thereby increase their knowledge all started with this routine.

When this group of netizens found out that a narrow piece of cloth with no apparent use cost so much money, they couldn't wait to share this video.

As a result, the popularity of Lu Yao’s live broadcast room also increased.

Seeing that his goal had been achieved, Lu Yao also showed a corresponding change of mood and said: "I don't understand this. Why is such a small piece of cloth so expensive? Some netizens here asked if it was made of gold?"

Hu Xiaoyu smiled and said, "Yes, it really does use gold thread, but the reason why it is so expensive has little to do with the material."

“What’s expensive is its craftsmanship.”

As he spoke, Hu Xiaoyu took the initiative to bring Lu Yao to the room where kesi was weaving. A middle-aged embroiderer was sitting in front of a huge loom, picking up threads and weaving like she was embroidering.

Lu Yao turned the camera around, and Hu Xiaoyu's face, which looked good with either heavy or light makeup, flashed by, making the old perverts in the live broadcast room itchy!
"Damn that thief Lu, he did it on purpose!"

"This bastard should be taken out and shot in fifty minutes!"

Lu Yao looked at the weaving machine and asked, "So Kesi can only be woven little by little?"

Hu Xiaoyu's voice followed: "Yes, this is a kind of woven product that cannot be replaced by industrial machines at present. Each piece of kesi can only be woven bit by bit by hand."

"A mature embroiderer with more than ten years of experience can only produce a length of two or three inches even if she works overtime every day."

Hu Xiaoyu took out the tapestry product she had just taken out again: "This is a tea mat, used to place tea sets when drinking tea. It is only fifty centimeters wide and two meters long, so it doesn't take too much time."

Under Hu Xiaoyu's display, both the front and back of the tea mat were shown.

The craftsmanship of kesi is extremely delicate. The more you look at it and the more you play with it, the more you can appreciate its beauty.

Lu Yao sincerely praised: "At first glance, this thing is indeed very vulgar, but when you look closely, you can find that there are many intricacies in it. The more I look at it, the more I like it. And the different weaving patterns on it seem to use different techniques, right?"

Hu Xiaoyu smiled and said, "Yes, Kesi is a technique of weaving patterns directly into the cloth. In ancient times, it was a tribute specially provided by the weaving bureau to the royal family. The dragon robes of ancient emperors were made using this technique."

Lu Yao exclaimed: "No wonder! This is something used by the emperor."

Doesn’t this raise the level of style?

While the camera was facing the weaving machine, Lu Yao asked the staff at the back to take out the prompt board and let Hu Xiaoyu continue the introduction.

Hu Xiaoyu said with his extensive knowledge: "It takes more than 600 embroiderers several years to complete a kesi dragon robe, which is already a priceless treasure. The most recent kesi work with a price is the "Full Scroll of Duanshi Lanting Painting Engraved by the Emperor" during the Qianlong period."

"That is a scroll made of brocade silk, worth up to 200 million."

Lu Yao turned the camera towards himself, and said with an exaggerated and shocked expression: "Two hundred million! Is that so exaggerated?"

Netizens in the live broadcast room also raised a series of question marks. Four hundred thousand for such a small roll of tea set was within everyone's understanding, but why is its value suddenly raised so much now?

Whether it was those who were already in the live broadcast room or those who had just arrived, all the netizens looked confused.

What is the concept of 200 million?
This is already an astronomical figure for most people, enough to make people lose sensitivity to numbers.

Lu Yao said to the camera: "You may not have any idea about 200 million yuan. To put it simply, 200 million yuan in RMB cash must weigh more than 4,000 kilograms."

Many netizens in the live broadcast room were broken.

Damn it!
What kind of thing can be sold at such a high price? Is it worth it for just a piece of cloth?

"Wow, wow, wow, I've never carried ten kilograms of cash in my life, and rich people are actually playing with things that can only be bought with four thousand kilograms of cash!"

"[bitter smile][bitter smile] Is this the world of the rich? I really don't understand it."

"[Loudly crying][Loudly crying] Lu Ze has recovered. He can even mix into that circle."

Of course, there are also some people who came here to show off in Lu Yao’s live broadcast room:
"A mere two hundred million is worthy of your praise? It's so funny."

"It's just kesi, I know a friend who has thousands of these kesi products in his collection, the longest of which is more than ten meters long."

"What a friend you made out of nothing~[roll eyes][roll eyes]"

Seeing that the live broadcast room was getting more and more popular, Lu Yao took advantage of the situation and asked, "By the way, Director Hu, I recently saw many people on the Internet saying that there are no luxury brands in our country. What do you think?"

Hu Xiaoyu smiled and said, "In the past, if you wanted to use domestic luxury goods, you had to have a certain status, otherwise it would be considered as usurping power and you would be punished. As for now, for many of our inherited luxury goods, just knowing about them is a barrier, and knowing about them is another barrier if you want to find a way to buy them."

She held up the kesi work in her hand and said, "We are trying to organize people to resume learning, but the product is still in short supply and the orders have been scheduled for several years."

These words made many netizens in the live broadcast room feel so happy!
"Foreign luxury brands are just trying to make money. This stuff is basically marketed by luxury brands in cooperation with entertainment stars abroad."

"Isn't Shangnan holding some luxury brand fashion show recently? It's so funny."

Amidst the increasing number of comments, the guys started to show off their knowledge online again:
“In fact, the original purpose of luxury goods is to harvest the middle class. This is called a ‘consumption trap.’”

"This kind of thing is purely a consumer product. The truly wealthy will only invest their money in 'assets'."

With the amazement and reposts of netizens, as well as the help of the extremely talented comedians, Brother Abstract and Brother Bi, the average number of online viewers for Lu Yao's live broadcast reached 30,000, and the maximum was over 50,000.

This was Lu Yao’s first live broadcast, and there was no warm-up, and he even used the YY Live account.

The fact that it has received such popularity shows that the dissemination effect of Kesi is quite good.

Not only netizens are there in Lu Yao's live broadcast room, but Tao Sixing from Xinbai Plaza also opened a small account and squatted in Lu Yao's live broadcast room. When he saw that the number of people in Lu Yao's live broadcast room continued to climb from a few thousand to as high as 50,000 at its peak, Tao Sixing couldn't help but pinched his eyebrows.

Tao Sixing pinched his brows and said, "This Lu Yao went to Hangzhou to find Miss Hu and brought out the intangible cultural heritage works. What is his intention? Does he want to use this to attack us?"

"Isn't the attack distance too far? Or do they want to become a luxury brand and compete with us?"

That's not realistic.

The effect of luxury brands needs time to settle. How can it be created so easily? If it were that easy, all the luxury brands that entered China from abroad would die. But what if?
Now that Rong Nianqing and Hu Xiaoyu have joined forces, what if they really come up with something like this?

Tao Sixing rubbed his eyebrows and felt a little headache. He didn't believe in his heart that Lu Yao could make such a big fuss, but he was very uneasy in his heart, so he looked at his staff and told them his guess.

Tang Jingjing affirmed Tao Sixing's idea: "If I were the other party, I would definitely do the same thing. It is a good idea to use concepts such as traditional Chinese style and intangible cultural heritage to hype luxury goods~"

"Even if they can't become popular in the short term, what about in the future? Traditional Chinese style intangible cultural heritage luxury goods, this track is almost the only one."

Tao Sixing thought about it and said with a smile: "The only one? Then we will lower the price of the national style intangible cultural heritage!"

Tang Jingjing held Tao Sixing down: "Don't get excited."

If you want to lower the price of a rare item, you have to use dumping to distribute it on a large scale and make it available to everyone at a low price.

However, Chinese traditional intangible cultural heritage products do not meet any of these conditions. If it were so easy to ship them on a large scale, they would not be protected as intangible cultural heritage skills.

Tao Sixing felt uncomfortable.

Tang Jingjing took the opportunity to add: "In comparison, the luxury brands we support here have to worry about the other side causing problems."

These foreign luxury brands not only use cheap materials but are also very expensive. Any experienced craftsman with a little skill can easily replicate them, and it is difficult to tell the real from the fake.

Tang Jingjing smiled and said, "If the other party makes a replica bag and takes it to the counter after our new product is released, and even deceives the counter appraiser and returns the goods smoothly, how much impact do you think this will cause?"

Tao Sixing broke out in a cold sweat on his forehead.

He took a deep breath and said, "They wouldn't think of such a sinister trick, right?"

Tang Jingjing was amused: "Why not? This is not a particularly difficult thing. The replica of luxury goods in China is already a very popular gray industry chain. If I can think of it, the person next to Rong Nianqing can definitely think of it too."

Tao Sixing's pupils shrank: "Then do you have any way to deal with it?"

Tang Jingjing spread her hands: "I'm sorry, boss, this kind of thing is really impossible to prevent. I can only remind you so that you can be mentally prepared and take precautions early."

Tao Sixing: “…”

It’s not their fault that they don’t have the means. If anything, blame the foreign luxury goods for not having any core technology.

After thinking hard for a long time, Tao Sixing sighed: "We couldn't control it in the past, but next month, all luxury brand products that appear on our catwalk must have a secret, unique anti-counterfeiting identification code. Give me the most advanced technology."

Tang Jingjing sighed. This was the only way.

……

When Lv Yao, who was far away in Hangzhou, almost finished his live broadcast at the National Style Museum, he deliberately did not turn off the live broadcast. He just put the connected camera aside and then followed Hu Xiaoyu to make tea around the stove in the reception room of the National Painting Museum.

After Hu Xiaoyu made the tea, I started chatting with her.

Sitting beside the tea table were Hu Xiaoyu, Lu Yao, and Di Ge. While Lu Yao and Hu Xiaoyu were live streaming, Di Ge was also shooting footage. He wanted to make it into a video and post the pictures and texts on Tieba and Weibo.

This not only helps Lu Yao, but also brings traffic to himself.

Brother Di is a digital nomad. Although he does not make a living from Tieba, the traffic he gains can bring him more income.

Hu Xiaoyu thought that the work for the day was over, so he gradually put away his previous attitude towards receiving guests and his expression became much colder.

But Lu Yao’s live broadcast was not turned off and was left next to him. This live broadcast perspective, which was almost like a sneak shot or a voyeur, made the audience in the live broadcast room even more excited!

Is this some explosive new stuff that Lu Ze is going to prepare for them?
You can’t describe the feeling of being in a voyeuristic perspective along with the hidden camera. It was so exciting that the netizens in the live broadcast room were so excited that the number of people in the live broadcast room began to increase rapidly.

Lu Yao and Brother Di were chatting idly.

It was not until this time that netizens in the live broadcast room realized that there was actually another person at the scene.

After Hu Xiaoyu handed over the tea, Lu Yao smiled and said, "Today's live broadcast was quite good. The number of people online reached 50,000 to 60,000 at its peak. This is still our first episode. The next intangible cultural heritage skills should be able to attract more viewers."

Using Lu Yao's method has indeed brought more exposure to intangible cultural heritage skills.

However, the gap between Hu Xiaoyu and Lu Yao in concepts and behavioral logic also made Hu Xiaoyu feel uncomfortable.

Hu Xiaoyu picked up the teacup and took a sip: "Thank you for helping us promote this, but I still have to say that I don't like your way of promotion, just like I don't like you as a person."

The cold and distant words instantly excited the netizens in the live broadcast room who were peeping at the scene!
Damn it?

what's the situation?
Why does it sound like Lu Ze knows Director Hu? The comments in the live broadcast room started to rise rapidly after Miss Hu said this.

"Did that bastard Lu Yao ever chase after Director Hu?"

"He's a bitch! This bastard Lu Ze really wants to eat free food wherever he goes, right?"

"I knew that this bastard Lu had bad intentions. Even if he became a monk, he would definitely go after the nuns in the nunnery."

Of course, there were also those who gloated over the misfortune in the live broadcast room:
"Hahahaha, Lu Ze, has this been rejected once?"

"Who is this Director Hu? Don't be fooled by Lu the thief!"

"Hahahahahaha, Lu thief, you also have come to this day!"

When the live broadcast room heard Lu Yao being humiliated from a peeping perspective, the atmosphere was filled with great joy and celebration.

At this time, Lu Yao picked up the live broadcast phone that had been turned on and pointed it at Hu Xiaoyu: "Come, say hello to the netizens in the live broadcast room."

Hu Xiaoyi: "?"

She was stunned for a moment, and when she came to her senses, she stared at Lu Yao and was even about to blush.

I have to say that Hu Xiaoyu's appearance is really pleasing to the eye, especially the vivid and timeless transitions between his expressions. His face, which can be happy or angry, calm or solemn, seems to hit the hearts of netizens in the live broadcast room like a heavy blow.

"What the hell? Director Hu is so young and beautiful?"

"It is said that Suzhou and Hangzhou are home to beautiful women. Their temperament alone is enough to make them beat those Southwest Tyrannosaurus and Northeast Tiger girls [cry][cry]"

"Brothers, I really like this one. How can I woo a girl like this? I really like this one."

"Why is Director Hu so cute even when he's angry?"

As Hu Xiaoyu gradually gained popularity, the live show was at its best today. Then Lu Yao pointed the camera at his handsome face, and the abuse in the live broadcast room suddenly covered him like a dark cloud:

"Hey! Lu Ze, turn the camera away! Who wants to see your face?"

"Lu Zegui, don't force me to unfollow you."

“Oh my god, the people in the live broadcast room are so fierce, unlike me who only feels sorry for the pigeons~~”

"Damn, the guy above, I clicked on your homepage and took a look. Aren't you a man???"

Amid the nonsense and cursing in the live broadcast room, Lu Yao said with a smile: "Well, if you want to know Director Hu's dynamics, you can follow Director Hu's personal Weibo."

After Lu Yao told the netizens in the live broadcast room Hu Xiaoyu's personal Weibo account name, he waved goodbye and ended today's live broadcast amid the netizens' reluctance to leave.

Hu Xiaoyu stared at Lu Yao with a bad look. After being stabbed in the back by Lu Yao once, she no longer dared to speak casually.

Lu Yao showed the live broadcast equipment to Hu Xiaoyu: "Look, this time it's really over."

Hu Xiaoyu said in a cold and hard tone: "Give me an explanation."

Under Hu Xiaoyu's strong pressure, the air pressure in the reception room and tea room dropped to the lowest point. Brother Di, who was a powerful figure in the Di Bar, just lowered his head and drank tea, and did not dare to participate in the conversation between Lu Yao and Hu Xiaoyu at all.

The more he tried to conquer it, the more Brother Di understood——

Damn, these people are not mortals! They are all gods in heaven!
Even Lu Yao is not a simple person. Although his history of making a fortune is not glorious, he is now obviously among the immortals. When getting along with this group of immortals, the right thing to do is to talk less, watch more, listen more, learn more, and do more.

Lu Yao was stared at by Hu Xiaoyu, but he himself was very relaxed: "Are you so angry? Didn't you already agree to leave the country?"

Hu Xiaoyu: “This is not in the script.”

Lu Yao drank his tea and smiled, "It would be boring to follow the script. Go back and check your Weibo account tonight. Your personal account should see a surge in followers soon."

"besides."

Lu Yao put down the cup and stood up: "This is not in your script, but it is in mine."

After saying that, Lu Yao turned and left.

Seeing that the situation was not right, Brother Di quickly put down his teacup, clasped his hands together and apologized to Hu Xiaoyu, then quickly followed Lu Yao out of the reception room.

Watching Lu Yao's tall figure walking out of the reception room without any hesitation, Hu Xiaoyu felt more and more resentful and annoyed. Just like she had said before, she didn't like Lu Yao's way of doing things, and she didn't like Lu Yao as a person.

He does things too unconventionally. Looking back at how Lu Yao made his fortune, he even seems a bit unscrupulous.

Just like today, for the sake of the show effect, Lu Yao even calculated against her.

Hu Xiaoyu had a feeling that after being in contact with that guy for a long time, her life would be out of her control like a train running off the track...

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like