Since we are both reborn, of course I would choose the rich woman!

Chapter 140 Miss Hu (6k subscription required)

It was actually a bit risky for Lu Yao to ask the former big moderator of Tieba to do traffic promotion.

Because in the past luxury communication and marketing, the high-end nature of luxury goods came from the recognition of the upper class. Even in the new century, the dissemination of many fashions is top-down.

Before the millennium, wealthy people in Beijing were already wearing Adidas, Nike, and Converse.

Then, with the operation of capital, these brands were gradually promoted across the country, and the people who first wore Adidas and Nike have begun to use high-end luxury brands.

People from the lower class like Lu Yao only saved money and bought their first pair of genuine Nike shoes in college.

Once anything is promoted and popularized, it will be difficult to associate it with "luxury" if it loses its rarity. Using this logic, a product that becomes noble by hyping the "luxury concept" will lose its status once it is associated with dios and the general public.

Lu Yao still remembers the time when Pinxixi forced itself to tie up with Tesla.

At that time, Tesla was still a noble brand, and in order to promote its products, Pinxixi bought several Teslas at its own expense and gave them to Pinxixi lucky draw users who had won a discount.

Then Tesla got anxious and took Pinxixi to court.

why?
Because Pinxixi was rapidly promoted by relying on low-price group buying, it naturally carries the "cheap" and "low" genes in its blood.

This was a tarnish to Tesla's brand power at that time.

Xiaomi also has the same product.

But many years ago, Mr. Lei stopped labeling his company as a loser company or promoting them as the cheapest mobile phone manufacturer. He began to use "ultimate cost-effectiveness" as a promotional point for his brand.

Even so, despite Lei Jun’s promotion for so many years, Xiaomi’s image is still low and cheap.

Until Mr. Lei started making electric cars. In fact, to be honest, Mr. Lei’s electric cars failed to completely change his brand image. At most, it was in line with the "cost-effective" positioning promoted by Mr. Lei himself.

However, domestic electric car brands are too lame. Under the impact of Lei Jun’s five-word mantra, Xiaomi electric cars have a "high-end" feel.

But Lu Yao is not afraid of these as he is going to take the route of a traditional Chinese luxury brand.

Many of the new technology companies and old luxury goods manufacturers have only a few hundred years of brand history.

But the traditional Chinese-style luxury goods that Lu Yao wants to make, any item in them represents hundreds of years of inheritance and heritage, and these things are so luxurious that as of 2014, not many people even know about them.

Because these things were called "tribute" in ancient times, and were only used by the royal family and court officials.

With such a historical background, if a Chinese-style luxury brand really wants to succeed, its level will not be lowered by any group or label.

The royal families of every dynasty strictly selected associations to debate on them.

After discussing with the forum moderator Warrior Emperor, Lu Yao put away his phone and began to rest his eyes.

He put a lot of effort into the subsequent marketing.

soon.

Lu Yao and Rong Nianqing went to Yutang County in the neighboring Zhejiang Province and stopped at the foot of a mountain on the outskirts of Yutang County.

As the electric door of the MPV slowly opened, Rong Nianqing said, "This is the Xi'e Chinese Painting Museum, which is also a non-material cultural heritage protection and inheritance unit. Miss Hu is here now."

Rong Nianqing didn't introduce Miss Hu to Lu Yao in detail, but Lu Yao had already searched Baidu on his way here.

No specific family members of Ms. Hu can be found in the public information on the Internet, not even those three generations ago.

But through this information from Hangzhou and the National Gallery of Chinese Painting, it is not difficult to guess that the ancestor of this Miss Hu should be the founder of Qing Yu Tang.

Lu Yao tidied his appearance and followed Rong Nianqing into the Chinese painting gallery.

This Chinese painting gallery adopts the typical Jiangnan garden architectural style. The hall is spacious and magnificent, the courtyard is varied, and the mountains, water and stones in the gallery blend together to create a natural atmosphere.

As Rong Nianqing walked through the gardens, Lu Yao was dazzled by the beautiful scenery of the gardens. He could see the beauty of the rural scenery, and after turning the corner he could see another courtyard presenting the wildness of the mountains and forests.

There is a pavilion here that is shaped like a pleasure boat, hanging between the railings by the water, just like a scroll painting.

There are also lake stone rockeries here, with earth and stone alternating in a natural way. On the rocks, there are dense maple trees forming a forest, with green shades in midsummer and red clouds in late autumn.

Just by walking around here for a while, Lu Yao felt like he had become a little more elegant.

Lu Yao followed Rong Nianqing and said with a smile: "The scenery of this Chinese painting gallery is really nice. If I could live here, I would be willing to drive a luxury car and eat delicacies every day."

Rong Nianqing smiled speechlessly, but she had long been accustomed to Lu Yao's occasional eccentricity.

Passing through the corridor of the courtyard, Rong Nianqing brought Lu Yao to a courtyard with a plaque that read "Shifeng Courtyard". The staff member of the National Museum of Chinese Painting who had been leading the way asked Rong Nianqing and Lu Yao to stop, and she went in to report first.

Soon, the door of a room in the Shifeng courtyard opened, and a woman wearing a plain down jacket and with a cool and elegant temperament walked out of the room.

After coming out, he smiled at Rong Nianqing and said, "Ms. Rong, long time no see."

Rong Nianqing also smiled cordially and said, "Ms. Hu, your temperament has become more and more elegant."

Ms. Hu laughed and said, "I feel like you are making fun of me."

Rong Nianqing immediately said seriously: "Of course not, let me introduce you, this is my company's shareholder, Lu Yao."

Miss Hu then looked at Lu Yao and said with a polite smile: "I know Mr. Lu. He is very famous on the Internet."

Rong Nianqing introduced to Lu Yao: "This is the Miss Hu I told you about, Hu Xiaoyu (yú)."

Lu Yao also showed a refreshing and decent smile and greeted, "I've heard a lot about you."

Ms. Hu smiled and moved aside: "Come in, sit down and have a cup of tea and chat slowly."

As soon as Lu Yao and Rong Nianqing entered the room where Miss Hu was, they smelled a strange smell of medicine. The room was filled with books. These books were definitely ancient books from one or two hundred years ago, or even hundreds of years ago.

In addition to these ancient books, there are some broken porcelain and jade articles placed on the tables in various places in the room, and professional repair tools are placed next to the different objects.

Hu Xiaoyu apologized, "I didn't expect Miss Rong to come here directly. This is where I usually work. Please don't mind if it's a bit messy."

As she spoke, Miss Hu made tea for Rong Nianqing and Lu Yao. Soon, the room full of antiques and a faint smell of medicine was filled with the aroma of tea.

After Miss Hu handed two cups of tea to Lu Yao and Rong Nianqing, Rong Nianqing said directly: "Miss Hu, I came here mainly to ask you to come out of retirement. Although I mentioned it to you on the phone, I think it's better to say it in person for such an important matter."

Ms. Hu smiled lightly and said, "Of course I am very willing to promote traditional Chinese culture and intangible cultural heritage."

Rong Nianqing pursed her lips and said, "Not only that, we hope you can come forward as the image ambassador of the national style luxury brand."

This time, Miss Hu frowned slightly. She hesitated for a moment and declined politely, "I haven't left Yutang County for several years. In the past year, I hardly went out. I only go home and work. I don't think I can be an image ambassador."

Lu Yao could tell that Miss Hu was definitely a top-level otaku, and a technical otaku at that. Judging from the immaturity and clarity between her brows, she was indeed not the kind of girl who liked to go out and play.

This type of girl is probably the type that all parents and even quite a few boys like.

While drinking tea, Lu Yao glanced at Miss Hu. After looking at her carefully, he found that Miss Hu was a beautiful woman who was very pleasing to the eye.

At first glance, this kind of beauty may just have beautiful facial features and elegant temperament.

But the more you look at her, the more you will feel that she is incomparably beautiful, as if she has inner spiritual aura. She has different beauty at different times, in different backgrounds, and even under different lighting throughout the day.

It's like a top-grade Ru porcelain, whose shape seems common and not surprising at first glance.

But the more I hold it in my hands and look at it, the more I feel that this piece of porcelain is extraordinary. The next glance is always more different than the previous one. Even the common shape that I initially thought turned into a natural luster that returned to its original simplicity.

That's right!

It is appropriate to describe Hu Xiaoyu as top-grade Ru porcelain.

This type of beauty cannot be cultivated simply by having a good look. Her temperament can only be cultivated by living away from worldly affairs for a long time.

Since Rong Nianqing came all the way here to persuade Hu Xiaoyu, she would definitely not give up just because Hu Xiaoyu refused, so she began to lobby hard.

She lobbied him on every aspect, from cultural heritage to the significance of what they were doing, but Hu Xiaoyu just wouldn't give in, and later even used family mottos as a shield.

Rong Nianqing even felt a dry mouth at the end of the talk, and couldn't help but pick up the tea to moisten her throat. While drinking the tea, she looked at Lu Yao beside her.

Before coming, Rong Nianqing had done some deductions with Lu Yao.

People like them are very reluctant to show up on the Internet.

Because of their business, Rong Nianqing's family would occasionally appear in financial media and official media.

But Hu Xiaoyu's family will not even appear in these media. There is no trace of any information about Hu Xiaoyu's family for the last three generations on the Internet.

It must be very difficult to convince Hu Xiaoyu to become the image ambassador of their Chinese-style luxury brand.

So before coming, Lu Yao and Rong Nianqing discussed it carefully.

If the polite way doesn't work, then less polite means are needed. Rong Nianqing's idea is to let Lu Yao come forward and say something to irritate the other party, thereby stimulating the other party's thinking.

Who said Rong Nianqing doesn’t know dirty tricks?
She was very good at using this operation to pit her teammates.

What can Lu Yao do?

Just find your own boss and let him spoil you.

So after seeing Rong Nianqing's eyes, Lu Yao smiled and said in a relaxed tone: "Ms. Hu likes to tinker with and repair these old things."

Hu Xiaoyu chuckled and said, "Well, it's just a personal hobby, and it's also a contribution to the inheritance of ancient artifacts."

Hearing this, Lu Yao nodded: "Very good."

As he spoke, he stood up and walked to a table piled with ancient books and papers. He picked up a piece of restored ancient book paper and held it in his hand to observe the light coming in from the window. It must be said that Hu Xiaoyu's craftsmanship is really good.

Even when held up to the light, only faint traces of restoration can be seen. Under Hu Xiaoyu's skillful restoration, the new and the old cannot be distinguished unless you look carefully under the light.

Lu Yao praised: "It can be seen that Miss Hu's restoration skills are very high."

Hu Xiaoyu did not seem happy after being praised by Lu Yao. Instead, she frowned unhappily. She stood up and walked to Lu Yao, picked up a pair of gloves from the table and put them on before taking the paper from Lu Yao.

Hu Xiaoyu observed it carefully and said, "The newly restored ancient book paper is easily damaged by the oil stains on your hands. If you want to appreciate it, Mr. Lu, please tell me and I will show it to you."

She spoke politely, but her tone was cold, even a little disgusted.

Lu Yao clapped his hands and smiled: "Actually, I don't understand these, so I want to ask Miss Hu——"

"What's the point of you repairing these things?"

Hu Xiaoyu frowned instantly, and at this moment her impression of Lu Yao became extremely bad.

Just now she thought that Lu Yao didn't know how to appreciate these antiques, so although he was unhappy, he didn't hate him particularly. But the words Lu Yao said in such a frivolous tone just now made her extremely disgusted!

Hu Xiaoyu even blushed a little at the feeling that the career he had devoted his entire life to was being ridiculed and even denied.

She raised her head and stared at Lu Yao with unfriendly eyes, so that the atmosphere in the room suddenly dropped to freezing point.

Noticing the change in atmosphere, Rong Nianqing couldn't help but turn her face away, then picked up the teacup and drank the tea slowly. There was only a little tea in such a small cup, but she seemed to want to drink it until the end of time.

But Hu Xiaoyu soon figured out why Lu Yao was so abrupt.

She has been out of touch with the world for a long time, but that doesn't mean she is stupid.

Hu Xiaoyu returned to sit opposite Rong Nianqing, forced a smile and said, "Miss Rong, this is a bit too much."

This time, without waiting for Rong Nianqing to answer, Lu Yao put away his frivolous tone and even said in a serious and almost critical tone: "Is it over? I'm just telling the truth."

"What's the point of you staying in this picturesque garden and doing these things day after day? What's the point of repairing the ancient books? Putting them on display in pavilions and towers, does it mean that they existed in the past?"

Hu Xiaoyu remained silent.

Lu Yao continued: "Then I think Miss Hu, you are not repairing ancient books, you are just carving tombstones."

Hu Xiaoyu frowned and looked obviously angry.

Rong Nianqing had actually said these words before, both explicitly and implicitly, but Rong Nianqing expressed them in a very tactful way, and the family motto prevented Hu Xiaoyu from caring so much.

But if Lu Yao said the same thing, it would sound too harsh!

This is the difference between scalding a frog in boiling water and boiling a frog in warm water.

Hu Xiaoyu understood the reasoning, but even though she was angry, she said bluntly: "You need to find an image ambassador. If you think a celebrity is not suitable, then find a master of the art festival. They are always important enough. I can help plan behind the scenes."

"No." Lu Yao still firmly and decisively rejected Hu Xiaoyu's proposal.

Hu Xiaoyu was also very angry. She tilted her head to look at Lu Yao and asked angrily and coldly, "Why not?"

Lu Yao smiled secretly as he looked at the angry Hu Xiaoyu. As expected of a lady from a well-educated family, she was so polite even when she was angry, and even a little cute.

She even added the word "呢" at the end of her question.

Lu Yao also sat back at the table and began to tell Hu Xiaoyu why it was not possible: "First, because many old artists are too old and do not fit the tone of the young and cutting-edge Internet; second, many old artists are not famous enough and their backgrounds are not strong."

"third!"

Lu Yao stared into Hu Xiaoyu's eyes, and Hu Xiaoyu returned Lu Yao's cold eyes.

But under Hu Xiaoyu's cold gaze, Lu Yao smiled warmly: "The third and most important point is that you are good-looking."

what?
The sudden turn of events left Hu Xiaoyu confused.

A flash of chaos passed through her eyes, which were as clear as a winter stream, and even her cold look became scattered.

Hu Xiaoyu unconsciously looked away, and in his heart he labeled Lu Yao as a "reckless and perverted person".

She looked at Rong Nianqing and asked, "Has your shareholder always been like this?"

If you don't care, then there's something wrong with you, Rong Nianqing!
Although Hu Xiaoyu spoke very tactfully, Rong Nianqing could understand the hidden meaning behind his words, which was a very serious accusation.

But just as Rong Nianqing was about to explain, Lu Yao waved his hand and said, "Hey, I'm telling the truth. Being good-looking is very advantageous on the Internet, especially if you're a girl, so young and with such a strong background! In communication studies, your own conditions can be called a natural choice."

Li Ziqi, who will start making videos next year and become very popular the year after, is an example.

Li Ziqi didn't even need to speak. She quickly became popular just by relying on the extremely beautiful pictures, the elegant and tranquil rural scenery, as well as Li Ziqi's own abilities and appearance, and became a clear stream in the Internet celebrity race.

It was also after Li Ziqi that a large number of accounts imitating Li Ziqi emerged on the Internet.

The best of these accounts all have tens of millions of followers.

Lü Yao finally said: "This is the main reason why we have to ask you to come out. You stay here with the ancient Buddha and the green lamp to repair the cultural relics, which has almost no other meaning except to satisfy your own hobbies."

“In the secular world, only useful things will be passed down; only things that can make money will attract more people to learn.”

The principle is very simple.

But in the face of the joint lobbying of Lu Yao and Rong Nianqing, Hu Xiaoyu said politely after a moment of silence: "I am a little tired today, let's talk another day."

Ugh.
Rong Nianqing sighed in her heart, and she stood up on her knees: "I'm sorry, Miss Hu, what Lu Yao said was all instructed by me. We didn't mean to offend you. I can accept any request to apologize to you."

Hu Xiaoyu forced a smile: "Ms. Rong, you think too much."

After Rong Nianqing and Lv Yao were escorted out of the National Painting Museum by the staff, Lv Yao, who was sitting in Rong Nianqing's MPV, joked, "Oh no, I hope I won't be targeted in the future. I can't withstand their revenge with my small body."

Rong Nianqing rolled her eyes: "Even if you want revenge, it will be directed at me, why are you panicking?"

She rubbed her brows and said, "If Miss Hu doesn't agree, then we can only use the backup plan?"

Lu Yao lay down in the airline seat: "It's not impossible to have a backup plan, but the cycle will be longer. So let's go back now."

Rong Nianqing glanced out the window: "It's too late today, let's take a rest for a night and go back tomorrow."

Lu Yao: "What's the point of spending a night in a food hell like Hangzhou? The duck offal in Shangnan is way better than here. Let's go back!"

Rong Nianqing ignored him: "Just tell me what you want to eat, I promise you can have it."

Lu Yao was amused: "You don't think Miss Hu will change her mind, do you?"

Rong Nianqing looked out the window: "What if?"

"If it doesn't work, I'll come again tomorrow, the day after tomorrow, and the day after that. Liu Xuande came to visit me three times, so why can't I?"

Lu Yao was secretly happy. Rong Nianqing looked calm and indifferent on the surface, but she was a bit stubborn in her bones. Sometimes, once she made up her mind about something, it was difficult for her to change her mind.

……

Lu Yao and Rong Nianqing stayed in Hangzhou. The next day, Rong Nianqing went to the National Gallery of Painting again to meet Hu Xiaoyu.

But the staff of the National Gallery said that Hu Xiaoyu did not come to work today. Even so, Rong Nianqing waited outside the National Gallery for almost a day. If "standing in the snow outside Master Cheng's door" had not been so deliberate, Rong Nianqing might have really stood outside in the cold weather.

On the third day, Rong Nianqing came again, but this time she still didn't see Hu Xiaoyu.

On the fourth day, Rong Nianqing came to the Chinese Painting Gallery again and waited.

This time Hu Xiaoyu finally showed up.

Outside the Chinese Painting Gallery, Hu Xiaoyu looked at Rong Nianqing who hurried out of the car and smiled helplessly: "Ms. Rong, you are too persistent. If this gets out, people will probably say how ignorant I am."

Rong Nianqing smiled and said, "No one knows that I'm here, so you don't have to feel any psychological burden."

"My family is in business, and there are many things that are really inconvenient for us to show up, otherwise I wouldn't bother you. I know your family has ancestral teachings, Miss Hu, but this is not just business."

Rong Nianqing said this very sincerely.

Hu Xiaoyu was obviously less angry this time, and was more receptive to Rong Nianqing's words than last time. So after Rong Nianqing finished speaking, she thought for a long time before saying, "I've thought about it carefully these past few days."

As he spoke, Hu Xiaoyu looked at Lu Yao who was beside Rong Nianqing. For some reason, Hu Xiaoyu, who had been particularly calm just now, suddenly had emotions in his eyes.

Although the emotion was somewhat directed at Lu Yao, it actually made Hu Xiaoyu's temperament more vivid.

It was as if the statue of god high above in the temple, untouched by the mundane world, suddenly took on the air of worldly life.

Hu Xiaoyu said: "Although what Mr. Lu Yao said last time was a bit direct, it does make sense. The inheritance of intangible cultural heritage does need to be secularized. Only when it is profitable will more people devote themselves to it."

"So I have one condition."

Rong Nianqing was overjoyed: "You say!"

Don't mention a condition!
Even if there are one hundred or ten thousand of them, Rong Nianqing is confident that she can do it.

When Lu Yao pointed out the concept of national style luxury goods, Rong Nianqing had countless inspirations in her mind! This is not only her career, but also the practice of her artistic aesthetics.

Hu Xiaoyu said: "I will help you build your brand, and when we make money in the future you have to help me build a university."

“A first-class university.”

(End of this chapter)