Chapter 138: Emperor Bar! Going to war!! (Subscribe)
In today's world, it is very difficult for a person to help another person accomplish something, but it is very easy for a person to ruin someone's things.

After seeing the formation set up at Xinbai Plaza, Lu Yao guessed what Xinbai Plaza would do next.

By creating high-end shopping venues to attract high-end purchasing power, Xinbai Plaza will become the focus of the entire Shangnan and even the surrounding urban clusters.

This is a good idea.

The consumption power that high-end purchasing power can bring is exaggerated, and the resulting fame siphon effect is also exaggerated.

The vast majority of ordinary people don’t actually hate rich people. What they really hate is the rich, not themselves. So there is also a large part of the crowd who likes to curry favor with the powerful, such as the group of people who slide down to the comment section of the young master of Wanliu Academy and call themselves "old slaves."

People's yearning for wealth and luxury will also give rise to many internet celebrities who "show off their wealth".

When one after another well-known socialites from Shanghai, as well as big names from the entertainment and fashion circles, come to Xinbai Plaza, internet celebrities from all walks of life will surely flock to the plaza to show off their status and gain traffic through consumption.

Although it is marketing hype, these are real consumer performance results.

Tao Sixing's method is orthodox but can be described as grand and upright. He has the ability to create such a high-end luxury circle for people at the bottom to look up to and envy.

The positioning of Xinbai Plaza also fits in with such marketing hype.

In comparison, Huasheng Life Plaza cannot do this because Huasheng Life focuses on affordable services and quality.

Faced with the move made by Xinbai Plaza, it would be useless even if Lu Yao used marketing accounts and water armies to discredit these brands.

A high-end luxury brand has encountered countless open and covert attacks in the process of its establishment. They spend hundreds of millions of US dollars on marketing every year. How can a marketing account and water army of a mere MCN company like you be able to handle it?
Their marketing accounts and internet trolls are definitely stronger than Lu Yao's. Even when there are smearing remarks, fans of these brands will take the initiative to jump out to defend them.

Under the effect of fame, there are internet scholars who debate on their behalf.

Especially now it’s 2014.

At this point in time, the trend of worshipping foreign things and fawning on foreigners is still very serious in China. Many foreign funds are also frantically pouring money into the country, creating many well-known artists and big Vs who set the pace through the Internet.

In such an atmosphere, even if Lu Yao used patriotic sentiments to set up his plan, the effect might not be satisfactory.

But what needs to be done must be done.

No matter how small the effect is, it is still an effect. Using online public opinion can not only disrupt the other party's position and make them busy, but also relax their vigilance and make them feel that this is all they have.

After Lu Yao sorted out his thoughts, he immediately made a video call to Rong Nianqing.

When the video call was connected, Lu Yao got straight to the point and said, "Boss Rong, did you see what happened at Xinbai Plaza?"

Rong Nianqing nodded and said, "I see. I have already been negotiating with the presidents of the domestic regions of major luxury brands."

Lu Yao asked: "How do you say that?"

Rong Nianqing pinched her brows and said, "In fact, I had expected that Tao Sixing would use this strategy. We have also contacted domestic luxury brands, but Tao Sixing directly contacted the headquarters of major brands this time."

"Although I asked my family to negotiate overseas, they kept holding us back."

Rong Nianqing took a deep breath and said, "It seems that Tao Sixing had already started to arrange these things when he was abroad. He even guessed that we would be mediated."

Lu Yao smiled and said, "The pressure doesn't need to be so great. We don't have to compete with each other now."

With the gift from Lin Yongzhen, winning or losing is no longer important.

But Rong Nianqing suddenly stared at the camera and said seriously: "I don't like losing."

Her eyes became particularly serious. Even through the camera, Lu Yao could feel the pressure from her eyes: "It's my fault that I failed to stop Tao Sixing. You can help me calculate the extra performance."

"Also, stop irritating me."

Lu Yao was amused, raised his hand and said with a smile: "OK, my fault, then I need your help here."

Rong Nianqing said without hesitation: "You say."

Lu Yao said in a casual tone: "My marketing accounts and water army will find the stains of these brands. Please help collect them, especially those involving remarks, designs, and metaphors that discriminate against us."

Rong Nianqing knew that these methods might not have much impact on those luxury brands, but would instead help them hype and increase their popularity.

But she still agreed immediately: "Okay, there's more."

Lu Yao continued: "Use your influence to find people with enough weight in the fashion, entertainment and media circles to help us speak."

Rong Nianqing: "That's no problem."

Without waiting for Rong Nianqing to ask, Lu Yao said, "I remember you thought about doing your own design, right? I think the time is about right now."

Rong Nianqing was stunned: "What do you mean?"

Lu Yao smiled and said, "The one that can overwhelm a luxury brand is often another, even bigger luxury brand. When another trend starts to emerge, those who pursue fashion will naturally argue for us."

"I think your identity is very suitable to be the leader of this trend."

This time, Rong Nianqing did not answer Lu Yao's question immediately. After thinking for a moment, she said, "Because of family reasons, it is not convenient for me to show up on the Internet. I can only work behind the scenes."

Lu Yao scratched his cheek.

In fact, he guessed that Rong Nianqing would say this.

Rong Nianqing's family background meant that she was unlikely to enter the Internet and become a trendsetter. Her family considered this to be "indecent", especially in the early stages of the Internet's development.

Many Internet celebrities started out by making a fool of themselves, which left the initial stereotype on the innate genes of Internet celebrities.

Even after ten years when the Internet was so developed, many celebrities started to make money on the Internet, and even some bigwigs started to make money on the Internet, wearing clothes and jewelry worth hundreds of thousands of yuan and selling you goods for 9.9 yuan.

But for example, no one from Rong Nianqing's family has ever appeared on the Internet platform.

The only places where most ordinary people can see them are financial newspapers or some official media reports.

Lu Yao sighed, "Then you have to help me find someone who is important enough."

Rong Nianqing said at this time: "If I'm not mistaken, you are planning to use domestic intangible cultural heritage crafts to create a national style luxury brand, and use this to compete with Xinbai Plaza, right?"

Lu Yao smiled and said, "Yes."

Rong Nianqing said: "I know someone who is currently engaged in the inheritance and protection of intangible cultural heritage. Her work and background can help you, but I am not sure I can convince her to come out and help us."

Lu Yao wondered, "Who is so mysterious?"

Rong Nianqing smiled and said, "Her last name is Hu."

……

The news that Xinbai Plaza was about to hold a high-end new product show spread like wildfire and began to spread rapidly on the domestic Internet.

The new product previews released by many high-end luxury brands have sparked quite a lot of heated discussions online, and many domestic upstarts are determined to get the new products released by these high-end luxury brands.

However, the launch of new products from these high-end luxury brands have all been won by Xinbai Plaza. At the Xinbai Plaza high-end new product show, Xinbai Plaza officials will conduct an auction during the show.

Only guests with invitation letters and verified capital can participate in this auction.

In addition, Xinbai Plaza announced that all products participating in the Xinbai Plaza auction have unique numbers and designs. Even if the same series of products are released in the future, they will definitely be different from those auctioned this time. Therefore, the luxury goods participating in this auction have extremely strong collection value.

As soon as this news was released, it attracted great attention in the entertainment circle, fashion circle, collection circle and wealthy circle.

Many wealthy people from Gusu, Shanghai and even Beijing heard the news and started heading to Shangnan.

In just a few days, many luxury cars appeared in the center of Shangnan City, and it was common to see a group of security personnel in black suits surrounding one person like stars surrounding the moon.

For a while, Xinjie Road seemed to have become the extravagant City A in the novel, and many citizens of Shangnan saw for the first time that truly wealthy people traveled in such exaggerated ways.

But Lu Yao, who saw the news on the Internet, just smiled and said nothing - the wealthy people who can appear here are of course rich, but such an exaggerated show is actually a bit too much. It is obvious that these wealthy people who heard the news also have their own little thoughts.

They need to show themselves in this way and give confidence to those around them.

Just like the Rongguo Mansion in Dream of the Red Chamber, the more the family was on the verge of decline, the more they had to hold a grand birthday banquet for the old lady to let the outside world know that the Rongguo Mansion was still strong.

As soon as the Rongguo Mansion shows the slightest sign of defeat, those families outside who have dealings with the Rongguo Mansion will quickly come over to squeeze and trample on it, and the consequences will be terrible.

Once a run and stampede occurs, it cannot be controlled, so Rongguo Mansion needs to give confidence to the outside world.

Sometimes the rules of the game in the circle of wealthy people are so strange that you have to know how to spend money and show off in order to stabilize people's hearts, to make your partners believe that you can continue, and to prevent your partners from squeezing you out or even being afraid of you.

Of course, if your strength is strong enough, there is no need to do this.

As more and more wealthy people gather in Shangnan, there are more and more discussions about this phenomenon online.

"Fuck, is Shangnan preparing to make an effort to regain the position that truly belongs to Brother Nan?"

“Are there so many rich people in the world? Why can’t there be one more rich person like me? Wuwuwuwuwu [cry loudly][cry loudly]”

Then someone from next door came over to mock him: "You guys from Shangnan haven't seen much of the world, so you think you're rich? [Laughing][Laughing]"

"Xiang Wuning."

This regional discrimination instantly ignited the anger of Shangnan netizens, and the two sides began to engage in an extensive and in-depth war of words online. Hu Ye said that the person from Shangnan was "Xiang Wuning".

People in Shangnan say that the Shanghai men there are all "little men".

In the end, it was Jingye from Beijing IP who intervened to mediate the fight:
"Don't argue, don't argue. Won't we know who is more powerful at the auction in a few days?"

After some "mediation" by the Beijing gentlemen, the original luxury goods auction suddenly became an arena for the competition of "regional financial power", and online spectators from the Shanghai, Beijing and Southern urban agglomerations set up fan clubs to support the event.

Internet celebrities from different regions smelled the fragrance of traffic, so they joined the super topics of their respective regions and spent money generously to buy hot searches.

Thanks to the efforts of all parties, the topic #Shangnan Luxury Auction# quickly became a hot search and dominated the list for two consecutive days.

The popularity of this hot online topic made Lu Yao certain that there must be an expert in network and conspiracy around Tao Sixing, and it was obvious that Tao Sixing was secretly fanning the flames.

The other party is very good at this method of stimulating the enthusiasm of netizens by inciting regional discrimination.

Fortunately, Lu Yao also started to make an effort.

Just when the online hype for Xinbai Plaza was in full swing, a Weibo post quietly appeared on the Internet regarding one of the luxury brands invited by Xinbai Shopping Mall, which was suspected of insulting the Chinese people.

The blogger who posted this microblog is an editor of a small fashion magazine. She said in her microblog: "It's not that I don't understand why D&B is on the invitation list of Xinbai Plaza? This light luxury brand has a very crooked butt. And when you see the promotional video they made for this Xinbai fashion show, don't you think it's weird and disgusting?"

The fashion industry has always been into something weird and exaggerated.

It seems that their design language cannot be highlighted without exaggeration.

Therefore, D&B's fashion show promotional video did not initially attract much attention among the many other fashion promotional videos.

Later, the editor of the fashion magazine published a long blog post to interpret the fashion promotional film.

"This is a promotional video. Although the heroine is from the University of Tokyo, you can see her makeup. Her eyes are deliberately made narrow and long. This is a very iconic discrimination abroad."

"And the look on her face when she brought pizza and noodles to the two Todai people, and the look on her face when the model asked them not to use chopsticks to eat noodles, it was just so mean, okay!"

This young editor of the fashion magazine was found by Lu Yao and Rong Nianqing. She is also very patriotic. After discovering that there was something wrong with the Xinbai Plaza promotional video, she actively cooperated with Lu Yao and Rong Nianqing's work.

Therefore, the content tweeted by the young lady was also processed by Lu Yao and his professional team.

This tweet has gone to great lengths to stir up emotions.

In addition, the magazine editor himself had a certain fan base, so this long blog post of analysis quickly became circulated on a small scale.

Afterwards, Lu Yao activated marketing accounts and internet trolls to deliberately direct these blog posts to some pro-Western accounts.

These accounts are all supported by foreign funds, so when they see articles like this, they will definitely refute and criticize them.

Some of these accounts pretended to be reasonable and made rational analysis: "Editor of this fashion magazine, I suggest you open your eyes and look at the world. This kind of makeup is actually very common abroad. It is a manifestation of pursuing individuality and self-pursuit. If you criticize this, you are either trying to attract attention or you are too sensitive."

Some people also stood up and sneered: "Is this discrimination? Sister, did you just get the Internet in the mountains?"

At the same time, some returnees, or people who have studied abroad and are well-known on the Internet, have also stood up and said: "We should look at the world with an inclusive and open eye, and experience the world's art with a more modern perspective, and not be complacent."

This kind of attack on the magazine editor from the high ground of civilization made many small internet celebrities, big Vs and netizens who worship foreign things feel very happy.

They were so excited that they seemed to be celebrating the New Year.

Immediately afterwards, the fashion magazine came out to apologize and announced that the editor had been fired.

This makes the group of internet celebrities and big Vs who criticized this editor even happier, because this is considered performance and they can get bonuses.

The fired editor remained silent for two days and then posted a clarification video on Weibo.

In the video, the fired magazine editor has a round face and shoulder-length hair, looking fresh and cute.

But in the video, although she should have been full of energy, her eyes were red and her face was haggard. It was obvious that she had cried bitterly before shooting this video.

Even so, she still held back her tears in the video, with a firm expression, clear logic, and expressed her views word by word.

In the video, she listed a lot of evidence that "squinty eyes" is a form of discrimination against the University of Tokyo, and analyzed the differences in makeup between China and the West from an aesthetic perspective. She then analyzed the culture and ecology of the University of Tokyo people living in the West to explain that the reason why the University of Tokyo people living in the West all have similar makeup is actually to cater to Western stereotypes.

But the efforts made by this young lady have not been widely recognized.

On the contrary, the young lady who was not defeated made the group of fawning internet celebrities and big Vs even more excited. They flocked to the young lady's Weibo to mock and ridicule her, and even doxed her.

Although this young lady was the one who was actively influenced by Lu Yao and the others, she was really passionate about doing this.

Faced with such intense online violence, the young lady was shocked, confused, and felt wronged and sad.

Why is she not recognized by netizens despite all her efforts?

The tears she shed in the video were not acted out; she was truly sad.

The girl's psychology was obviously severely affected. Lu Yao even drove to talk to the editor and told her that the current situation was only temporary.

Now it’s the internet celebrities who are fawning on foreigners who are making efforts, while they haven’t made any efforts yet.

Just when Lu Yao saw the right opportunity and was ready to mobilize marketing accounts and water armies, the information and copywriting compiled by this young lady caught the attention of a big shot in the Diba.

As an area in the domestic Internet ecosystem, Tieba is very special.

She initially founded the company out of interest and hobby, and then used her strong influence to create waves on the Internet.

Although Tieba's influence is no longer as great as before ten years later, it is still a force that cannot be ignored in the Internet ecosystem. It has a strong sense of belonging for many old netizens and is the cradle of many meme cultures.

This is different from the "retarded bar" that became the representative of Tieba ten years later.

There was a very special existence in the forums in 2014, that is the “Di Bar”.

The core content of this forum is "We believe that there are no idols in this world. Idols are human beings, and so am I. There is no distinction between high and low. I can spoof her just because I don't like her."

Diba became famous in the "bar explosion" incident seven years ago. In order to regain the "qualification" to joke and ridicule celebrities, Diba launched a forum explosion against the corns. Later, World of Warcraft, One Piece, Hacker and other forums joined the battlefield.

The Corn Bar was flooded with more than 1900 pages and nearly 100000 posts, causing the Corn Bar to be paralyzed.

Such powerful fighting capability has also earned the "Di Bar" the reputation of "When the Di Bar goes to war, not a blade of grass will grow". They will go on an overseas expedition in two years and become completely famous throughout the world.

This forum is very legendary.

If it weren't for Baidu's own poor performance, Tieba would definitely have a chance to grow into an Internet community like Twitter and YouTube.

such a pity.
Such a vibrant community was destroyed by Baidu itself.

So much so that many years later, most of the veterans of the Emperor Bar went to the Retarded Bar to retire.

But during this period of 2014, the fighting power of Diba was still very strong.

A big guy named "Green Skin Oak" in the Diba forwarded the editor's post to the Diba to ask whether this situation is true.

There were many hidden talents in the forums during this period, and the level of some high-end bosses was almost on par with that of Tianya Forum.

Some high-ranking forum users gave objective and pertinent responses after seeing this post:
"I have lived abroad, and what this young lady named "Qingchan" said is true, and she has done a good job [rabbit wipes sweat]"

"I just searched it, how come this young lady was fired? What's wrong with telling the truth? What's more, she was fired for standing up for us. [Rabbit gets angry]"

"Brothers! How the hell can you tolerate this?"

As a result, a large number of users of the Diba began to tag the "bar owner", hoping that the bar owner would come out and say something fair.

Those who could become the moderator of Tieba during this period were no less charismatic than Quan Xing Wugensheng. After all, Tieba later became a well-known cesspool on the Internet, and the various monsters and demons active in Tieba were no different from Quan Xing's group of lawless people.

You can't be the boss if you don't have something on you.

The forum owner who was tagged left a message "Let me do some research" and then disappeared seven hours later.

The moderator of Diba has resurfaced and pinned a post on Diba - "This is intolerable! Brothers, follow me to the battle!"

This post, which was edited by the moderator of Diba himself, not only contains a long blog post written by Miss "Qingchan", which clearly explains the ins and outs of the incident, but also contains research materials supplemented by the moderator of Diba.

These research materials have thoroughly exposed the group of internet celebrities and big Vs who attacked Miss Qingchan, and have clearly investigated who is paying them behind the scenes and what their background is.

Otherwise, the Diba moderator must have something on him? He was able to find out this information in just seven hours when the Internet was not so developed.

Finally, the Diba moderator appealed: "Brothers! This fucking incident is a disgrace to our Diba! We allowed the young lady to be bullied for so long!"

"We can tolerate this! Are we still men?"

Under the forum owner's "Manifesto to Surrender the Traitors", the Diba Bar was in an uproar!

Countless Diba users cried out: "Stop it! Fuck him!!"

Emperor Bar!

Go! !
(End of this chapter)

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