Back to 1997, I became the originator of online literature

Chapter 462 Full Site Promotion
As the noise subsided, the conference room gradually quieted down.

Suddenly, someone muttered, "It's a pity that the highest average order value for other books is only a little over 3200..."

The murmurs weren't loud, but they sounded rather abrupt in the gradually quieting conference room, and many people heard them, including Bao Jianfeng.

Many people instinctively looked in the direction of the sound.

I saw an editor who had recently joined the company.

Under the spotlight, the new editor suddenly became a little nervous, her face turned pale, and she quickly lowered her head.

Bao Jianfeng also stared at the new editor for a couple of seconds. He pondered for a moment, then spoke again. Instead of reprimanding the new editor, he said, "Yes! We all know that currently on our website, only President Cao's average subscriptions have exceeded 8000. The highest average subscription for other works is only 3200."

After a pause, Baojianfeng continued, "But do outsiders know about this?"

Many people shook their heads.

Some people seemed to be deep in thought.

All eyes were fixed on Baojian Peak, each sensing what conclusion he was about to reach.

Bao Jianfeng: "A flag is all you need! And President Cao's 'The Romance of Chinese Martial Arts' is our flag at Qidian! Outsiders don't know that Qidian's paid reading currently has a peak but no plateau. So, as long as we display President Cao's flag, most people outside will subconsciously assume that the subscription rates for our other paid works at Qidian won't be much lower, which will definitely attract many talented authors to publish their books on our website. What do you all think?"

There are high peaks but no plateaus?

banner?

The group looked at each other, exchanging glances.

The few veterans who owned shares in Qidian were the first to play the straight man.

Hu Jinyi: "I agree with Boss Bao's opinion! Even bandits recruit people by claiming to drink from large bowls and divide gold by large scales! As long as we raise Boss Cao's banner, we will definitely attract a lot of talented authors to come!"

Qiao Lei: "That's right! What's the big deal if we have peaks but no plateaus? At least we have peaks! With peaks, our publicity work can be done much better! As long as we can attract more talented authors to our website, over time, do we still need to worry about not having plateaus?"

Li Bin smiled and echoed, "Yes! I agree with President Bao's opinion. We only need one banner. As long as the industry can see this banner, many authors will naturally gather under it. However, I suggest we concentrate our resources to promote 'The Romance of Chinese Martial Arts' and try to push the average subscription of this book to over 10,000 as soon as possible. We can then promote it to the outside world. I believe the effect will be better."

As the three of them took turns providing the straight man, the others began to speak one after another, expressing their own opinions.

If we concentrate our resources, can we quickly push "The Romance of Chinese Martial Arts" to an average subscription of over 10000?

This topic quickly sparked a discussion.

If it were a work by another author, the people in this meeting room today probably wouldn't have much confidence.

After all, the total number of paying readers on Qidian has just barely exceeded 10.

This is the number of people who have converted from ordinary readers to all currently available works.

Each one is precious.

But every reader has different tastes.

More than half of the paying readers had subscribed to Cao Sheng's works.

This proportion is already quite high.

The reason why "The Romance of Chinese Martial Arts" has only reached an average subscription of over 8000 is that most of the paying readers on Qidian cannot read the novel online every day. After all, the computer penetration rate is very low, the cost of internet access is very high, and mobile phones cannot be used to read novels. Even if they could, given the current mobile phone penetration rate, most people still cannot read the novel online every day.

Therefore, many readers who have subscribed to "The Romance of Chinese Martial Arts" have only subscribed to a portion of the chapters and will have to wait until they go online again to be able to subscribe to the later paid chapters.

Some people, however, may have lost much of their enthusiasm for reading "The Romance of Chinese Martial Arts" because of the long interval, or they may have forgotten where they left off last time and found it hard to pick up and continue reading.

and many more.

Due to various factors, the highest number of subscribers for a single chapter of "The Romance of Chinese Martial Arts" exceeded 5, but the number of readers of the latest chapter was only around 2000.

This is why the average number of subscriptions per chapter in this book has exceeded 8000.
This is a limitation of the times.

Having over two thousand people reading this book every day is already a very high number.

However, if Qidian (the company) concentrates its resources on promoting "The Romance of Chinese Martial Arts", most people in the meeting room have considerable confidence.

The main reason is that the average subscription rate for "The Romance of Chinese Martial Arts" has been rising rapidly recently.

On average, the number of orders increased by 1,000 every two days.

If this book hadn't dropped significantly in terms of average daily subscription growth after being removed from the homepage cover recommendation position, Qidian wouldn't have needed to concentrate its resources on promoting it again. In just a few days, the book's average daily subscription would have exceeded 10,000.

So, after everyone discussed it at length, Baojianfeng made the final decision.

"Alright! Since everyone agrees that it's necessary to push the average subscription of 'The Romance of Chinese Martial Arts' to over 1, then let's do it! Put it on the best recommendation slots. If it doesn't work the first time, we'll do it a second time. If it doesn't work the second time, we'll do it a third time, until it breaks through 1 average subscriptions! Okay?"

Everyone smiled.

Some joked, "Use the strength of an old man pushing a cart!"

Someone chimed in, "Old Wang! You're the oldest, closest to the old man's age, you push!"

Several female editors blushed.

One rolled their eyes.

One laughed and cursed, "Shameless!"

The other one spat.

But they all wore smiles. Because now, everyone saw hope for the success of Qidian's paid reading service.

Everyone knows that the hardest part of paid reading is converting readers who don't have a habit of paying for reading into paying readers.

Before Qidian introduced paid reading, all online readers were already used to reading for free.

They all looked like virgins who had never experienced sexual intercourse.

It's extremely difficult for men to trick them into bed.

But once they've done it once, even if men don't flirt with them, they can't help but flirt with men themselves.

The same applies to Qidian's paid readers. They initially subscribe to a paid book because of it, but soon they subscribe to other paid books.

Therefore, continuing to increase the average subscription rate of "The Romance of Chinese Martial Arts" is, in the eyes of all the editors, the most necessary task at present.

The reputation of Zhongyuan Yidianhui is simply too great.

It is also most attractive to new readers.

The novel "The Romance of Chinese Martial Arts" is the easiest to convert ordinary readers into paying readers among all the works currently available on Qidian.

……

"Hello! We are pleased to inform you that your work, 'The Romance of Chinese Martial Arts,' will be featured on the cover of Qidian's homepage on March 24, 2002, at 2:00 PM. For unfinished works, please maintain consistent updates. In case of any emergency, please contact your editor immediately. Thank you for your cooperation!"

"Hello! We are pleased to inform you that your work, 'The Romance of Chinese Martial Arts,' will be featured on the cover of your personal bookshelf on Qidian at 2:00 PM on March 24, 2002. For unfinished works, please maintain consistent updates. In case of any emergency, please contact your editor immediately. Thank you for your cooperation!"

"Hello! We are now informing you that your work, 'The Romance of Chinese Martial Arts,' will receive a text recommendation on the Qidian bulletin board at 14:00 on March 24, 2002. For incomplete works, please maintain stable updates. In case of any emergency, please contact your editor immediately. Thank you for your cooperation!"

That evening, Cao Sheng logged into the Qidian author backend, preparing to update a chapter, when he saw a new in-system message.

I casually opened the site's inbox, and what happened?

He then saw the three internal messages mentioned above.

Even with his composure, these three text messages made his eyes widen, and he wondered if he was seeing things. He even blinked hard.

It was confirmed that the recommended placements mentioned in the three text messages were all different.

Before his rebirth, he wrote books on Qidian for many years and occasionally received two identical in-app messages.

Today, the three in-app messages he received all mentioned different featured spots.

Next week, they've allocated me three featured slots?
What's wrong with Qidian?
are you crazy?
Having a hard time?
Or is it... that you're trying to curry favor with me, the major shareholder, in this way?

is it necessary?

Which editor did this?

Do you think that by flattering me like this, I'll give you a promotion and a raise?

Are you thinking too much?

I don't usually concern myself with the specific work at the starting point.

Given his personality, if he received a text message with three recommendation slots like this, he would definitely not say anything and just enjoy it silently.

Even if he got the starting point wrong, it wouldn't cause him any personal loss; it would only bring benefits and no harm whatsoever.

but……

Now that he is the largest shareholder of Qidian, he has some doubts about whether Qidian's arrangement of all the recommendation slots this week was wrong.
Are so many recommendation slots allocated to other books as well?

So, he frowned and thought for a moment, then picked up his phone and dialed Baojianfeng's number.

"Hello? I just saw that you've allocated three recommendation slots for my work next week. What's going on? Is this the only one you've allocated for me? Or did you make a mistake and allocate this many recommendation slots to a lot of books?"

After Cao Sheng finished asking, he heard Bao Jianfeng's laughter from the phone, "Hehe, President Cao! Don't worry! It's not that we made a mistake in our work, but rather that we collectively decided to concentrate all the resources on the site to promote your work. If we weren't worried that other authors would notice that we're giving you too many recommendation slots next week and cause dissatisfaction, we would have given your book ten recommendation slots next week, let alone three!"

Cao Sheng frowned. "Why do this? Is it really necessary?"

It's not that he's being pretentious; he simply doesn't want the featured spot.

Rather, it's because he has been writing books for many years and is well aware of a reality: arranging too many recommendation slots in a short period of time will actually have a rapidly diminishing effect.

Because once a book gains a certain level of exposure in a short period of time, interested readers have already read it, and uninterested readers, even if they see the book in the recommendation section, will not be interested in clicking on it.

Works that receive too much exposure may actually cause some readers to feel averse to them.

Furthermore, if a book doesn't perform well but receives a lot of exposure, many authors will feel it's unfair and want to leave the website.

His book, "The Romance of Chinese Martial Arts," has been recognized as having the highest level of exposure on Qidian since its publication.

Therefore, even if you give him three featured spots a week, the effect won't be very good.

If a website wants to heavily promote a particular book, it can definitely push it to an extremely high position, then the author, who is considered a master, would have no value whatsoever.

Ultimately, website recommendations can only serve to fuel the fire.

For a book to become a hit on a website, it needs to have the potential to become a hit.

Otherwise, no matter how much combustion accelerant you give, the effect will not be satisfactory.

(End of this chapter)