Chapter 405 Two Noobs Fighting (Seeking Monthly Tickets)
With both films released simultaneously, screenings in theaters across the country were basically balanced, with "The Flowers of War" having slightly more screenings than "Flying Swords of Dragon Gate".

However, there was a slight difference in box office revenue on the first day.

"Flying Swords of Dragon Gate" grossed approximately 2600 million yuan on its opening day, while "The Flowers of War," which opened four hours later, grossed approximately 1700 million yuan on its opening day.

Considering that "Flying Swords of Dragon Gate" is a 3D movie, the ticket price is higher.

Moreover, "Jinling" was released later, so it's not fair to say that "Jinling" is worse than "Longmen".

There is another factor that must be considered.

The cast of "Dragon Gate" is top-notch, with a truly star-studded lineup.

Even if Li Lianjie's box office appeal has declined, he is still among the top-ranked Chinese-language film stars.

The overseas rights for "Flying Swords of Dragon Gate" sold quite well.

They were mostly there because of Li Lianjie.

Zhou Xun is a highly accomplished and talented actress.

Needless to say, Qi Hao and An Feng earned at least five million from the box office on the first day.

however……

Faced with such a competitor, Qi Hao could only sigh:
It's all garbage!

With a box office of just over 20 million on its opening day, it's no exaggeration to say that among the films he released last year, very few have had such a poor box office performance.

It's all thanks to the fact that "Lost in Thailand 2" was released a few days later.

Otherwise, even these two noobs might not have been able to generate so much box office revenue.

After the first day's box office results were released, Bernard announced the box office figures for "Dragon Gate" in a high-profile manner, while New Pictures handled the matter in a low-key manner.

The reason for this is actually quite simple.

The total cost of "Dragon Gate" was 200 million yuan, which is already an outrageous figure, while the total cost of "The Flowers of War" was 600 million yuan.

That's fucking... absolutely outrageous.

It's completely unimaginable how those 600 million were spent.

Six hundred million.

It's not 60 million.

Qi Hao considers spending 40 to 50 million yuan on movies and TV series to be very worthwhile.

If you gave him 600 million, he probably wouldn't know how to spend it.

A few days later, "Lost in Thailand 2" was released.

This film, starring Qi Hao, Wang Baoqiang, and Huang Bo, is a comedy road movie.

Given the high box office and positive reviews of "Lost in Thailand 1".

Despite the pressure from Zhang Weiping and Yu Dong, major cinema chains managed to allocate a significant number of screenings.

Of course, "Lost in Thailand 2" still needs a process to prove itself, so its screening volume did not surpass that of "Dragon Gate" and "Nanjing" on the first day.

Three pillars of strength!

Qi Hao's outstanding performance last year has raised high expectations among cinemas.

There's no way around it; it's hard to go from extravagance to frugality.

Last year, Zhonghao Entertainment was a sensation from the beginning to the end of the year, with films like "First Love," "Lost in Thailand 1," "You Are the Apple of My Eye," "The Man from Nowhere," "Love is Not Blind," and "Let the Bullets Fly"...

The cinemas are buzzing with excitement thanks to so many blockbuster movies.

Zhonghao Entertainment's projects have finished airing, but major cinema chains are still eager for more and cannot calm down for a long time.

As a result, this year, let's not even go into the worst possible way.

After all, "The Founding of a Republic" grossed over 4 million, "Shaolin Temple" grossed over 4 million, and "The Legend of the White Snake" grossed close to 4 million...

It's just not comparable to last year at all.

Despite a significant increase in the number of movie screens compared to last year, why is the box office performance so poor?

When Zhonghao Entertainment's movies were huge hits last year, many industry experts said that it was not Zhonghao Entertainment's achievement, but rather a result of the market's explosive growth.

Zhonghao Entertainment simply benefited from the current trend of having a concentrated range of projects.

This year, however, I was proven wrong.

As the year-end holiday season approaches, we finally have two top directors, Zhang Yimou and Xu Ke, who are both top talents in the commercial film industry.

As a result, instead of the expected big thing, they actually produced a huge mess.

The box office on the first day didn't even reach 30 million.

The first week's figure is capped at 150 million.

After "Lost in Thailand 2" is released, the box office will drop significantly. It would be good if the two movies could reach a total of 1 billion yuan in box office revenue.

Both "Dragon Gate" and "Nanjing" were terrible.

Cinemas are eager for Zhonghao Entertainment to showcase its talents, so they naturally want to provide a good stage for it.

Even though Yu Dong and Zhang Weiping were protesting, "Lost in Thailand 2" still dominated the second-highest number of screenings after them.

Where did these screenings come from?
They were all taken from their hands, of course.

The premiere of "Lost in Thailand 2" was far smaller in scale than those of "Flying Swords of Dragon Gate" and "The Flowers of War".

It's not that Zhonghao Entertainment doesn't want to invite industry peers, it's just that they feel it's unnecessary.

The finished product of "Lost in Thailand 2" is amazing.

Zhonghao Entertainment was very confident in the film and devised a "sob story" marketing strategy. "Dragon Gate" cost 200 million yuan to make.

The cost of "The Flowers of War" was 600 million yuan.

The cost of "Lost in Thailand 2" was 60 million.

The creators of "Lost in Thailand 2" lacked confidence from top to bottom, and they didn't know if people would still like to watch the sequel.

The director was extremely anxious, and clumps of his hair were falling out.

The producers and industry peers are not very optimistic about this film.

……

This is what is called going against the grain.

At the premiere, Qi Hao and several other key members of the production team also appeared worried.

They even bribed the reporter.

They were asked to confront the film on the spot, inquiring whether it was trying to exploit nostalgia to make a quick buck while "Lost in Thailand 1" was still popular.

In short, it was a disaster.

This has caused many people who wanted to see the movie to hesitate.

I hope the movie isn't bad.

Even those who actually went to see the movie and thought it was quite good lost their confidence because of this situation.

I thought I had a low threshold for laughter.

This situation was broken the next day.

Previously, movie box office statistics were very troublesome, as the data for the day was only available on the third day, and the accuracy rate was not high, so it could only be used as a reference.

The internet age has arrived.

Almost the next morning, we would know the previous day's box office results.

On the 19th, "Dragon Gate" and "The Battle of Jinling" released their first-week box office figures, and "Lost in Thailand 2" released its first-day box office figures.

"Dragon Gate" grossed 1.52 million yuan in its opening week.

"Jinling" grossed 1.42 million yuan in its opening week.

Meanwhile, "Lost in Thailand 2" grossed 3800 million yuan on its opening day.

It's significantly higher than the opening day box office of "Dragon Gate" (2600 million yuan) and "The Flowers of War" (1700 million yuan).

This really lives up to the joke made by netizens.

You two come at me together.

Moreover, this is the first day's box office after the reverse marketing strategy was implemented, and many movie fans are still waiting to see what happens.

After the box office results came out on the second day, those who had seen the movie on the first day finally dared to say with confidence that the movie was very good.

Sina Entertainment's front-page headline gave the following comment:

"Lost in Thailand 2" is just a normal comedy. It doesn't carry the heavy burden of national sentiment, nor does it have the ambition to establish a new school of thought. It simply abandons the tricks of parody and bids farewell to the nihilistic madness, allowing comedy to return to the old path of "speaking human language and doing human things".

Tencent News also joined in, providing a lengthy film review on "what ordinary people really want to see."

All allies have stepped up their efforts.

Zhonghao Entertainment primarily focuses on the internet for distribution, and this time is no exception.

The media showered the film with praise, and many bystanders stood up to "vindicate" it. The "grievances" they had suffered in the past were now being soothed.

Of course, in order to stir up emotions, the villain must make an appearance.

I found a university professor who gave a sharp critique of "Lost in Thailand 2":
This is a typical "three vulgarities" film: vulgar, mediocre, and pandering to popular tastes! China's cultural industry, represented by films, should not only focus on box office revenue, but should also pay attention to cultural guidance and improve the cultural quality and taste of the general public.

This made the movie fans even more unhappy.

We work from 8 am to 9 pm, and finally found some free time to go to the cinema to relax. We chose a comedy that was supposedly quite funny.

You're talking to us about guidance?
Instead of trying to improve our cultural literacy and taste, why not give us a raise?

Since we chose a comedy, since we chose to relax.

The objective is already very clear.

We just want to laugh!

And "Lost in Thailand 2" did just that.

Just like the first one, we laughed from beginning to end, and still felt like we wanted more after watching it.

Whether a movie is good or not is up to the audience to decide.

With a breakthrough in marketing, the film's box office and critical reception exploded.

The second day was Monday, but it did not affect the film's box office performance at all, which broke the record set on the first day, reaching 4200 million.

Meanwhile, the daily box office of "Dragon Gate" and "Jinling" also plummeted.

The cinemas ignored Yu Dong and Zhang Weiping's desperate pleas.

In the following days, "Lost in Thailand 2" gained more than 50% of the screenings, going from a three-way competition to more screenings than "Dragon Gate" and "Nanjing" combined.

Even combined, "Dragon Gate" and "Nanjing" don't reach 50%.

After all, theaters can't give all their screenings to these three movies. There are several other movies being released at the same time, and they all need to take up some screenings.

Industry insiders believe that with its good reputation and numerous screenings, "Lost in Thailand 2" has a very good chance of breaking the 13.8 billion yuan box office record set by "Avatar" in the mainland market.

(End of this chapter)

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