Chinese Entertainment: Academic Director

Chapter 23 New Project

The copyrights of the two Silver Bears were sold at a fairly satisfactory price. Cao Yang felt that this was a good first step.

Now all that’s left is to arrange for a domestic release, but there’s no rush. I’ll think about it when I return home.

Cao Yang almost forgot that he still had a crappy system. Let's see how much reputation he can increase with the help of the two silver bears.

Host: Cao Yang

Current reputation: 350627
Available reputation: 350627
Play experience: +0
Films in preparation: None
Cao Yang was a little disappointed. He thought he could get several million reputation points, but he only got 340,000. Why 340,000? How much does a Silver Bear increase? 100,000 or 150,000?

How much can you get from the domestic Jinji, Hong Kong's Golden Elephant, and Wanwan's Golden Ant? I guess it should be less than the three major European ones.

There is no explanation, I don't understand.

Never mind, it's good if it can be increased. One hundred thousand can create an immersive experience. With the current data, it can be changed three times. The acting skills of the protagonist in the next movie will be guaranteed.

The trip to Berlin ended successfully and we returned home.

Before leaving, Li Xiaoran's agent, Sister Zhang, came to see Cao Yang and said that considering Xiaoran won the Berlin Film Festival Best Actress Award, it was also a glory for the country, so she couldn't return home quietly, she had to show off... No, she had to inform the media and find some news hotspots for her.

It was said very modestly and tactfully.

Cao Yang could also understand that the previously unknown supporting actress had suddenly become the only mainland film queen at the Berlin Film Festival. She would definitely have to seek cooperation from the media to hype her up, build her reputation, and become a celebrity.

The media are also happy about this. You want hot topics, print media want sales, and websites want traffic. Everyone wins through cooperation.

What Sister Zhang meant by informing the media was that she must have given notice to all media outlets in advance. After getting off the plane at the airport, she was surrounded by the media, taking photos and conducting interviews.

Otherwise, do you think that so many media outlets are just bored and have nothing better to do than wait for you at the airport?

Some celebrities are said to be shocked as soon as they get off the plane, and countless media are taking pictures and interviewing them. Haha, that's just imagination.

Cao Yang had not originally planned to notify the media, but since Sister Zhang had brought it up, it didn't matter. It was a good opportunity to stir up some heat and warm up for the movie's release.

Now is the worst time for the domestic market. To put it in a more literary way, it is the darkest hour for the film industry, the darkness before dawn.

If we don’t warm up and create some hype, it won’t be good if the movie performs poorly at the box office.

Of course, the most important thing is to see how much the film’s reputation will increase after its release - it can’t be that only winning awards can increase reputation, right?

After getting off the plane, there were indeed many media reporters. When they saw Cao Yang and his team, they didn't surround them in an exaggerated manner, but just set up their formation and prepared for the interview.

Cao Yang was stunned for a moment, then reacted.

Most of the media nowadays are still mainly print media. These are serious journalists, and many of them are on the payroll. They are not paparazzi who will do anything to achieve their goals. They are still somewhat reserved.

Not only were there reporters from print media and portal websites at the scene, there were also people from Beijing TV. Cameras had already been set up. Were they preparing to appear on TV?

Are the two Silver Bears so powerful?

"Hello, Director Cao, I'm a reporter from Beijing TV. First of all, congratulations on winning two Silver Bears. Can you tell me how you feel now?"

Uh, what an old-fashioned interview line. Shouldn’t this be the question you should be asked when you just win an award and then come out to be interviewed by reporters?

Well, the domestic media didn’t go to the scene, so this is my first interview since I just came back.

Jingshi TV has a big reputation. While the cameraman was recording over there, the microphone was directly pointed at us here, and other media reporters had no objection.

"I'm very excited. This is my student's practical film. Because it was an assignment, with limited funds and time, I didn't polish it carefully, so it's still a bit rough. I didn't expect to win an award. I'm grateful to Beijing Film Academy for its training. I will make a better film next time."

Look, who doesn’t know how to create a hot topic? Who doesn’t know how to say something cliché? Who doesn’t know how to flatter someone? I just did my homework and flattered myself, and I got two Silver Bears. Don’t you have any interest in going and seeing this?
By the way, I would like to advertise for Beijing Film Academy and ask the leaders of Beijing Film Academy, are you touched?

"First of all, congratulations to Xiaoran for winning the Berlin Film Festival Best Actress Award. As a domestic..."

……

After about half an hour of interviews, the task was considered completed and everyone went their separate ways at the airport.

Sister Zhang was in high spirits. The company sent a car to pick her and Li Xiaoran up. They were expected to hold a press conference when they returned to the company. Sister Zhang enthusiastically wanted to send Cao Yang off first, but Cao Yang refused.

Li Xiaoran made a phone call gesture and got into the car that was waiting for her from the company.

The Beijing Film Academy also had a car, which was sent in the name of Qingying Studio. Cao Yang asked the driver to take him to the residential area he rented near the Beijing Film Academy.

After a day's rest, he returned to school the next day and went to see Old Situ first. After a few words of greeting, he was taken away to a meeting by Hou Keming who had heard the news.

It was called a meeting, but in fact it was just a few leaders meeting with Cao Yang to express their importance.

First, several people praised Cao Yang in various ways, and then discussed which film festivals the film should be submitted to. The school is very persistent and concerned about this.

On the contrary, they were not very enthusiastic about the movie's release. Several leaders looked nonchalant, as if to say, "You can do whatever you want, don't bother us with this kind of thing."

Bosses, the school also gets 10% of the domestic box office dividends? Why don't you care at all? This is an award-winning film in Berlin, with its own publicity, the box office can't be too low, this is all money.

The meeting was over and everyone was about to leave when Hou Keming casually asked, "Cao Yang, do you have any ideas for your next movie?"

There is nothing to hide. Cao Yang is not going to leave the school and work on his own. It is an art film, so everyone can win if they work together.

"I have some ideas."

With a bang, the big man who was walking in front and opened the door stopped immediately, closed the door, and turned back.

Several people sat down, looking at Cao Yang with burning eyes, waiting for him to continue.

You see, when I talk about the movie release, everyone is indifferent; when I say I have some ideas, everyone becomes excited.

"During the Chinese New Year, I had a preliminary idea, but it was not yet mature. After careful consideration during this period of time, I finally perfected the concept. Taking advantage of my free time during the Berlin Film Festival, I have completed the first draft of the script."

Hou Keming looked surprised and asked, "Have you finished the script?"

“First draft, first draft.”

Several bigwigs looked at each other, and finally Xie Xiaojing, the director of the directing department, stepped forward and asked, "Cao Yang, how do you plan to shoot? What kind of help can the school provide you?"

Following Xie Xiaojing's words, several bigwigs all looked at Cao Yang.

With Cao Yang's current fame, it would be easy for him to spread the word outside, whether it was investment, personnel, equipment...

The school is really afraid that Cao Yang will break away from the school and work on his own.

"Hey, is the school not going to cooperate with me? I, Cao Yang, always think about the school. I even advertised for the school in Berlin. Even when I was interviewed at the airport, I mentioned the school's name."

Cao Yang smiled and joked.

Several bigwigs all breathed a sigh of relief. Hou Keming waved his hand and said firmly, "Cooperation is easy to discuss. Personnel, equipment, film, props... even funds can be discussed!

(End of this chapter)