Chinese Entertainment: Academic Director

Chapter 201 Propaganda
"Nine-Tailed Demon Fox" was scheduled to be released on October 1st.

In the months before this, the crew would release a character still every once in a while to keep the heat up.

However, after winning the Best Director and Best Technical Contribution Awards at the Venice Film Festival, this approach is actually unnecessary. The three major European awards are the best and most popular.

The crew released the remaining stills at once, and had several main characters begin to appear continuously in the media and videos.

Although it also has the purpose of promoting the movie, there is no lack of popularity now. The most important thing is to let people know the specific release date of "Nine-Tailed Demon Fox".

No matter how popular you are, what’s the point if others don’t know when your movie will be released?

Speaking of popularity, as the founder of Hollywood Miramax Films, Harvey Weinstein is obviously very good at capturing popularity.

Just after Cao Yang won the Best Director Award in Venice, relevant personnel from Miramax's marketing department wrote a report overnight and submitted it to Harvey Weinstein the next day.

Harvey looked at the contents of the report with a confused look on his face. It’s only been a few days?

He calculated carefully that it was only five days after he reached an agreement with Cao Yang to purchase the copyright, and the movie won an award?
He also won the Best Director and Best Technical Contribution awards at the Venice Film Festival.

Isn't this a fucking commercial film?
Harvey was really confused. When did Venice become so decadent? Could commercial films also win awards?
His mind was now full of confusion.

However, this did not prevent him from making a quick decision.

"When will this movie be released in China?"

"They announced the release date very early. It will be released on October 1st."

"October 1st..."

Harvey pondered for a moment, then quickly ordered: "We will also set October 1st and immediately formulate a publicity plan, and control the publicity budget to 8 million... no, 15 million US dollars.

In addition, the European side also cooperates with Europa for distribution. Cao Yang has a greater influence there. They will formulate relevant promotional strategies and have more experience than us..."

"Mr. Harvey, this movie is a little special. What Venice is promoting is that this is an experimental film. It is an artistic experimental film shot by director Cao Yang with a fast-paced editing method..."

Harvey's eyes lit up, then he slapped his desk and stood up.

"That's a good statement. We must add it when promoting this film. Director Cao Yang, who has won the Oscars for Best Picture and Best Original Screenplay, shot his first experimental film and won the Venice Film Festival's Best Director and Best Technical Contribution Awards..."

After thinking for a moment, Harvey gave further instructions.

"Contact China Film Corporation, and let's hype up the concept of simultaneous global releases. And ask them to send at least two of the leading actors to promote the film according to the contract."

Ten days before the movie was released, Cao Yang personally cut two trailers and had China Film Corporation release them online and on TV.

China Film Corporation first released a trailer and plans to release another trailer in a few days.

Since it is put online, the largest bar today, "Caoyang Bar", is definitely indispensable.

"Caoyang Bar" now has more than three million registered members, with at least hundreds of thousands of people signing in every day. On the day of the Venice Film Festival awards ceremony, the number of people signing in exceeded 300,000, setting a new record.

Tieba has not yet developed the sign-in feature, and it will not be launched until 12. After investing in Baidu, Cao Yang was browsing the "Cao Yang Bar" and found that there was no sign-in feature, so he gave Mr. Li a small suggestion.

Mr. Li discussed with relevant personnel and they all thought this proposal was great, as it would increase participation and increase account activity, allowing more people to be active in Tieba. Director Cao is indeed a great director, and he is amazing in terms of creativity!
For Cao Yang's movies, "Cao Yang Bar" has become a very popular promotional platform.

The account "Cao's Disciple 1983" just signed in, and then looked at his points. He only needs 90 points to get a medal. With the medal, he can get some small privileges in the bar, and he can also upgrade his membership level. I am looking forward to it.

He was just about to look through other people's posts to see if he could answer some questions in order to increase his points, but he unexpectedly saw a pinned post that read: Trailer for "Nine-Tailed Demon Fox"!

What are you hesitating about? Just click in.

There are pictures inside, and it can be clearly seen that these are screenshots of some videos, but they are very clear.

There is no way. Tieba does not have the function of watching videos yet. Not to mention Tieba, even dedicated video websites have not been established yet. The earliest Tudou will be available will be next year.

At the bottom of the screenshot is a video URL where you can download the trailer and then play it on your computer using playback software such as "Super Decoder".

Although it’s not very convenient, there are abundant seed resources in this era, and many things can be downloaded...

The choice of "Cao's Disciples 1983" is the same as most people, which is to download the trailer first.

The trailer is not long, less than two minutes, and it has been compressed, only a dozen MB, so it is easy to download even if the Internet speed is not fast.

The computer of "Cao's Disciples 1983" was purchased last year and it has a mid-to-high-end configuration.

The CPU is Pentium 4 2.8, and this CUP cost 1500 yuan.

The whole set cost almost 7,000 yuan, and the speed of playing a trailer is still very fast.

"I rely on!"

"Cao's Disciples 1983" looked at the scene of cavalry charging all over the mountains and plains. There was not the slightest confusion among so many people and horses. They all wore the same armor, used bows and arrows and long swords, and moved in unison. It was far less shocking to describe than to see.

“This is the big scene!”

"Cao's Disciple 1983" couldn't help but mutter to himself, "I've decided. I'll go watch it on National Day."

After watching the trailer twice again, "Cao's Disciples 1983" quickly logged into the forum and started discussing Cao Yang's movie with others. He was just excited at the moment and had no time to think about points.

Most of those who are in the same situation as him are passionate young people. They talk about Cao Yang's new movie unscrupulously in the forum, wondering why this seemingly orthodox historical drama is called "Nine-Tailed Demon Fox"?

Is it a mythological movie like "Investiture of the Gods"?

Five days later, the second trailer was released.

"Cao's Disciples 1983" downloaded the trailer as soon as possible. This time it was no longer a big scene, but a lifelike white fox with nine tails, secretly taking out something neatly folded that looked like clothes.

The nine-tailed fox blew at the "clothes", and the "clothes" floated up and unfolded automatically, just like putting on clothes, and it was automatically put on the nine-tailed fox.

This place is the most expensive scene in the whole film. Cao Yang had very high requirements and wanted it to be on par with Hollywood's top special effects.

Therefore, the scene where the white nine-tailed fox turns into Gao Yuanyuan has no sense of incongruity and looks natural and realistic.

At this time, the nine-tailed fox has turned into Gao Yuanyuan's appearance, which is more bright, generous and charming than Gao Yuanyuan's version of Zhou Zhiruo!
(End of this chapter)