Chinese Entertainment: Academic Director

Chapter 174 Unexpected Impact

At 3:1 p.m. Beijing time on March 9, CCTV's Six Princesses began live broadcast of the entire Oscars on time.

Well, not on time, but twelve hours late for the live broadcast.

Because of Cao Yang's involvement in this year's Oscars, many people who originally didn't care much about the Oscars began to pay attention to it actively or passively.

A while ago, Cao Yang's movie received ten nominations at the Oscars, which was considered a blockbuster in the industry, especially among young people. Nowadays, people generally have goodwill towards Hollywood and think that the blockbusters made by them are awesome.

Cao Yang has been recognized by Hollywood and the Oscars, which is more exciting than winning the three major awards in Europe.

Let him get more attention from ordinary people.

Beijing Film Academy is very busy today. The leaders have already known the news during the day and are very happy.

Although the Oscars cannot compare with the three major European organizations in the field of art, they have a great influence. Especially in the eyes of most people, Hollywood represents the most advanced film system and is the center of world cinema.

In order to show respect for Cao Yang, the school cafeteria added free chicken legs today! As long as you are a student of Beijing Film Academy, you can get a free chicken leg when you get your meal.

In addition, the school also posted a notice that the school auditorium would be open tonight to broadcast the live broadcast of the Sixth Princess' Oscar performance.

Not only the school auditorium, but also the small auditoriums of each department will be open, and the cafeteria will also be open until 1 a.m.

The banner was hung up in the afternoon, but perhaps considering that the artistic quality of the Oscars may not be as good as the three major European awards, but the influence is much greater than the three major awards, the banner was hung very artistically.

“Warm congratulations to our graduate student director Cao Yang for his outstanding achievement. After winning the Palme d’Or at Cannes last year, Milk won the Oscar for Best Picture.”

Well, even when mentioning the Oscars, we still have to add a prefix - won the Cannes Palme d'Or.

The school knows how to achieve the greatest political results.

The banner mentioned our school’s graduate student Cao Yang, not our school’s distinguished professor or our school’s professor Cao Yang. Although they are the same person, the political achievements are different if the wording is changed.

The meaning of a film made by students winning the Oscar for Best Picture is absolutely different from that of a film made by faculty or staff winning the Oscar for Best Picture.

Not only Beijing Film Academy, almost all universities have taken similar measures, except that many of them open their cafeterias and allow students to watch TV in the cafeteria, while the better options are to broadcast the shows in the school cinema.

Only art schools will pay more attention to it.

The same is true for schools, and many young people who are already working also choose to watch the Oscars broadcast at 9:30 p.m.

To use an inappropriate example, with the current mentality of the Chinese people, the way they view Cao Yang's "scoring" into the Oscars is almost as exciting as the 02 World Cup.

The World Cup is a world event, and the Oscars also have a global influence.

Now the Internet is almost everywhere with news about the Oscars, but this still cannot stop their enthusiasm for watching the live broadcast on TV.

The live broadcast lasted nearly four hours, and it was already past midnight when I finished watching it, but the Internet was even more lively.

Especially under the news on Tianya Forum and portal websites, even on Tieba, which was just launched last year, there are many people discussing it.

I don’t know whether it was official or individual, but the “Caoyang Bar” was established this morning. There were not many people in it at the beginning, but Baidu seized the opportunity and used Cao Yang’s popularity to start promoting it secretly.

As the Oscars ceremony progressed, the number of people in the "Caoyang Bar" increased. Many people saw how lively the place was and spontaneously called their friends to start promoting the event.

After CCTV's Six Princesses finished broadcasting the Oscars, a large number of people suddenly flocked to the "Caoyang Bar". Some of them just read the posts, while others started to register as members.

By 1 a.m., the number of registered members of the Caoyang Forum had exceeded 40,000, and there were countless lurkers. The forum operator was very excited and reported the situation to his superiors.

The early leadership of Baidu still paid great attention to efficiency. As they did not have much experience in managing Tieba, after an urgent discussion, they decided to increase the promotion efforts and take advantage of the popularity of the Oscars to focus on promoting the "Caoyang Bar."

We should try to promote the whole by starting from one point, and make the "Caoyang Bar" popular first, which will naturally boost the reputation of the entire forum.

Promotion is very simple, just spend money, spend a lot of money, and build your reputation first.

There are already three pinned posts in the "Cao Yang Bar", the first one introducing Cao Yang.

Mainly listing his identity and awards.

Different from the focus of the industry, the first award listed in the forum is the Oscar for Best Picture, followed by the Golden Lion and the Palme d'Or.

In terms of promoting people, Oscar-winning actor Depp is put first, followed by Li Xiaoran and three other top European film queens.

In fact, this is the perspective of ordinary people. There are many people who have never heard of or don’t know much about the three major European awards, but when it comes to Hollywood and the Oscars, there are very few people who don’t know about them.

The next day, in just one night, the number of members of "Caoyang Bar" increased from 40,000 to 230,000. This is the influence of Oscar.

As time goes by and the forum is vigorously promoted, "Caoyang Bar" will surely experience another big explosion in a short period of time.

Today, print media mostly report on the Oscars ceremony in the form of special issues.

The focus must be on Cao Yang.

Taking the less famous Beijing Morning Post as an example, its main pages include breaking news, city, finance, domestic, international, sports, entertainment, etc.

Today, Beijing Morning Post not only reported on Cao Yang and the Oscars in the entertainment section, but also reported on the Oscars and Cao Yang in the international section, and reported on the news that Cao Yang won the Oscar in the important news section.

Moreover, the city edition reported Cao Yang's student status, and the domestic edition interviewed several domestic celebrities in a unique way, mainly about their views on Cao Yang winning the Oscar...

This can be seen.

Because Cao Yang and the Oscars are the hottest topics, they are news that people like to read, and they are also the "international influence" that the authorities are willing to see, so the print media will report them extensively.

Not only did these local newspapers report on Cao Yang, but even the Communist Youth League's China Youth Daily also devoted a lot of space to reporting on Cao Yang.

Four fifths of the article is about Cao Yang’s student identity and deeds, and the last fifth is dedicated to reporting the awards Cao Yang won at the Oscars.

Nowadays, Chinese people want to gain international recognition in all aspects, especially in a place like Hollywood which has huge influence. Winning an Oscar means the recognition of Hollywood.

Chinese people will feel proud when they talk about it.

Cao Yang was born and raised in mainland China, and this is the most important point.

Because of the Oscars, someone asked for the first time online, who is the greatest Chinese director?

This “Chinese” includes Hong Kong, Taiwan, and Chinese people all over the world.

The greatest Chinese director, Cao Yang!
Most people agree with this statement.

(End of this chapter)