After the filming was completed, I awakened my superpowers.

Chapter 5 It's cold! Save it!
……

Sheng Yixia quit Weibo and cooked herself a bowl of noodles with scallion oil and crab roe.

The scallion oil and crab roe were canned goods, and the noodles were sun-dried noodles that could be kept for a long time. It wasn't a very rich meal, but it was better than instant noodles or taking out.

Looking at the time, it was almost eight o'clock. Sheng Yixia opened the Y station TV video and started refreshing it frequently, waiting for the movie to be released.

At exactly eight o'clock, The Prequel to Traffic King was put on the shelves on time, and was given a promotion on the second-level page.

There was no promotion on the homepage, and it seems that Y Station is not very optimistic about this film.

This made Sheng Yixia have a bad feeling. Was this movie going to be a flop?
Forget it, let’s watch the movie first.

He watched the movie while eating noodles. The film did its best to maintain suspense in the first six minutes. Sheng Yixia felt that it was still quite interesting and he was able to continue watching it.

Before he knew it, he had finished watching the 70-minute film and still felt a little unsatisfied.

You would not say that this movie is very exciting, but that is not the case.

I can only say that this is a mediocre film with some failures and highlights, and he would give it a score of about six or seven.

What made Sheng Yixia feel most uncomfortable was his own acting skills.

It's really embarrassing.

Not only did he have a paralyzed face, but the lines he read were as bland as boiled water, with no tension at all.

This gave him a sense of being publicly executed.

A month ago, I was at this level?
I can hardly eat noodles.

As expected, there is no harm without comparison. He feels that when he starred in "The Legend of Sword and Fairy", his role as Yin Wujiu was obviously much better than A Xing. Maybe it was because he had improved, or maybe it was because he played a villain, the character's tension was obviously stronger.

No wonder after playing [The Prequel to Traffic King], the skill cards I drew didn’t even have a one-star proficiency.

The system will not deceive me.

However, I am not without my own merits.

First, he is handsome. This advantage is reflected everywhere in the drama, and he completely outshines the male lead Ahua.

Second, his card-controlling skills are very cool with the help of props and post-production special effects. The effect is not much different from what it was in reality after he acquired the card-controlling skills. In addition, his appearance is outstanding, which makes him look very eye-catching.

Other than that, there's really nothing else.

After Sheng Yixia finished summarizing the filming results of The King of Traffic, Prequel, he opened WeChat again.

I clicked on the WeChat group of "All the teachers of the prequel to the King of Traffic are very popular" and took a look. Sure enough, there were already quite a few messages in the group.

He looked through it and summed it up in one word.

It’s cold!

More than half an hour ago, Zhou Shuyue released the background playback data of "The Prequel to the Traffic King", and the six-minute audience retention rate was 40%.

This seems to be an acceptable figure for a low-cost online movie.

But the problem is that the film rushed to show a lot of cool moves in the first six minutes, which resulted in a six-minute retention rate of 40%.

Zhou Shuyue said that the movie had the highest bounce rate between eight and thirty minutes, but after thirty minutes the audience's bounce rate dropped significantly and they were able to continue watching the movie steadily.

In this way, the two important indicators of [movie completion rate] and [average viewing time] will be reduced.

If the indicator data is bad, the video website will reduce subsequent promotions, causing the film to become even less popular. As the popularity becomes increasingly negative, the cost cannot be recovered and there is the possibility of a huge loss.

If this happens, it will be difficult for producer Zhou Shuyue to attract investors to organize projects, and her career will decline.

So after Zhou Shuyue posted the data in the group, she felt a little depressed.

The male protagonist Ahua and the second female lead repeatedly comforted her in the group, saying things like failure is the mother of success, and we should learn from failure and fight for glory again.

At this time, the more experienced female lead who had starred in many online dramas said in the group: "Sister Zhou, although our data is not very good, it can't be considered a complete failure. If we can increase the publicity outside the video site and increase the traffic, we should still be able to get some volume."

"If there is a large volume, the website will also help increase publicity efforts, and then there will be a chance to make a profit."

"The key is that we have no money now." Zhou Shuyue replied with a sigh, "The total investment in our project is only four million. We spent too much in the early stage, and the post-production exceeded the budget by 300,000. There is basically not much money left for publicity and promotion." If you have money, you can still take a gamble, but if you don't have money for publicity and promotion, then you are doomed.

There was silence in the group.

Except for those who are making a lot of money, no one wants to see the movie they star in flop.

Only when the movie becomes popular can everyone rise with it, broaden their acting range and increase their value.

"Let's go all out. I'll go borrow 2 million to boost the publicity and distribution. Maybe I can make back the cost, and then I'll have a chance to organize another round." Zhou Shuyue gritted her teeth and said, "I have another house in Suzhou. If I mortgage it, I can raise 2 million in a short period of time. Brothers and sisters, wait for my good news."

See here.

Sheng Yixia came out and said, "Sister Zhou, wait a moment."

"Yixia, don't persuade me. If I try, I still have a chance. If I don't try, I will really lose." Zhou Shuyue seemed to have made up her mind.

It is true. Anyone who can do a job like a producer must be a courageous person.

"I'm not trying to persuade you to fight or not. I want to help you analyze the data to see if it's worth fighting or how to have the highest chance of winning." Sheng Yixia said, "I just looked at the data reported by Sister Zhou. The biggest problem now is the content of the eight to thirty minute period."

"I watched this segment too, it was indeed mediocre and lacked any highlights, so the high bounce rate of viewers was reasonable."

No waiting for questions.

Sheng Yixia continued, "But we started to see highlights after 30 minutes. The plot stickiness suddenly increased, and there was even a reversal trend, which means that some people skipped out and then fast-forwarded to the end to start watching."

"Combining what I watched, the 30-minute plot point happened to be when Ah Xing got out of the psychological trough of failure and used his superpowers to show off his card control skills. The process was very cool and eye-catching. It can be seen that a lot of post-production budget was spent on this."

"From this point of view, although my acting skills are mediocre, the audience's recognition of the cool card-controlling technique is still very high. So, if Sister Zhou uses the borrowed two million to vigorously promote the wonderful scene of Ah Xing's heroic card-controlling technique, and add targeted marketing copywriting, the effect should be the best solution."

"In terms of copywriting, we can strengthen the promotion of the film's narrative method of first suppressing and then praising, indicating that the plainness in the beginning is all a prelude to the higher excitement in the future."

"We use words like 'the plot gets exciting after 30 minutes', 'a masterpiece that was almost delayed by the editor', etc. to increase the tolerance of the audience for the dull plot in the first 30 minutes, and improve our completion rate and average viewing time."

"With external traffic coming in and the overall improvement in data, the website will have reason to increase its publicity, which will create a positive chain reaction."

Zhou Shuyue made a shocked expression, and then said with emotion: "Teacher Yixia, after your analysis, I felt like a fairy had touched my head. My brain instantly became clear. I now know exactly what to do next, what I should do, and how to do it."

"Sister Zhou, you are too kind. You are just confused by the situation."

"You are indeed a top student from a prestigious school. Do you have any suggestions?"

Before Sheng Yixia could say anything, the female lead gave a soulful suggestion: "I suggest that the C position of the promotional poster be changed to Yixia, and it would be better to add a cool card-controlling skill. Brother Hua's looks are really unmatched."

If this had happened before the film became unpopular, this would have been the legendary "ripping off" of the cast, which would have most likely caused conflicts and disputes.

But right now, it's just a last-ditch effort before the film dies, and no one cares about it.

"..." The male lead, Ahua, uttered a series of ellipsis and a questioning sentence, "Can Axing be as handsome as me? I am known as the mainland's little Ahua~~"

"More handsome than you." Female one.

"More handsome than you." Female No. 2.

"More handsome than you." The villain Brother Jie.

"More handsome than you." Zhou Shuyue.

“……”The male lead, Ahua.

"Everyone, wait for my good news." Zhou Shuyue seemed to have her Ren and Du meridians opened. She was no longer hesitant and confused. She was full of fighting spirit and confidence. "This time, I will lead you guys to fight a beautiful turnaround. I will invite you to star in [The King of Traffic Prequel 2], which will definitely cost more than 10 million yuan!"

"We are sure to win. This is what I, Zhou Shuyue, said. Even Jesus can't stop us."

"Come on, Sister Zhou. Once the new promotional copy comes out, we will go and help with the promotion~~"

The atmosphere in the group, which had been completely cold, suddenly became hot.

……

(End of this chapter)