I have a debt of 3 trillion, and my creditors are begging me not to die.
Chapter 298 Yang Chen suggests Jing Dong enter the food delivery market; Yang Chen's cargo ship
Yang Chen was looking at documents when Chen Xi knocked on the door and came in, saying, "Chairman Yang, General Manager Liu from Jingdong is here and would like to invite you to lunch."
"Huh? Mr. Liu himself?" Yang Chen asked.
Chen Xi nodded and said, "Yes, it's Mr. Liu himself. I've already asked the security guards to let him through; he should be here soon."
"What's this guy doing here all of a sudden? Call the Binjiang Hotel and reserve a private room. You can decide on the menu. When Mr. Liu arrives, take him directly here," Yang Chen instructed.
Chen Xi quickly nodded and said, "Okay."
Soon, General Manager Liu arrived at Yang Chen's office. Yang Chen very politely stepped forward to greet him, shook hands, and said hello.
"Hello, Dong-ge, you look great. You must have some good news to share with me," Yang Chen said with a smile.
Mr. Liu laughed heartily and said, "I've come to visit Chairman Yang and learn from his experience and insights in running a business."
"Are you trying to embarrass me?" Yang Chen said with a smile.
Mr. Liu quickly replied, "No, no, I really came to ask Chairman Yang for advice."
Yang Chen invited President Liu to sit down and chat.
"Well, I see that Chairman Yang's grain and oil distribution business is doing quite well. Not only does it provide everyone with safe and reliable oil, but it also solves a lot of employment problems. Back then, I was able to get by with the help of eggs and tuition fees pooled together by my fellow villagers. I've always been grateful to my fellow villagers and to society, and I've always wanted to give back to society with the money I earn. I'd also like to work in an industry that can solve a lot of employment problems. I wonder if Chairman Yang has any good suggestions?" General Manager Liu said earnestly.
Yang Chen smiled and said, "If Mr. Liu is truly here to communicate, then I'd like to offer you a serious suggestion. Originally, grain and oil didn't need professional delivery. My plan was to enter the food delivery industry once the grain and oil delivery business stabilized. Or you could enter the food delivery industry and provide them with normal employee benefits. I'll just stay in the food delivery business and focus on my own grain and oil delivery."
Currently, the food delivery industry is dominated by MiTuan and Baoma, with other platforms posing virtually no threat to these two.
Of the two platforms, MiTuan is the most powerful, but it doesn't treat its players very well.
It is clearly unwise to enter the food delivery industry at this time. Without a broad customer base and substantial financial support, it is absolutely impossible to succeed.
Coincidentally, both Yang Chen and President Liu are entrepreneurs with a broad customer base, and they both have sufficient financial support.
Since Yang Chen has given up the opportunity, President Liu should naturally cherish it.
“Chairman Yang is right, the food delivery business is definitely worth pursuing. Thank you, Chairman Yang, for giving me this opportunity. Let’s have lunch together, and Chairman Yang can give me some more guidance,” General Manager Liu said with a smile.
Yang Chen smiled and nodded, saying, "Okay, let's go eat."
Dong Ge is indeed decisive and efficient; once he decided to get into the food delivery business, he immediately started.
Jingdong immediately set up a food delivery business department and began recruiting delivery drivers.
Jingdong also delivered an excellent performance report, with revenue of 1.1 trillion yuan and net profit of 400 billion yuan last year, a surge of 70%.
Such excellent performance naturally deserves to be publicized, and Yangshi's Entrepreneurs program conducted another exclusive interview with Mr. Liu.
In an effort to boost the show's ratings, the host capitalized on Yang Chen's popularity.
Host: We've seen Chairman Yang get incredibly popular lately, from speaking on behalf of entrepreneurs to launching a satellite, and now his one-stop home delivery service for grains and oils is booming. Although Chairman Yang is young and hasn't been in the business for many years, every move he makes can be described as astonishing. Mr. Liu, what are your thoughts on Chairman Yang and his business philosophy?
Mr. Liu said with a smile, "Chairman Yang is a role model for me. His level of thinking is truly on another level. He didn't get into grain and oil distribution for the sake of making money. On the one hand, it's to ensure that everyone can eat safe and reliable oil, and on the other hand, it's to create job opportunities. More than 600 cities across the country need deliverymen, which can create at least a million jobs. While other companies are considering cost reduction and efficiency improvement, Chairman Yang is creating job opportunities for ordinary people in the simplest and most basic way."
Host: Oh? That's what he was thinking? I was wondering why he set the oil price so low; turns out he wasn't trying to make money.
Mr. Liu then said with a smile, "That's why I say he's not on the same level as us. We have to consider profit in any business we do, and he does too, but we're thinking about how to increase profits, while he's thinking about how to reduce them. I want to regard Chairman Yang as my idol and humbly learn from him."
The host asked: For example? What are your plans?
Mr. Liu said with a smile, "I visited Chairman Yang in Jiangcheng a few days ago. I told him that I also wanted to work in an industry that could create jobs for ordinary people, and asked him to give me some advice on which industry would be suitable for me. Chairman Yang suggested that I enter the food delivery industry. He originally planned to enter the food delivery industry after his grain and oil delivery business stabilized, but since I wanted to do this, he let me do it. I followed his advice, and Jingdong has already established a food delivery department. We are officially entering the food delivery industry. All riders who join Jingdong Food Delivery will sign a contract to become formal employees of Jingdong and enjoy a series of benefits such as social security. Although I can't compare to Chairman Yang, I will try my best to keep up with him."
Host: Oh? You're going to get into food delivery? Jingdong is going to start a food delivery business?
Mr. Liu laughed heartily and said, "That's right! I've already treated Mr. Wang from MiTuan and Mr. Cheng from Didi to dinner. I told them, brothers, let's have a healthy competition. Haha... This is also a formal declaration of war against them. Let's see who can do better."
Host: You also invited Mr. Cheng from Didi? So you want to get involved in ride-hailing in the future?
Mr. Liu said with a smile, "That's right! Let's take it one step at a time. The express delivery, food delivery, and ride-hailing industries employ a huge number of people, and they are also the last resort for many middle-aged people after they lose their jobs. We must protect the rights and interests of the people employed in these three industries."
The host looked at Mr. Liu with admiration and praised him, "Mr. Liu's ideological awareness is also very high. It's too few for our country to have two entrepreneurs like you and Chairman Yang. We should have more."
Mr. Liu said with a smile, "I am not qualified to be compared with Chairman Yang. I am just following in his footsteps."
"Ha ha……"
The interview with Mr. Liu was broadcast the next day, which also made him and Jing Dong trend on social media.
"Jingdong is going to do food delivery? And they're going to provide social security for delivery drivers? Is that true? This news seems a bit unbelievable, I can't believe it."
"It's clear that Mr. Liu really admires Chairman Yang. Chairman Yang has recruited over a million delivery riders, and Mr. Liu is recruiting over a million more. In the future, middle-aged people won't have to worry about unemployment. The pay for delivery and food delivery jobs might be better than their previous jobs. People with similar interests can get along well. I hope they can maintain a friendly relationship so that everyone can benefit."
"This is the kind of responsibility an entrepreneur should have. It's no use just talking; you have to put on a good show. But to be honest, I still hope Chairman Yang goes into food delivery. The benefits he offers will definitely be higher than what Jingdong can provide, after all, his strength is undeniable."
"Boss Yang's reputation in the industry is undeniable; he can earn everyone's praise with just a suggestion. But he deserves such praise, otherwise we would still be consuming mixed oils costing over 90 or even 100 yuan."
"The pressure is now on MiTuan and BaoMaMa. I wonder if these two platforms will follow Jingdong Waimai's policy."
……
This is similar to when Yang Chen launched his satellite communication package, the three major telecom operators reduced prices and increased features.
Jingdong Waimai provides social security for its riders, offers low commissions to merchants, and gives users a lot of coupons. This forces MiTuan and Baomama to follow suit, otherwise riders, merchants, and customers will all flock to Jingdong Waimai.
At 9 a.m. the next day, MiTuan and Baomema almost simultaneously released announcements stating that they would start purchasing social insurance for their full-time riders, reduce the commission rate for merchants, and give coupons to old and new customers.
The announcements from MiTuan and BaoMa quickly became a trending topic, with netizens leaving numerous comments.
"Thank you, Chairman Yang and General Manager Liu. I'll accept these coupons."
“In the past, they forced riders to register business licenses and sign contracts to deliver food through cooperation. Now they are finally willing to provide social security for riders. There still needs to be competition.”
"The riders should thank Chairman Yang and General Manager Liu, especially Chairman Yang. If it weren't for his suggestion to General Manager Liu to get into food delivery, MiTuan and Baoma would never have provided social security for the riders, let alone reduced the commission rates for merchants, and consumers would never have benefited. So, everyone should thank Chairman Yang."
The presidents of both MiTuan and Baoma were dumbfounded after reading the comments from netizens. How could someone with a temperature of 36°C type words like -100°C?
They are willing to admit their past mistakes when netizens criticize them, and they can also understand when netizens praise President Liu. However, when netizens praise Yang Chen, it directly breaks their defenses.
MiTuan and Baomama are genuinely offering discounts to merchants, delivery riders, and consumers simultaneously, yet they can't compare to the importance of Yang Chen's suggestion in the hearts of netizens. Who the hell can we reason with?
This principle was explained before when the three major telecom operators reduced fees and increased equipment. Netizens thanked Yang Chen because he took action, forcing those monopolistic enterprises to compromise. Therefore, everyone attributed the credit to Yang Chen, just as when banks made changes, everyone thanked Jack Ma.
If Yang Chen hadn't intervened, would these companies have made the necessary changes?
Obviously not.
Therefore, those monopolistic enterprises should take the initiative to lower prices and benefit the people to gain a good reputation once they have made enough money. Once Yang Chen intervenes, they will not only have to lower prices, but the reputation will also belong to Yang Chen, which will really frustrate them to death.
The first quarter has passed, and not only do companies need to prepare quarterly financial reports, but government departments also need to summarize their work in the first quarter.
At a routine meeting of the National Bureau of Statistics, the official reported: "As of 11:59 PM on December 31, 2024, the number of unemployed youth registered nationwide was 6 million. Thanks to the efforts of various departments, local governments, and entrepreneurs large and small across the country, this number decreased to 298 million as of 11:59 PM on March 31, 2025. Among them, 135 million became employees of Sihai Grain and Oil Company, including farm workers, processing plant workers, and delivery workers in various cities. Approximately 300,000 entered other companies under the Sihai Group and various companies under the Xingchen Group. A number of others became delivery drivers for Jingdong Food Delivery, etc. We thank companies like the Sihai Group, Xingchen Group, and Jingdong Group for solving the employment problems of a large number of ordinary people. We hope that entrepreneurs across the country will work together with us to provide more people with job opportunities."
It was nothing new for Yang Chen to be publicly praised by official departments; everyone was already used to it, and even Yang Chen himself didn't seem to feel any emotional fluctuation. However, General Manager Liu of Jingdong was very happy. Although Jingdong had grown into a large company, this was the first time it had been publicly praised by a national-level department at a routine meeting, especially alongside Yang Chen. Therefore, General Manager Liu was particularly excited.
General Manager Liu sent a message to Yang Chen.
"Chairman Yang, we've been outmaneuvered by the Statistics Bureau. It's all thanks to you that I consulted you, otherwise I wouldn't have had this opportunity."
Yang Chen smiled after reading the message and sent a reply to President Liu.
"It's mainly because Mr. Liu did a good job. I just gave him some advice. There's nothing to thank him for. If he continues to do well, Mr. Liu will surely be remembered in history."
Once people reach a certain level of success, power and money lose their allure; the only remaining temptation is historical evaluation.
If they can make it into history books and be revered by future generations, their descendants will all benefit from it.
Mr. Liu quickly replied to the message.
"Then I'll go down in history alongside Chairman Yang. Haha!"
According to the law of conservation of energy, happiness and unhappiness in this world are relatively balanced; for every person who is happy, there must be someone who is unhappy.
Mr. Liu happily imagined becoming a legend, while Mr. Wang from MiTuan was so angry that he cursed loudly.
"Liu Jingdong just started in the food delivery business, and he doesn't even have many delivery riders yet. Why should we praise him and not me? I support so many merchants and riders. Don't I deserve praise? In the end, it's all Yang Chen's fault. Why didn't he stick to the high-tech industry and instead got involved in this low-level industry? Grain and oil delivery has already taken away some of our orders, and he even suggested that Jingdong get into food delivery. It's infuriating."
Yang Chen was completely innocent; he just casually gave President Liu a suggestion, but who knew that everyone would think that suggestion was more praiseworthy than the actual discounts offered by the two platforms?
Is it my fault that I'm so popular and adored?
Ugh……
Being too capable and having too much popularity is a problem.
……
Yang Chen was replying to emails when Kang Qi, president of Xingchen Energy, called him.
"Chairman Yang, this is bad! Our cargo ships carrying oil from the Sands have been blocked in the Strait of Malacca. The Singapore National Port Transport Group has informed us that our cargo ships are not compliant and are not allowed to pass through the Strait of Malacca. Three ships! The cost of a day's delay will be over a million," Kang Qi said anxiously.
Yang Chen asked, "Damn it, we've always been doing this without any problems, why is it suddenly not following the rules?"
“I don’t know! I personally called Zhu Changrong, the president of the National Port Transportation Group, but he didn’t say there was a problem, only that it was non-compliant. I think they’re deliberately targeting us. Why don’t you talk to him yourself? He should tell you the truth,” Kang Qi said.
Just as Yang Chen was about to speak, Chen Yihang, the president of Xingchen Motors, called. Yang Chen kept the call with Kang Qi open and then answered Chen Yihang's call.
Chen Yihang said anxiously, "Chairman Yang, something bad has happened. Our cargo ships bound for Europe are blocked by the Strait of Malacca. Ten ships fully loaded with Xingchen cars are heading to Europe together. Every day of delay will cost us millions more in expenses."
Damn it, another problem in the Strait of Malacca.
It's now certain that this is targeting Yang Chen; otherwise, it would be impossible for both Xingchen Energy and Xingchen Auto's cargo ships to be blocked at the same time.
Yang Chen got Zhu Changrong's phone number from Kang Qi and immediately called him.
"Haha... I'm really excited to be calling Chairman Yang for the first time. Chairman Yang, please tell me what you need me for?" Zhu Changrong said hypocritically.
Yang Chen didn't have time to waste words with him and went straight to the point: "Why are you targeting my cargo ship? Who told you to do this?"
Zhu Changrong chuckled and said, "Chairman Yang, you're joking. How could I dare target your cargo ship? It's just that there are questions about your cargo ship, and we need to board it for inspection to determine whether it can pass."
Yang Chen immediately cursed, "Bullshit! We've been walking like this without any problems, why are you questioning it now? I don't have time to waste my breath on you, just tell me what happened. I believe I have no grudge against you, you wouldn't mess with me for no reason, there must be a reason. Tell me, as long as it has nothing to do with you, I won't make things difficult for you."
Zhu Changrong had also heard of Yang Chen's reputation. He sensed that Yang Chen was angry and quickly said, "Chairman Yang's cooking oil is selling too cheaply. How can you make money like that? Just sell it at the same price as other brands. That's what's good for the healthy development of the industry. Don't you think that makes sense?"
Depend on!
The problem lies with the cooking oil.
That makes it clear; it was Golden Dragon Fish that was behind this.
"What you're saying makes no sense at all. Release my cargo ship immediately, or you'll face the consequences. This has nothing to do with you, so don't get yourself into trouble," Yang Chen said irritably, and immediately hung up the phone.
Knowing who was behind this made things much easier, so Yang Chen immediately called Zhu Xunhua, the president of Yifeng Group.
Zhu Xunhua assumed Yang Chen was calling to beg for forgiveness and said smugly, "Chairman Yang, what's up with the call? Is there some good business opportunity you want to offer me? Well, then I'll have to thank you in advance, Chairman Yang. Haha..."
Yang Chen cursed, "What the hell are you pretending for? You think you can control me like this? Don't you know that people who deliberately mess with me never have a good ending? You think you have the guts of a shark in the sea? You dare to touch my ship! Do you think you've lived too long, or do you have too many family members and need to cancel some of their accounts? Just say the word, and I'll do whatever you want!"
Zhu Xunhua thought Yang Chen was calling to plead for him, but he didn't expect that the call was to scold him.
"Damn it, get this straight. You're the one asking me for a favor, not the other way around. If you're asking someone for a favor, you should act like one, understand?" Zhu Xunhua roared.
Yang Chen retorted sharply, "Are you out of your mind?! I'm begging you! I'm giving you a chance to live! I'm only giving you three hours. If my ship doesn't successfully pass through the Strait of Malacca, your whole family can choose their burial plots. I'm telling you, even Jesus couldn't save any one of you! Damn it!"
Yang Chen immediately hung up the phone and then called Guo Hu.
"Ah Hu, we're preparing to do something in Singapore. Our targets are the entire family of Zhu Xunhua, president of the Singapore Yifeng Group, and the entire family of Zhu Changrong, president of the National Ports Transport Group. Have the brothers take their equipment and go there first to prepare. They'll be ready to act on my orders," Yang Chen instructed.
Guo Hu quickly replied, "Okay, I'll get ready right away."
Meanwhile, Zhu Xunhua was scolded by Yang Chen, which made him feel much more energetic.
"Damn it, I've lived most of my life and this is the first time I've encountered such an overbearing person! I clearly have his life in my hands, but he acts like he has mine in his. And even Jesus couldn't save me, let's see who can't save whom!" Zhu Xunhua muttered angrily to himself.
Zhu Xunhua believed that as long as things got big enough, Yang Chen would inevitably give in and admit his mistake.
Don't think that Zhu Xunhua and the senior executives and shareholders of Yifeng Group are fools who would take such a big risk and go to such lengths to force Yang Chen to compromise. You should know that last year, Golden Dragon Fish's global sales reached 2515.24 billion Dragon Coins, of which 97% came from the Dragon Country market. If they are really driven out of the Dragon Country market, the brand can also be declared to have withdrawn from the stage of history.
Therefore, they must do everything they can to protect the Dragon Kingdom market, and the only way for them to do so is to raise the prices of Sihai brand cooking oil and other products to a level similar to that of other brands.
Otherwise, given Yang Chen's reputation and Sihai Grain & Oil's low-price strategy, they would have been able to sweep Golden Dragon Fish out of the Dragon Kingdom market.
Using his position in Singapore, Zhu Xunhua used his connections to order the National Port Transport Group to block all cargo ships from the oil, petrochemical, and Biyadi companies from entering the port. He also explicitly told these companies to go to Yang Chen to discuss solutions, stating that they were only willing to negotiate with Yang Chen and that it would be useless for anyone else to come.
Clearly, Zhu Xunhua was trying to use other companies to pressure Yang Chen and force him to comply.
Yang Chen's phone was ringing off the hook. CEOs of all the companies whose cargo ships were refused passage through the Strait of Malacca personally called Yang Chen for help.
For them, it was indeed about seeking Yang Chen's help, but for Yang Chen, it was all pressure.
Yang Chen doesn't have a better solution right now.
Upon learning this news, Yang Chen immediately called Pacquiao, the president of BlackRock.
"Fuck! You always call me Mr. Yang, saying we're not like those politicians, that we're friendly to you, but that's all bullshit! The Singapore National Port Transport Corporation won't let my cargo ship pass through the Strait of Malacca, and you didn't say a word? And you still expect me to help you make money in the future? I'm already regretting ever helping you make money together!" Yang Chen cursed directly. (End of Chapter)
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