I have a debt of 3 trillion, and my creditors are begging me not to die.

Chapter 114 Yang Chen wants to give dividends to the owners, the real estate industry collectively opposes

Yang Chen brought the six beauties back home, and prepared delicious food and wine to celebrate Huang Wei's birthday.

Drinking too much can easily lead to mistakes, so the six beauties all squeezed into Yang Chen's room.

Early in the morning, the six beauties returned to their own rooms one by one from Yang Chen's room in disheveled clothes, each with a happy smile on their face.

Empty bottles of high-concentration stamina-boosting liquid were scattered all over Yang Chen's room. It was only with these that he was able to "survive by luck".

Near noon, Yang Chen, who was exhausted and sleepy, was woken up by Chen Yulong's call.

"Mr. Yang, have you chosen a brand to cooperate with?" Chen Yulong asked.

Yang Chen yawned and replied, "Not yet. You decide. Remember to add a requirement. All advertisers who cooperate with us must purchase additional advertising space in 1000 communities across the country from Sihai Real Estate. This includes elevator advertising space, community bulletin board advertising space, banners, etc. The package price is million per year, no bargaining. In principle, domestic brands are given priority, and brand reputation and product quality are given priority, with endorsement fees second."

Chen Yulong asked in confusion: "Okay. Why does Director Yang want sponsors to buy advertising space in the community?"

"The main business of Sihai Group is real estate, and the main debt is also caused by the real estate business. I must find a way to save the real estate business. If you are an owner of Sihai, you will get advertising dividends at the end of each year. Are you happy? If you want to buy a house, do you want to buy a community that can get dividends every year? This can promote the second-hand and new home transactions of Sihai. In addition, everything is going well for us now, so everyone can trust Sihai Real Estate again and the group's real estate business can be revived." Yang Chen explained.

Chen Yulong smiled and said, "I see! The annual advertising dividends can cover the property fees, parking fees, and even water, electricity, and gas fees. Ordinary people will definitely give priority to Sihai's projects. Haha... Mr. Yang's business thinking is really active, and he has so many ideas. I know how to do it, and I will report to you when there is a result."

"Yeah. I didn't sleep well last night. I need to sleep for a while. Hang up." Yang Chen said, and then hung up the phone.

Chen Yulong quickly took out a list of potential customers and started selecting. In order to collect more advertising fees, he even thought of a more profitable way.

For example, Yili and Mengniu are old rivals in the dairy industry, and normally they can only cooperate with one of them.

But now they all want to cooperate with the Sihai team, so let the two companies choose different types of products to cooperate on.

Mengniu’s main product is the high-end milk Truenu, whose selling point is its rich protein.

Yili’s main product is Amul Greek yogurt, whose selling point is its deliciousness and nutrition.

The two products do not conflict with each other, and their consumer groups do not completely overlap, so the Sihai team can endorse both products at the same time.

If the two companies agree to this approach, Sihai Sports can charge them less sponsorship fees.

For both companies, they gained huge exposure while reducing advertising expenses.

For Sihai Sports, the total amount of advertising sponsorship fees received from the two companies must be more than the advertising sponsorship fees received by cooperating with only one of them.

Another example is cars.

Can be divided into gasoline cars and electric cars.

Oil vehicles choose two brands from BBA to cooperate with, for example, BMW focuses on the SUVX5 and Audi focuses on the sedan A6.

Electric vehicles can be further subdivided.

Ideal, NIO and others focus on high-end electric vehicles, targeting senior white-collar workers as their customer base, while Biwadi focuses on mid- and low-end electric vehicles, targeting ordinary working-class customers.

Ideal mainly promotes L9, mega and other SUV and MPV models, while NIO mainly promotes ET9 sedan models.

If Chen Yulong can reach a cooperative relationship with the brand in this way, the Sihai team can endorse multiple brands in the same industry at the same time, and collect many times more endorsement fees and sponsorship fees at once.

After a while, Zhao Jing and the others returned after completing their resignation formalities. From now on, they were Yang Chen's personal assistants.

Yang Chen came down from upstairs, and the six of them, including Chen Xi, lined up one by one to greet him.

Ranked first is Chen Xi, second is Huang Wei, third is Chen Lan, fourth is Bai Zhi, fifth is Zhao Jing, and sixth is Gao Ya.

What is the basis for their position?

The basis is the order in which Yang Chen penetrated them.

Now everyone has finally got what they wanted, and everyone has a happy smile on their face.

"Eat, eat, after eating I have to go to work and make money. The pressure of supporting the family has increased several times in an instant." Yang Chen said with a smile.

6Mei laughed out loud.

"Don't worry, our requirements are not high. Just give you something to eat." Chen Xi said with a smile.

"Yes, yes, yes, just give it food, it's easy to feed." Huang Wei followed.

Yang Chen asked them to sit down and start eating.

The two nannies looked at each other and thought that the life of rich people was really decadent.

Seeing that Real Madrid will soon play a friendly match with the Sihai team, all major brands want to compete for the first wave of exposure.

Therefore, the various requirements put forward by Chen Yulong were not worth mentioning in the face of the huge exposure. Major brands accepted the cooperation plan he proposed, including Yang Chen’s requirement to spend an additional 1 million yuan each year to purchase community advertising space developed by Sihai Group, which was also met.

In today's era, whoever controls the traffic controls the right to speak, which is equivalent to controlling the "money printing machine". This is why many brands would rather spend high slot fees and commissions to find big anchors to sell their products.

Chen Yulong made a table of the signed brands and sent it to Yang Chen for review.

Yili is promoting Amul, with a five-year contract worth 5 million yuan per year, plus 1.5 million yuan in community promotion fees.

Mengniu is the main player in promoting Tulunsu, signing a five-year contract for 5 million yuan per year, plus 1.5 million yuan in community promotion fees.

Audi is mainly promoting the A8, with a five-year contract of 5 million per year, plus 2 million in community promotion fees.

……

A total of 56 companies contribute a total of 85 billion yuan in sponsorship fees to the Sihai team each year, plus 5.6 million yuan in community promotion fees.

The annual sponsorship fee of 85 billion will be fully included in Sihai Sports' revenue, and the remaining 5.6 million will be spent on Sihai Property to carry out elevator advertising and other promotions for cooperating brands in 1000 communities launched by Sihai Group across the country.

By this calculation, each community can obtain approximately 5600 million yuan in advertising revenue each year. Based on the average of 3000 households in each community, each household can receive 1.8 yuan, which is enough to cover a year's property fees, parking fees, gas, water, electricity, internet fees, etc., and there will even be some left over.

If all communities of Sihai Group can distribute dividends in this way in the future, will there still be a worry that no one will buy houses?
Only Yang Chen can pull off this trick, because he controls the traffic and exposure. Major brands are willing to pay an extra 10 million, but other real estate companies dare not do this, as they are reluctant to take out several hundred million from the net profit to distribute to the owners.

Yang Chen was very satisfied and called Chen Yulong and Sihai Property CEO Li Hong over.

"Boss Chen, you did a great job. The sponsorship fee you received is much higher than I expected. Your bonus must be in place by the end of the year. I can't treat you unfairly." Yang Chen said with a smile.

Chen Yulong was very happy and said quickly: "Thank you for the compliment, Director Yang. This is all thanks to you. If you hadn't brought the Sihai team to this level, I wouldn't have had the opportunity to negotiate with so many brands."

“Haha… We divided the work and cooperated, and everyone has contributed. You send out this cooperation list and give our sponsors a little sweetness first. When the money is in place, you transfer part of the community promotion fee to Sihai Property. Mr. Li, you and Mr. Chen should plan how to promote the community for the brand. After deducting the cost of advertising posters and other materials from this money, the remaining part must be distributed to the owners. If I find out that someone embezzled or misappropriated the money, you will resign directly and I will not listen to any explanation from you. Do you understand?” Yang Chen said.

This is Yang Chen's first step to save Sihai Real Estate, and it is also a crucial step. If the money is embezzled by various branches or by front-line property staff, and only a small amount is distributed to the owners, then there will be no effect and the money will be wasted.

Chen Yulong smiled and said, "Boss Li, this is an important attempt by Boss Yang to save the real estate business. You have to treat it as a top priority."

Li Hong understood the importance of this matter and hurriedly said, "Please rest assured, Director Yang, I will make it clear that if anyone dares to encroach, I will personally make up for it. If the situation is serious, I will personally make up for it and then resign."

Yang Chen nodded very satisfied and said, "It's good that Mr. Li has this idea. I believe you can get things done. Okay, go and get busy. Call me if you have anything."

Chen Yulong and Li Hong nodded, said goodbye to Yang Chen and went back to work.

Not long after, Sihai Sports, Sihai Property, and Sihai Real Estate issued an announcement.

"After friendly negotiations, Sihai Sports has signed cooperation agreements with the following 56 brands. In the next five years, Sihai Football Club will do its best to promote the contracting parties. Attached are the cooperating brands."

"Sihai Property, Sihai Real Estate, and Sihai Sports have signed a cooperation agreement. Sihai Property will provide promotion services such as elevators for major brands in 1000 projects developed by Sihai Real Estate across the country. The advertising revenue will be deducted from the necessary costs such as material fees, and the remaining part will be distributed to the owners of the corresponding communities. According to the current advertising cost calculation, if there is no distinction between urban areas, each owner can receive an average of no less than 1.5 yuan per year. The actual classification will be based on factors such as the level of the city, and the actual amount received will be the standard. There are still three months left this year, and the dividend amount for each community this year will be determined before January 1 next year. Owners should pay attention to relevant property notifications, and can estimate the dividend amount for the whole year of next year based on this dividend."

Why do we need to emphasize that the data should not be less than 1.5?
This is just like stock speculation. What is being speculated is an expectation. The second-hand housing market will definitely set off a craze for buying Sihai communities.

The 56 brands that signed the contract immediately forwarded the announcement, thanking Sihai for its attention and hoping that everyone would have a pleasant cooperation. Soon, netizens came to watch the fun.

"What did I see? Yili and Mengniu signed the contract at the same time? Aren't these two kings not meeting each other? Or maybe Boss Yang has some tricks up his sleeve. They have to sit at the same table and eat."

"Oh my god, gasoline cars from BBA, electric cars from Ideal, Weilai, BYD, all levels are covered. Is advertising sponsorship really possible like this? How did Boss Yang convince these car companies to agree to share resources?"

"Boss Yang has made a big move and distributed dividends to all Sihai's owners. It depends on how much can be distributed to the owners by the end of the year. If the amount is considerable, Sihai's second-hand houses will definitely sell out. When the new houses resume construction, they will definitely be snapped up. Of course, the premise is that Boss Yang is really capable of reviving Sihai Real Estate."

"No... Boss Yang, if you do this, what will our competitors do? They don't have so many sponsors to pay for advertising. It's unrealistic to expect them to share the profits with the owners. Boss Yang always plays an open game. This one is unstoppable. Other real estate developers can't respond."

……

Netizens are not saying this move is powerful just to flatter Yang Chen, but this move is really powerful.

Originally, the housing prices in residential communities developed by Sihai Real Estate were generally 10-20% lower than those in the surrounding areas, but even so, they were still difficult to sell.

After the announcement came out, those Sihai property owners who had listed their houses for sale at low prices immediately called the real estate agency to inform them that the prices had been raised, which were about 10% higher than those in surrounding residential areas.

Correct!
It’s just an announcement, but the owners dare to do this.

People who want to buy houses have also logged into the Beike APP, or directly called the real estate agency to inquire about the prices of residential communities developed by Sihai Real Estate in their city.

Regardless of how much can be sold, the momentum has been created.

As we all know, the real estate industry in China is currently entering a cold winter period. Various cities have successively introduced policies to encourage residents to buy houses, but the effects have not been very good.

All urban investment companies are heavily in debt, the government can no longer sell land, fiscal revenue has been greatly affected, and some regions can't even pay the salaries of civil servants in certain departments.

It would be a good thing if we could use the communities developed by Sihai Real Estate to boost second-hand housing transactions in various cities.

The first to take action was Jiangcheng, the headquarters of Sihai Group.

Wang Wenkang quickly called Yang Chen to find out the situation.

"Hey, Mr. Yang, are you really going to give dividends to the community developed by Sihai Group?" Wang Wenkang asked directly.

Yang Chen smiled and replied: "Of course, otherwise how could I let them issue an announcement like this? This is just the advertising fee brought by the football club. When I set up the basketball club and achieve some results, major brands will definitely rush to send sponsorship fees. At that time, I will let every cooperating brand purchase additional community promotion fees. If every household in Sihai's community can get more than 2 yuan every year, the houses developed by Sihai Real Estate should be snapped up like crazy, right?"

Wang Wenkang laughed and said, "It has to be Director Yang. No one else can handle this model except you. Then our municipal government must also do something with your popularity. The real estate industry must be boosted, otherwise everyone will have a hard time."

Yang Chen said: "After so many years, we still rely on real estate to boost the economy. It's really helpless."

Wang Wenkang also said helplessly: "Alas...Originally, the country wanted to use new energy vehicles to replace the real estate industry to stimulate the economy, but the effect was not good. At least half of the people in the country are unwilling to accept new energy vehicles, and foreign countries have imposed various tariff restrictions. At present, it is not realistic to use the automobile industry to replace the real estate industry to stimulate the economy in a short period of time. We have to restart the real estate economic model. But the economic situation is not good, the people's income is not high, and they have no money to buy houses, which has created a vicious cycle. I hope that this time I can use the popularity of Sihai Community to drive a wave of second-hand housing transactions. Oh, by the way, are you still doing Sihai's new energy vehicle business?"

Yang Chen smiled and said, "Of course, new energy vehicles are the trend of the future, and no one can stop it. If we can achieve controlled nuclear fusion in the future, electricity can be supplied cheaply and unlimitedly, and no one will refuse to use electric vehicles. Therefore, what major car companies have to do now is to continue research and development to make electric vehicles more perfect. All walks of life in our country have accumulated a lot of experience, and we just need to wait for that opportunity to come. It’s just that I don’t want to restart the new energy vehicle business for the time being. I will do the business I can do now first."

"Yes, yes, Mr. Yang is right. We must proceed steadily and step by step. With the ability that Mr. Yang has demonstrated now, Sihai Group will surely take off again. Then I won't bother Mr. Yang anymore. I have to hold a meeting and formulate policies quickly." Wang Wenkang said happily.

In the evening, the Jiangcheng Municipal Government urgently introduced new real estate policies.

All owners who purchase properties in communities developed by Sihai Real Estate can receive a government subsidy of 5000-10000 yuan and can unconditionally settle in Jiangcheng. The total amount is 1 million yuan, and it is on a first-come, first-served basis while supplies last.

The Jiangcheng Municipal Government was worried that ordinary people would not be able to see this new policy, so it sent text messages to every resident aged between 20 and 60 to notify them on their mobile phones.

In Sihai Real Estate's six communities in Jiangcheng City, the number of visits to platforms such as Beike and the number of intermediary consultations have increased sharply. The volume in one night is the total of the previous three years.

Seeing the profitability, major real estate agencies quickly launched free car pick-up and drop-off services for viewing Sihai communities.

For a time, Sihai’s community really became a hot commodity.

The market was originally sluggish and there were few people buying houses. Now almost all of them are attracted to see Sihai’s community, and communities developed by other brands have suddenly become unpopular.

This made other brands unhappy. The Jiangcheng Municipal Government cannot be so partial to some brands.

Baoli Real Estate and Wangke Group, which had just invested heavily in building a high-end residential community in Jiangcheng and jointly took over the unfinished building of Weicheng, were the first to get restless.

Huo Qiuyan, the chairman of Baoli Real Estate, called Yang Chen and asked, "Director Yang, don't do this. If you do this, how can we sell houses?"

Yang Chen smiled and said: "The real estate industry is having a hard time right now, everyone has to find ways to survive. You know what's going on here, if I don't use some special methods, how can I get the 3 trillion."

Huo Qiuyan added: "You can't just think about yourself, you have to consider your competitors too. You are completely disrupting the market order."

Yang Chen laughed loudly, and said: “Boss Huo, you’re too serious. Doing business is a matter of ability. You can’t ask me not to save myself. Besides, the advertising fees earned from the community’s common area should belong to all the owners. I just did the right thing, didn’t I?”

Huo Qiuyan was silent for a while, then asked, "Does Director Yang have to do this?"

Yang Chen still smiled and replied: "Yes, we have to do this!"

Huo Qiuyan laughed and said, "Okay, I hope Director Yang won't regret his decision."

Huo Qiuyan hung up the phone, and Yang Chen pouted nonchalantly, not taking her seriously.

After a while, Yu Hongliang, chairman of Wangke Group, also called Yang Chen.

"Mr. Yang, what's going on? Why are you suddenly doing this? Leave us a way out." Yu Hongliang said with a smile.

Yang Chen laughed loudly, and said, “Director Yu, stop joking. Your Wangke Group is developing so well, and many businesses of our Sihai Group have stopped working and stopped production. I would like to ask Director Yu to guide us more if he has the chance, and help us get out of the quagmire.”

"Mr. Yang has become famous all over the world recently, so why does he need our help? You see, because of what you did, our properties are not selling anymore, and there are not even people looking at them. We have invested more than 700 billion yuan in the Jiangcheng project, and we will be in big trouble if we can't get the funds back. Mr. Yang, I beg you to please be merciful and take back your decision. Okay?" Yu Hongliang continued.

Yang Chen's attitude was very firm, and he said, "Boss Huo from Baoli Real Estate also called me just now, and her request is just as unreasonable as yours. If I want to save myself now, I naturally have to use some special methods, you can't stop me from saving myself. And the advertising fees we earned from the community's common area should belong to all the owners. I just did my job, why can't you stand it?"

Yu Hongliang's tone was a little off. He chuckled and said, "Boss Yang, you can't just think about yourself when doing business. You have to consider the entire industry. You see, what Fuyao's CEO Cao said is very good. He can't increase the wages of workers. He has to consider the ability of his peers to bear it. This is the state of mind that a responsible entrepreneur should have. Isn't that right, Boss Yang?"

I rely on!

Yang Chen was amused by Yu Hongliang's words.

The boss is unwilling to give his employees a pay raise, yet he can still speak so refreshingly?

He donates money outside every day to gain fame but does not increase the salary of his employees because he wants to consider the affordability of his peers. It's really great.

Yang Chen smiled and said: "I won't comment on other CEOs, I just need to take care of myself. I must do this, there is nothing more to say."

Yu Hongliang said: "Okay, I know what Director Yang means. I hope Director Yang will not regret this decision."

Oh, I went there and heard the same warning.

Afterwards, CEOs of well-known domestic real estate brands such as Greenland, Greentown, Longrun Real Estate, Longhai Real Estate, and China Merchants all called Yang Chen one after another, requesting or asking him to cancel the strategy of distributing dividends to owners.

Yang Chen's attitude did not waver at all. No one could stop him from distributing dividends to the owners of Sihai.

In the end, these company CEOs all made harsh remarks to Yang Chen, but Yang Chen didn’t care. If he wanted to fill the 3 trillion yuan hole, he had to use some unconventional means.

Moreover, in the sluggish market, Sihai has to snatch customers from other real estate brands in order to revive. How could Yang Chen be afraid of offending them?
Lu Mei rubbed Yang Chen's shoulders, beat his legs, fed him fruit, and chatted with him about this topic.

"Mr. Yang, if you reject them like this, will they join forces to deal with us?" Chen Xi asked.

Huang Wei said: "How can they join forces? They can't stop the owners from buying our houses, right?"

Zhao Jing said: "If they join forces to threaten local governments to force Director Yang to withdraw the policy, otherwise they will not acquire land in various cities, and local governments will definitely compromise with them. At that time, local governments will collectively force Director Yang to submit. What should we do then?"

Zhao Jing's words made everyone nervous. This possibility was really high.

(End of this chapter)