Our Rise Era

Chapter 224: Short hibernation
2012, February.

As the 08 financial crisis gradually faded away, China's housing prices began to surge.

In 08, the average price in some areas of Yanjing was only 6000 yuan per square meter.

Four years later, the average price of the same house in the same location rose to a staggering 4, with a new price almost every day. Moreover, the supply was in short supply, and the price went up like crazy.

As the housing prices in Yanjing rise, the first- and second-tier cities across the country have also welcomed batches of real estate speculators. The second industry after coal mining, real estate, is also quietly appearing in everyone's sight...

The times have changed quietly without anyone noticing, some people have risen and some have been eliminated.

February 2012 was also the time when Chinese smartphones, led by Android, rose to prominence...

In 2011, Samsung mobile phones, led by the Samsung I780, sold a total of 1080 million units in the Chinese market, accounting for 12.4% of the Chinese market.

[Shengxing] also released [Shengxing G2.0] equipped with [Android 2] system, and sold a total of 850 units in the Chinese market, accounting for 8.5% of the market share...

[Novia Mobile Phone] Although sales are declining, it still occupies a leading share among brands in the Chinese market, accounting for 20.5%...

……

But for everyone, or for young people in China, neither Samsung nor Nokia is the protagonist of the smart phone era in 2011.

The real protagonist is iPhone 4!

The phone that defined the iPhone.

....................................

2 month 13 day.

The weather in early spring is still a bit chilly.

There was a light rain at the Yanjing iPhone Sanlitun store.

The coolness brought by the drizzle made many young people who didn't have umbrellas yet tighten their clothes.

but……

But no one left their post.

"I started queuing here at three o'clock in the evening. I thought I was early, but I never thought that when I arrived, I would be so far behind in the queue..."

"..."

The streets outside Sanlitun.

Traffic was completely blocked.

At the entrance of the store, a group of young people gathered...

These young people lined up, excitedly looking forward to the iPhone store which had not yet opened. When they saw the reporter coming, some of them lowered their heads in embarrassment, while others excitedly chattered a lot of things, expressing their admiration for the iPhone 4S.

In the distance, some people even exaggeratedly set up tents, lunch boxes, and various toiletries...

Someone has been waiting here for 23 hours just to get an iPhone 4S. For this reason, he can only take turns with the people in the same queue to eat, and he has to walk a long way to go to the toilet.

Someone paid nearly 1000 yuan to hire someone to queue up here, but when the time came, the person in the queue suddenly changed his mind and refused to take the phone even if he was offered yuan. He wanted to buy a phone himself, and a dispute ensued...

Security personnel were forced to maintain order here...

But more than a dozen cases of conflicts and even fights over queuing or a seat occurred within a few hours...

……

There were nearly a thousand people queuing up in a scattered queue.

Everyone's eyes were fixed on the Apple logo above, which looked like a place of pilgrimage.

Who could have imagined...

Is this the launch event for a mobile phone?
..............................

"They're like a bunch of lunatics!"

"When iPhone 4 was released, the irrational Apple fans became even crazier. Some even sold their kidneys and bodies for a phone..."

"How great would it be if our mobile phones could do this well one day?"

"We are engaged in technology, not religious belief..."

Two years...

Xu Yunlong has gradually grown from a young man who was so nervous that he vomited to one of the leaders of [Wheat Technology].

Looking at the long lines, Xu Yunlong's eyes were filled with envy and yearning.

But Zhang Yang, who was wearing a mask and a hat, had a calm expression, and his eyes were more like the emotion of a witness who witnessed the birth and glory of a giant in the mobile phone industry.

Of course, there is also a sense of helplessness that is hard to describe.

In fact, iPhone 4S was launched in Europe and the United States as early as November last year.

However, iPhone does not attach much importance to the Chinese market. It is not so much that it does not attach importance to it, but rather that this market will rush to pay no matter what.

In the iPhone 4 and iPhone 4S sales list, mainland China is always ranked after the United States, Europe, Russia, Hong Kong, and Taiwan. Apple fans in mainland China can only wait for the second or even third wave after the first release of the iPhone.

When iPhone 4 was first launched in China, it was criticized for its signal being inferior to that of some domestic copycat phones.

In Europe and the United States, there were cases of rights protection, and the iPhone 4 official also paid some money...

However, in China, although some people have given feedback, the iPhone officials are very arrogant and have not made any comments, remaining as high-handed as ever.

This high-handed attitude did not bring about strong resistance from most Chinese users, but instead they had no complaints about it.

Even when the iPhone 4S was released, the rush to buy it was like being given some kind of status symbol...

In fact, although the iPhone 4S is a work that connects the previous and the next, compared with last year's iPhone 4, the appearance has not changed. The core uses the advanced A5 chip. With this support, the pixel is also 500 million, which is an upgrade from 800 million. At the same time, the antenna problem that was widely complained about in the fourth generation has also been improved...

Other than that, nothing has changed.

but……

Unable to resist the enthusiasm of countless fans.

As Jos said.

[This is without a doubt the most beautiful and precise product we have ever designed! Everyone will love it...]

……

"It's on!" "It's started!"

"Wow!"

“Give me an iPhone 4S!”

"quick!"

"..."

9.10am.

Then someone suddenly yelled.

Countless people rushed to the small store. The shop assistants' faces turned pale with fear, but they still shouted loudly through loudspeakers to maintain order.

..............................

in the afternoon.

Xu Yunlong and Zhang Yang returned to [Wheat Technology] in Pengcheng.

Compared to the launch of iPhone 4S, [Xiaomi Technology] was a little quieter, but compared to other brands of mobile phones, there were quite a few reporters and users outside [Xiaomi Technology]...

"Mr. Zhang, what did the Android Developer Alliance say?"

“[Samsung] phones should be prioritized.”

"Continue to give priority to Samsung? Does our Xiaomi 3 still have any status now? We have sold more than 1000 million units as a single brand! Although it has been more than two years, the total sales volume is not much less than that of iPhone 4, right? Last year, the total sales volume of all Samsung mobile phones was only more than 1000 million... If our Xiaomi 3 comes out, our phone will most likely be the second iPhone 4!"

in the office.

Xu Yunlong looked at the people below anxiously.

He suddenly became a little excited.

Two years ago, [Wheat 2] smashed [Samsung I750] with amazing force, although Samsung did not do anything to [Wheat 2]...

However, restrictions were secretly placed on the purchase of parts and frames for [Wheat 3].

Anyway, it means that [Xiaomi 3] can be sold for 1999, but the chip and camera pixel system of [Xiaomi 3] are lower than [Samsung]. Moreover, [Xiaomi 3] must be delayed for a long time, and [Samsung] will be given priority, otherwise the supply will be limited...

In other words, the configuration of the [Xiaomi 3] released now is the configuration of [Samsung] last year, no, it should be the configuration of [Samsung] in 2010, otherwise, the supply will be limited.

After the supply is restricted, even if you sell 3 million units of [Xiaomi ], you will not be able to ship the goods.

The configuration was delayed for two years before its release...

Sold for 1999!

The price/performance ratio is not that high.

Then [Wheat 3] would be meaningless.

"Has our own system come out?" Facing Xu Yunlong's unwillingness, Zhang Yang looked at him with a smile.

“…” Xu Yunlong shook his head, his expression suddenly becoming bitter.

Two years...

[Wheat Technology] has actually been working on systems, and even invited Thompson, the former vice president of [web OS] system [QTK] company, to join the R&D team.

However, facing the new Android system that is a combination of web OS and Android, it is impossible for real technology to overtake others...

[Android]'s R&D team is stronger than theirs, and even many researchers from [QTK] company have joined the [Android] camp.

……

"Do we have our own chips? Do we have our own chip design capabilities? In the chip field, what do we have besides being able to provide single-crystal silicon materials?"

After Zhang Yang said this, he looked at Xu Yunlong.

Xu Yunlong lowered his head again.

Zhang Yang looked at the people outside the window: "We can also casually release a [Xiaomi 3], and the appearance model can even be made exactly the same as the iPhone 4S, and it will not violate the law... We can even claim that our technology has made a breakthrough and is more advanced than something, and then use our modified [Android system] to launch it. We can indeed harvest this group of fans, and the sales of [Xiaomi 3] may exceed 1000 million, becoming the mainstay of the Chinese brand for a while... But, [Xiaomi 4], what should we do?"

"..."

"We are not the iPhone series. We do not have advanced technology, and we are even less capable of making religious products. Rather than deceiving ourselves and our users, we should just be down-to-earth and wait..."

Xu Yunlong looked at Zhang Yang.

In his impression...

They are using all means to take advantage of various trends, even on the eve of the launch of "Xiaomi 2", they are promoting it ostentatiously.

But, two years later...

However, Xu Yunlong felt that Mr. Zhang seemed to have completely changed.

"It's not like two years ago. Now, we need to build our own brand, not just for sales and harvesting users..."

Zhang Yang patted Xu Yunlong on the shoulder and finally smiled.

"But, can we just watch..."

"Do you know what we gained from losing two years?"

"What did you get?"

"More than 50% of the chips in Shengxing's mobile phones are made of our single-crystal silicon material..."

"Although Samsung targeted us in the Android Alliance and suppressed our chips, Qualcomm, with tacit consent, purchased some of the materials behind its chips from us..."

"..."

"On the surface, Shenglan Technology's polysilicon business made a profit of nearly RMB 20.5 billion last year thanks to the photovoltaic boom, but in the monocrystalline silicon business, we also made a profit of RMB 15.5 billion..."

"..."

While Zhang Yang was speaking...

Zhang Yang's phone rang.

Answered the phone...

Zhang Yang discovered that the call was from Ding Rong.

(End of this chapter)