Depressive screenwriter.

Chapter 212 Public Opinion and Significance

Although 5 Centimeters per Second is an excellent work, its depressing style and literary narrative style mean that this work is destined to be a niche work, well-received but not popular.

In fact, this work was indeed like this in its previous life.

But the environment is different, so the treatment of the work will definitely be different.

The hit weight loss film in Su Yan's previous life also bought the script and was adapted from a remake of a Japanese movie.

But the box office gap between the two versions is huge.

The same script will generate completely different commercial value when driven by different capitals.

Another film that received the same treatment was Hayao Miyazaki's Castle in the Sky.

This movie also had poor box office performance when it was released, but after Miyazaki Hayao became famous, people looked back and watched it. Even in Miyazaki Hayao's many years of animation career, it is a classic among classics.

And the situation of Five Centimeters per Second in Xia Country is similar.

The script is very literary. If it were written by an unknown director or screenwriter, the results would most likely be the same as Su Yan's in his previous life.

It was well received but not popular.

But now Su Yan is the screenwriter of this work, and there is a lot of funding for promotion.

The situation has completely changed.

Niche?

Can Su Yan’s works still be niche?
There are naturally millions or tens of millions of fans there.

As for the depressing style, that is not a problem at all.

The audience in Xiaguo will only criticize the creators after watching depressing works, but it does not mean that they will not watch such works.

As long as you, the creator, have a good reputation and the plot is not disgusting for the sake of torture, most movie fans will buy movie tickets and then leave the cinema and join the army of people scolding the creator.

Su Yan obviously knew this was the case.

5 Centimeters per Second has a very good reputation. From another perspective, the fans’ abuse of him is actually just the fans promoting 5 Centimeters per Second.

Plus, it won the daily crown on the second day of its release.

Things have completely changed.

On Sunday, the third day of the release of 30 Centimeters per Second, the screening volume of this movie soared to % in the national film market.

This market is a capital market. The reputation of big-name directors, stars, and producers is only useful before the film is released.

But after the movie was released, there is no need to discuss which is more important, face or money.

The market determines the film schedule.

Since audiences like to watch Seconds 5, theaters should schedule more Seconds 5 shows.

It’s just that since there are more screenings of 5 Centimeters per Second, naturally there will be fewer screenings of other movies.

The first movie to be affected is The Windmill.

The number of films scheduled dropped directly from 22% to 17%.

Other films released during the same period have experienced varying degrees of decline in screenings.

Although Su Yan did not explicitly speak out on the Internet to discredit his rivals in the same period, in fact, these colleagues hated Su Yan to death just because of the change in the screening ratio.

Everyone thinks it is natural for a movie like Windmill, with a big director, big investment and a big star lineup, to get the highest screening time, enjoy the highest attention and win the most box office.

But five centimeters per second?

What the hell!
A 8300-year-old young man was both a screenwriter and an investor. He filmed a TV series and a movie at the same time. The box office was 1.3 million on the first day and million on the second day.

A group of red-eye patients in the film industry immediately came out.

On Sunday, criticism of 5 Centimeters per Second suddenly arose, and a large number of film critics in Xiaguo began to slander 5 Centimeters per Second.

[Pretentious, plotless! I wonder what story 5 Centimeters per Second is telling? ]

[I am guilty. I wasted my precious time watching a meaningless movie. The high box office of 5 Centimeters per Second shows that the appreciation level of moviegoers in Xia country has dropped sharply.]

[A vulgar movie with a bunch of vulgar fans, 5 Centimeters per Second's box office exceeded that of Windmill, representing the sadness of the Xia country's film industry! ]

[A rotten movie that complains without reason. Not a single second of 5 Centimeters per Second is bad! ]

[From the beginning to the end, this work is just for the sake of torture, and it is a maverick work that promotes the idea that love is useless. The values ​​of 5 Centimeters per Second have collapsed from the bottom up. 】

[Good movies are lost in the crowd, while junk movies are rampant in the market. The fact that 5 Centimeters per Second became the single-day box office champion is a tragedy for the film industry in Xia country.]

Starting from the day, various negative reviews about 5 Centimeters per Second began to prevail in the market.

Some people simply can't stand the speed of 5 centimeters per second.

How many screenwriters and directors cannot create a movie with a total box office of over 100 million yuan in their entire life. Now Su Yan's new work is suppressing Fengche in the summer season, with a single-day box office of over 100 million yuan, which is indeed making many people unhappy.

Then there are the critics invited by the same period films such as Windmill and Black Fog to discredit the movie. However, these comments had little impact on the box office of 5 Centimeters per Second on Sunday.

On Sunday, 1.53 Centimeters per Second grossed 30 million yuan in a single day, and with 38% of the screenings, it accounted for % of the total box office that day.

The Black Fog grossed 6100 million on that day.

As for Windmill, the single-day box office fell to 9100 million.

That's how the film market works.

The vast majority of moviegoers only have time to watch one movie, and they will only pay attention to the hottest and most discussed movies on the market at the moment.

If there was no 1.2 Centimeters per Second, the screening schedule of Windmill on Sunday would not have decreased, and it would not have been a problem for the single-day box office to reach over million.

But it never beat the 5th place in the same period competition.

Then the situation is different.

Although Su Yan had no ill will towards the production companies behind these films of the same period, this is how conflicts between people arise.

The total box office of 3.6 Centimeters per Second in its first three days was million yuan, which really stimulated the entire film industry.

The vast majority of people are not welcoming of the movie's box office success.

But Su Yan was too lazy to care about what these people thought.

Would the three major TV stations welcome Su Yan's rise?
Even for Zhongxia TV, when Su Yan decided to cooperate fz with Sakura TV, he must have been expecting fz's ratings to flop.

If Su Yan wants to rise, then other vested interest parties in the industry will inevitably bleed.

This is only my second movie. In the future, all the big and small film companies in Xia Country will get used to it.

Starting from Monday, Su Yan also resumed a series of promotional activities for 5 Centimeters per Second.

The previous publicity was pre-release publicity.

And the current publicity is the post-screening publicity.

In the Xiaguo version of the movie 5 Centimeters per Second, Su Yan filmed some scenes from the original novel in order to meet the running time target.

I slightly filled in Mingli's part.

But there are still many details that are vague.

So during the promotion process, Su Yan specifically mentioned these things in order to perfect the settings in the movie.

When the media asked Su Yan why he said before the release that this movie was not a depressing work, but the final film turned out to be like that.

Su Yanyuan smiled brilliantly.

"A boy who had been living in the shadow of his last relationship for a long time finally let it go one day and reconciled with his past! So he turned around and left with a smile, moving towards a new life. Can you say this is depressing?"

Su Yan's words not only left the reporters present speechless.

It also silenced Su Yan's movie fans.

Although what Su Yan said made sense, no matter how you looked at it, his smile looked like pure gloating.

Of course, Su Yan also applied many settings from his previous life in the Xia country version of 5 Centimeters per Second.

Some of the settings were not anticipated by the original author Makoto Shinkai, but were added by the fans themselves.

For example, in the previous life, there was such a saying about the name of this movie, 5 Centimeters per Second.

Multiplying "five centimeters per second" by "the number of seconds converted from the time the male and female protagonists separated in junior high school to the time they met on the railway at the end" is exactly the distance between the north and south poles of the blue planet.

The implication is that two people in love, after more than ten years of separation, will eventually become more and more distant from each other in their hearts, becoming the two most distant people in the world.

Just like one is at the South Pole and the other is at the North Pole!
The so-called love will eventually fade away due to the separation of time and space, and nothing will remain in the end.

But in fact, this statement is only understood by the fans of "The Last Five Seconds" themselves. The original movie did not give the specific time when the male and female protagonists separated in junior high school and met again at the end.

But when filming the Xia Guo version of Five Centimeters per Second, Su Yan gave it.

Moreover, after seeing that no one in Xia Country noticed this for several days after the film was released, he took the initiative to disclose this detail at a press conference.

This time
The tens of millions of fans in Xia Country who had watched this movie fell into collective silence.

So Su Yan, you are so particular about details. Are the settings for this movie so detailed?

Five centimeters per second is very, very slow.

It’s the speed at which cherry blossoms fall in the movie.

But in fact, if the falling speed of cherry blossoms is really five centimeters per second, then it will take more than a minute for the petals to fall from the top of the tree to the bottom, right?

But what if this speed is the distance between the hearts of a couple moving away from each other?

(End of this chapter)