Depressive screenwriter.

Chapter 135 Promotion begins

Fifth week of spring season.

The competition between the two dramas Edgewalker and Black Gate has reached a fever pitch.

The former had a viewership rating of 5.36%, while the latter surpassed it and reached 5.37%.

On the contrary, the drama "Nam Meng" showed signs of fatigue when it reached the fifth episode.

The ratings are still at 5.28%.

Although strictly speaking the ratings of the three dramas are not much different, only within 0.10%, but when a work has achieved this level of performance, it is very difficult to increase even 0.01%.

As a fantasy drama, Black Gate is a big production with a lot of big stars participating.

A cyberpunk edge walker that focuses on special effects, world view, and plot.

The atmosphere of the two strongest works in this season is getting more and more serious.

Su Yan, Akasaka Yoshitoki, Sakura TV, Chuxia TV and other parties are now using all the tricks they have.

In terms of publicity, Su Yan mainly relies on Zhongxia TV Station and cooperates with Zhongxia for marketing.

In this regard, Zhongxia TV is not inferior to Sakura at all.

Otherwise, Su Yan wouldn't have gone to such great lengths to cooperate with Zhongxia.

No matter how good Su Yan's work is, it will be useless if the promotion channels and platforms are not good.

Indeed, a true masterpiece can gradually rise in popularity through word of mouth even if it is broadcast on a slightly inferior platform.

But this later period will be measured in years!

But how can TV dramas be broadcasted in this way?
It only takes three months from the start of the broadcast to the end. If the traffic of the broadcast platform is not good, then the reputation of the work may not be spread by the time it is completed.

Then there's no point.

And with the launch of Cyberpunk Edgewalker in the prime time on Zhongxia TV.

Su Yan's fame spread more and more.

At this time.
Before attending various activities, Su Yan also began to slowly promote Kotonoha No Niwa.

After all, there are less than three months left before the movie of The Garden of Words is released.

[In the sixth week of the spring season, the competition between Edgewalker and Black Gate for the season championship is getting more intense! Who will be the first TV series to be aired this season! ]

[Yoshitoki Akasaka, the head of the production department of Sakura TV, could never have imagined that a new screenwriter who ran away from the TV station would one day become his biggest enemy.]

[Foul fight! If Kuromon loses to Edgewalker in ratings this season, it will be a huge blow to Akasaka Yoshitoki's position in Sakura TV! ]

[The fact that an S-level drama didn't win the season championship is already a big failure. If the one that Kuromon loses to is still Su Yan's work, for Akasaka Yoshitoki, he will bear the biggest blame for the failure of Sakura TV this season! ]

[The genius screenwriter strikes back. Although April topped the ratings last year, it is not enough. If Edge Walker tops the ratings this season, all the achievements made by Akasaka Yoshitoki since he took over as the director of the production department will be reset to zero! ]

In the office, Yoshitoki Akasaka looked at these media comments with a dark expression.

Although he felt unhappy, Akasaka Yoshitoki also understood.

Black Gate must not lose to Edgewalker this season.

This drama has an investment of more than 70 million. If he fails to win the season championship and loses to Edge Walker, his image will be reduced to the lowest in the eyes of the TV station's shareholders.

Although the ratings of the fifth episode of Black Gate surpassed those of Edge of Tomorrow.

But how can a 0.01% ratings advantage make him feel at ease?
He had always thought that the ratings of the Black Gate drama would skyrocket starting from the fourth episode.

In fact, this is true. At least the drama "Namco" has been left far behind.

But why did the ratings of Edge Walker increase so quickly?

Su Yan
I feel a little angry, but also a little regretful.

If I hadn’t fallen out with Su Yan because of my nephew.

Then Su Yan is now a general under his command.

This quarter, the TV station's two S-level dramas occupied the first and second places in the quarterly and even annual ratings. Next year, Zhongxia and Hudu will not be able to get any awards, let alone meat, even soup.

but now.
Although Akasaka Yoshitoki kept comforting himself in his heart, he saw that Edge Walker had soared to a score of 9.4 and the average paid playback volume of each episode on Xingxia Online had exceeded million.

The feeling of uneasiness grew heavier in my heart.

Early in the morning, Su Yan woke up from the big bed in the villa.

As the chairman of the company, Su Yan has to negotiate cooperation with various partners and handle company business in addition to filming.

His daily routine is no longer as casual as it was when he was at Sakura TV. His company's assistant has arranged a full schedule for him.

When I drove to the company, Ikumi Shinozaki was already sitting in his office chair.

Dressed in a black dress with her hair draped over her shoulders, she, as the company's vice chairman, actually looks much more majestic than Su Yan.

At least most of the company's employees are afraid of her rather than Su Yan.

After all, even if any employee did something wrong, Su Yan would at most come over to give you a few words of advice, and his words would always be very polite and gentle.

This is his personality. He is always generous to those who have no grudge against him.

However, Ikumi Shinozaki strictly follows the rules. She scolds when necessary and fires when necessary, and absolutely does not care about personal relationships.

Although she also understands the pain of workers, the development of the company does not allow for mercy. If rewards and punishments are not clear, the Dimension Film and Television Company will not go far.

She will be the villain. "The release date of The Garden of Words has been confirmed." Shinozaki Ikumi spoke as soon as she saw Su Yan.

"Are you sure?" Su Yan's expression lit up when he heard that.

"Well, the last day of July, Friday."

"In the whole month of July, eleven movies were released, and three of them had investments exceeding 100 million! However, these three works were released in the best time period in early and mid-July, so small and medium-investment movies like ours naturally have to avoid them. But many film producers think so, so in the week at the end of July, six movies were released on Friday at the same time. Four romance movies, one military-themed movie, and one suspense-themed movie, with investment amounts ranging from 10 million to 50 million." Shinozaki Ikumi told all the information she knew in one breath.

Su Yan thought for a while and said.

"There's nothing I can do about it. Xiaguo produces so many movies every year, and there are always a lot of competitors in any schedule! If I'm afraid of losing money due to competition, I might as well not make this movie in the first place."

"The filming of The Garden of Words cost a little over 20 million in total. In addition, the company also received advertising placement fees and the overseas broadcasting rights fees for Life is Strange, which amounted to more than 10 million. By July, we estimate that we will be able to collect a total of 20 million for this money."

"Use them all for publicity and promotion." Su Yan said without hesitation.

Just because a work is excellent doesn’t mean we can just leave it there and grow wild.

In Su Yan's previous life, The Garden of Words had a very high reputation among most of Makoto Shinkai's fans, better than Weathering with You and The Journey of Suzuya.

But its commercial value is not as good as the latter two.

It’s because it’s an early work by Makoto Shinkai and there’s no capital to promote it!
A movie like The Garden of Words, which is all about a few characters and scenes, doesn't cost much to produce, and 20 million is enough to make it very well.

But Su Yan will definitely not be stingy when it comes to publicity and promotion.

"In this case, the total production cost of this film will exceed 1.5 million. Even if we pay the bulk of the publicity and promotion costs and get a higher share of the box office revenue, I'm afraid the total box office of this film will have to exceed million to break even. If we want to have a reasonable return on investment, the box office must be at least million."

Don’t think that it’s easy to break the 100 million box office mark. For a newcomer in the film industry like Su Yan, achieving this kind of result with the first film is a big goal.

Xiaguo's movie fans are very rational and are definitely not like Su Yan in his previous life who fancied a bunch of fan movies.

In addition, the Xia country's currency has strong purchasing power, there is little inflation in the country, and ticket prices are cheap.

For movies like those made in the summer with an investment of over 100 million yuan, their total box office would normally be below 600 to 700 million yuan.

In most cases, the annual box office revenue of Xiaguo movies is only around 2 billion.

As for small and medium-sized investment films like Ye Zhiting, it is unlikely that theaters will give it too much screening preference. In addition, at the end of July, the summer season has entered the middle and late stages, and the market is weak.

Therefore, it is not an easy task to get over 100 million yuan at the box office.

"If I can't even think about the box office exceeding 100 million, then I won't invest in The Garden of Words!" Su Yan said with a smile.

"Just go for it. If the share of Cyberpunk Edgewalker's revenue hadn't arrived by the time The Garden of Words is released, I would have doubled the promotional funds!"

"You really don't regard the money you earn as money." Shinozaki Ikumi said after a pause.

"As for money, if you dare to earn it, you must dare to spend it." Su Yan said with a smile.

"I believe in my judgment. As long as The Garden of Words is given enough publicity and exposure, its movie will be a hit."

Shinozaki Ikumi looked at Su Yan's face, and after a moment of silence, a faint smile appeared on her face.

"Okay, although I really want to complain about you, I understand that you can't catch a wolf without sacrificing a lamb."

"Anyway, even if The Garden of Words has zero box office after its release, we will still have ample funds to shoot future works after the revenue from Cyberpunk Edgewalker arrives."

"Then it's just as you said! Without borrowing any money, all the money that comes into the company's account during this period will be used as the filming and publicity funds for The Garden of Words!"

After Su Yan and Shinozaki Ikumi reached a consensus on the release plan of The Garden of Words.

In the afternoon, Ikumi Shinozaki went to have more detailed negotiations with the film distributor "Tianxing" to determine the publicity plan.

Su Yan drove himself to the real-life location rented by the crew to conduct the post-production shooting of the film The Garden of Words.

The most classic scene in this movie is the scene where the male protagonist played by him and the female protagonist played by Gu Qingyuan talk to each other in the corridor under heavy rain at the end.
To put it bluntly, he and Gu Qingyuan had been shooting the shots before and after this scene for two weeks.

But to reach that level of acting in a live-action movie, it really takes a lot of effort.

It's a good thing to keep trying and strive for perfection.

Two more days passed.

The sixth week of the spring season begins.

Friday night at 8 o'clock.

The sixth episode of Black Gate begins airing.

That night, Blackgate fans cheered with joy!
This is the strongest single episode since the show started.

The plot, special effects, production quality, and actors' acting skills are all the best since the show started airing.

The next day, the sixth episode of Black Gate blew up critics and news media with a 5.42% audience rating.

What does a 5.4% viewership rate mean?
Five years ago, the S-rated drama “Breaking Dawn” achieved this result in its eighth week of broadcast.

In the end, the highest single-episode ratings of "Breaking Dawn" was fixed at 5.52%, and this result has not been broken in five years.

The 5.42% of the sixth episode of "Black Gate" has already made people in the Xiaguo television industry realize the potential of this drama.

It seems very likely that its ratings will exceed those of Breaking Dawn.

Now, the media's attention is focused on "Cyberpunk Edgewalker".

The ratings of "Black Gate" exceeded 5.4%.

What about Edgewalker?

Will there be any wonderful developments in its sixth episode?
Its ratings will continue to rise this week, or...
Like "Nanmeng", the upward trend disappeared, the ratings remained the same or even declined?
(End of this chapter)