On his first night as a substitute bride accompanying the army, the abstinent tycoon dropped his pre

Chapter 127 What is Marketing?

Wen Yaozu reached out and took the apple, forcefully breaking it in half. He leaned back on the sofa, his eyes slightly lowered, and said, "Since you brought me an apple, I'll give you half."

The apples were brought back by Yu Qing, and after washing them, they were placed on the table.

Xiao Chuan, being a guest, was too shy to accept the food, but Wen Yaozu noticed. Anyway, his sister's house was his house, so he could eat whatever he wanted without feeling embarrassed.

"Thank you, boss!"

Xu Jinghe lowered his eyelids slightly. There was no need to get involved in children's terms of address. He asked in a calm voice, "How did Jingyuan get injured?"

"Go on a mission."

"Is the injury serious?" Xu Jinghe pressed.

The Xu family is not what it used to be. After the older generation passed away, their connections within the military region weakened considerably. Becoming businessmen made it even more difficult for them to inquire about matters concerning regimental-level officers.

"I'll be able to be discharged in a few days."

Upon hearing this, Xu Jinghe breathed a sigh of relief.

Of his childhood friends who were in the military, only Huo Jingyuan is still serving; the others have almost all left the military after getting married or being injured.

"How long will you be recuperating in the capital?"

Wen Ci answered truthfully: "The doctor recommended six months."

"Come visit the South after you're discharged from the hospital! The South has developed rapidly in recent years, and Hong Kong Island has produced quite a few hot stars."

Wen Ci smiled, her eyes crinkling.

The 1980s were the heyday of the Hong Kong entertainment industry.

During the chat, Xu Jinghe's mobile phone rang. Without the slightest hesitation, he hung up the phone and said with a smile, "I'll arrange it then."

No sooner had he finished speaking than the voice of the mobile phone rang out again.

Wen Ci quickly replied, "I have something to do, so I'll take this call first."

Immediately, Xu Jinghe answered the phone, holding his mobile phone to his ear. His relaxed brows gradually furrowed. "They've already entered the market? They're leaving us no way to make a living. Hurry up and sell the clothes in the factory, don't let too much pile up." After listening to Xu Jinghe finish discussing business, Wen Ci asked curiously, "Do you own a clothing factory in the south?"

Xu Jinghe nodded: "I have quite a few businesses in the South. The most popular one right now is selling clothes. But with Hong Kong celebrities becoming so popular, people in the mainland are starting to imitate them and sell clothes in the same style."

The clothes I produced before are piling up and not selling.

Wen Ci blinked.

Information tends to lag behind in the North compared to the South. For example, some clothing styles that are outdated in the South are the latest and most popular styles in the North.

Although Xu Jinghe's clothes were already considered outdated in the South.

However, they are easier to sell in the north.

Wen Ci said, "Have you ever thought about selling the clothes from the factory to the north? Just because clothes are outdated in the south doesn't mean they'll be outdated in the north."

Upon hearing this, Xu Jinghe pondered it carefully.

This method is not impossible, but it can barely cover the principal. The journey from south to north is long and the transportation costs are extremely high.

That would solve the immediate problem.

Xu Jinghe answered truthfully: "It is feasible, but the styles that people in the North like now are still the styles that the South has had for a very long time."

If the clothes are shipped over and people can't accept them immediately..."

He didn't say the words, "The losses will be even greater."

Wen Ci smiled calmly: "Marketing!"

In later generations, no matter what you sell, you can't escape marketing.

As long as the marketing is on the right track, so what if people can't accept it? People have a herd mentality. As long as a small number of people wear the clothes on the street...

There's no need to worry about sales; in fact, you can even make some money.

"What is marketing?" Xu Jinghe asked, puzzled.