Entertainment: Top players who started out as trainees

Chapter 859 Let’s see when you can finish & It’s dark and crazy, and you never get tired of it?
To be honest, some of the films released during this year's National Day holiday were really disappointing.

Including the Mid-Autumn Festival, the total box office of the National Day holiday was 27.34 billion yuan, and the number of moviegoers was 6510 million.

The box office champion during the period, Zhang Yimou's "Rock Solid", starring a group of top movie stars, only grossed 8.83 million yuan.

Second place, the old IP "Ex-Files 4", with a box office of 6.19 million yuan.

Third place, "Volunteer Army: Heroes Go Attack", one of director Chen Da's "Volunteer Army Trilogy", with a box office of 4.98 million yuan.

Fourth place, "Moscow Operation" starring Andy Lau, Zhang Hanyu, Huang Xuan and Janice Man, with a box office of 4.09 million yuan.

Fifth place, "It Doesn't Seem So Exciting" starring Wei Xiang, Wang Zhi, Ai Lun and others, with a box office of 1.05 million.

Judging from the cast, the IP, and the publicity, every film seemed like it would be a hit, but in the end all performed far below market expectations.

The industry believes that the overall late start of pre-sales for films this year and the lack of films with "strong emotional resonance" are key factors affecting this year's National Day box office.

Ning Luo believes that deceptive marketing and the fact that the film is ugly, or not as good as imagined, are the most critical factors.

There is a very obvious phenomenon in this year's National Day holiday. Almost all the top films are trying hard to make themselves into "Douyin movies."

I don’t know if it was inspired by this year’s summer movies, “Gone Girl” and “All or Nothing”.

But seriously speaking, this matter should be pushed forward to the Spring Festival period of "Man Jiang Hong".

Reciting "Man Jiang Hong" in the cinema, capturing the audience's amazing acting skills, and stoking the V who posted negative reviews, and promoting the "one-shot whole film".

The network-wide viral information bombardment, coupled with various small operations, made this movie, which cannot be called a bad movie but is definitely not a masterpiece, almost better than "The Wandering Earth 2".

This made many domestic investors and filmmakers realize one thing.

Nowadays, whether a movie can become a hit or not has little to do with its quality, as long as it doesn’t become a big hit.

What is a hundred times more important than the quality of the film is how to market it and how to trick the audience into the cinema.

The most cost-effective way is to bombard users with short videos to create emotional value.

Let’s take Zhang Yimou’s film “Rock Solid” as an example.

During this year's National Day holiday, "Lao Mouzi is shocked eight hundred times a day on my phone" became the top search term on Douyin.

Various behind-the-scenes footage and curious shots of "Rock Solid" were released in various ways by Zhang Yimou, and they were poured out crazily on the short video platform like a tidal wave.

The reason why many viewers bought tickets was because they saw various so-called "large-scale" movie clips.

But after watching the movie, many viewers found that the clips on Douyin were already at the limit of the scale.

Even during the promotion period, many clips that were publicly available on Douyin have been deleted from the film.

This kind of publicity is basically pure Z fraud.

Even "All or Nothing", which also adheres to the principle of "publicity and promotion are king", is not so shameless.

Faced with numerous complaints from the audience, the film company barely controlled the reviews for a few days, and the internet trolls propped up the ratings for a few days.

However, the opening score of "As Solid as a Rock" on Douban was 6.7, but it quickly dropped to 6.0, and the score on WeChat was 6.5.

Among all the works of Zhang Yimou, only his masterpiece "Three Guns" has a better reputation.

At times like this, the film producers like to put the blame on the censorship.

The format of whitewashing speech is also quite uniform.

"Lao Mouzi dances with shackles on. It's the limit to be able to shoot to this extent. He deserves the title of national master!"

It was as if he was the only one being censored.

To some extent, Zhang Yimou is now relying on the title of "old artist" to make a living from "traffic".

It’s the same with many so-called “old actors”.

Ning Luo only has one word for this old baby.

Let's see when you're done!
After replying to a few messages in the group, asking the team to continue to strengthen Lao Mouzi, Ning Luo carried Nan sister, who was in his arms like an octopus bean worm, upstairs.

That night, Sister Nan fulfilled her promise.

In a hazy state, a beam of light exploded in Ning Luo's mind.

Blink hard again and take a look.

It's dawn now.

Ning Luo slept until the afternoon, then climbed out of bed with great willpower, took a car to the company for rehearsal, and was busy until after ten o'clock in the evening, then slowly walked home.

Perhaps inspired by him, Sister Nan has been learning piano in her spare time recently, and her fingers are becoming more and more flexible.

The little mouth is becoming more and more eloquent and eloquent. The pressure is great.

When I got home, Sister Nan, wearing pink home clothes, was sitting cross-legged on the sofa watching TV.

"Why did you come back so late? The food is almost cold."

"Traffic jam, what can I do?"

"It's almost 11 o'clock, and you're telling me there's a traffic jam." Sister Nan glared at him, stretched lazily, and a flash of whiteness appeared on her waist.

"Hurry upstairs and take a shower. I'll heat up the food."

Ning Luo glanced at the dishes on the coffee table and couldn't help but twitch the corners of his mouth.

In addition to his favorite smashed cucumber and crayfish, there are also leeks and eggs, garlic oysters, and mutton soup.

This is for his waist.

"Smash two more cucumbers for me. This amount is not enough for anyone to eat."

"There are so many dishes, and you can only eat cucumbers."

"Snapped!"

Ning Luo slapped her directly on the face.

"I don't want you to think, I want me to think."

Sister Nan rolled her eyes at her boyfriend, raised her leg and kicked him, then went into the kitchen with the dishes.

eat.

Chat privately.

Surf the Internet.

do.

The sky is dimly bright.

go to bed.

I go to the company in the afternoon, go home in the evening, and then have dinner.

Day after day, Ning Luo felt that he was trapped in an endless loop.

I vaguely remember that the last time he worked and farmed so intensively was in 17, when he was just "kept" by Sister Nan.

The difference is that he was only 21 years old at that time, and his sister Nan was also 21 years old.

It's dark and never tiring.

He is 27 now and sister Nan is about 30.

No matter how dark the sky is, I am still happy, but I am really tired.

Into late October.

It was daybreak. Ning Luo, who had a rare good night's sleep, simply washed up, dressed neatly, and went downstairs.

Sister Nan, with her hair tied in a bun, had already prepared breakfast and was sitting at the dining table playing with her mobile phone.

"What kind of stuffing?"

Ning Luo tilted his head and kissed Sister Nan's fair cheek, then sat down opposite her, picked up the chopsticks, picked up a dumpling and put it into his mouth.

"Chives and eggs, chives and shrimp."

"I'm going on a long trip, and you're still giving me leeks. You're so considerate~" Ning Luonamnam chewed, winked at her girlfriend and joked.

"There's only leek stuffing left at home." Sister Nan rolled her eyes at him and said, "If you dare to go out and mess around, you'll be in trouble when you come back."

Looking at his girlfriend's two rows of neat and white teeth, Ning Luo raised his hand and made a gesture.

"Please rest assured, Madam. I never do things recklessly. I always do things with a purpose."

He made Sister Nan so angry that she laughed and stepped on him hard under the table.

"be honest."

"Don't worry, I'm not interested in foreigners~"

"Humph~"

(End of this chapter)