Entertainment: Top players who started out as trainees

Chapter 843 The right time, the right place & superb performance!
"All or Nothing" is like a rumbling machine that smashes all "giant dump trucks" and unscrupulously reaps the box office and popularity of the entire network!
During this period, online and offline, men, women, young and old, it seems that everyone is discussing two topics.

Anti-Z.

and All or Nothing.

On Douyin, there are countless short videos related to this that have received tens or even millions of likes.

On Weibo, related hot searches almost never stop.

Countless netizens are enjoying analyzing and interpreting the details and easter eggs in it. The more they interpret, the more shocking they become.

This further fueled the craze created by "All or Nothing".

The most discussed film review stayed at the top of the hot search list for most of the day and attracted over one million comments.

[“All or Nothing” - a film that was extremely lucky, with the right time, place and people.

In my opinion, movies fall into two categories.

One type is close to the audience's life, and its appeal comes from empathy.

The other type is fresh and curious. This type of film needs to reshape the world outside the audience's cognition. It needs to draw on a large amount of news material and then condense it into a two-hour movie.

But "All or Nothing" is magically somewhere in between the two.

I believe that each of us has received messages similar to "Beautiful dealer, online XX", and has also heard about how much money someone around us was defrauded of by the telecommunications government.

With the development of the Internet, tens of thousands of shocking cyber-espionage cases have been exposed and frequently become hot searches.

But we don't know what electricity looks like.

And just at this moment, "All or Nothing" came out.

As early as the promotion stage before the film was released, there was endless controversy surrounding the film.

From Ning Luo joining the cast to the controversy over casting;

The large-scale advance screenings were considered by some industry insiders to be a violation of certain unspoken rules of the film market;

Social media platforms, especially Douyin, are flooded with clips related to the film, and some viewers complained that they had already seen the highlights outside the cinema.

These controversies eventually turned into motivation for more audiences to go to the theaters to find out what was going on.

To some extent, there is nothing wrong with "All or Nothing" being rated as a "Douyin movie".

This movie spreads the selling points of the movie on Douyin, and all the most topical and exciting clips are shown on Douyin.

For example, #Ning Luo doesn't look like he's acting, it's suggested a strict investigation#, and the trend of imitating "Ning Luo worshiping Buddha" that swept the entire Internet.

This made some people whose expectations were raised feel a little disappointed after watching the movie.

By the way, is the 3.6 rating on Douban serious?

You really treat netizens as fools, don't you?

But from a business logic perspective, this is understandable and can even be said to be a good thing.

It is not easy to become a "Douyin movie".

After all, Douyin is famous for its algorithms.

Even if the film company spends a large amount of budget on the promotion, if the content is not liked by users, there will be no screen-sweeping effect.

Therefore, being able to become a "Douyin movie" at least proves that the content of the film is very popular among short video users.

Such users are the most mainstream and popular spenders in China. After the large-scale movie launch, the three-day preview of "All or Nothing" broke the domestic box office record. It was also during the "National Anti-Z Propaganda Month" event. The "traffic waterfall" of this film quickly spread from Douyin to major social media platforms, sparking heated discussions among the people.

After the official release, many G media and authoritative media came out to use the film's lines or hot topics to promote "anti-Z" awareness.

At the same time, PC joint theaters in many places organized movie viewings and carried out anti-Z knowledge propaganda on site, which further increased the popularity of the film and the audience.

It can be said that every step of the promotion of "All or Nothing" has stepped firmly and ruthlessly on the sensitive nerves of the public, and at the same time it is extremely fortunate that it coincides with the current social focus events.

It is only natural that the film will reap the summer box office. 】

[Back to the film itself.]

As a film narrated from multiple perspectives, the plot of "All or Nothing" can be divided into several stories.

Pan Sheng was deceived, Liang Anna was deceived, A Tian was deceived into committing suicide, and the ZP organization was arrested.

The entire film has a very large group of characters, which leads to a relatively scattered rhythm and a lack of a heavyweight backbone.

Even the protagonist Ning Luo doesn’t have much more screen time than other characters.

It’s just that his performance was too brilliant and his presence was too strong, which gave most of the audience an illusion.

At the same time, the personalities of several main characters are relatively flat, and their room for development is limited.

This is also one of the reasons why some netizens commented that "All or Nothing" is like a "short video promotional film."

If the film could delete some character lines and add the deleted scenes to one or two protagonists, then the dramatic tension of the protagonists might indeed be stronger, making it easier for the actors to show off their acting skills.

But if this were done, the film would certainly not be able to present overseas ZP events as comprehensively and deeply as it does now.

I believe that as a professional team, the creators of "All or Nothing" could have considered these things, but they still chose the current structure.

This shows that the core of this film is not to highlight a certain character and make him or her famous in film history.

Instead, the goal is to keep the audience away from non-F activities as much as possible while ensuring box office and viewing pleasure.

"One more person watching the movie means one less person being deceived" is not only a slogan, but also the core theme of the entire movie. 】

[As of today, after three days of preview screenings and seven days of public release, "All or Nothing" has accumulated a box office of 25.6 billion yuan and broken 29 records. In addition to the publicity and the plot itself, it is also inseparable from the wonderful performances of the actors.

The first one is naturally the main force that carries the box office and popularity, Ning Luo.

After watching this film, I couldn't look at him straight in the eye for a while.

However, as the youngest double Golden Rooster and Huabiao Award winner in film history, it is no secret that Ning Luo has excellent acting skills.

The ZP chief Lu Bingkun, played by Ning Luo, is so evil that it makes people's hair stand on end.

Ning Luo makes his first appearance in the film, with a slicked-back hair, fair skin, and gold-rimmed glasses. He looks harmless and even somewhat friendly.

But when he was lecturing a group of new recruits who had just been deceived, beneath his smiling face, his pupils were as calm as a pool of stagnant water, his back was slightly hunched at all times, and his neck was tilted forward, and every part of him was filled with a strong attacking attitude.

It's like a vulture that is never satisfied!
And when he watched the newcomer being beaten up by his men, he casually tilted his head and shot into the air. His calm and nonchalant posture clearly revealed a chilling indifference to life.

Or rather numbness.

This extreme contrast makes one's hair stand on end!
The director particularly likes to magnify this contrast by giving close-ups of Ning Luo's eyes and expressions.

No wonder Reba said frankly in an interview that she was frightened by Ning Luo's performance many times.

This guy is really like an evil ghost ready to devour anyone at any time! 】

(End of this chapter)