Entertainment: Top players who started out as trainees

Chapter 777 The most influential person! & Ning Banbi!
On the last day, Ning Luo, accompanied by the president of LV and others, visited the LV headquarters, LV Foundation Art Center, historical exhibition hall and other iconic buildings, and his schedule was fully packed.

As for the LVMH headquarters, I’ll wait until next time to get to know it.

There's no way, he's already been on leave for almost a week.

After returning overnight and flying for more than ten hours, Ning Luo rushed around again. When he got back to the crew hotel, he forced himself to eat the braised chicken he had been craving for, and then he died on the big bed.

I slept until the end of time, and when I woke up it was already early morning.

After washing up and eating some delicious fried dough sticks and tofu pudding, Ning Luo, still feeling a little dizzy, returned to the filming of the crew.

This shooting lasted for a week and he was almost insane.

The only consolation is that senior Chen Duling's role is nearing completion, and he has a lot of scenes to play during this period. I was forced to accompany him and my face became haggard.

This made Ning Luo feel much better.

The crew worked until mid-March to catch up on the lost progress and resume the normal shooting rhythm.

While Ning Luo was dragging innocent people together to pay for his sins, with the release of a data report by BOF, an authoritative fashion management platform, the popularity of his various "great achievements" during the fashion week, which had slightly subsided, began to boil again!
BOF is known as the "fashion bible" in the industry and is still very valuable.

The report counts the MIV of major brands and invited celebrities in this round of 2023 Fall/Winter Fashion Week.

MIV measures the value impact of media coverage of celebrities on related brands and exposure.

It is also an important indicator for brands to measure the value of celebrities attending fashion week.

Four main criteria are considered, namely coverage, media cost, media quality, and content quality.

Another data is EMV, which refers to the free publicity value that brands get from celebrities through non-paid and non-brand free media channels.

Peninsula idols generally prefer to play EMV.

Because most of the data collected are from social platforms, including INS, Facebook, TK, etc., as well as domestic Weibo, Douyin, Xiaohongshu, etc.

The source is relatively simple, the algorithm is relatively stupid, and it is greatly affected by the number of posts and the degree of fan inflation.

It is already well-known that Peninsula idols like to post a lot of messages on their Instagram accounts.

It’s actually the same thing as domestic entertainment celebrities buying data on Weibo.

The statistical source of MIV is more complicated and has different weighting algorithms. It is considered dehydrated data in multiple dimensions and is relatively more authoritative.

This data places more emphasis on the authority and depth of media reports.

The more well-known the formal media and the more in-depth the special reports, the higher the impact value they contribute.

In this round of 23rd Fall/Winter Fashion Week, the four major fashion weeks in New York, London, Milan and Paris had a total MIV of US$8.81 million, an increase of 48.5% over last year.

Among them, celebrities account for about 3.1 million, which is about 35%.

There are so many exciting and topical shows at Paris Fashion Week, and it is also the most competitive of the four major fashion weeks.

According to MIV data, Dior takes the top spot, leading the average of other Parisian brands by 72%!

The total MIV is $1.02 million.

Not only does it have the highest number of “photo downloads” among all brands, it is also the most popular and discussed one.

In Dior's overall MIV, Ning Luo alone created 5800 million media value for it!
The proportion is as high as 56.8%!

Just looking back at the day of his big show, the INS posts that have accumulated more than 3800 million likes so far have an MIV value of 760 million US dollars!
And according to the platform's observations, when the photos of a big show are updated on the Internet, the first look is usually the most downloaded photo.

But among the photos of Dior's fashion show, the number of downloads of Ning Luo's custom series, "First Bloom Series", far exceeded the average of all photos of this season's fashion week!
The most eye-catching Look series of this season!

At this Paris Fashion Week, LV ranked second with a total MIV of US$7050 million.

Ning Luo alone created a MIV value of 4500 million!
The proportion is as high as 63.8%!

The third place is YSL, with 5600 million US dollars.

Ning Luo alone created a MIV value of 4100 million!
Accounting for 73.2%! These three are also the top three with the largest voices in the four major fashion weeks this season!
Ranked fourth is Chanel, with an MIV of only US$2580 million.

It's not on the same order of magnitude at all.

But in fact, this is the normal level for top high-end luxury brands in the past two years.

At the celebrity level, Ning Luo personally created a total MIV of 1.44 million US dollars!

In this season’s four major fashion weeks, celebrities accounted for a staggering 46.4% of the total MIV created!

With his overwhelming presence, he has won the Paris Fashion Week this year and is also the most influential figure in this round of four major fashion weeks!

During the fashion week, Ning Luo's tsunami-like influence spread across the globe!
More than 600 media outlets paid attention and reported on it!
Over 2000 reports or mentions from domestic and overseas TV stations, media, magazines, and celebrity bloggers!
Ranked 211 times on overseas trends!
11 times on the world trend!
5 summits!
The terrifying momentum and influence completely exceeded the popularity that a fashion week should have!

In comparison, the second person in terms of personal MIV at this fashion week was Ares, who created a media value of 1980 million for the TODS brand.

The third one is Ning Luo’s “good girlfriend”, Sister Zhixiu, with an MIV of 1060 million.

The next ones are basically Peninsula idols, with numbers ranging from several million.

European and American celebrities are still relatively weak in creating media value and voice.

This is also related to the prevalence of "fan culture" in East Asia and Southeast Asia.

When this data came out, Misaka Mikoto happily celebrated the New Year on the spot, and big-character posters were posted all over the Internet.

Nearly 10 billion in media value, accounting for 46.4%!
One word to describe.

Ning Banbi!
Netizens also gave praise and praised Ning Luo to the sky again.

In recent years, with the rapid rise of Peninsula Fashion Resources, it has the momentum to suppress domestic entertainment.

Take what Ning Luo saw and heard on this trip as an example.

The treatment given to Peninsula artists by major high-end luxury brands is generally higher than that given to domestic entertainment artists.

At the Dior fashion show, besides Ning Luo, the person who received the highest treatment was Jisoo.

Domestic entertainment celebrities and new generation female stars like Zhang Niangniang and Liu Yuxin were just peripheral figures in the show.

At the YSL fashion show, besides Ning Luo, the person with the highest treatment was ROSE.

At the LV fashion show, apart from Ning Luo, the highest treatment given to everyone was given to European and American stars.

But Sister Fairy, who is also the global spokesperson for LV, was placed next to Ning Luo’s little fan, Li Huiren.

This person just debuted last year, and his title is just a brand ambassador.

The little yellow duck is even worse, I’m too lazy to even mention it.

The reason for this is easy to understand.

On the one hand, it is because, in recent years, due to certain factors, the global influence of Korean Wave has increased dramatically, and the purchasing power of fans is extremely strong.

On the other hand, artists from the Peninsula have few good jobs and are well-behaved.

If you are asked to kneel, never squat; if you are asked to stick your head out, never lie on your stomach.

Unlike domestic entertainment artists, who are too stubborn to learn to bend and often terminate their contracts unilaterally in a group.

It was so scary.

　Still coding.

　　Fathers, I went back to my hometown to flush the car, wash it, sleep on it, and then when I came back, I couldn't find a parking space.

　　bother!
　　ps: Thanks to the godfathers for their monthly tickets!! Orz~
　　
　
(End of this chapter)