Entertainment: Top players who started out as trainees

Chapter 708: Super IP's Free Popularity

Chapter 708 Super IP & Unearned Popularity
Time passed slowly, and in a blink of an eye it was the evening of November 11th. Ning Luo, who had finished work early, got into the car with his daughter, shaking her hand, and drove towards the hotel.

Yes, Miss Yang Enyou came to make a guest appearance.

The role he played in "All or Nothing" was still his "old girl".

He doesn't have many scenes, and he doesn't even have two lines. Chun just came here to play for two days, and by the way, we'll go to the Golden Rooster Awards together tomorrow.

We bought two servings of spicy Xiaoqinglong on the way, and when we got back to the hotel, the chubby girl and the makeup artist sister carried the ingredients and went into the kitchen to get busy.

Ning Luo accompanied his daughter to play with the newly bought Legos, and they put them together to form an excavator.

Not long after, Reba, in a little white dress, pushed the door open with light footsteps.

Ning Luo turned his head to glance at his girlfriend's slender legs and blew a hooligan whistle.

The old girl also imitated him and blew twice.

"Tsk! You learn really quickly now!" Ning Luo poked his old girl on the forehead in annoyance.

"Lululu~"

The little girl giggled and made a face at him, not showing any fear at all.

"Oh~ you little thing."

Ning Luo grabbed the old girl's ankle when she tried to escape, and amid her screams and pleas for mercy, he started a tickling attack, tickling the little girl until she became like a bean worm, and she twisted around with laughter.

Reba looked at the "intimate" father and son with amusement, and went up to rescue the little girl.

She has seen similar situations several times in the past two days. She likes this quirky girl who sometimes acts like a little adult so much that she even has the idea of ​​raising one herself.

But for things like this, it's better to let nature take its course.

Anyway, she had already thrown away her small umbrella.

Leaving his old daughter to Sister Baba, Ning Luo lay back comfortably on the sofa and looked through the messages in the work group.

In two hours, "Daily Life of Your Lady" will be officially launched.

After nearly half a month of preheating, to this day, "Daily Life of a Noble Lady" has not yet been aired, but its perceived popularity is already almost the same as the hit "Light Me Up, Warm You" and Sister Mi's "Thank You Doctor".

Maybe even better.

It’s been nearly a week since Sister Mi’s new drama was online, and the data on various platforms have tended to be stable, with a small flop as expected.

In terms of online broadcasting, the show was broadcast on both platforms simultaneously, with the popularity value on Kiwi reaching 7000+ and the popularity value on Penguin Video reaching 25000+.

Even if there is a diversion, it is a bit too low, and even the popular dramas can hardly be connected.

What’s even more unbearable is that after ten episodes, all three advertisements for “Thank You Doctor” were lost.

This shows that the number of views of the series did not meet the advertisers' expectations, so they withdrew their investment.

However, the performance of the satellite program is still good, with an average viewership of over 1. In terms of investment promotion, more advertisements have been added, from the initial 15 minutes to 18 minutes, including advertisements endorsed by Sister Mi personally, which indirectly shows the recognition of the sponsors.

In terms of reviews, there are mixed reviews as always.

It can’t be considered an ineffective operation, but the effect is not much.

However, the popularity and discussion of Sister Mi's drama are still guaranteed. It is not far behind "Light Me Up, Warm You" and can even surpass it occasionally.

Back to the topic.

For most of the day today, related hot searches for "Your Lady's Daily Life" have never disappeared from the hot search lists of Weibo and Douyin.

The number of reservations made on the Taoyuan factory platform alone has already exceeded 10 million!
It is conceivable how exaggerated the popularity and attention of this drama is.

Sister Mi sent Ning Luo several messages, and there was one word between the lines: sour.

Of course, in addition to Ningluo’s own audience base, this is also related to Taochang’s massive pre-marketing promotion.

This project marks the first time the two parties have collaborated again in four years since the breakup of Idol Producer.

Both parties have invested a lot of energy to make sure everything goes well!
Not only Taobao, but Tencent also regularly invests part of its traffic resources on its own platform to support the series, and Douyin also accurately promotes content related to the series.

Although this drama has nothing to do with either of them, Ning Luo is no longer just a star, but an IP.

A comprehensive global super IP that can continuously incubate high-quality and popular IPs!

in the country, the amount of traffic he can attract has far exceeded the limits of a star!

Overseas, he is also the top superstar in Asia!
The simplest point.

The overseas version of WeTV, branches in various Asian countries, and Ning Luo’s related works, including music MVs, almost dominate the charts!

Every time a new work is launched, the monthly active users of WeTV will be greatly increased.

Tencent even set up a special partition for him!
As for the European and American markets dominated by Netflix, Ning Luo's influence is slightly weaker, but that doesn't matter.

As for Douyin, ever since the official announcement of Ning Luo’s identity as the “Chief Operating Officer” of the overseas version of Douyin, their downloads and registrations in various Asian countries have experienced an exponential surge!
Ning Luo's related playback and search volume in the overseas version of Douyin are also far ahead among the stars and celebrities!

Therefore, it is still necessary for Tencent and Douyin to maintain this super IP that is deeply bound to both of them.

After the chubby girl and the other girl carried the dishes one by one and filled the coffee table, Ning Luo threw away his phone, carried his old daughter who had not played enough, and went to wash her hands and eat.

Today's dinner is hot pot.

Double-boiled hot pot.

Ning Luo clinked glasses with his older daughter who was holding a glass of juice and clamoring to clink glasses too. He drank it in one gulp, picked up the chopsticks, quickly picked up two palm-sized slices of beef, and then began to serve the girl.

Sister Baba served him dinner, just right~
Eat, drink and chat. At 8 o'clock in the evening, "Daily Life of Your Lady" will be online five minutes ahead of schedule.

After projecting the first episode onto the TV, Ning Luo found an angle, avoiding Sister Baba, and took a picture of the hot pot, the TV, and the little fat girl who was slurping her food.

He rubbed his head against his daughter's again, bared his teeth and made a scissors hand gesture, took a selfie, and posted both photos on Weibo, with an eye emoticon as the caption.

In just a few minutes, the number of comments easily exceeded 50, the number of likes exceeded one million, and then it became a hot topic.

Ning Luo picked out a few comments from fans and replied to them, then stopped paying attention.

After having a good meal and a few drinks, Ning Luo gave the spare phone to his old daughter who was clamoring to play "Minecraft". While watching the drama with the three young old ladies, he also looked up relevant information on the Internet.

As expected, the hot search list was dominated by the overwhelming number of searches. The related hot searches for "Light Me Up, Warm You", which was also on its update day, were directly squeezed out of the inner circle.

The popularity and marketing intensity are not at the same level at all.

Ning Luo couldn't help but twitch his lips after glancing at the entry at the top of the list.

The comment section of "Daily Life of Lady Lover" on a certain forum was once again flooded with comments by the internet trolls.

Within half an hour of the show airing, there were already thousands of one-star bad reviews.

Then his team immediately became a hot search.

It's a waste if you don't eat it~
thanksgiving!

 Still coding, the next chapter will probably be finished by two or three o'clock.

  Good night in advance~
  ps: Thanks to the godfathers for their monthly tickets!! Orz~
  
 
(End of this chapter)

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