Entertainment: Top players who started out as trainees

Chapter 663: As expected, pre-sale, film scheduling, and purchase restrictions are lifted

"The preliminary arrangements for "Life Events" have been confirmed. We need to participate in a three to five-day roadshow. The specific number of days will depend on the situation at that time."

"After all, we have our own investment this time, so we have to work hard. We have already communicated with the crew."

Ning Luo nodded: "How much is the pre-sale now?"

"Total pre-sales amounted to 3.8 million, and pre-sales on the first day amounted to 2.9 million."

The chubby girl flipped through the data and said, "The ticket sales curve is still very good. The box office should surge a lot the day before the release. It will easily break 400 million, and there's no doubt that it will break 500 million."

Upon hearing this number, the young girl who was massaging feet nearby couldn't help but be secretly shocked.

There have long been rumors in the circle that Luo Shen's works have their own "billion-level" traffic, the series has its own 30 billion views, and the movie has its own million pre-sale box office.

And Ning Luo has proven this rumor true time and time again.

Pre-sale of 400 million.

Since the beginning of the year, there have been only nine films with a total box office of over 400 million.

"Four Seas" only made 5.4 million.

It's outrageous!
In fact, excluding the special case of Ning Luo, and big IPs like Avengers, Family Man, and Detective Chinatown, the pre-sale box office of over 100 million is already worth issuing a press release to brag about.

For example, Yi Yang Qianxi's "Miracle: Stupid Kid" had a pre-sale box office of over 101 million yuan, and the press releases were enough to circle the earth times.

Ning Luo himself was not that surprised.

Except for his debut film "Better Days", which had a pre-sale box office of 2.8 million yuan, the pre-sales of several other films all started at million yuan.

I've already felt numb~
“How’s the film schedule?”

“The first day’s screenings accounted for 62%.”

"Oh~ Not bad~" Ning Luo couldn't help but raise his eyebrows slightly.

He was a little surprised that the screening rate was over 60%, but he understood it after thinking about it.

The epidemic has just been lifted, and to a certain extent, "Life Events" has undertaken the task of activating theaters and attracting audiences to return to the cinemas.

In addition, there are no heavyweight films released at the same time, so theaters will naturally bet on this film.

Another thing is that the main distribution company of this film, Xinli, is very strong in both ground and online marketing, so it is natural that it has a high screening schedule.

Of course, the most important thing is the explosive pre-sale!

Nothing can make them clearer-headed than the mani in front of them.

After clinking glasses to celebrate, the chubby girl continued, "Besides us, the second largest movie is Jurassic World 3, which has an 18% screening schedule. This movie has been released for 15 days and currently has a box office of 6.7 million yuan. The single-day box office has dropped to around million yuan."

"Then there's 'One Week Friends' starring Zhao Jinmai, Lin Yi and Shen Yue, which took 10% of the screenings and grossed 7400 million yuan in one week, with a single-day box office of several million yuan."

"The other three films that were released on the same day as us were all low-budget dramas and thrillers, and they were only scheduled for one or two hours, so they were not a threat at all."

"After that, it wasn't until July 7 that a film called 'Mozart from Outer Space' was released, directed by Chen Sicheng and starring Huang Bo and Rong Zishan."

Ning Luo nodded with satisfaction.

More than twenty days was enough for them to eat their fill.

He has already seen the feature film of "Life Events", which is better than expected, and he should be able to gain something good from it.

His requirements are not high, 500 million, 600 million, 700 million or 800 million will do.
After talking about the business, the three of them ate peanuts and drank some wine and chatted about gossip for a while.

"That's right." Suddenly remembering something, the little fat girl clapped her hands like a little old lady and turned to look at Ning Luo.

"Penguin Music sent me a letter two days ago saying they were planning to adjust the purchase limit policy from one copy to 10 copies."

Ning Luo couldn't help but sigh twice: "The purchase restrictions started in August last year, and it's only been ten months and they can't help it~"

"In fact, Penguin Music started to secretly test the waters as early as the beginning of the year." The chubby girl shrugged.

"At that time, Penguin Music launched the 'digital album gift card' feature. Each account was limited to purchasing ten 'gift cards', which could only be used as gifts, and the recipient account must not have the album."

"But it didn't have much effect. The digital album market was still in a dead state in the first half of the year, so~"

Ning Luo opened the work group and flipped through the digital music market data that the team had previously summarized. He almost laughed out loud. It was indeed a bit too miserable.

So far, the digital album with the highest sales in China is the regular album "I NEVER DIE" by the Peninsula group I-DLE, with sales of 1150 million.

That is the group of Yuqi’s younger brother.

This is also the only album this year with sales exceeding 10 million, or even 5 million.

In second place was BTS's "Proof", with sales of 375 million.

Next is Wang Jiaer’s regular album “LOST＆FOUND”, which sold 290 million copies.

The sales of his previous album were 81, and this one only sold 11.

NCR DREAM's official album, sales of 280 million.

Mr. Lu’s single "Slow Ride" sold 90 copies and had sales of 271 million.

However, the single "The Wind Blows", which was released before the purchase restriction last year, had sales of less than five million, basically just relying on past capital.

These are the top five sales for the first half of this year.

Three Peninsula groups and two Peninsula popular domestic entertainment stars.

However, this is also related to the fact that the major sales players in the domestic entertainment industry in previous years are waiting and watching.

In comparison, in the first half of last year, there were nine singles and albums with sales exceeding 10 million.

Including Ning Luo's "The World", with sales of 4700 million; Cai Xukun's "Mystery", a masterpiece, with sales of more than million; and Liu Yuxin's EP, with sales of more than million.

It is conceivable how bleak the digital music market is this year.

It was no longer just the thigh that was being cut, but it was directly hitting the ankle!

These music platforms spend so much money on operating and copyright every year that it's hard to just sit still.
But to be honest, even if the purchase is limited to ten tickets, Ning Luo still feels it is a bit difficult.

According to statistics, before the purchase restriction, the fans at the top of the album purchase list of popular singers, the top ten alone, could support 2% to 6% of the sales of an album.

Excluding Ning Luo’s album, let’s take the top five albums before the purchase restriction as an example.

The top ten fans of Ares’ “Spot of Light” purchased a total of 181 million singles, accounting for 3.5% of the total sales.

The person number one on the list alone contributed 32 tickets.

KunKun’s EP “young” contributed 34 copies to the top ten, accounting for 2.4%.

Another regular album "Mi" sold 8.7 copies, accounting for 3.24%.

Hua Chenyu's "I Really Want to Love This World" accounts for as much as 6.09% of the top ten.

Zhang Yixing's "Lotus" also reached 5.8%.

This is enough to show that the vast majority of popular singers rely on the violent spending of a small number of wealthy fans and the sales propped up by some core fans.

Moreover, these wealthy fans usually use the method of "planting and pulling out flags" to further drive sales among small fans.

If the purchase is limited to ten, then it's a waste of time.
You can't just give the money directly, right?

However, for Ning Luo, this is indeed a major benefit.

Because his previous album, "The World", was a self-imposed "purchase limit of ten copies" strategy.

The final average purchase volume per person was 1.8 tickets.

By the way, didn’t Penguin Music know that he was planning to release an album in the second half of the year, so they rushed to do this?
　Godfathers, this blind date was a failure.

　　She is not a little sister at all, she is so strong, I feel like she can kill me with one punch.

　　Besides, that crappy Japanese food is expensive, tastes terrible, and doesn’t fill you up!

　　I really vomited!!

　　The next chapter will probably be out around 1 or 2 o'clock. I bow down to my godfathers. Orz~
　　ps: Thank you godfathers for your monthly tickets!!

　　
　
(End of this chapter)