Entertainment: Top players who started out as trainees

Chapter 572: The Bet of Three Global Luxury Giants
After walking onto the red carpet normally and posing for photos, Ning Luo raised his hand and gestured to wait to the staff who were urging him on the side, and put on a smiling face to accept a group interview from media reporters.

Since all the previous guests accepted the group interview except Liu Tianxian, if he did not accept it, he dared to guarantee that he would definitely be dragged into the battle between Liu Tianxian and Teacher Ju.

He likes to eat melons, but doesn't want to be a melon.

Moreover, once he also becomes a melon, this drama will probably be over soon.

It is no exaggeration to say that even if the fans of these two people were put together, they would not be enough to match Misaka Mikoto's round of attack.

He is still waiting to see the show, so he can't let his fans mess it up~
What's more, it's already 7:30, and the show is probably in the second half, so why rush?

It's just right that he can spend less time in the same space with Sister Baba and Sister Chaoyue.

And there are small leaves in it.

Recently, Xiaoye would send him some cool photos from time to time, including some cosplay ones, and then ask him how they were, whether they looked good, and how he felt about them.

How could he feel?
He wants to X.

But can't say.

However, Xiao Ye gave him a lot of inspiration, which was finally used on Sister Chao Yue.

After accepting the group interview, Ning Luo hurriedly followed the staff and walked into the brightly lit, grand and magnificent venue.

The show scene design of this Shanghai fashion show is similar to that of LV's show at the Paris Fashion Week in September. It looks like a luxurious ball, classical and gorgeous.

To be honest, when Bininluo traveled abroad, the small and medium-sized 22 Spring/Summer women's wear shows held by LV with him in Southeast Asia, Japan and the Peninsula were much more gorgeous and formal.

This shows how important the Chinese market is in the eyes of LV.

After entering the venue, Ning Luo found his seat in the direction pointed by the staff. After saying thank you, he put on a smile as more and more eyes were focused on him and walked towards the seat of his "good brother", Wu Yue, President of LVMH Group Asia Pacific, who was waving his arm to him.

This is also the executive with whom he meets and deals the most in the entire LVMH Group.

On the contrary, Wang Kai had more exchanges with LVMH headquarters.

After exchanging glances with Sister Baba next to the little yellow duck, Sister Chaoyue next to Jin Chen, and Xiaoye in the back row, Ning Luo came and sat between his "good brother" Wu Yue and the LV fashion director, which was the C position in the whole venue.

"Why did you come here?"

Ning Luo shrugged innocently at the "good brother": "Something went wrong on the red carpet outside, don't you know?"

"I don't have time to take care of those things. If you weren't here, I wouldn't even be here today."

"Just for what you said, I'll drink three glasses after the show is over."

Wu Yue patted Ning Luo on the arm with some amusement.

He had quite a lot of contact with this "small" sub-brand spokesperson and took him very seriously. He didn't mind Ning Luo's somewhat "low" remarks.

the reason is simple.

Ning Luo's commercial value is too high, far exceeding the limit of the added value that a "spokesperson" can bring to a luxury brand.

After this round of global "shutdown", the weight of various regional markets in the global luxury consumption pattern has also been reshuffled.

The mainland market, which was the first to recover, has become one of the world's largest and fastest-growing luxury goods markets. The "China Luxury Market Digital Trend Insight Report" released by Penguin Advertising and Boston Consulting Group pointed out that with the further improvement of consumer awareness and the continuous upgrading of the consumer environment, the scale of the luxury goods market in mainland China is expected to continue to maintain rapid development at an annual compound growth rate of 23% to 25%.

Betting on and continuing to cultivate the Chinese market has become a common consensus among global luxury brands.

At the same time, the report also pointed out that young people born in the 90s and 95s are becoming the backbone of luxury consumption.

At present, consumers born after 90 account for 50% of the luxury goods market.

In the incremental market for luxury goods, 25% are born after 95.

This shows that the era-changing effect of China's mainland luxury consumption market is entering a critical turning point.

The younger consumer base and the fact that the market is still in its growth phase are the underlying logic that attracts luxury brands to continue betting on the Chinese market.

“The future lies in the East” is not just a joke.

The existence of Ning Luo helped the LVMH Group to easily seize the main growth in this wave of market replacement.

Young generation of consumers.

Judging from the third-quarter financial report released by LVMH Group last month, the Asia-Pacific market, led by China, once again led all regional markets.

In the first three quarters of this year, the Asian market, excluding Japan, has become the largest source of revenue for the LVMH Group.

Its sales increased by 36% compared with the same period last year and accounted for 40% of the group's revenue.

Among them, the Chinese market alone contributed up to 30% of the revenue.

According to the internal analysis report of the LVMH Group, Ning Luo, the "little" spokesperson, played a very strong and crucial role as a catalyst.

Among the sub-brands of the group, LV, Hennessy and Zenith all saw their sales skyrocket year after year after signing with Ning Luo!
This is not just the case in mainland China, but in almost the entire Asia-Pacific region!
Even Dior, which has not yet made an official announcement and only released a little news, has shown signs of a significant increase in sales!
In comparison, the sales growth rates of other sub-brands under the group that are also betting on the Chinese market are not terrible, but they are just so-so.

What’s even more rare is that the brand volume and brand awareness of the brands endorsed by Ning Luo have also increased exponentially!
Moreover, as Ning Luo's popularity grows, this phenomenon continues to intensify, instead of just a wave of highs and then quickly disappearing like signing other spokespersons.

This shows that Ning Luo attracts not only fans, but also countless ordinary consumers.

It can also be said that the huge popularity and voice that Ningluo has brought to the brand throughout the Asia-Pacific region has attracted a large number of consumers from other luxury brands.

This phenomenal popularity and influence has forced even LVMH, the world's largest luxury giant, to pay close attention to it.

This is also the biggest reason why they keep increasing their bets on Ning Luo, even at the risk of conflicts with competitors and doubling or multiplying the endorsement fee in order to tie him down.

Kering, the group behind YSL, and Richemont, the group behind Cartier, are doing the same thing.

No capitalist can resist the temptation of such an incredible return on investment.

Compared to what Ning Luo earned for them, what they invested in him was insignificant.

　Godfathers, I slept for 12 hours and it was so refreshing that my legs are about to cramp.

　　I’ll post two chapters first, go out to ship some goods, and then come back to code.

　　This time I must set my biological clock back!
　　ps: Thank you godfathers for your monthly tickets and rewards!! Orz~
　　
　
(End of this chapter)