Entertainment: Top players who started out as trainees

Chapter 466: The Horrible Income That Makes You Breathless

Anyone who has a little knowledge of the market will not be surprised that BMW promoted Ning Luo as its global spokesperson.

Since Ning Luo became the spokesperson for BMW in Asia Pacific, BMW's sales in the entire Asia Pacific region, especially in China, have seen a significant increase.

Although compared with other products he endorses, the increase is not exaggerated.

But for a luxury car company with very stable monthly sales, this is already an incredible curve!

What’s even more rare is that Ning Luo has brought huge and lasting brand awareness to BMW!

This is also what BMW headquarters values most!
Since Ningluo’s official announcement, BMW has become the most popular car brand among netizens in Greater China with data far exceeding that of other car companies!

These data are not just meaningless cold numbers; behind them are countless potential consumers.

If a brand wants to seize the next era, it must capture the youngest users!
Moreover, in addition to attracting consumers, Ning Luo's extremely high influence on the Internet has also "easily" promoted the younger generation of BMW.

Because the image of the spokesperson is closely related to the brand tone, when a new generation of idols becomes the spokesperson for a traditional luxury brand, it will automatically convey a message to the outside world.

“This is a brand that can play with young people!”

An executive of BMW's old rival Mercedes-Benz once told the Automotive News Agency: "Ningluo has made BMW instantly younger."

It is conceivable how much obvious and potential benefits the signing of Ning Luo has brought to BMW.

In fact, BMW's signing of Ningluo instantly opened up ideas for other luxury car brands.

In today's context of complex information and difficulty in concentrating consumers' attention, when the entire industry is scrambling to transform into a younger brand, choosing a new generation of idols as spokespeople is undoubtedly a high-profile and efficient approach.

The traffic advantage of the new generation of idols can bring huge exposure to the brands they endorse at one time.

Therefore, in 19 and 20, major car companies have taken the initiative to join hands with the new generation of idols.

Lexus chose Wang Junkai as its new force spokesperson, and this year Audi has joined hands with Li Yifeng, Reba, Wang Yibo, and so on.

Afterwards, they almost all reaped satisfactory rewards.

Even though they were not as violent and persistent as Ning Luo, there was nothing they could do because they acted too late.

Moreover, BMW is really willing to spend a lot of money to tie down this cash cow!
"Two years, 1400 million YouAce DaoLe."

Before the poor student Ning Luo could figure it out, his sister Nan, who was holding onto him, trembled violently and swallowed hard.

“Ninety-n ... million in two years??”

"It's not that much, just 90 million. If you quote that price, they can't afford it even if they sell their BMW."

Sister Nan was a little dazed for a moment as she gouged out her eyes and poked and tickled the little fat girl.

The numbers one after another tonight seriously impacted her worldview.

800 million.

Fifty million.

Now here comes another 90 million!!
This drama alone plus the endorsement brought her boyfriend nearly 1.5 million in pre-tax income!

And all his endorsements at home and abroad add up to more than 60!!
Just thinking about that number made her feel a little breathless.

It’s so annoying!

Even if the offers from other endorsements are not as outrageous as BMW’s, they are certainly not much lower.

She had heard how popular her boyfriend was in the endorsement market.

She worked hard for several years, but the money she earned was probably not as much as Ning Luo's annual endorsement fee.

What a different world.

Ning Luo nodded with satisfaction.

Among all his endorsements, this offer ranks only second to the one for the Ju Factory.

It’s not much different from LV’s offer.

In fact, normally speaking, the endorsement fees for high-end luxury brands are generally relatively low.

Moreover, they often pay with goods, and strictly require the contracted artists to wear them on certain occasions, participate in the brand's promotional activities free of charge, and provide free platform support, etc.

There are a lot of bad things.

On the contrary, the endorsement fees for popular daily necessities, fast-moving consumer goods and other categories are relatively high, and there are few activities such as commercial platforms.

The reason is simple. The former is a great bonus for celebrities, and can significantly raise their status and position.

With these two things, celebrities can naturally increase their endorsement offers when facing other brands.

Moreover, high-end luxury endorsements usually come with scarce fashion resources such as brand promotion and high-end advertising.

This is why celebrities are so eager to endorse high-end luxury products even if it means losing money.

This is also the reason why Ning Luo is busy running around, arranging high-end luxury endorsements for his girlfriends.

Very unreasonable.

But that's the way it is.

However, categories such as daily necessities and fast-moving consumer goods do not have the above advantages and bonuses, so they can only rely on high bids to attract artists.

Therefore, the smaller the brand, the higher the artist’s actual income and voice.

But when it comes to Ning Luo, it’s a different story.

Except for the initial YSL and Gucci, Ning Luo needed their help to raise his profile and lowered the endorsement prices. After that, he signed contracts with normal endorsement prices.

What he relies on is that he can bring extremely high brand awareness and popularity to the brand, as well as commercial value that can make their sales soar.

In other words, he relies on this eye-catching face, superb traffic physique, and a fan base that is the largest in the domestic entertainment industry, and even the largest in Asia!
Therefore, he has enough confidence to negotiate with these high-end luxury brands.

After becoming the only top star in the domestic entertainment industry, he has become a hot commodity that many high-end luxury brands are eyeing.

The offensive and defensive positions of both sides changed.

It is no longer the luxury brands that choose him, but he who chooses the luxury brands.

Corresponding to this is naturally the continuous increase in brand quotations.

"By the way." Ning Luo suddenly remembered something and raised his chin towards Sister Nan.

"What did YSL say about getting her the endorsement?"

"Ok?"

Sister Nan was stunned. She turned her head to look at her boyfriend, then looked at the chubby girl who was looking through some information.

"What are you talking about?"

"What else can I say? Just take it literally~"

The chubby girl raised her eyebrows at her, then turned to look at Ning Luo: "YSL means that the brand friend of the skin care line can be given at will, but the brand ambassador is a little bit entangled. Xiaonan's popularity is still a little low."

"But the team thinks that they are just pretending to be nice to us and taking this opportunity to exchange some benefits. It shouldn't be a big problem."

Ning Luo nodded: "Okay, you guys can do whatever you want. As long as their requests are not excessive, we can agree to them."

He has always had a good impression of YSL.

After all, this is his first high-end luxury endorsement, and the communication between the two parties has always been very harmonious and smooth.

Sister Nan, who was totally unaware of the situation, turned around and stared at Ning Luo blankly, seeming a little confused.

We were clearly talking about her, but she was completely unaware of it.

Looking at his girlfriend's silly expression, Ning Luo jokingly said, "What's wrong? Is your brain in a knot?"

"Kind of."

"It's okay. I'll help you with everything tonight."

Sister Nan spat at him angrily.

"It works!"

Little fat girl: “???”

Hey?
I'm still here!