What I teach you is real stuff.

Chapter 370 This guy is definitely here to cause trouble
Zi Chen was never worried about the North Continent Alliance's strength expanding too quickly, because in his opinion the current North Continent Alliance could not cause any waves at all.

It's just an alliance with a history of less than a hundred years. In Zi Chen's eyes, it's just a makeshift team from the lower world. What's the use even if its strength expands and becomes stronger in a short period of time?

No matter how many tribulations they have to endure, the strength of two Mahayana masters is indeed not weak in Zi Chen's eyes, but it is not enough if you really want to be picky.

The only thing Zi Chen was afraid of was the identity of the disciple of the three religions. If the other party did not have this identity, it would be a piece of cake for the Alchemist Alliance to destroy the Beizhou Alliance.

After all, the biggest difference between the Alchemist Alliance and the North Continent Alliance is that they have the background of the upper realm behind them. In the upper realm, they have countless ascended ancestors.

And those ancestors are doing well in the upper realm now. Once Lu Yuan's identity is verified, the ancestors of the upper realm of the Alchemist Alliance only need to make a slight move, and the North Continent Alliance, a mere alliance, will be wiped out in the blink of an eye.

So what is there to be afraid of?

Two Mahayana monks and a group of people who were undergoing tribulation could not cause any trouble in front of the true immortals from the upper realm.

If you don’t ascend, you will always be just an ant.

After hearing Zi Chen's words, the senior members of the Alchemist Alliance all felt more at ease.

At this time, someone said: "Now the North Continent Alliance's medicine business is getting bigger and bigger, and our Alchemist Alliance's business has been completely suppressed. If we don't take some countermeasures, the situation will become worse and worse for us.

How long will it take for the ancestors in the upper realm to find out?"

Zi Chen shook his head: "I don't know about this either. The information of the three religions' disciples is not so easy to find in the upper realm. Even if the ancestors go to check it, it will take some time. No one can say how long it will take.

Before that, we really need to change our internal model. From today on, we will start a price war with the North Continent Alliance. No matter what, we must maintain our current market share. "

Zi Chen also knew that it would be of no benefit to them if they continued like this. The Beizhou Alliance was seizing the market too quickly and was squeezing the Alchemist Alliance's living space.

If they don't seek change, their days will be very difficult in the future. After all, the Alchemist Alliance has such a large team to support. Although it has made a lot of money before, there are branches of the Alchemist Alliance in all seven continents of the Qingtian World.

These branch alliances need a huge amount of money and investment to maintain themselves every month. If they continue like this, before the ancestors from the upper realm take action, their Alchemist Alliance will fall apart.

So now they must also take the initiative to survive.

Since the Northern Continental Alliance is engaging in a price war, let's engage in a price war with them.

The Alchemist Alliance also has confidence. After all, they have been working and taking root in the Qingtian World for so many years. There are plenty of alchemists within the alliance. It’s just that they had no competitors before, so they could set prices unscrupulously.

The previous cost was actually only one-tenth of the selling price. It was too easy for them to lower the price. The worst that could happen was that they would make less money, as long as they could maintain the current situation.

Listening to Zi Chen's words, the senior executives present nodded one after another. They were still very convinced of Zi Chen.

Although lowering prices was almost impossible for the Alchemist Alliance in the past, the situation is different now. They have to lower prices even if they don't want to. It is better to make less profit than no profit.

The news was quickly spread among the top leaders of the Alchemist Alliance, and soon, all the branches of the Alchemist Alliance in the seven continents of the Qingtian World received the news.

The entire Alchemist Alliance began to lower the prices of pills, officially launching a price war.

The people in the Alchemist Alliance believed that after they lowered the price, they would definitely be highly competitive. After all, they were an old brand, while the elixirs of the Beizhou Alliance were a new force. The practitioners in the Qingtian World were more or less nostalgic and recognized old brands.

And the most crucial point is that the pills sold by their Alchemist Alliance are more delicious than those from the Northern Continent Alliance. Although the pills from the Northern Continent Alliance are more effective and cheaper, they just taste like a lump.

Now the price of their Alchemist Alliance's elixirs has been greatly reduced and is not much different from the price of the Northern Continent Alliance's elixirs. No one should choose the Northern Continent Alliance's elixirs, and they can regain their lost market share.

The news that the Alchemist Alliance had drastically reduced its prices quickly alarmed the Northern Continent Alliance.
In the Beizhou Alliance, Xiao Huang, Yao Xuan and others informed Lu Yuan of the news. After hearing the news, Lu Yuan said, "It seems that the Alchemist Alliance is really desperate. Even they have started to lower their prices. We have expanded too aggressively during this period."

You have to know that the Alchemist Alliance was very arrogant in the past. Relying on its monopoly on the market and elixirs, it has always been arrogant. Even a salesperson in the Alchemist Alliance had his eyes on the top of his head.

Previously, it was almost a fantasy and impossible for the Alchemist Alliance to lower the price of pills, and there were indeed rumors within the Alchemist Alliance that the prices would never be lowered.

But now we are forced to lower the price, we are really desperate.

Yao Xuan said: "Teacher, they are going to start a price war with us."

Lu Yuan nodded: "Indeed. However, when it comes to price wars, our Beizhou Alliance has never been afraid of anyone. If they want to fight, we will fight with them and see who can hold on in the end."

High-end business wars are often so plain and simple. Price wars are like this. The opponent is outlasted by price, and the one left standing is the winner.

Price wars have always been brutal, but Lu Yuan was not panicked at all, because he was the only one who knew the productivity of the North Continent Alliance.

The Alchemist Alliance wants to start a price war with the North Continent Alliance, but it is just seeking death.

Yao Xuan asked: "Teacher, how can we lower the price of our pills?"

Lu Yuan then worked out a detailed price reduction plan with Yao Xuan.

Looking at the price reduction plan that Lu Yuan proposed, Yao Xuan couldn't help but take a breath.

“It’s so cheap…Teacher, isn’t this too cruel? Can we still make money?”

When Yao Xuan saw the final bottom line price, he couldn't believe his eyes. If this had happened in the past, he would have never dared to think about it. After all, in Yao Xuan's opinion, this price felt like it was not even enough to cover the cost.

But Lu Yuan patted him on the shoulder and said, "If this price was before, it would not be enough to cover the cost price, but now the Beizhou Alliance's industrial chain has been completely established and is quite mature.

The more complete the industry chain is and the larger the scale is, the lower the cost of the pills will be. So if we sell them at this price, it is far from touching our bottom line, and we can even make a lot of money."

Lu Yuan said that their Daluo Sect's elixirs originally relied on quantity to win.

In the past six months, with the establishment of the Beizhou Alliance, the industrial chain has become more and more complete, and the supply of medicinal materials has increased. Now within the Beizhou Alliance, low-level medicinal materials are not worth anything at all, and are even cheaper than grass.

The most important thing is the step-by-step refining method developed by Lu Yuan, which allows one to refine medicine even if he is not an alchemist.

Not to mention that Lu Yuan's alchemy skills are extremely advanced, and one furnace can produce thousands of pills.

This significantly reduces costs.

If the Alchemist Alliance is still stuck in the era of pure manual work, the Beizhou Alliance has already entered the semi-automation stage. How can the two be compared?
And as Lu Yuan said, as the industry chain becomes more and more complete, the cost will also be lower and lower. Low-level elixirs are now worthless within the Alchemist Alliance. You can refine as many as you want, and the price can be very low, lower than previously known. This is also a kind of progress in the times. Originally, in Lu Yuan's conception, low-level elixirs in the future would be worthless, and the truly valuable ones would be elixirs of grade five or above.

Only in this way can the practitioners of the Qingtian World prosper and their overall strength become stronger and stronger, instead of being like before, where low-level practitioners had no elixirs to use and were all miserable.

Yao Xuan nodded. He still listened to his master when it came to doing business. As long as his master said there was no problem, he would do as he was told.

Immediately, Yao Xuan, Xiao Huang and others went to adjust the price. As the Alchemist Alliance adjusted the price, the Beizhou Alliance followed suit and adjusted the new price.

The outside world was also in an uproar over these two price adjustments.

As soon as the Alchemist Alliance adjusted the new pill prices, it was noticed by countless people. After seeing the Alchemist Alliance release the latest adjusted pill prices early in the morning, many cultivators from the seven continents wondered if they were dreaming and had seen it wrong.

They couldn't believe that the Alchemist Alliance, which was once so high and mighty, was now lowering the price of its pills?

"Am I seeing this right? The price of the pills from the Alchemist Alliance has dropped? Holy crap!"

"Is this true? Fellow Daoist, give me a slap? I feel like I'm dreaming. Didn't the Alchemist Alliance claim that it would never lower prices? How come they're lowering prices now?"

"Damn it, it's dropped so much now. I couldn't even imagine this before!"

"How can we not lower the price? The North Continent Alliance's medicine business is rapidly suppressing the Alchemist Alliance's living space. The Alchemist Alliance is no longer the only dominant force. If they don't lower the price, the business of the seven continents will soon belong to the North Continent Alliance. The Alchemist Alliance is also cutting off its tail to survive."

"Haha, they were so arrogant when they were the only one in the market, but now that they have competitors, they have become more obedient. I can only say that they deserve it."

"But now that the price of the Alchemist Alliance has dropped so low, I feel like I can continue to buy it. The price is not much different from that of the Northern Continent Alliance."

"Indeed, to be honest, although the price-performance ratio of the pills from the Northern Continent Alliance is high, the taste is really hard to describe. Now that the price of the pills from the Alchemist Alliance has dropped, I'd better buy the pills from the Alchemist Alliance."

"I'll go to the Alchemist Alliance too."

……

In the outside world, as the prices on the Alchemist Alliance side came down, it did attract a lot of old customers to return. Many people were stimulated by the price cuts and returned to the Alchemist Alliance to buy pills.

This is exactly what Zi Chen and other high-level members of the Alchemist Alliance had imagined.

After all, they are an old brand in the Qingtian World, and their pills are exquisite, definitely much more delicious than those from the Beizhou Alliance. As long as the price is slightly lowered, those cultivators will naturally come back obediently.

As the market gradually recovered and the Alchemist Alliance gradually took control of the situation, many senior executives were satisfied and smiled.

"Hahahaha, then what's the point of the Northern Continental Alliance lowering the price? In the end, as long as we also lower the price, they will have no chance."

"Yes, in comparison, our quality is higher."

"If this trend continues, it will only be a matter of time before we take back the market. The Northern Continental Alliance is nothing more than a clown that won't last for many days. Unless they continue to lower the price, but do they dare?"

"Hahahaha, keep lowering the price. I'm afraid they don't have the guts to do it! Just don't lose everything."

The Alchemist Alliance is still laughing here.

However, just as they were opening the champagne halfway, an urgent message came back from the Alchemist Alliance headquarters.

Just after their Alchemist Alliance lowered the price of pills, the Beizhou Alliance also quickly adjusted the price.

This time the newly adjusted price was cut in half compared to the previous one, and the outside world is now in an uproar.

The price of the elixir from the Northern Continent Alliance was originally very low, and now it has been reduced again, and it has been cut in half. If the price-performance ratio was extremely high before, then the price-performance ratio is now incredible.

How could the seven continents of the entire blue sky world not be boiling with excitement?
After learning the news, the entire Alchemist Alliance's top leaders were shocked. After seeing the price, even Zi Chen, who had always been as steady as a rock, could no longer sit still.

"What? They really lowered the price?"

"Impossible! Absolutely impossible! The price of the Northern Continent Alliance's medicine is already ridiculously low. How could there be room for further price reduction? Is this enough to cover the cost?"

"They are definitely here to cause trouble! How can the pills make money by selling these few spirit stones? Are they doing charity?"

"Charity also costs money. Can this price cover the cost?"

"Damn it, do these guys know how to make pills?"

Zi Chen's face also turned dark.

The Alchemist Alliance was already feeling the pain of lowering prices, and now the Northern Continent Alliance was following suit, and it was even more drastic than they had imagined.

This price can no longer be described as outrageous, it can only be described as scary.

Are you really selling pills as beans?
Some high-ranking members of the Alchemist Alliance even began to doubt whether those crazy people in the North Continent Alliance knew how to make pills. Their price-cutting was simply an act of disrupting the market. Could they ever make back their costs?
Everyone turned their eyes to Zi Chen. Zi Chen looked at the new price offered by the Northern Continent Alliance and sneered, "They are just trying to hold on. I'm afraid this price doesn't even cover the cost. Let's wait and see how long they can hold on."

In Zi Chen's opinion, the Beizhou Alliance also knew that its core competitiveness was insufficient, so it started to make stupid moves and forced price cuts to hold on.

It is easy to lower prices but difficult to raise them. Once the prices have been lowered, will the immortal cultivators agree to raise them again? That will inevitably cause a backlash and everyone will call for their rebellion.

In Zi Chen's opinion, they don't need to panic at all. It just depends on how long the other party can hold out. When the Beizhou Alliance is unable to make ends meet and can no longer sustain itself, and has burned through all its assets, then there is no need for the Alchemist Alliance to take action, as the Beizhou Alliance will fall apart on its own.

The top leaders of the Alchemist Alliance also think so.

Because no matter how they calculated, they felt that such a price could not cover the costs, and the Northern Continental Alliance was just holding on.

Such an approach is just a desperate struggle and will backfire on you sooner or later.

The Alchemist Alliance is no longer prepared to make any more adjustments. They will just wait and see, waiting for the Northern Continent Alliance to outlast itself.

(End of this chapter)