I build a giant in the Premier League

Chapter 98 Transfer King! New start! European giants, are you ready? [Subscribe]

Juande Ramos indeed made a substitution at halftime.

And he changed two of them at once.

This surprised Yang Cheng.

But it also shows how disappointed Juande Ramos was with the situation in the first half.

He first replaced Saviola with Spanish midfielder Marti.

The Argentine striker made almost no contribution throughout the first half.

Juande Ramos' original idea was for Fabiano and Saviola to attack the defense line of the Chinese in Bayswater.

The two South American forwards have very strong personal abilities and they can do it.

But the Bayswater Chinese defense did not give them such an opportunity.

Saviola was replaced by Matti, who partnered with Renato and Maresca to form a three-man defensive midfielder formation.

This is a signal to strengthen the midfield.

Juande Ramos was obviously well aware that the loss of advantage in the midfield was the key factor in their embarrassing defeat in the first half.

Another substitution was replacing left back Puerta with center back Osio.

Escudé is a left-footed player and can also play as a left-back.

When Ocasio came up, he partnered with David Navarro.

But Juande Ramos's arrangement is obviously not that simple.

During the game, Yang Cheng discovered that after making two substitutions, Daniel Alves on the right side of Sevilla was positioned more forward than in the first half and was more actively involved in the attack.

In fact, to some extent, he was attacking with all his strength.

In addition, Brian Kidd also reminded Yang Cheng that Kanoute had been warming up.

For Sevilla now, there are too many problems exposed, and substitutions also need to be prioritized.

The problems are most serious in midfield and defense.

It must be blocked first.

Sevilla's counterattack will only be meaningful if the Chinese players in Bayswater cannot score a goal.

Otherwise, Sevilla can only keep strengthening its defense.

……

At the beginning of the second half, Sevilla took the initiative to press forward, trying to suppress the Chinese in Bayswater by relying on the numerical advantage in the midfield.

First, in the 47th minute, Renato's long shot went over the crossbar.

Then Alves from the right made a diagonal shot from the ribs, but it went wide of the goal.

It wasn't until the 53rd minute that the Bayswater Chinese made their first shot of the second half.

But Dzeko's shot was blocked by Osio and went out of bounds.

The corner kick also failed to convert into a goal.

Under the fierce pressure from the opponent, especially with Sevilla's intensified attack, Modric and Yaya Toure also began to bear the pressure and put more energy into defense.

Yang Cheng was adjusting the team on the sidelines and calling on the players to stay calm.

Sevilla looks very powerful and is under great pressure after the substitutions, but in reality, there are more and more loopholes in their defense.

Sevilla is now like a desperate team.

Give them a goal and they'll go crazy!

But if we score one more goal against them, they will collapse.

Under such circumstances, the Chinese in Bayswater need to remain calm and composed even more.

The players of the team formed by Yang Cheng are basically all famous stars from his previous life, and each of them has strong psychological qualities.

Don't underestimate their age, but when it comes to the critical moment, each of them is capable.

If it was really fake, it would have never been kicked out in the previous life.

In the 60th minute, Alves once again tried to pass the ball into the penalty area of ​​the Bayswater Chinese.

Jose Fonte got the first step and headed the ball out.

Maresca grabbed the ball outside the penalty area.

But before he could stop, Yaya Toure rushed over aggressively.

The former Juventus player was once an important member of Lippi's team and was hailed as Nedved's best partner.

His flamboyant personality made it impossible for him to stay in Juventus.

After coming to Sevilla, he was activated in Juande Ramos' 442 tactics.

Compared with Sevilla's other two midfielders, Renato and Marti, defense and organization are not Maresca's strengths. He is better at attacking.

This can be seen from the number of goals he scored.

He has scored 8 goals in La Liga this season and is Sevilla's top scorer.

This is also an old tradition in Seville.

For example, Baptista, who transferred to Real Madrid at a high price, is a midfielder who is very good at scoring goals from behind.

Maresca is not as strong as Baptista.

When he grabbed the ball outside the penalty area and faced Yaya Toure, he wanted to dribble past the Ivorian, create an angle, and then shoot.

He is still very confident when kicking from this area.

Even if he doesn't score a goal, he can create chaos in the penalty area and give his teammates a chance to take advantage of the situation.

But when Maresca tried to dribble past Yaya Toure, the Ivorian did not play according to the rules at all. He rushed forward forcefully and forced his big and strong body between him and the football.

That feeling was very devastating for Maresca.

After losing possession, the Italian reached out to Raya Toure.

Got it!

Maresca was delighted.

But Yaya Toure ignored him at all. He dribbled the ball under his feet, adjusted his pace, and moved forward.

Maresca felt as if he was being pulled by a cow, and his body was pulled forward involuntarily.

After playing for such a long time, Yaya Toure's arm was wet and slippery, and Maresca couldn't hold it anymore. His hand slipped, and he could only watch the opponent rush over with the ball.

Cheers from fans were heard again at the Philips Stadium.

Marti and Renato rushed towards Yaya Toure at the same time.

But the Ivorian took a look forward and made a diagonal pass, accurately transferring the ball to the right side of the frontcourt.

After passing the ball, Yaya Toure did not stop, but sprinted forward at a faster speed.

Ashley Young made a forward run and kicked the ball away from Yaya Toure.

Escud was lagging behind and rushed to defend at the first opportunity.

Ashley Young couldn't find a chance to break through and was forced to move horizontally to the middle.

Dzeko was originally on par with the two central defenders and was preparing to go for the ball in the penalty area.

Seeing this situation, he immediately chose to retreat and raised his hand to ask for the ball.

Ashley Young passed the ball to Dzeko.

Almost at the moment Dzeko received the ball, Yaya Toure rushed all the way to his right side and pointed forward.

Dzeko understood what he meant, turned sideways, stopped the ball with his left foot, and made a diagonal pass with his right foot.

The pass went right to the top of the arc.

Yaya Toure was followed by Renato and Matti, but the two of them could not stop this wild bull from Côte d'Ivoire.

He was seen stopping Dzeko's ball with his right foot near the penalty area line, then he quickly chased after him and shot the ball.

The Chinese in Bayswater launched a quick counterattack and Yaya Toure's shot was very powerful.

But the old goalkeeper Palop was very focused and dived sideways to save the ball.

The force of the shot was so great that Palop couldn't catch it at all.

After rushing out, Palop was still not reassured. He raised his head from the ground and looked towards the left side of the penalty area.

Just then, I saw a red figure quickly rushing from the left side to the left corner of the small penalty area, and kicked the ball directly towards Palop's save.

The ball went into Sevilla's goal at an extremely fast speed along a straight line.

"The ball goes in again!!!"

"Ribery!"

"It's Franck Ribery again!!"

"Two goals!!"

"My God, a quick counterattack by the Chinese in Bayswater, Yaya Toure's shot caused Palop to lose the ball, and Ribery scored again!"

"3 to 0!"

“The performance of Bayswater Chinese tonight was really unexpected!”

"Both teams are participating in the European final for the first time in history, but this newly promoted team not only surprised everyone in the Premier League, but is also an absolute dark horse in the European arena!"

"Especially Franck Ribery!"

"The French winger is the best and most powerful winger in the Premier League and European football this season. He is now also highly expected by French fans, who believe that he will be the leader of the new generation of French football after Zidane retires!"

"The Sevilla players are very frustrated."

"Yes, they should be unhappy about it, but the Bayswater Chinese did perform better."

"It's the 60th minute of the game, with half an hour left and they are three goals behind. This is very cruel for Sevilla, but I hope they can pick themselves up and continue to play."

"It should be said that even though the chances are slim, they still have a chance and they can't give up!"

……

Just as Yang Cheng expected, after scoring the third goal, Sevilla's morale almost hit rock bottom.

In such an important final, they wanted to equalize 3 goals. Do the Chinese in Bayswater really think they are AC Milan?
After the restart, it was obvious that the spirit of Sevilla players was gradually fading away, and their players began to lose their fighting spirit.

The Chinese players in Bayswater were worried about Sevilla's counterattack, and Yang Cheng also reminded the players to pay attention to defense on the sidelines.

Especially in the 65th minute, he replaced Ashley Young with Matuidi.

Modric went to the right, and the center became the French macho combination of Matuidi and Las Diarra.

But what surprised Yang Cheng was that Sevilla did not counterattack as he expected.

The offense was weak.

In the 70th minute, Juande Ramos finally couldn't help it and made the final substitution.

Kanoute replaces Fabiano.

He wanted to reignite the team's offense through this substitution.

Especially Kanoute who is 1 meters tall.

But it's no use anymore.

In the 76th minute, Ribery even seized another chance. He took advantage of the defensive loopholes in Sevilla's back line after Alves's advance, dribbled past David Navarro, broke into the left side of the penalty area, and was knocked down by the goalkeeper Palop.

The referee did not award a penalty this time.

But everyone knows that this is a kind of care for Sevilla.

We have already conceded three goals, so there is no need to award a penalty.

Everyone in Sevilla has basically surrendered.

Yang Cheng saw that the situation was already decided, so he replaced two players in the 78th minute.

Gareth Bale replaced Ribery.

Walcott replaced Modric.

For a moment, all the Bayswater Chinese fans in the stadium stood up and applauded Ribery and Modric.

Especially Ribery who scored twice.

He is definitely the protagonist of Bayswater Chinese tonight and this season!

The last ten minutes of the game were lackluster.

The only thing worth mentioning was in the 91st minute.

Matuidi dribbled the ball forward and passed the ball behind his back.

Gareth Bale rushed forward on the left, with Alves chasing him all the way, the two competing in speed.

Alves obviously lost.

At that time, he had already chased to the outside left corner of the penalty area. When he was about to be rushed by Gareth Bale, Alves chose to foul.

As the last player in the defense line, Alves' tactical foul basically results in a red card.

But the referee from Germany showed mercy again and only gave a yellow card.

Gareth Bale's wild run down the wing showed his amazing speed and explosiveness.

The Welsh people nowadays are quite tall, but they look a little thin.

This made Alves look much shorter than him.

Yang Cheng and Brian Kidd think that Gareth Bale can be even faster once his muscles are built up.

The same is true for Walcott.

In the end, the game ended 3-0!

The moment the German referee Van der Leyen blew the whistle to end the game, all the Chinese players on the sidelines of Bayswater rushed into the field.

More than half of the fans in the stadium stood up and cheered for the team.

Some people were even singing the song "Dream it possible".

This made Yang Cheng very happy.

With Adele's performance over the past six months and coverage by the news media, the song has already become popular.

Even Adele became famous because of this song.

I had mentioned this to Yang Cheng before, saying that a record company wanted to sign her and release an album for her.

Now, hearing the chorus of this song at the Philips Stadium in the Netherlands, and the night when the team won the UEFA Cup, Yang Cheng felt his blood boiling!

My team is off!
Europe's top teams, are you ready?

……

"We are a very young team and winning the Europa League has never been a priority for us."

When Modric received the UEFA Cup trophy from UEFA President Johansson and celebrated around the stadium, Yang Cheng, who had just received the award, appeared in the comprehensive interview area on the sidelines to be interviewed by media reporters.

“This is a starting point!”

"For us, the moment Modric lifted the trophy just now, we were the UEFA Cup champions."

"Once this moment is over, we have to get out of it as quickly as possible."

“We will use this UEFA Cup championship as a new starting point to move towards the next important starting point.”

Although Yang Cheng is young, he has not been carried away by victory and the championship.

This surprised the media reporters at the scene.

Many people even had to get to know Yang Cheng again.

Did he really announce a few days ago that he would invest 10 billion pounds to build a new stadium?

Many fans around the world say that Yang Cheng is a boaster.

How come he doesn't look like that at all now, but instead looks more like a well-mannered gentleman?

"We have always been an unremarkable team, but tonight we tasted the taste of being a European champion and we felt the glory of the championship, which will motivate us to work harder and keep moving forward."

Regarding the club's future situation, Yang Cheng said that it should still be treated with caution.

"I know that the results this season are pretty good. We finished second in the Premier League, won the League Cup, and tonight we won the UEFA Cup, which is a double championship in name."

At this point, Yang Cheng couldn't help but laugh.

The media reporters gathered around him all laughed.

This double championship is a bit fake, but it is indeed a double championship.

"Over the years, European football has never lacked teams that occasionally shine."

"For example, Kaiserslautern, which once won the championship as a newly promoted team, Everton, and even traditional giants like Newcastle and Nottingham Forest."

"We can learn a lot from their experiences."

"Running a club is not just about results on the pitch, one game, one cup, one season, these are short-term, temporary results."

"But if you want to run this club well, you need a long-term strategy!"

“Our outstanding performance this season has given us a great start and given us more confidence to keep moving forward.”

Taking root in London, known as the most competitive city in the world, it is surrounded by Premier League teams such as Fulham, Chelsea, Arsenal, Tottenham Hotspur, West Ham United and Charlton.

There are as many as 7 teams in the Premier League this season.

If we include the newly promoted Watford, which is also a city around Greater London, there are a total of 8 Premier League teams.

How will Bayswater Chinese survive among these established teams?

"Then I have to try to answer this question as the vice-chairman of Bayswater Chinese."

Yes, Yang Cheng is still the vice chairman.

The club's chairman is still Cheap Dad.

But Yang Cheng, the vice chairman, has more power than the chairman.

"I never felt that there was a life-and-death competition between these teams in London, because London has a large population and can accommodate so many teams, so all we need to do is to play well and attract more fans."

"As I said before, we want to give the fans the most pleasing attacking football on the pitch."

"At the same time, we will do everything we can to provide fans with the best viewing experience."

Well, Yang Cheng once again shifted the topic to the court.

Sure enough, these media people could no longer hold back and immediately asked about the 10 billion pounds to build a new stadium.

Yang Cheng laughed and said that he had not expected to cause such a big controversy.

Of course, Yang Cheng doesn’t care whether the media believes it or not.

"When I was interviewed, I spoke from the bottom of my heart. I think the viewing experience in the entire Premier League stadium is very bad now."

"I haven't been to Arsenal's new stadium, so I can't comment on it, but all the stadiums I've been to, including Old Trafford and Anfield, have given me a very bad impression."

"I've been to the United States, and I've personally experienced the enjoyment of watching NBA and NFL games live."

"Fans spend a lot of money to buy our tickets and walk into our stadium. This is a trust in us. I feel we have an obligation to change this situation, so I said we should build a new stadium."

“Why invest £10 billion?”

"This is just a temporary estimate within our company. It may be more than that."

Everyone was surprised.

One billion pounds is already amazing, but more?

"We are currently communicating and coordinating with governments at all levels in London and hope to have further news."

"But I can guarantee that everything I have said before will become a reality in the near future."

"I hope to build the world's most advanced, dreamy and luxurious super stadium for our Bayswater Chinese fans, and provide our fans with the best viewing experience in the world!"

Yang Cheng also reiterated that the Yang family’s ambition to invest in the Chinese in Bayswater will not change.

"We have invested over £2 million so far in our training base in Brent and the total investment is expected to be over £2 million."

“We have invested more than £1 million in youth training and will continue to invest in the coming years.”

Yang Cheng was very confident when he said this.

Because these are real data.

As for where the money was invested, he did not say.

For example, the 1 million pounds for youth training includes the cost of acquiring three bankrupt youth training clubs.

"Many media outlets have said that our players' salaries are relatively low. After calculating our income from selling players over the past few years and our revenue, we came to the conclusion that my family and I have siphoned tens of millions of pounds from Bayswater Chinese."

"This is a rumor!"

"So far, we have not taken even a penny from Bayswater Chinese. I personally have not seen my salary slip yet."

"I haven't received a single cent of salary in the past three years."

Come to think of it, Yang Cheng really had never noticed it.

At the beginning, the club was seriously short of money. After Yang Cheng took over the team, he neither signed a contract nor discussed wages.

After Xia Qing took over, she did mention it to Yang Cheng.

But later he became busy and stopped asking.

Looking back, you need to ask yourself how much salary you actually received.

……

If we say that the previous rumor of 10 billion pounds was deliberately exaggerated by Yang Cheng in order to stimulate public opinion.

Now, he wanted to make up for it, so he acted very modestly. This could be considered as a kind of public relations and marketing for the club.

This is also the advice given by the club's press and public relations department.

After finishing the interview and the celebration at the Philips Stadium, Yang Cheng took the players back to the locker room.

Everyone showered, changed clothes, and after packing up, they took the bus directly out of the Philips Stadium and returned to the hotel.

Bayswater Chinese is not a wealthy and powerful team, but Yang Cheng is still willing to spend money on the players' away food and accommodation, so the team stays in a five-star hotel.

Before this, the club had already communicated with the hotel.

Once the team wins the championship, they will contract the entire banquet hall of the hotel and hold a lively celebration banquet in the form of a buffet, and also prepare some celebratory activities.

This time, all the first-team players of the team, whether they were on the roster or not, came with the team to the away game.

Adding the coaching staff and club staff, there are still a lot of people.

After all, it is the UEFA Cup, so the British royal family also arranged for Princes William and Prince Harry to come to the scene to supervise the game.

This is also an old tradition of royal families in various countries.

When Yang Cheng and the players arrived at the hotel, it was already early morning, but the atmosphere was still quite warm.

Adam Crozier's skill in handling the situation came into play at this time.

He mingled among the many guests at the scene, making the atmosphere very lively.

When Yang Cheng arrived, he took Yang Cheng to meet and greet Princes William and Harry first, and then went to see the Mayor of London Ken Livingstone.

The Mayor of Greater London came here specifically for the £10 billion.

In Yang Cheng's previous life, Ken Livingstone ran for the third mayor of London in 2008. He was originally the favorite, and many people even thought that he was a sure winner.

But somehow, in the end, he was brought down by that blond Boris Johnson.

Of course, some say that Ken Livingstone is not supported by his party.

This guy is the kind of troublemaker and thorn in the side who can't get along with anyone.

But he can do things and get them done.

This can be seen from his meeting with Yang Cheng.

Let me get straight to the point and ask, do you really plan to invest 10 billion pounds to build a new stadium?

While questioning, his eyes were always fixed on Yang Cheng, not giving him any chance to dodge.

This made Adam Crozer on the side secretly wipe his sweat.

This is an interview.

What kind of situation has Yang Cheng not seen?

He nodded very seriously and solemnly.

"One billion pounds and I'm not even worried it's enough!"

"Where did you get so much money? From what I understand, your family's business in China is not particularly large. You have started to engage in real estate in recent years, but that is also a money-burning industry."

"So, we will invest ourselves in the early stage, but we will need government support and bank loans in the future."

"It is impossible for the government's public funds to invest in a private club like yours. Otherwise, there will be huge controversy." Ken Livingstone thought that Yang Cheng was planning on getting government subsidies.

This is not the same as youth training subsidies.

Youth training subsidies are used to support youth training and are of a public welfare nature.

Now, the Chinese in Bayswater want to build a stadium, which is a business act.

"We don't need government subsidies. We can raise money ourselves or take out loans." Yang Cheng answered without hesitation.

"You've only been rising for a year," Ken Livingstone reminded.

Yang Cheng smiled confidently, "Next year, we will still be in the top four!"

This simple sentence not only shows Yang Cheng's confidence, but also reveals a lot of information.

Being in the top four means we can still participate in the Champions League, which means an income of at least 2 million pounds per year.

The top four will receive a large share of broadcasting fees.

More importantly, many people have rumored that Ribery will leave the team this summer.

If this is true, how much would Ribery's transfer fee be?
If they sell for so much money and still get into the top four in the league, they will have a lot of cash on hand.

Thinking about it this way, this possibility does exist.

The only suspense is whether Yang Cheng has the ability to do such a thing?

"Have you heard that the government is going to rebuild Queen's Road?" Ken Livingstone changed the subject.

Yang Cheng nodded, "I've heard a little bit about it, but I'm not sure."

"This piece of land was sold to you by my predecessor."

Yang Cheng was a little surprised.

Ken Livingstone was elected Mayor of London in 2000. Yang Cheng really has no idea who his predecessor was.

It seems that his cheap dad has never discussed this matter with him.

"This is a large piece of land, occupying the core area of ​​Bayswater and the core area of ​​Queen's Road, so we attach great importance to your new stadium project."

When Ken Livingstone said this, he paused and looked at Yang Cheng again.

"Of course, we welcome foreign investors to invest in London and naturally support you to build a new football stadium, but we also have a requirement, that is, the overall architectural style of the entire Queen's Road must be maintained."

"Understood. We will invite the best designers in the world to take charge." Yang Cheng threw out another piece of chocolate.

Hiring the best designer will cost a lot of money.

"I'm afraid only British designers can restore the charm of Queen's Road," Ken Livingstone pointed out.

"I understand." Yang Cheng nodded.

"You should prepare well and draw up a preliminary plan, and submit it to Westminster for approval."

Ken Livingstone obviously had no intention of going any further.

"Our city government will also reorganize the reconstruction plan for Queen's Road. If possible, we will do the two projects together and strive to complete and open them before the London Olympics!"

Yang Cheng nodded with a smile.

Exactly what I want!

……

The day after the League Cup final, the Chinese group from Bayswater returned to London in a mighty procession.

The team held a small celebration around Bayswater Stadium.

Although it was midweek, there were still tens of thousands of fans gathered at the scene, spread out in Bayswater, Notting Hill and around Hyde Park, causing quite a stir.

This actually indirectly reflects what Adam Crozier said before.

According to the 80/20 rule, the positions of most fans are very flexible.

Or it can be said that they will support whoever is stronger and whose game is more interesting.

If it is in some small towns, perhaps the fans' loyalty will be higher because they have no choice but to follow that one team.

But it's different in London.

This cosmopolitan city has residents from all over the UK and even the world.

The strong football culture in the UK has led many of them to develop the habit of watching football.

But when it comes to die-hard fans of a particular team, they are a minority.

With the current Premier League ticket prices, how much does it cost for a family of three to watch a game?
How much does it cost in a year?

Why did English Football League One refuse to be broadcast on television in its early years?
This is because they firmly believe that once there is a TV broadcast, fewer fans will be willing to buy tickets to attend the game.

Why have ticket prices for Premier League teams and Sky TV's local broadcasts become increasingly expensive over the years and in the coming years?
Yang Cheng had read a financial report of Wembley Stadium in his previous life.

In a stadium that can hold 9 people, 8 of them bought tickets but basically did not make any purchases.

why?
Because the tickets are too expensive.

But there are also more than 1 high-spending people who will enjoy other additional services after entering the venue, such as dining, shopping, entertainment, etc.

80% of Wembley Stadium’s revenue comes from these more than 1 people.

Therefore, Wembley Stadium said in the report that all their high-level refined services are for this group of customers with strong purchasing power.

The 8 people who can buy high-priced tickets to enter the stadium are already considered high-end among the fan group.

Fans with lower spending power basically watch TV in bars or at home.

Therefore, they never have to support a certain team.

The simplest example is Chelsea.

What was the attendance at Stamford Bridge before Abramovich took over Chelsea?

Not to mention the period before the stadium was renovated, let's just take the 01/02 season after the renovation. Except for a few strong matches, Stamford Bridge, which can accommodate a maximum of 4 people, often had less than 2 people.

Some sessions even had only around 3.

These are Premier League stats, not cup competitions.

After Abramovich took over, especially in the last two or three years, the results have soared. Last season, the number of fans attending every game at Stamford Bridge was over 4, and the stadium was definitely full.

Where do these fans come from?
There simply aren't that many die-hard fans, especially as ticket prices rise and television broadcasts become more popular.

After Peter Kenyon took over Chelsea, he wanted to expand revenue, so the first thing he did was to renovate the stands on both sides of the stadium, which had the largest number of people. One side was aimed at family users, that is, users with families, and mainly sold family packages.

The other side is tourists and individual travelers who pay higher ticket prices.

This is the current situation of the London football market.

By the way, to this day, many teams still advertise and promote their tickets on TV.

This channel has been around since football was introduced to television and has been a long-standing tradition.

Like West Ham United, the attendance seemed good, but in fact it was not full at all.

How to do it?

On the day of the game, discounts are offered under various names, including student tickets, senior citizen tickets, etc.

There is a large population in East London, and West Ham United is the only Premier League team in the east. Where have the die-hard fans gone?

The fact is that the football community culture in the UK does not refer to ticket sales and the number of fans entering the stadium, but the coverage of youth training.

To put it simply, every community has its own youth training club or football club.

As a result, more people play football, youth training is popularized in the community, and a strong football atmosphere is formed.

But when it comes to ticket sales, especially in an international metropolis like London, it is a commercial act for fans to be willing to pay so much money to buy tickets to enter the stadium.

It's like selling a commodity.

This involves packaging, promotion, marketing, service...

Therefore, after Abramovich took over Chelsea, he spent money like crazy and invested in so many stars. The results improved by leaps and bounds. With some promotion and marketing, more fans were willing to buy tickets to the game.

In addition, Adam Crozier also raised some interesting points.

In the UK, many companies directly distribute season tickets for a particular partner club as employee benefits.

"Do you know why London's nightlife is so prosperous?"

"Do you know why British football fans keep drinking and causing trouble?"

"Do you know why the rate of extramarital affairs in the UK is so high? Even the royal family has a tradition of extramarital affairs?"

"Because I'm bored!"

"At night and on holidays, there is nothing to do!"

"Those fans who were drunk and making trouble were drinking because they were watching the game?"

"No, it's because they usually drink and cause trouble, and they happen to like football, and most bars show football matches."

"Compared to the stupid things those young people do, don't you think that going to the stadium to watch the game is a very good consumption habit?"

Believe me, Yang Cheng was actually convinced by him.

It turns out that the booming football market in the UK is all because they don’t have a 996 work schedule.

It’s true, Yang Cheng had actually read a statistic in his previous life, and there was only one conclusion in it: the more depressed the British economy is, the hotter the football market will be.

Yang Cheng guessed that it was because after the economic depression, high-end consumption was no longer possible and people could only go to the stadium to watch a football match.

It’s a definite consumption downgrade!

……

This past season, Bayswater Chinese had packed out every game at Loftus Road.

But the income on match days is actually not that much.

According to Xia Qing's statistics, the match day revenue last season was only 1600 million pounds.

This number is the lowest among the 20 Premier League teams.

As a newly promoted team, West Ham United has played far fewer games than Bayswater Chinese, but their match-day revenue also exceeds 2 million pounds.

Because their stadiums have larger capacity and higher ticket prices.

The Premier League broadcasting rights can generate more than 2700 million pounds, plus the prize money for the League Cup and UEFA Cup, plus the sponsorship fee from Umbro. All in all, excluding income from player transfers, last season's revenue was only about 5 million pounds.

This is just a preliminary statistic. Xia Qing's finance department will provide an accurate report later.

Compared with the past, it is indeed a leap forward.

But such income is actually relatively low in the Premier League.

"In the next period of time, I will need some funds to invest in the promotion and sales of tickets for the new season. At the same time, we also need to recruit some staff to improve the match day service level of Wembley Stadium."

Adam Crozier is also under a lot of pressure now.

Wembley Stadium has a capacity of up to 9 people. Given the current appeal of Bayswater to the Chinese, Yang Cheng would be delighted if it could seat people, let alone be half full.

The stadium is not full enough and the entire stadium is so empty, so the atmosphere cannot be good.

If the atmosphere is not good, sales in private rooms and VIP areas will also be affected.

Unfortunately, this is another protracted battle!

For the Chinese in Bayswater, renting Wembley Stadium is a huge challenge.

But staying at Loftus Road would limit his ceiling.

Yang Cheng, Xia Qing and Adam Crozier considered it for a while and decided to accept the challenge.

"Our signature event next season is the Champions League!"

Adam Crozier shared his plans.

"I am working with the ticketing company and we are considering bundling the three Champions League group matches with the league season tickets."

"Except for Arsenal, the Champions League tickets of other clubs are sold separately and the ticket prices are higher. The most unique thing about us next season is that we can play in the Champions League."

"There are only two teams in London that play in the Champions League, us and Chelsea. That's our biggest selling point."

Arsenal’s ticket prices are so high, why is the football market still so hot?

Because they packaged the Champions League group stage into the team's season tickets.

This method is also a way for Bayswater Chinese to attract fans.

"If we can break through the group stage and enter the knockout stage, we will definitely attract more fans, which will be of great help to our overall ticket sales. Therefore, we still have to pay attention to the Champions League," Adam Crozer advised.

Yang Cheng nodded. "Based on the current European Cup points, we are at most in the third tier, and most likely in the fourth tier, which means we will basically be placed in the death group."

The European competition points are counted for the past five years, but the Chinese in Bayswater have only played in the League Cup for one year.

Even though they won the championship, it would probably be a bit difficult to get into the third tier.

Adam Crozer is not unfamiliar with football and knows that the competition in the Champions League is fierce.

"It would be great if we could draw some big-name teams, at least it would increase our home attendance." The CEO laughed cheerfully.

"It's okay, I'll find a way!" Yang Cheng smiled confidently.

This made Xia Qing, who was sitting next to him, feel somewhat strange.

In her impression, Yang Cheng is always like this, taking on the most difficult tasks alone.

"Adam, just focus on making money. I still have confidence in the team's performance!"

Yang Cheng didn't dare to make too many promises when participating in the Champions League this time.

The main reason is that it was ranked in the 4th gear.

This really tests your luck in the draw.

If your luck is too bad and you only meet strong teams, then it’s hard to say.

If they are luckier and draw a 2+2 pattern, Bayswater Chinese can still give it a try.

We must try our best in the Champions League no matter what.

After all, this is not only about results and bonuses, but also about home ticket sales.

Whenever Yang Cheng thought about the large areas of empty seats at Wembley Stadium next season, he felt a headache.

The team also needs to think of a way to play better and retain more fans.

……

As soon as the Premier League was suspended, news about the transfer market began to emerge one after another.

The results of the two biggest transfers of this summer that everyone was looking forward to have all been revealed.

Italian football is in turmoil due to the Calciopoli scandal.

AC Milan, which was deeply involved in the Calciopoli scandal, has also been plagued by controversy.

Club chairman Berlusconi revealed in an interview after the end of the season that the team's top striker Shevchenko will join Chelsea.

This immediately caused a global uproar.

Such a major transfer was announced so hastily?
Shouldn't there be some soap opera pull?
After Berlusconi spoke, the British media quickly followed up and immediately broke the news that Shevchenko's transfer fee was as high as 3500 million pounds and his weekly salary would break the Premier League record of 13 pounds.

The transfer fee set a new record in Premier League history!
The weekly salary also set a new record in Premier League history!

The entire European football world was shocked.

Another major transfer was Arsenal captain Henry.

First, the British media broke the news that Henry once again rejected Arsenal's contract extension.

After the Gunners missed out on the Champions League, Henry temporarily put his contract renewal negotiations with the Gunners on hold.

The Guardian revealed that Henry will announce his whereabouts after the Champions League final.

At the same time, the Guardian also revealed that Barcelona star Ronaldinho said in an interview with the Guardian reporter that Henry was in very close contact with him and was preparing to join Barcelona.

Since Henry has only one year left on his contract, the transfer fee for the Gunners captain will not be high.

The transfer of the two ace forwards undoubtedly threw two blockbuster bombs into the European transfer market this summer.

Judging from the current situation, the transfers of the two superstars have basically been settled.

Gazzetta dello Sport revealed that after AC Milan received Shevchenko's transfer fee, it will sign Ibrahimovic from Juventus or Crespo from Chelsea.

Another candidate is Fernando Torres of Atletico Madrid.

But no matter which transfer it is, it is basically difficult to surpass Shevchenko.

The Ukrainian nuclear warhead has basically secured the title of this summer's transfer target.

……

After the team was disbanded, Yang Cheng began to pay attention to the World Cup and the national team players in the team.

With the rise of the Chinese in Bayswater, a lot is changing.

For example, the England national team.

Walcott was not included in the World Cup squad.

Yang Cheng was actually very happy about this.

In his previous life, after Walcott went there, he just made a cameo appearance and gained a lot of false reputation, but instead put himself on a pedestal, which was not conducive to his growth.

But Leighton Baines was selected in place of Bridge.

The reason is simple. Bridge didn't play many games in the Premier League last season.

In addition to Leighton Baines being selected for the England national team, Piszczek was selected for the Poland national team, and Neuer also squeezed out Hildebrand and was selected for the German national team.

Yaya Toure was selected for the Ivory Coast national team, Gokhan Inler was selected for the Swiss national team, and Modric was selected for the Croatian national team.

The French national team had the most selections, with Ribery and Las Diarra both included.

In other words, there are as many as 8 Chinese players from Bayswater who will participate in the World Cup in Germany.

This also made the fans very happy.

If we include Aaron Lennon and Chimbonda who transferred during the winter break, there will be a total of 10 people.

Among them, Yang Cheng felt it was most regrettable that Maicon failed to be selected for the Brazilian national team.

The players selected were Cafu and Cicinho.

In comparison, Maicon does have the lowest hand.

Yang Cheng also specially comforted Maicon and encouraged him to perform better and gain a foothold in the national team.

While everyone's attention was focused on the upcoming World Cup in Germany, Yang Cheng quietly locked on a player he had been watching for a long time.

　I will continue to update twice next week. I think I can still hold on! Please give me a monthly vote! !

　　
　
(End of this chapter)