I build a giant in the Premier League

Chapter 326: Crazy sky-high prices! The secret to creating a superstar! Hollowing out the Chinese in Bayswater! [Subscribe]

Over the past few years, there has been a so-called North-South dispute in English football.

That is, the competition between the South led by London and the North led by Manchester United and Liverpool.

There is no doubt that before this century, English football has always been dominated by northern teams.

But after the strong rise of Chelsea, Arsenal, and especially the Chinese in Bayswater, this balance was completely broken, and London gradually returned to the center position of the football capital!
Especially in the past few years, with the increase in immigrants and increasing attention, London has seen a continuous emergence of football talents, which has made London's position in English football increasingly important.

In London, the area around Hyde Park has undoubtedly become the core of the core.

Especially in recent years.

Football clubs such as the English Football Association, Bayswater Chinese, Manchester United and Manchester City all have their headquarters in the SOHO area east of Hyde Park.

As early as the early 1990s, when the Premier League was first established, its headquarters was located in Connaught Place, northeast of Hyde Park and north of Marble Arch subway station.

In 2005, as the English Football Association continued to expand and the number of office staff increased, they rented a small three-story office in Gloucester Square, about 700 meters away from Connaught Square.

The annual rent is nearly one million pounds, but the area is not large and it has been leased for 15 years.

Gloucester Square is just east of the Lancaster Royal Hotel and only about 1 km away from the Prudential Stadium in Bayswater.

Therefore, many people say that Hyde Park is not only the core area of ​​British politics, economy and tourism, but also the heart of English football.

Of course, Stamford Bridge is five or six kilometers south of Hyde Park, not to mention the distance to the FA headquarters in the east and the Premier League headquarters in the north.

The Chinese in Bayswater are undoubtedly the center of attention in everyone's eyes!
The three-story office building of the Premier League is not very large, so they arrange many meetings and some important press conferences at the Lancaster Royal Hotel next door.

This is very similar to the Bayswater Chinese.

At this moment, the large conference hall of the Lancaster Royal Hotel was set up as a press conference venue, and the background wall of the podium was covered with the Premier League's logo.

In front of the podium, over a hundred media reporters from all over the world filled the conference room.

On both sides and behind the seats, cameramen and photographers had set up their cameras and aimed them at the podium.

The whole atmosphere became more and more heated.

Everyone was anxiously waiting for the key person to appear.

It was not until almost noon that there was a commotion outside the conference hall.

Everyone turned to look and saw two people coming in from the open door of the conference room.

The older one is the Premier League chief executive, Richard Scudmore.

He is a veteran and meritorious official of the Premier League and has led the Premier League to build a huge empire around the world over the past decade.

Following next to him was Dan Johnson, the Premier League's media director, who was in his early thirties.

Dan Johnson is not only the media director, but also responsible for digitalization, marketing and communications. He is the most anticipated new business within the Premier League in the past few years.

After all, this is the Internet age.

At the same time, he is also the Premier League official who interacts most with all the media reporters present.

As soon as two Premier League officials in suits entered the venue, everyone read optimistic and positive signals from the smiles on their faces. It seems that the outside world's speculation was accurate.

Long before, almost all British media predicted that the total price of the auction for the Premier League domestic broadcasting rights from 16 to 19 would exceed 40 billion pounds.

The Guardian and the Times, which have always been known for their authority, even asserted that it would exceed 50 billion pounds.

This means that the Premier League will surpass the American MLB Baseball League and become the second most expensive top event in the world.

Second only to the American Football League, the NFL.

But everyone knows that the NFL's $50 billion a year is really unattainable and has its own special characteristics.

Now, seeing the expressions of Scudmore and Dan Johnson, the media reporters at the scene also began to get excited.

So exciting!

The two went straight to the podium and sat down. They first greeted the media reporters on the scene with a smile and thanked them for coming.

Scudmore immediately announced the news that everyone had been waiting for for a long time.

"After fierce bidding by four domestic and foreign media companies, the final result was beyond all of our expectations."

"Sky TV has been our partner for more than 41.8 years. They bought five broadcast packages A, C, D, E and G for the 16-19 season for a staggering £126 billion, covering a total of games!"

"BT Sports won the B and F packages, a total of 42 games, and paid 9.6 million pounds!"

"The BBC has bought the Premier League highlights for the next three seasons for £2 million!"

When Richard Scudmore announced these three pieces of news in a proud but confident tone, everyone at the scene exclaimed.

Isn't this too outrageous?
£53.4 billion?
This has far exceeded everyone's imagination!

The entire conference hall was in an uproar.

As soon as they walked into the conference hall, they had guessed that it would be a record high.

Some people speculated 40 billion, while The Guardian and The Times speculated it would be over 50 billion, which was unbelievable to everyone.

But now, it has reached 53.4 billion pounds.

This is simply incredible!
It's really driving me crazy!

Scudmore and Dan Johnson looked at each other, obviously satisfied with the explosive effect created by the news.

Even this group of football media practitioners were so shocked.

It is entirely conceivable that once the news spreads, the media and fans around the world will be in an uproar, right?

In fact, the Premier League was also very surprised by this.

Some even dared not to believe it.

But they obviously have more than one "bomb" prepared.

After the media reporters at the scene finally calmed down, Richard Schudmore raised his hand to signal everyone to be quiet.

He had even more important news to announce.

The conference hall suddenly went from noisy to quiet.

"As everyone knows, over the past few years, we have been committed to developing the global market and promoting the globalization of the Premier League."

"The auction of global copyrights has always been something that we in the Premier League attach great importance to."

"In the past few years, the auction of the Premier League's overseas copyright has been setting new records. For example, in the 10-13 season, it was 15 billion pounds, and in the 13-16 season, it reached 25.6 billion pounds."

"Now, we are proud to announce that from 2016 to 2019, the sale of global rights for the Premier League, excluding the domestic market, has basically come to an end, with total copyright sales reaching an astonishing £43.7 billion!"

Everyone at the scene was stunned.

£43.7 billion?
Just like the last contract, it’s another substantial increase!

Everyone in the audience was stunned and looked at Schudmore and Dan Johnson on the stage in disbelief.

This is simply outrageous!
If domestic copyrights are included, the total amount is 97 billion, close to billion pounds.

Scudmore proudly introduced that in the past few years, the Premier League teams have been developing and operating overseas markets, especially the pre-season games every summer, which have been getting better and better.

Although the International Champions Cup is in full swing, the Premier League's overseas pre-season games are also good and have occupied a place in the marginal market of the International Champions Cup.

What's more, there are 6 Premier League teams in the International Champions Cup.

Therefore, the Premier League's overseas market operations are very fast and the market response is extremely enthusiastic.

Especially the North American and Asian markets, which have grown by leaps and bounds.

The South American and African markets are also booming.

This has allowed the Premier League to make a lot of money in the global market.

What does 3 billion pounds in 43.7 years mean?
According to the equal-sharing rule for the sale of Premier League overseas copyrights, each Premier League club can receive around £7200 million per season.

Please note that this is only the overseas market!
What about the local market?

Scudmore proudly announced that from 16 to 19, the lowest revenue team in the Premier League is expected to exceed 1 million pounds, while the highest revenue team is expected to reach around 6 million pounds.

Everybody is really crazy!
Because it’s really outrageous!

I know that the Premier League makes money, but I never imagined that it would be so profitable!
Oh my God!

1.6 million pounds per season, which is equivalent to 2 million euros.

Without saying anything else, just count all the teams in European football, how many teams can reach 2 million euros in revenue each year?
All the media reporters were obviously in no mood to listen to Scudmore's closing thanks and clichés.

They were all shocked by the crazy high prices for the Premier League's broadcasting rights.

It is entirely conceivable that after the news is announced, the media and fans around the world will go crazy.

……

While Scudmore was holding a press conference at the Lancaster Royal Hotel, Yang Cheng also received the news at the Brent Training Center.

Xia Qing, Adam Crozier, Omar Berrada and others rushed to the training center from London and met with Yang Cheng.

Everyone was shocked by the result.

What’s interesting is that after each copyright auction, everyone feels that the Premier League has squeezed all the profits dry, but the next one will still surprise everyone.

But as someone in the industry who knows the inside story, it is actually not that surprising.

Of course, Yang Cheng was still surprised by the sales of overseas copyrights.

The reason why many people are surprised is that they only look at the total number.

For example, it was more than 3 billion before, and now it has reached more than 5 billion, an increase of 2 billion. This is outrageous.

But is it really outrageous?

They did not notice that in the past three years of the Premier League broadcasting rights, more than 20 games were added to the broadcast each season.

More importantly, this one was added on Friday evening.

what is this concept?

That is to say, there will be live broadcasts of the Premier League from Friday evening, Saturday noon, Saturday afternoon, Saturday evening, Sunday noon, afternoon and evening, and Monday evening.

In other words, the Premier League has now increased from the original 3 days to 4 days.

The number of broadcast matches has increased, but the game time is also longer, which results in a longer total live coverage time for each round of the Premier League.

In this case, Sky TV and BT Sports will be able to get more in return.

You know, in the UK, the Premier League broadcast has always been the trump card for ratings and attracting paying users!

They are not fools.

Even the paying capacity of British fans has a bottleneck, and it is impossible for it to continue to increase like this.

Therefore, the growth of the Premier League's local copyright auction actually comes more from the increase in time and number of games.

What about overseas copyrights?

There were two consecutive auctions with skyrocketing prices. Although it did not double, it was still an increase of about 70%, which is very scary.

The reason is that the Premier League has gradually changed its traditional bidding model and attracted two or three broadcasters to participate in the competition in every country and region to maximize the interests of the Premier League.

Except China!

why?

Because the Premier League has started to listen.

In the past, Yang Cheng mentioned to Schudmore that the Chinese market has a large population base, but the paying habits of fans still need to be cultivated. It will only backfire if they rush to pursue high returns as soon as they enter the market.

The Premier League didn't believe it at first, but after hitting a wall a few times, especially after seeing the International Champions Cup enter the Chinese market and adopt a different business model to make a lot of money, they began to change their thinking.

However, the slow growth of revenue in the Chinese market has not affected the Premier League's crazy harvest around the world.

43.7 billion pounds, far exceeding the 31 billion pounds in Yang Cheng's previous life.

It can be said that it really exceeded Yang Cheng's expectations.

What's even more outrageous is that with the broadcasting rights income in the next three years, each Premier League team will earn at least over 100 million pounds.

The maximum amount can reach 1.6 million pounds.

This means that the value of Premier League teams will also rise.

And the competition in the Premier League will become increasingly fierce.

"In the next few years, foreign capital will inevitably pour in again!" Yang Cheng said with great certainty.

Everyone nodded.

This is obvious.

All those who entered the market early basically made a lot of money.

For example, Manchester City. Looking back now, did the Abu Dhabi consortium make a profit or a loss from its investment in Manchester City?

In comparison, the Qatari consortium spent a lot of money to acquire Paris Saint-Germain, but the situation in Ligue 1 is there. Did the Qatari consortium make a profit or a loss?

If they had acquired Manchester United instead of Paris Saint-Germain, what would happen to this deal?
These investors are not like Yang Cheng, and they certainly cannot predict the future.

All we can say is that the original choice determined the current situation.

Yang Cheng has also been accelerating his layout in recent years.

Because time is running out.

If we fail to seize the last two or three years to complete the layout, and end up like City Group, after 2020, the broadcasting rights of major leagues will be sold at higher and higher prices, and the value of the club will also rise accordingly.

By that time, it will be too difficult to make any more plans!

To some extent, this is also Yang Cheng’s biggest advantage as a time traveler!

……

"There are a few things that need to be done quickly."

Yang Cheng looked at everyone and gave instructions.

"First of all, the salary is going to increase again. The maximum salary will be raised to 20 pounds."

Yang Cheng said this to Xia Qing.

After the maximum salary, or the ceiling, has been designed, the subsequent salary structure will be left to Xia Qing and her team.

The maximum salary is 20 pounds, which means the annual salary is 1040 million pounds, which is approximately 1300 million euros.

This is actually quite high.

Of course, compared with Messi and Ronaldo's weekly salary of 300,000 or 400,000 pounds, it is indeed a bit less.

But under Yang Cheng's control, over the past decade or so, the Chinese in Bayswater have not had a tradition of high salaries.

To put it bluntly, Yang Cheng doesn't mind selling it as he is only interested in making money.

Barcelona is the best example.

The current Barcelona team has a large number of stars with annual salaries exceeding 10 million.

A team like this simply can't play.

The Chinese in Bayswater can certainly afford it now, but what about in a few years?

Let’s not talk about the mask incident in 2020, let’s just talk about Gareth Bale. He is 25 years old now. His contract has been renewed, so what about the next one?

Salary is something that must be controlled.

If you don't control it, it will only get higher and higher.

The simplest thing is that Manchester United signed Pogba and directly gave him a weekly salary of 30 pounds. This is simply outrageous!

Yang Cheng didn’t know how the Manchester United team talked to Raiola.

Even a fool knows that how can you just let the other party set the price?

Now, Pogba has the same salary as Rooney, but how old is Pogba?

He didn't play well and Manchester United suffered a great loss.

How to renew the contract if you play well?

Could it be that the contract is about to expire and it is being sold at a low price?

After all, many times, clubs sell stars because of salary issues.

Besides, Yang Cheng doesn't like his players playing football just for the sake of making money.

Money must be earned.

But if you play football just for money, you are a mercenary.

Therefore, in the past few years, Bayswater Chinese has been appropriately suppressing the team's salary, which is also a comprehensive consideration of many aspects.

"I already have a basic outline here, and I will go back and perfect it, starting from next season."

Yang Cheng had mentioned the matter of salary increase to Xia Qing before.

As early as when Pogba moved to Manchester United, the French midfielder's salary had an impact on the Chinese players at Bayswater.

To be honest, Raiola is really amazing as the team's performance has increased so much in one go.

But for the players, it is indeed envy.

The price of Chinese people in Bayswater has increased now, which can be regarded as a kind of comfort.

"What did Twente say?" Yang Cheng asked with concern.

Adam Crozier shook his head. "I contacted them and there was a lot of opposition. There were also many people in the Twente 65 Foundation who opposed it, so I left them alone for now."

If you are too anxious, you will easily get ripped off.

"How does Twente plan to solve the money problem now?" Yang Cheng asked with concern.

"According to Ten Hag, they are actively looking for local wealthy people to help them. If that doesn't work, they will turn to the Enschede City Government for help. But they still owe the city government 20 million euros..."

A city government like this one actually doesn't have a lot of money, and it takes several years of research to build a road.

Twenty million euros, probably all raised by selling off everything he had.

Given Twente’s current situation, they will not be able to survive without money.

In Yang Cheng's previous life, Twente was deducted points twice by the Dutch Football Association and almost failed to qualify for the Eredivisie next season and was almost ordered to be relegated.

In the end, the problem was never solved and was just dragged on until it was relegated in 2018, and then it was completely ruined.

The current situation is very unfavorable for Twente, they certainly cannot come up with the money.

We have to resolve the unpaid wages, debts, and the agreement with Chief Sports, and it will definitely not be possible without eight figures.

"It's okay, let's put it aside for now. We'll deal with them when they come knocking on our door!" Yang Cheng wasn't worried at all.

If it doesn't work, then just change one.

There are no restrictions on foreign players in the Belgian and Dutch leagues.

Doesn't it matter who you buy from?
"Ten Hag should be in Brazil now, right?"

"Yes, he went there with the coaching staff and is getting familiar with the situation. This guy is very motivated now." Adam Crozier said with a smile.

Yang Cheng also found it interesting.

Three years later, if he is given the opportunity to coach in the top five leagues, how can he not be motivated?
However, Yang Cheng has now given him enough authority.

Ten Hag is the head coach and director of football.

In other words, in addition to being responsible for the first team, he will also be responsible for the youth training camp.

Palmeiras will certainly continue to invest in youth training in the next few years, and both the expansion of youth training and the expansion of the first-team training base are now on the agenda.

Within two years, this club will be completely transformed.

"Brazil will become an important talent base for us in the next few years, and we must give it strong support!" Yang Cheng urged.

Everyone nodded.

Yang Cheng has also been paying attention to the developments in Brazil over the past period of time.

Although there are still two months before the start of the Brazilian Serie A, it is undoubtedly necessary for Ten Hag's team to go there now.

Even time is a bit tight.

After all, he was a newcomer.

Palmeiras is ready.

Moreover, the list of players selected by Yang Cheng is still expanding.

In recent days, Palmeiras has been constantly recruiting.

In addition to coaches and staff, players from both the first and youth teams are constantly switching in and out of the roster.

For example, Malaga loaned Rafinha and Gabriel from Avai. Rafinha went to Malaga in the Spanish Second Division when he turned 18, while Gabriel was loaned to Palmeiras instead.

In addition, Palmeiras also signed 10-year-old Savinho from the youth team of Atletico Mineiro.

The 17-year-old central defender Eder Militao was poached from the Sao Paulo youth team.

Two young players were poached from the youth team of Brazilian Sports, namely 17-year-old defender Bremer and 15-year-old midfielder Ederson.

The 12-year-old Yan Couto, a young right winger from Curitiba's youth training camp, also came to Sao Paulo and joined the Palmeiras youth training team to receive the most advanced youth training concepts.

The 12-year-old Murillo from the São Caetano youth team chose Palmeiras despite invitations from several clubs including Brazilian Serie B club ECUS.

Another player who made a similar choice is 15-year-old striker Evanilson. This young player who is proficient with both feet has been spotted by Fluminense and has even decided to join this Brazilian giants.

But Palmeiras intercepted him midway and successfully persuaded him to transfer to Palmeiras.

In Canela, Rio Grande do Sul, Brazil, scouts arranged by Palmeiras chief scout Juarez Fisher found 16-year-old Roger Ibañez on the baseball field and signed him to Palmeiras.

The reason was that, by chance, Yang Cheng saw his wonderful performance on the baseball field while brushing his teeth, and was deeply impressed. He felt that Yang Cheng was a promising talent.

In the Sao Bernardo youth training camp, Samuel Lino, who was only 15 years old, also received an invitation from Palmeiras and decided to go to Sao Paulo.

Yang Cheng is now relying on his memory to search for young talents in Brazil.

No matter if they are young or small players, he doesn't want to leave any of them behind and will dig them out whenever he can.

This is actually also a strategy of Yang Cheng.

There is a saying that goes, when it comes to doing business, you have what others don’t, and you’re better than others.

As for being said to be superior to others and inferior to me, Yang Cheng certainly doesn't want to think so.

Vicious internal circulation is unacceptable.

Today, Palmeiras in Yang Cheng's hands is unique and has unique advantages.

Of course, Yang Cheng must seize the time and maximize this advantage.

When Palmeiras, the catfish, plays a role in Brazil and attracts more and more Brazilian clubs to transform, and in the next few years, Brazil will gradually relax its foreign investment access policy.

By that time, other Brazilian clubs will have the advantages that Palmeiras has now.

But after several years of accumulation, Palmeiras has formed its own unique competitive advantages, created brand advantages, and has channel advantages in connecting with European clubs.

By that time, won’t it be that others are better than me?

As long as we continue to iterate, the advantages will only become more and more obvious.

But it must be said that Yang Cheng was also very emotional.

He found that even looking back in 2024, there were not many football talents in Brazil.

It is really different from the 90s and the beginning of the century, when there was a surge of talent everywhere.

In fact, this is an inevitable phenomenon.

Why do you say that?
If you carefully study the historical context of Brazilian football, you will not be surprised by this phenomenon.

As we all know, the biggest feature of Brazilian players is their ability to play the ball and their free-spirited samba football.

In the 1960s and 1970s, the entire technical and tactical system of world football was still very crude. Football at that time relied more on the personal abilities of the players. Therefore, the teams from Brazil and South American countries were shining during that period.

However, with the rise of Italy's defensive system, the Netherlands' total attack and defense and many other football concepts, Brazil lay dormant for a while. In the 90s, with the rise of a group of rare talents such as Romario, Ronaldo, Rivaldo and Ronaldinho, Brazil once again dominated the world football and won the fourth and fifth World Cups.

Many people miss Ronaldo's invincibility in the Netherlands and Barcelona, ​​but little do they know that although Ronaldo at that time had outstanding personal abilities, it also reflected that the entire tactical system was not tight enough.

When he arrived in Italy, Ronaldo was obviously more restrained.

But this situation has obviously changed again in the new century.

Since 04, led by Mourinho and Rehhagel, and represented by Porto and the Greek national team, the concept of holistic football has begun to flood into European football and has swept the world with unstoppable momentum.

By 2010, everyone could see that holistic football had become the mainstream trend at the World Cup.

And overall, this is exactly what Brazil lacks most.

Why can't Scolari make it in European football?

Because the tactics he used to lead Brazil to win the 02 World Cup seemed too rough in the mainstream European leagues!

Subsequently, very alternative Brazilians such as Rivaldo, Kaka, Deco and Diego Costa began to become mainstream.

Traditional Brazilian stars such as Denilson and Robinho are gradually disappearing from the stage of history.

At this time, Brazil was in confusion.

The entire Brazilian football was thrown into chaos.

Where is Brazilian football headed? What kind of players should be developed? How can we keep up with the tactical changes that were initiated by European football and are rapidly sweeping the world?

This confusion reached its peak in 2014 when the team suffered a crushing defeat to the German team at home.

Especially when they were surprised to find that, driven by overall football, even in South America, teams like Peru, Paraguay, Chile and Venezuela have the strength to challenge Brazil.

They were really panicked!

I have absolutely no idea what to do.

In Yang Cheng's previous life, this confusion lasted for many years before Brazil gradually found their own path and began to catch up with this wave.

But until 2024, Brazil has not yet regained its peak.

To some extent, Yang Cheng seized the opportunity of Brazilian football's confusion by acquiring Palmeiras.

Yang Cheng still clearly remembered that he had just seen a report in 2024 before he traveled through time.

Why did Real Madrid buy Mbappe?

Many people find it strange.

But this report lists a set of data.

According to Google statistics in 2024, who is the most searched football player in the world?
Everyone will definitely be surprised.

They are actually the two most outstanding players who have already left the mainstream leagues of European football.

In everyone's impression, these two people have left the mainstream league and their exposure is seriously insufficient.

If we follow past traditions, they should gradually go downhill and fade out of people's sight.

But actually?
They still lead by a huge margin in terms of search volume on Google.

The kind that makes the pursuers behind despair!
What comes after them?
Mbappe and Neymar.

The two are similar, one weight class behind the two superstars in front, but also one weight class behind Harry Kane and others.

Why does this phenomenon occur?
The reason is actually very simple. Under the technical and tactical system that increasingly emphasizes overallness, the individual role of players is weakened and homogeneity becomes more and more serious.

Therefore, many fans in 2024 will feel that world football seems to have entered an era of shortage of stars.

It's not just Brazil that lacks star players, the whole world lacks star players.

There is even an illusion that it is because the players' personal abilities have deteriorated.

But actually?
It’s not that the players’ abilities have deteriorated.

Rather, under the overall tactical system, the individual roles of the players have been weakened, and the performance of one player taking on the entire defense line at any time in the past is no longer seen.

In fact, the overall strength of the players has been improving.

This can be seen from the fierce competition in the competition.

But at the same time, when stars begin to enter an era of homogenization, fans will pay special attention to those stars with very unique personal styles.

Therefore, whether it is the sudden emergence of Gareth Bale, Mbappe's stunning performance in the World Cup, or Neymar's unique samba temperament, they all attracted the attention of the world at once.

Because they all have unique shining points that are different from other players.

This unique highlight is very suitable for building personal IP!

As the world gradually enters the era of mobile Internet, especially with the rise of social media, everyone is making their own voices heard, and the threshold for media or self-media is becoming lower and lower.

But this does not lead to traffic dispersion.

On the contrary, it will make the traffic more and more concentrated.

This is the so-called head effect, the winner takes all!

Therefore, even if Ronaldo and Messi are away from the mainstream leagues, they are still the kings of traffic.

This is also the secret to creating a superstar!

In this 2024 report, Yang Cheng actually noticed a person.

Harry Kane.

He is ranked 5th in searches, but he does not have many fans and is even ranked very far back.

Although his search volume is one or two orders of magnitude lower than that of Cristiano Ronaldo, Messi, Neymar and Mbappe, it is higher than that of Ramos, Marcelo, Benzema and others who have more fans.

This actually represents a unique advantage of English players.

As for clubs, the teams with the most fans include Real Madrid, Barcelona, ​​Manchester United, Manchester City, Paris Saint-Germain and others.

They are also the most searched ones.

But in this statistical ranking, many Brazilian teams appeared in the top 100 teams.

For example, Palmeiras ranks 8th, even higher than European giants such as Chelsea, Barcelona, ​​Juventus, AC Milan, Inter Milan and Liverpool.

Gremio and Sao Paulo also made it into the top 20, with Santos ranking 22nd.

This actually reflects that after finding the route and grasping the pulse of the times, Brazilian football has attached great importance to digital marketing and has spared no effort in investing in it.

Yang Cheng is now the big boss behind the scenes and doesn't need to do anything himself.

What he needs to do is to take a bird's-eye view and point out the direction.

Therefore, when communicating with Adam Crozier, Omar Berrada and others, Yang Cheng always emphasized that they should build the players' personal IP and characteristics.

For example, Gareth Bale is fast and has a strong scoring ability.

Walcott is also lightning fast and agile.

Aaron Ramsey is handsome, and most importantly, he can run very fast.

Toni Kroos is the cool and ruthless god of passing the ball, and Modric is the elegant and graceful rhythm magician.

Through this IP shaping that suits the players’ personal characteristics, the Chinese stars at Bayswater have gained huge popularity over the past period of time, especially on the global Internet, attracting countless fans.

On the club side, the new media group of Bayswater Chinese has achieved very outstanding results, but it is also constantly expanding because every time Yang Cheng acquires a club, he increases the workload of the new media group.

This entire operating model is undoubtedly at the forefront of the times, and has also allowed Yang Cheng, his club, and his players to reap the dividends of the times.

But Yang Cheng felt that it was far from enough.

Therefore, he asked Adam Crozier to continue to increase investment in new media.

This is an attractive blue ocean and we must seize the opportunity.

……

It turned out to be just as expected by the outside world.

When the Premier League released the news, media and fans around the world were shocked.

The copyright was sold for 97 billion pounds domestically and overseas, which is simply unbelievable.

Everyone has felt the horror of the Premier League!
But for countless investors, they also see the potential of the Premier League.

It is also an opportunity.

The contract does not take effect until the summer of 2016, which is still a year and a half away.

So, when the media and fans around the world were shocked by the wealth of the Premier League, countless investors heard the news and began to seek investment opportunities in the Premier League.

However, today's Premier League is no longer what it used to be.

Since the 13/14 season, all 20 Premier League teams have achieved a historic record of making profits.

Coupled with the expectations brought about by this sky-high broadcasting contract, it is not an easy task to buy a Premier League club now.

As a result, wealthy investors look to the Premier League, while less wealthy investors look to the Championship, or even the lower-level League One or League Two.

For a time, there was a surge of foreign investment in English football.

Amid this enthusiasm, the Premier League entered its 25th round.

Bayswater Chinese challenge Sunderland away.

In the 17th minute of the game, Gareth Bale scored the first goal for the team.

But before the end of the first half, Walcott also scored a goal to expand the score.

After the second half, Harry Kane scored in the 47th minute.

In the end, Bayswater Chinese beat Sunderland 3-0 away.

At the same time, Arsenal beat Leicester City 2-1 at home.

Liverpool beat Tottenham Hotspur 3-1 at home.

Manchester United beat Burnley 3-1 at home.

Chelsea beat Everton 1-0 at home.

Manchester City beat Stoke City 4-1 away.

……

Three days later, that is, the weekend, the fifth round of the FA Cup will begin.

Bayswater Chinese will challenge Championship team Derby County away.

Yang Cheng continued to play with an all-substitute lineup and young players, and the two sides ended up tied 0-0 in the first half.

After the second half, in the 53rd minute, Solanke assisted Sterling to score a goal.

But in the 61st minute, former Premier League star Darren Bent equalized the score for Derby County.

The two sides are back to the same starting line.

It was not until the 82nd minute that Sterling returned the favor with a wonderful pass. Solanke, the young player who performed well in this game, shot the ball in the penalty area and scored for the team to break the Derby County goal.

In the end, Bayswater Chinese narrowly beat Derby County 2-1 away from home!
……

On the evening of February 2, at the Parc des Princes in Paris.

In the first round of the Champions League round of 16 knockout match, Paris Saint-Germain played against Bayswater Chinese at home.

This is a battle that has attracted worldwide attention!
But what is even more noteworthy is that before the game, UEFA President Platini personally went to the Parc des Princes to supervise the game.

Although Platini repeatedly stated before the game that he did not favor either team, but as a Frenchman, coupled with the previous grievances with the Chinese in Bayswater, his arrival was interpreted by the media and fans as more signals.

Paris Saint-Germain chairman Nasser warmly welcomed Platini.

The two walked into the stands of the Parc des Princes one after the other.

The big screen at the scene also gave them a close-up, and the fans burst into welcome applause.

Obviously, they also hope that Platini's arrival will bring more good luck to Paris Saint-Germain.

Judging from the two opposing teams, both teams sent out their main players.

Paris Saint-Germain head coach Blanc still adopted his usual 433 and 442 formations.

Goalkeeper: Sirigu;

Defense: Maxwell, Kimpembe, Marquinhos and Van der Wiel;

Midfield: Matuidi, Rabiot, Cabaye and Pastore;

Forwards: Lavezzi and Ibrahimovic.

Paris Saint-Germain's tactics seem to be 442, but in fact, when attacking, Pastore will press forward and become a winger.

Lavezzi moved to the left and played as a winger.

At this time, the team's formation will become 433.

On the Paris Saint-Germain bench are also famous players such as Lucas Moura and Digne.

Bayswater Chinese played away in this game, but still played with a full lineup.

Goalkeeper: Courtois;
Defense: Marcelo, Thiago Silva, Pepe and Piszczek;

Midfield: Matic drops back, with Toni Kroos and Modric in the middle;
Forwards: Hazard, Giroud and Gareth Bale.

Both teams can be said to be strong in both men and horses, which makes people look forward to it!

"How is it? How confident are you in this game?"

As soon as he sat down in the presidential stand, Platini asked Nasser beside him with a smile.

The chairman of Paris Saint-Germain smiled bitterly and said, "We are facing the Chinese from Bayswater, so let's do our best!"

This is not only Nasser's idea, but also the idea of ​​the entire Paris Saint-Germain and even the whole of France.

When facing a team like Bayswater Chinese, we can only try our best!

"In fact, this team is not that scary. They have won three consecutive championships, so it is inevitable that they will become a little slack, especially this group of players. Each of them has achieved success. You still have a good chance!"

After a pause, Platini said encouragingly, "You are not bad at all. You have many stars and are very strong."

It's still a little worse after all!
But Nasser still didn't say this.

Because he knew that Platini had a deep grudge against the Chinese in Bayswater.

It is obvious that the UEFA president, both publicly and privately, hopes that Paris Saint-Germain can defeat the Bayswater Chinese.

After all, we have won three consecutive championships!

If they continue to win like this, won't the Champions League become a forbidden delicacy for the Chinese in Bayswater?
But now, Yang Cheng and his team are really strong!
"I heard that you are looking for someone to research Premier League clubs recently."

Platini brought up a topic seemingly unintentionally.

This made Nasser's heart skip a beat.

He didn't expect that Platini would be so well-informed.

"Are you planning to acquire Manchester United? Or other teams?" Platini asked with a smile.

But Nasser doesn't think Platini's smile is harmless.

"Actually, it was Qatar's intention to conduct an investigation. You know, we are mainly engaged in investment. When the new broadcasting contract of the Premier League came out, the investment experts in Qatar felt a little regretful."

"I am just doing this to get the job done. Manchester United and other teams are all intentional, but the most certain thing for us now and in the next few years is to continue investing in Paris Saint-Germain and Ligue 1!"

After hearing this, Platini nodded with slight satisfaction.

This was the consensus reached by all parties at the time.

Especially French President Sarkozy.

Of course, Sarkozy has now stepped down and is even under investigation for suspected bribery, abuse of power for personal gain, and violation of professional secrets.

It also caused a lot of trouble!

Platini is also having a headache over this matter.

Because it was Sarkozy who acted as the middleman to connect Platini with Qatar.

Platini also made great efforts in Qatar's bid to host the World Cup.

The condition is that the Qatari consortium invests in Ligue 1.

Platini's most important priority now is to force Blatter to withdraw from the re-election campaign.

And the current situation is like an arrow on a bow string that is bound to be fired.

Therefore, he certainly does not want any more trouble to arise in Paris Saint-Germain and become the target of public criticism.

"Instead of investing so much money to acquire Premier League teams, you should think of ways to recruit more Chinese players from Bayswater to Ligue 1, or even directly dig them out, which will not only weaken your opponents but also strengthen your own team."

Platini laughed "humorously".

Nasser naturally laughed along and nodded repeatedly.

But he secretly thought in his heart: We have a good relationship with the Chinese in Bayswater now.

If they want to dig, it will be done through friendly negotiations.

Who listens to you?

And this world-renowned battle between Britain and France started amid the laughter of these two people.

(End of this chapter)