I build a giant in the Premier League

Chapter 30 Well done, Yang Cheng!
Investment banking jobs pay well, but are really stressful.

The work is always against the clock, which makes people breathless.

Sometimes, Xia Qing couldn't help but think that she might as well just go back home.

But she quickly dismissed the idea.

When she graduated from university, her family did not agree with her going abroad to study.

After graduating with a master's degree, her family found a good job for her in China, but she chose to stay.

It’s not that she has any problem with her family.

It's simply because she doesn't like having everything arranged for her.

While making a cup of coffee and taking a breath, she noticed the materials submitted by Yang Cheng. After thinking about it, she stood up and walked out of the office and came to the research group on the same floor.

"Hello, Peter."

"Hi, beautiful Xia, are you here to ask me out for dinner?" a male colleague from the research team asked flatteredly.

Xia Qing smiled and shook her head, "Next time, I'll treat you."

The colleague, named Peter, shrugged helplessly.

I say this every time, but there is never a next time.

"Peter, I remember that you did a financial investigation report on English professional clubs before, didn't you?"

When it came to business, Peter also became serious.

"Yes, our original idea was to provide some consulting services on financial decisions for these clubs, but later we found that these primitive guys didn't need such professional advice at all."

Xia Qing listened with great interest, which made Peter feel very accomplished, and he scolded the English club harshly.

It is nothing more than the rough debt handling methods, irrational transfers and signings, excessive salary spending, etc.

"The situation is even worse now. Since the Russian upstart came to Chelsea, Chelsea's salary has risen to an incredible level in a very short period of time, and it has seriously spilled over to other Premier League teams."

Chelsea's high-salary poaching will inevitably lead to salary increases across the entire Premier League.

"The club owners' minds are full of XX. They only focus on transfer fees and have no idea about salary expenditure. When problems arise, they suddenly find themselves in a bottomless pit."

Xia Qing found it a little funny.

This is nothing new.

Even many Premier League teams are listed for sale in the City, and it is easy to find a lot of problems in the financial statements presented to these professionals.

Behind this is a huge amount of debt.

From this point of view, Xia Qing felt that her junior was very different from other club owners.

Only with a high level of salary control and a reasonable salary structure can the club have the potential for sustainable development.

"Can you lend me the report and the archive materials you collected?"

"Of course, have you been studying this recently?"

"A little interested." Xia Qing was reluctant to talk more.

"Of course, I'm happy to."

……

Yang Cheng didn't know that Xia Qing started helping him that day.

Although this was the first time he had seen Xia Qing since he traveled through time, for some reason he firmly believed that Xia Qing was trustworthy.

And that's exactly what he did.

The weekend after meeting Xia Qing, that is, March 3, Bayswater Chinese faced the 12th round of English League Two.

After a week of rest, the Chinese team in Bayswater is back to full strength.

In the home game against Swindon, the team showed an aggressive momentum from the very beginning.

In the 11th minute, Ribery dribbled the ball through the left and planned the attack. Martin Roland assisted Dave Kitson to score the first goal.

Kitson used his left foot this time.

Just eight minutes later, Jenkinson's cross from the right was met by Kitson, who beat Swindon centre-back Hoywood to score again, completing his brace.

There is only one week left until the English Championship final, and there is the 37th round of English League Two on Wednesday.

Therefore, after taking a two-goal lead, Yang Cheng asked the team to hold back a little.

But Swindon is no pushover either.

The team is currently ranked 5th in English Football League Two, even ahead of Brighton, and is determined to advance to English Football League One.

At the beginning of the second half, Swindon took the lead and created a lot of dangerous situations in front of Joe Hart's goal.

At the critical moment, in the 61st minute, Ribery received a pass from Capaldi on the left, passed two players, broke into the penalty area, and shot into the far corner with his right foot.

3 is better than 0!

This completely secured the victory.

But in this round, whether it was Plymouth, Bristol or Queens Park Rangers, they all won.

……

Three days later, Bayswater Chinese played against Peterborough at home again.

Peterborough obviously guessed that Bayswater Chinese would save their strength for the British Championship final at the weekend, and also guessed that Yang Cheng would make rotations, so they tried their best in this game and fought hard against Bayswater Chinese.

They are on the verge of relegation and have to fight to avoid relegation.

If you don't fight hard at this time, when will you fight hard?

Due to the rotation, the Chinese players in Bayswater failed to create any chances throughout the first half.

It was not until the 56th minute of the second half that Andy Holdsworth scored the first goal for the team.

Then in the 79th minute, substitute Martin Devaney scored the second goal.

In the end, Bayswater Chinese beat Peterborough 2-0 at home.

Yang Cheng's parents had just come from China and watched the game sitting in the stands.

……

"Well done, Cheng!"

Beat Peterborough and move one step closer to promotion.

After the game, when Yang Jianguo saw Yang Cheng, he couldn't help but go up to him, hugged his precious son tightly, and laughed triumphantly.

Under the watchful eyes of the crowd, Yang Cheng felt somewhat embarrassed.

The most important thing is that I can't adapt.

Although his physical age is only 23, his actual age is no younger than his cheap father. Anyone would be embarrassed to be hugged and praised like this.

"You need to control yourself."

Yang Cheng forcefully pushed his stepfather away, causing his mother Li Hongying and Lin Zhongqiu and others beside him to burst into laughter.

"What am I controlling? Is it illegal to hug my own son?" The cheap dad was not convinced.

This really left Yang Cheng speechless.

Fortunately, the cheap dad didn’t continue, but expressed his feelings instead.

"I never thought you had this talent." "I just watched the game, the team you coached is much better than those coaches I hired with a lot of money before."

Ha ha.

Yang Cheng is still very confident in his coaching ability.

"So, fathers and sons should settle accounts clearly. Don't say too many polite words. The salary should not be less."

Yang Jianguo was obviously stunned for a moment, pointed at his beloved son, looked at his wife Li Hongying, and burst into laughter again.

It can be seen that he is really happy.

It’s not just because of the achievements of the Chinese in Bayswater, but also because of Yang Cheng.

Yang Cheng was accompanied by his parents, one on each side, as they walked out of the stadium and towards the empty training area.

"Anyway, I can't take care of it anymore. I told Lao Lin before that I'll leave all the club's affairs to you. So, it's up to you to decide how much salary to give yourself. Don't ask me."

After receiving this accurate news again, Yang Cheng felt better.

This cheap old man is very good to me.

"Also, Lao Lin kept nagging me about the training base."

Yang Cheng nodded, "He keeps nagging me too."

"Haha, Lao Lin is like that, but you are different. You are young, so just do whatever you want. If you have the ability to borrow money, just go ahead and borrow it. There is nothing to be afraid of."

Yang Cheng secretly laughed in his heart.

This is really his cheap dad's style of doing things.

"You know what? Last year you told me that you were optimistic about real estate, so I went to learn more about it. It's really good. This year we acquired three plots of land in Quancheng at once, including 3 acres in the new urban area, most of the Ziyun Mountain Scenic Area, and the renovation of the old urban area."

"In addition, we have also acquired a piece of land in the provincial capital and Lucheng next door, and are preparing to make a big move."

Yang Cheng's heart skipped a beat when he heard this. Isn't this too exaggerated?
"Are you being too radical?"

"Radical?" Yang Jianguo laughed. "This is just the beginning."

"Besides, I'm not stupid. The plots of land I've acquired are all in the best locations, and they're all high-end residential areas, which are very popular right now."

"Moreover, I plan to recruit some talents from real estate companies such as Wanke and Zhonghai to promote the brand of our Yang's Real Estate!"

At the end, Yang Jianguo laughed and patted Yang Cheng on the shoulder, looking quite proud.

"Ah Cheng, you can do whatever you want in London. If it doesn't work out, just come back and inherit the family business!"

Yang Cheng curled his lips without commenting.

This cheap father of mine is not very reliable and always cheats his son.

"There is one more thing I want to hear your opinion on."

It was rare for his cheap dad to be serious, so Yang Cheng didn't dare to be careless, "You go."

"You asked me to sign Liu Xiang before. I signed him. Can he really get a place in this year's Olympics?"

"Yeah." Yang Cheng was sure.

As for the reason, he couldn't tell.

"We have also considered acquiring a foreign brand to impact the high-end market. After careful selection, we are considering cooperating with Umbro from the UK. What do you think?"

"Umbro?"

"They are currently doing very badly in the Chinese market. Their partner is a OEM manufacturer in Guangdong province, but the quality control is very poor, and you know, we have our own factory."

"My idea is to cooperate with Umbro, win domestic business, do OEM for them, introduce advanced foreign production technology and quality control processes, and further improve our own product quality and R&D design level."

After hearing this, Yang Cheng began to look at his cheap father with a new respect.

This is indeed the idea of ​​industrial upgrading.

"I think this idea is feasible, but Umbro mainly focuses on football. This cannot be done in China. We must enrich our product lines, go for a casual and fashionable style, and position ourselves at the high end."

"Definitely."

"Also, Dad, our main brand adopts the wholesale model. If we really sign Umbro, we will adopt the direct sales model."

"How much money do I need to invest to open my own store?"

“It’s not about opening your own store, it’s about reaching consumers directly.”

Yang Cheng felt that it was necessary to change his cheap father's concept, otherwise, after the 08 Olympics, he would suffer a great loss and be cheated again.

The traditional wholesale model is the mainstream in the domestic market now.

After production, the manufacturer sells the goods directly to general distributors in various regions, and then distributes them layer by layer before finally reaching consumers.

Therefore, an ordering meeting is held every year.

The advantage of doing this is that you can use the money and channel resources of distribution to expand your business across the country in the shortest possible time, even to remote counties.

In this case, manufacturers only need to manage production and promote their brands.

But it also has a fatal disadvantage, that is, there are layers of dealerships and distributors between brands and consumers.

In other words, brands don’t know what consumers want, and the market response will be slow.

In addition, brands do not have strong control over dealers and distributors, and sometimes even have no binding force at all.

For example, some dealers and distributors use brand authorization to secretly sell genuine and fake products together, which has a huge impact on the brand.

The direct-operated model does not mean that all stores are opened by the brand itself, but rather that they are operated uniformly by the brand and connected to a nationwide network.

The advantage is that you can build a good brand, respond to the market quickly, understand the real needs of consumers, and implement product updates and price adjustments.

But there is also a disadvantage, which is that the speed of opening a store is far slower than the wholesale model.

For now, it would be great if we can do well in first- and second-tier cities.

During the rapid development stage of the industry, the wholesale model is very good and can quickly expand and seize more market share.

But after 08, with the economic crisis and overcapacity, the weaknesses of the wholesale model were exposed, which will harm a large number of sports brands.

Therefore, Yang Cheng’s idea is that before 08, high-end brands should promote the direct sales model, accumulate experience, and cultivate talents, while the main brand will continue to be rooted in the wholesale model to earn dividends from the era of rapid development, but be prepared to switch tracks at any time.

After listening to Yang Cheng's words, Yang Jianguo immediately realized the necessity of the direct sales model.

As for the slow store opening, this is not a problem for high-end brands.

"If we want to talk about Umbro, we have to do it as soon as possible. Umbro's situation is getting worse every year. After Manchester United was poached by Nike, the only teams that Umbro has influence on are the England national team, Ajax and Chelsea."

If Yang Cheng remembers correctly, Chelsea should abandon Umbro and switch to Adidas within one or two years.

Therefore, Yang Jianguo must make good use of the next one or two years to take advantage of Chelsea's traffic.

This can also be regarded as some interest paid in advance by Abramovich.

"This is the purpose of my trip to the UK." Yang Jianguo nodded solemnly.

"Also, include our club in the negotiations. We don't have any sponsorship for our jerseys yet."

The advertisement on the chest of Bayswater Chinese now is the advertisement of Yang Group, and it’s free.

Since my cheap dad wants to let me run the business, I have to charge for everything, whether it's chest advertising or jersey sponsorship.

There's no reason in the world that I can get my son for free, right?

Besides, Yang Cheng is almost going crazy because of poverty.

　I beg for collection! I beg for votes!! Thank you!!
　　
　
(End of this chapter)