I build a giant in the Premier League

Chapter 282 Huge profits! Historical high! I'm here to burn money! Serie A bases, start! [Subscribe]

The day after the Champions League final, the whole city of London was still immersed in the world-renowned focus battle of last night.

The air was filled with the smell of war after a brutal battle.

As soon as the day dawned, the sanitation workers began their busy day.

Last night, a large number of fans gathered at Wembley Stadium, Brent Training Center and the surrounding areas of Bayswater after the game and celebrated all night long until late at night.

Some even sleep directly on the side of the road.

As usual, the municipal department coordinated with the union and contractors to add staff to these areas and arranged for sanitation workers to work overtime to try to clean up the garbage left behind after the carnival.

The police station also went out early to sober up the drunk fans lying on the roadside.

They need to clear all the main roads as quickly as possible before the morning rush hour, when pedestrian and vehicle traffic picks up.

The various departments in London have already had a complete set of mature response plans for this situation.

Of course, all of these come at a charge.

The Chinese in Bayswater paid extra overtime pay to police officers, sanitation workers, garbage truck drivers and others.

In this regard, the Chinese in Bayswater have always been willing to spend.

In addition to giving a large amount of extra overtime pay, the club staff also prepared breakfast and drinks for the police, sanitation workers and others who worked overtime to thank them for their timely handling.

As the whole city of London began to wake up gradually, the traffic and flow of people everywhere became gradually lively.

Everyone started a new busy day.

Last night's Champions League final became the best weapon for street newsstands to attract customers and for TV stations and radio stations to attract audiences.

Major media outlets around the world are competing to report on this game.

On the streets of London, at subway stations, bus stops and everywhere else, people were discussing last night's game.

The Chinese in Bayswater became a topic of discussion for everyone.

Excitement, goals and offense have become the most discussed topics among fans.

In addition to the discussion, many people also talked about the championship parade in the afternoon.

This is the route and plan announced by the London City Government and various departments on the morning of the 26th.

Like last year, the Bayswater Chinese officially applied for the route for the championship parade.

They will start from the north of Notting Hill, head south along Ladbroke Grove Street, cross the core area of ​​Notting Hill, arrive at the north gate of Holland Park, and then head east to the Queen's Road subway station.

Finally, a grand celebration ceremony will be held at Prudential Arena.

The whole journey is about 4 kilometers.

Therefore, the London City Government and various departments have issued notices that starting from the afternoon, the roads on this route will be controlled and all passing vehicles will be required to detour.

Every August at the Notting Hill Carnival, the whole world sees a grand carnival with over a million people attending.

But for municipal departments and sanitation workers, there is garbage everywhere and hard overtime work for several days.

It always causes various controversies.

So, some curious media reporters went to interview the sanitation workers of the municipal contractor in the Notting Hill area and asked them what they thought about the victory parade of the Chinese in Bayswater.

The unexpected result was that the trade unions, contractors and sanitation workers who had complained about the Notting Hill Carnival actually strongly supported the Bayswater Chinese's victory parade.

Not only do they support it, they even hope that the Bayswater Chinese can win the championship every season and hold a parade every season.

Why are the evaluations so different?
When the reporter asked further questions and investigated, it was easy to find that the reason was actually very simple.

The same carnival resulted in garbage everywhere, but the overtime pay and benefits given by the London Council and departments were pitifully small, or often even non-existent.

But after last year's victory parade, the Bayswater Chinese gave them a nice overtime pay and treated them to a big meal.

In contrast, they would naturally prefer to see the victory parade of the Chinese in Bayswater.

Not only the sanitation workers, but also the police officers of the London Police Department were obviously more proactive and professional in dealing with the Chinese in Bayswater than at other times.

Starting from noon, many police officers began to work at intersections in the northwest area of ​​London's core city.

By the afternoon, the agreed time for the championship parade had not yet arrived, but more and more fans had gathered at the scene, forcing the traffic control to be carried out earlier.

The police in West London repeatedly emphasized one thing when reporting: the number of fans participating in the championship parade this year will far exceed that of last year.

You know, we won the Triple Crown last year!
But this season they only won the Premier League and Champions League double!
There are fewer championships, but more fans. This reflects the growing influence of Bayswater Chinese in London and surrounding areas, and more and more fans are supporting this team.

The London Police Department had to rush to draw personnel from surrounding areas for support.

Among them was a policeman named Mark from a suburban town.

After dealing with a pushing and shoving conflict between fans caused by crowding, he appeared in the BBC TV live studio and was interviewed by reporters.

What’s special is that this policeman named Mark is also an amateur league player.

His children play for the Bayswater Chinese youth training camp.

"Now, our whole family, including all our relatives and friends, are all fans of Bayswater Chinese."

"We are all extremely proud of the honors this team has achieved!"

He hopes that his children will one day be able to play for the team in the Premier League and the Champions League like the first-team stars.

The atmosphere of the entire West End of London reached its climax when the double-decker open-top bus carrying the Chinese from Bayswater arrived at Ladbroke Grove Street in the north of Notting Hill.

A grand championship parade began in London's West End!

……

The Champions League final was played on the 25th, the championship parade was held on the 26th, and the club held a grand celebration banquet in the evening.

On the morning of the 27th, after the team gathered, it officially announced its disbandment.

On the afternoon of the 27th, the top leaders of various departments of the Chinese in Bayswater gathered in the headquarters conference room in Grosvenor Square for a meeting.

The focus is to summarize and analyze the gains and losses of the past season and look forward to the upcoming new season.

At the same time, it is about planning for the summer transfer market.

As before, it was Adam Crozier who announced the team's specific operating conditions last season.

Compared with the 11/12 season, the club's three major revenue segments have all achieved growth.

This means that the current development momentum of the Chinese in Bayswater is still quite rapid.

Among the three major sectors, the growth rate of broadcasting fee income was the smallest.

Although they won the Premier League and Champions League double, it had little impact on their revenue.

At present, the income from broadcasting fees is still expected to be around 1.3 million pounds, and the growth is almost negligible.

But this area of ​​revenue will see significant growth in the coming season.

Because starting from the 13/14 season, a new round of Premier League broadcasting rights will be officially implemented, and the championship team's income is expected to be close to million pounds, or even exceed million.

Now this piece is only around 6100 million pounds.

Of course, if the Chinese from Bayswater get the highest tier, they will definitely win the championship again.

This is also very difficult.

Especially when Manchester City is interested in poaching Messi.

This summer's transfer market is bound to be a crazy restructuring drama.

Manchester City, Barcelona and Real Madrid are all expected to make large investments.

Especially if Messi really transfers.

The areas where the revenue of Bayswater Chinese has seen the biggest growth are match day revenue and commercial revenue.

According to statistics from Xia Qing and the financial department, Bayswater Chinese's revenue officially exceeded 100 million pounds in the past season, relying solely on ticket sales.

This is the first and so far the only club in European football history to have ticket sales exceeding 100 million pounds in a single season.

Even Barcelona and Real Madrid failed to achieve such results!

Please note that this is just ticket sales.

In addition, after moving into the new stadium, match-day retail sales jumped from an average of £90 per game to £120 million per game.

In European leagues, if the match-day retail sales per game exceed 100 million pounds, that is already a very good figure.

But in this new stadium, Bayswater Chinese spent 120 million pounds, which exceeds the operating level of almost all top teams.

Adam Crozier and Chris Hunter, head of the infrastructure department, are full of confidence in the future of match-day retail and believe there is still a lot of room for further improvement.

All this is due to the fact that when designing and planning Prudential Stadium, full consideration was given to the reasonable distribution and utilization of commercial space, thus maximizing its exploitation.

But after all, this is only the first season that the stadium has been opened, and many things still need to be explored and optimized.

250 VIP boxes, as well as a series of supporting facilities such as the Sky Bar, Sky Walking Trail, Fan Bar, Fan Restaurant, which are also open to the public on weekdays, brought the club more than 7000 million pounds in revenue in the past season.

This income is the most surprising.

The reason is simple, huge profits!

Behind the club's revenue, there is often a need to pay labor costs and various costs.

Strictly speaking, the net profit is actually not that high.

This is why many clubs have VIP boxes.

Even in the new stadium in Nice, France, the club has built 100 VIP boxes.

Because the fans in the VIP boxes have high consumption levels and high profits, it’s definitely huge profits!
For the Chinese in Bayswater, the £7000 million in revenue from the new stadium's boxes and commercial facilities is even higher than the match-day income of many top teams.

With the help of the new stadium, Bayswater Chinese's total match-day revenue will exceed £2 million.

This will once again break the historical record of European football!

What the Chinese in Bayswater rely on is the Prudential Arena's average attendance of 9 per game, the high ticket prices of the Premier League, and London's high-end consumer population.

Also thanks to the opening of the new stadium, the stadium's naming fees have increased by 3000 million pounds per year.

Add to that the annual licensing fee of £1000 million from the American company SMG and the naming fee from the Qatar Tourism Authority for the Brent Center and 10 satellite training centers, a total of £3000 million.

The business income of the Chinese in Bayswater jumped from 1.7 pounds to 2.45 million pounds.

This is due to the great achievements made by the club's globalization strategy in the past few years.

The cooperation system with dozens of sponsors, coupled with the use of various hardware facilities, has greatly enhanced the revenue capacity of Bayswater Chinese.

In the past three years, Bayswater Chinese's commercial revenue has jumped from 3 million pounds to 1.05 million pounds last season.

This season it has jumped again to £2.45 million.

The business department headed by Adam Crozier and Omar Bradda has achieved great success in the past few years!

Adam Crozier believes that Bayswater Chinese's total revenue in the past 12/13 season is expected to reach 5.75 million pounds, or about 7.18 million euros.

This will far exceed the total revenue of all other European giants, making it the first club in the history of world football to have revenue exceeding 6 million euros and 7 million euros.

According to the information obtained by Xia Qing, Real Madrid's revenue this season will be similar to last season.

In other words, the growth rate is very small.

It's probably still around 5.15 million euros.

In other words, the Chinese in Bayswater have opened up a gap of 2 million euros.

Yang Cheng took a look and found that the biggest gap between the Chinese in Bayswater and Real Madrid is actually in the stadium and training center.

The naming rights for the new stadium and training centre alone amount to 6000 million pounds.

The licensing fee is £1000 million.

In addition to the ticket revenue and match-day revenue brought by the capacity, there is also the income from 250 boxes.

All of these added together are almost the part that accounts for the lead that Bayswater Chinese have over Real Madrid.

"There is news that Florentino is now very ambitious. Seeing the great success we have achieved in the new stadium, they also want to transform the Bernabeu Stadium, but it is very difficult."

Adam Crozier's words made everyone present laugh.

It took seven or eight years for the Chinese in Bayswater to decide to build a new stadium and complete and open it.

If Real Madrid wants to renovate the Bernabeu Stadium in the center of Madrid, not only will the investment be higher, but it will also encounter more difficulties and it will probably take longer.

Bayswater Chinese are seeing record incomes, but so are their spending.

Under the strict control of Yang Cheng and Xia Qing, the club's salary expenditure has been kept at around 45%.

This is a very healthy ratio.

This is the total salary expenditure for everyone in the club. If it's just the players, it wouldn't be that much.

Although salary expenditure is well controlled, if the various fees and expenses of the new stadium are taken into account, the club's profit is actually not that great.

Not to mention other things, the various expenses and welfare subsidies paid to the police station and municipal bureau every year are a huge sum of money.

But there is no way, in this capitalist country, everything costs money.

The Chinese in Bayswater now have to maintain their social image and status, and they cannot save on any expenses.

In addition, after globalization, many of the profits from all over the world will not actually enter the UK.

For example, recently, Yang Cheng asked Xia Qing to raise funds to acquire a football club in Italy, and is preparing an acquisition plan in full swing.

It is not only necessary to convince the target of acquisition, but also to convince the local government and fans.

At the same time, there are development plans and investments for the next few years.

This is a very complex system engineering.

Yang Cheng, Xia Qing, Adam Crozier and others have been actively preparing for a long time.

The two sides have even started several secret contacts.

After the end of the season, Yang Cheng stayed in London for a few days. After dealing with the Chinese affairs in Bayswater, he took Xia Qing, Adam Crozier and the negotiation team to Italy.

……

Since 2010, Atalanta fell into Serie B. After Antonio Percassi and Luca Percassi, father and son, acquired Atalanta, this team with blue and black as its main colors took one year to be promoted from Serie B.

In the first season after head coach Stefano Colantono led the team back to Serie A, he successfully led the team to relegation.

But in the middle of this season, Italian media suddenly broke the news that Atalanta, which was in deep financial trouble, was ready to be sold.

Moreover, the club is most likely acquired by a Chinese consortium.

This immediately put Atlanta into a state of panic.

Many local extreme fans even unfurled huge banners during home games to protest against the foreign acquisition.

Outside the Zignia training base on the outskirts of Bergamo, fans demonstrate and protest every day.

This has seriously affected the club's normal training and competitions.

In the end, even the mayor of Bergamo, Franco Tentorio, had to come forward and say that the city government would strictly review Atalanta's sales procedures to ensure the interests of local fans.

It was this highly respected mayor, who had worked in the city council for 50 years, who stepped in to appease the fans.

But the club's results, originally ranked 15th, suddenly fell into the relegation zone.

Head coach Stefano Colantono was forced to resign.

In March, having just been sacked from Palermo, former Inter Milan head coach Gian Piero Gasperini came to the rescue.

This caused a huge response at the time.

The whole of Italy was baffled by this almost nonsensical appointment.

At the time, Atalanta was ranked 18th and had to avoid relegation.

Palermo is ranked 17th and is also trying to avoid relegation.

As a result, after Atalanta fired Colantono, they actually hired Gasperini who was fired by Palermo?
Isn't this a funny thing?

But the results were unexpected.

After Gasperini took office, it took only more than a month for him to lead the team out of the relegation zone.

By the end of the season, Atlanta was ranked 15th.

This is because the team was deducted 2 points due to the match-fixing case.

The most exciting game was the away game against Inter Milan.

Gasperini's team reversed Inter Milan 4-3 away from home thanks to a hat-trick from Argentine striker Denis.

This is also a crucial battle for Atlanta to avoid relegation!
Although they managed to avoid relegation in the end, Atalanta's morale was low.

It was in this context that Italy's Gazzetta dello Sport broke the news again.

The Chinese takeover of Atlanta is nearing completion.

"Behind the Chinese consortium stands the Bayswater Chinese!"

"According to reliable intelligence obtained by our reporters, Atalanta's decision to hire Gasperini as coach in March, which was laughed at by the whole of Italy, was due to Yang Cheng's suggestion."

With the outbreak of the European debt crisis and Italy's economic depression, the Percassi family's business has also suffered a huge impact.

Under such circumstances, the Perkasi family had no intention of investing in Atlanta.

The match-fixing scandals that have erupted for two consecutive years are caused by problems such as the club's unpaid salaries.

This also made the Perkasi family disheartened.

Their acquisition of Atlanta was a bit of a forced move.

"Now, Antonio Percassi has made up his mind to sell Atlanta."

"The rumors of selling have brought a huge impact on Atlanta. The main full-back and new international Federico Peruso has decided to join Juventus. The transfer fee is expected to be between 450 and 500 million euros."

"The 32-year-old Argentine striker Denis is the most popular player in Atalanta and has been favored by many teams including Inter Milan."

"He became Atalanta's top scorer and top assist provider last season with 15 Serie A goals and five assists."

"Atlanta will inevitably fall apart this summer!"

Following a revelation from Gazzetta dello Sport, Atalanta was once again pushed to the forefront of Italian public opinion.

Although it is not a traditional giant, the influence of Yang Cheng and Bayswater Chinese has attracted much attention to Atlanta.

Everyone has seen that after three years of operation, Nice has leapt from a weak team in the middle and lower reaches of Ligue 3 to the hottest team in European football today.

They even made it to the Champions League semi-finals last season.

Moreover, in the past few years, after Nice's drastic reforms, the entire team seems to have been reborn from top to bottom.

This also makes many Atlanta fans look forward to it.

But many fans also expressed anger and dissatisfaction.

They cannot accept being acquired by foreign capital, especially by Chinese.

It was in this atmosphere that Yang Cheng and his team chartered a flight from London to the international airport in the southeast of Bergamo.

……

Yang Cheng and his team were very low-key.

After arriving at the international airport, I first checked in at a resort hotel on the southern shore of Lake Iseo. I looked like an ordinary tourist.

Bergamo is located in the northeast of Milan, about 40 kilometers away from the center of Milan, and is part of the Milan metropolitan area.

Although the urban population is just over 12, the surrounding Bergamo Province has a population of over one million and a very active economy. It is a very competitive industrial city in Italy and Europe, and its annual exports rank fourth among all Italian cities.

After arriving in Bergamo, Yang Cheng and his party took a short rest and then set out from Lake Iseo that afternoon to the southern suburbs of Bergamo.

About 6 kilometers away from the city of Bergamo, between the two small towns of Verderino and Cicerano, is a large industrial area called Zigna.

Atlanta's Zigenia training base is located in the northwest of the industrial area.

This is Yang Cheng's first visit.

The reception was handled by Atalanta's sports director Gabriel Zamagna.

The 50-year-old Zamagna was once a professional player, playing for teams such as Livorno, Parma and Regina.

He was responsible for introducing the specific situation of the Zignia training base in Atlanta to Yang Cheng and his party.

As the best club in youth training in Italy, the Zignia training base is naturally equipped with the best hardware and software facilities in Italy.

There are 8 standard football fields, one of which is also a large comprehensive training ground.

In addition, there is a small field used for youth training.

Judging from the facade of the building, this training ground is quite old.

After the Percassi family acquired the club in 2010, they built a brand new training building for the first team.

A well-organized youth training team and complete training facilities are the guarantee for the continuous emergence of youth training talents in Atlanta in the past few years.

But all of these also require investment.

And investment involves risk.

For example, in the past few years, the talents cultivated by Atlanta's youth team are obviously very different from those of Pazzini and Montolivo.

Before coming, Yang Cheng had already received very detailed information from the club.

What Yang Cheng values ​​most about Atlanta is undoubtedly the youth training system and this training base.

As for the rest, they are really average.

You know, it is really not easy to build a complete youth training team.

Nice has been around for 3 years now and has been investing continuously every year, but currently it can only barely reach the top level of Ligue .

It is similar to teams like Saint-Etienne and Lille, but still slightly inferior to traditional giants like Lyon and Marseille.

And Atalanta’s youth training is the best in Italy!

But there are also some problems.

For example, although the training building of the traditional youth training camp is old, it has more complete facilities and a better atmosphere.

The new first-team training building is indeed more novel, but the facilities are still not perfect and the overall atmosphere is rather poor, which may be related to the fact that it has just been opened.

During the visit, Yang Cheng did not express any opinions. He just listened to Gabriel Zamagna bragging about Atlanta's youth training achievements and how their youth team had won several championships.

This made Yang Cheng feel speechless.

Italy's youth training is so poor, what is there to brag about?

After visiting the Zigenia training base, the group set off for Bergamo city.

The Blue Athletic Stadium is easy to find in the northeast of the city.

Also known as Bergamo Municipal Stadium.

As the name suggests, this stadium, like most of the stadiums of Italian professional clubs, belongs to the city government.

Atlanta has to pay rent to the government every year.

But this is not the point.

The point is that this stadium, which was built in 1928, has very old facilities.

The entire stadium runs from northeast to southwest. Except for the stands on both sides that are equipped with narrow roofs, all other seats in the stadium are open-air seats.

Because of this, the facilities in the stadium are very poor, such as the seats and aisles, which are extremely uncomfortable.

Also, this was not originally designed as a dedicated football field, so it is equipped with an athletics track.

This makes the whole atmosphere of the stadium particularly bad.

According to Zamagna, Atlanta proposed to renovate the stadium more than ten years ago, and even proposed to build a new football stadium on the outskirts of the city, but it has never been agreed, and the matter has been delayed until now.

Without renovation rights, match day revenues are minimal.

The stadium facilities are aging and a large amount of money needs to be invested in maintenance every year.

In comparison, the rent paid to the Bergamo City Government is really nothing.

Although Yang Cheng was mentally prepared, he still felt disappointed when he saw the stadium.

Especially compared with the Prudential Stadium in London, it is simply not a product of the same era.

"Mr. Yang, it's almost time, we should set off."

Seeing that Yang Cheng didn't say anything along the way, Zamagna was a little confused.

Looking at the time again, he immediately reminded them.

"Mayor Frank Tentorio is still waiting for us."

Yang Cheng remained silent and nodded in agreement.

The group then headed from the Blue Arena to the City Hall.

……

Franco Tentorio is a 68-year-old native of Bergamo.

Although he is old and fat, he still participates in some sports and competitions every year.

For example, the Giro d'Italia.

Another thing that I never miss is going to play a game of football at the Atlanta Municipal Stadium every year.

At the beginning of the year, he faced protesting fans and assured them that he was the most loyal Atlanta fan!
As a college student majoring in accounting, economics and business, Tentorio has worked in city government for more than 1999 years, starting as a city councilor, being elected deputy mayor in 2009 and mayor in .

When Yang Cheng and his party arrived at Bergamo City Hall, in addition to meeting Mayor Franco Tentorio, there were also Deputy Mayors Giorgio Gori and Marcello Zenoni, House of Representatives member Elena Canevelli and others.

They all represented different parties, but all welcomed Yang Cheng's arrival.

Yang Cheng's time was also very precious, so he didn't talk too much and chose to get straight to the point.

As one of the hottest top coaches in world football today, and the owner of Bayswater Chinese, with the backing of a Chinese consortium, Yang Cheng is here to burn money.

"Honestly, I personally feel really bad about the current situation in Atlanta."

"If we can't get rid of the restrictions on municipal stadium ownership, there's no point in moving forward with this discussion."

The prerequisite for Yang Cheng to acquire Atlanta is that the city government must sell the municipal stadium to Atlanta.

This was almost impossible in Italy in the past.

If it were feasible, top teams such as Inter Milan, AC Milan, Roma and Lazio would have already taken action.

Do we need to wait until now?
When Juventus was planning to build a new stadium, it also adopted a roundabout way, by leasing it for 99 years to avoid ownership of the stadium.

But the reason why Yang Cheng chose Atlanta is because this club is successful.

In 2017, Atlanta successfully purchased the Municipal Stadium.

This is a rare case in Italy.

As long as we buy the stadium, many things will be easier.

"Mr. Yang, you should know that this violates our Italian laws," said Elena Canevelli.

"I know." Yang Cheng nodded, "But I think nothing stays the same."

"I believe you must have read the market research report we submitted. The current operation of Italian teams is extremely unhealthy. They are overly dependent on broadcasting fees, and the match day and commercial income are very poor."

It's not just Atalanta that's like this, even top teams like AC Milan and Inter Milan are like this.

They were just like lying flat.

For example, participating in the International Champions Cup.

It has been several years, and Serie A teams still do not have a complete global promotion plan.

Their mentality in participating in the International Champions Cup is to earn some appearance fees, make more appearances, and see if any sponsors come knocking on their door.

No?

If not, forget it, go home!
While teams from the Premier League, La Liga and Bundesliga are vigorously developing the global market, Italian teams are lying flat.

"If we can rebuild the stadium, we estimate that we will invest at least 2 million euros, and we will also bring a lot of jobs and taxes to the city every year."

"We are confident that we can boost stadium attendance in Atlanta and attract more fans."

Tentorio and others looked at each other, obviously very interested in the investment proposed by Yang Cheng.

2 million euros!
This is also a huge investment for the city of Bergamo at present.

Not to mention the subsequent job creation and ongoing tax revenue.

"I'm sorry, Mr. Yang, the facades of the southeast and northwest stands of the Municipal Stadium fall under the historical and cultural protection area and are not allowed to be demolished or renovated under any circumstances," Elena Canevally reminded.

Yang Cheng smiled slightly and nodded, "We can keep this part intact. Alternatively, you can allow us to build a brand new stadium in a convenient location on the outskirts of the city, with a capacity of about 2 people."

According to market research, this is the limit that Bergamo can bear.

No matter how big it is, it’s useless if it can’t be filled.

“We studied and discussed it carefully.”

Mayor Tentorio finally spoke up. “Building a new stadium on the outskirts of the city is definitely not allowed. As for the sale of the municipal stadium, we also need to submit it for discussion, which will take some time.”

"But now, what we want to know is, if we sell the Municipal Stadium to Atlanta, what are your specific plans?"

Yang Cheng glanced at his assistant, who immediately handed over a few documents to the people negotiating on the other side.

"We have made a preliminary estimate that the renovation of the stadium, including the square outside the south stand, is expected to cost at least 1 million euros."

"Once the renovation is complete, the ground parking lot outside the South Stand will be moved underground, and we will have a large public square of more than 6 square meters, providing more public space for residents in the city center."

To put it simply, the area outside the south stand of the stadium, which was originally used as a ground parking lot, was dug up.

The surface parking lot was converted into an underground parking lot.

The ground level will indeed feature a large public plaza of 6 square metres.

But most importantly, after freeing up the ground, the stadium will also gain a lot of commercial space.

This will maximize the use of the stadium to generate revenue.

Moreover, this is the city center of Bergamo, and it is surrounded by residential areas.

Such a large commercial building area is still very attractive for investment.

But most importantly, the entire stadium will be covered by a roof, leaving only the bowl just above the turf.

Further renovation of the interior of the stadium will provide fans with a better viewing experience.

At the very least, we don't need to bask in the sun like we do now. It will be a mess when it's windy and rainy.

For the Bergamo city government, keeping the municipal stadium would only bring in 700,000 to 800,000 euros in rent per year.

But if the stadium is sold, although the valuation is not high, it will be able to obtain a one-time investment of 1 million euros, while also increasing jobs and tax revenue.

This is indeed very attractive.

More importantly, from now on, Atlanta will have the support of the towering Chinese in Bayswater.

Nice's success is a model for Atlanta.

This is indeed very attractive.

"We need to go back and study it more carefully."

Yang Cheng nodded, without urging, "It's better to be quick. If possible, I hope to give me an answer within a week."

After a pause, Yang Cheng smiled faintly and said, "You know, with Atalanta's current situation and the Percassi family's unwillingness to invest, it's uncertain whether they can stay in the league in the new Serie A season."

If they get relegated, Atalanta won't be as valuable as it is now.

"In addition, we can sign an agreement in the contract that the renovation of the new stadium will start within one year and be completed within two years, with an investment of at least 2 million euros. We are absolutely sincere!"

Yang Cheng said it very firmly.

Tentorio and others looked at each other and felt helpless.

If possible, they really hope that local Italian companies will take over.

This can minimize protests from local fans.

But the problem is that even Berlusconi has abandoned AC Milan, the Agnelli family is not willing to invest in Juventus, and Moratti has also begun to prepare to sell Inter Milan. Who is willing to take over Atalanta?

As early as 2010, when Atlanta last changed hands, it caused a lot of controversy.

Finally, the Perkasi family stepped in to take over.

Now, who else is willing to stand up?
……

After leaving the town hall, Yang Cheng and his party headed east and returned to the hotel on Lake Iseo.

That evening, in Tergate, not far from Lake Iseo, Yang Cheng and his party met with Atalanta's major shareholder, Antonio Percassi and his son Luca Percassi.

As the host, the Perkasi family was responsible for receiving Yang Cheng and his party.

In fact, there is no disagreement between the two sides on the club negotiations.

The only point of disagreement now is that Yang Cheng must obtain the ownership and renovation rights of the stadium before he is willing to complete the acquisition of Atlanta.

For this matter, Yang Cheng's team, the Percasi family, and even the small shareholder Ruggeri family, all made efforts to lobby the Bergamo City Government, hoping that it would accept Yang Cheng's request.

These two families are both families with significant influence in Bergamo and are veritable local wealthy people.

"If Mayor Tentorio really said that, then there is a chance!"

After listening to Yang Cheng's retelling, Antonio Percassi smiled confidently.

From beginning to end, no one cared about how much the municipal stadium was worth.

Because it's cheap.

According to Yang Cheng's estimate, it will not exceed 1000 million euros at most.

The real big deal is the 1 million euros invested after the acquisition, which is the focus of the negotiations.

Yang Cheng has always emphasized that after investing a huge amount of 1 million euros, he must obtain ownership of the stadium.

I won’t do it if I only have the right to lease it!
Are you kidding me?
After foreign capital comes in, it only gets the leasing rights?

What if a new mayor comes to power the day after tomorrow and the policy is changed and rent is no longer allowed? What should I do then?
Wouldn’t all the investment be wasted?
The value of the Atlanta club is actually not high.

How much is the Zigenia training base worth?

How much did the Perkasi family spend to buy Atlanta in 2010?
Now, Yang Cheng's preliminary estimate is that the offer price is 3000 million euros.

Of course, Antonio Percassi is also an old fox.

As long as the team is sold, the left-back Peruso will be sold directly to Juventus.

It is said that Argentine striker Denis is also being sold.

Both players are expected to earn 1000 million euros.

Yang Cheng didn't think it was a big deal. If he liked to sell it, he could just sell it.

His target is Atlanta Club!

"We started discussing this deal last year and have been negotiating for more than half a year. I hope it can be completed as soon as possible," Yang Cheng urged.

Antonio Percasi thought about it and nodded, "I'll go again tomorrow."

Mayors, deputy mayors, council members and the like have to campaign for votes during every election, and they also have to look for rich people to raise campaign funds, so these rich people still have a lot of political power.

"Don't worry, I will do my best!"

Antonio Percassi also hopes to get rid of this hot potato as soon as possible.

Because it really costs money.

With the Perkasi family’s wealth, they really can’t afford to play with it!
……

After having a meal with the Perkasi father and son, Yang Cheng and his party returned to the hotel.

They also have their own considerations.

A few months ago, Yang Cheng strongly recommended Gasperini to take over Atalanta. On the one hand, it was because he had just been dismissed from Palermo and was unemployed and at home.

On the other hand, Yang Cheng needed someone he could trust to know more about the actual situation in Atlanta.

Gasperini is undoubtedly a very suitable candidate.

Moreover, in Yang Cheng's previous life, Gasperini's coaching results in Atlanta were very good.

He is not the kind of head coach who would jump ship after achieving outstanding results. Instead, he has been working in Atlanta for many years and brought out this young guard team.

When Yang Cheng called Gasperini, he was surprised himself.

Unexpectedly, the rumors outside turned out to be true.

"At the beginning, you told me that Italian football really needed a team like our Bayswater Chinese."

"Now, as you wish, we are going to enter the Italian football market."

"So, you have to help me now!"

Gasperini was pushed forward and became the head coach of Atlanta.

But it also caused a lot of controversy.

Palermo lost confidence in Gasperini, so Atalanta was eager to invite him over.

What's going on?

Fortunately, after the season ended, Gasperini proved his strength with his coaching results.

At the same time, it also tells everyone that Atlanta made the right decision by choosing him.

However, the contract between the two parties is only signed until the end of the season.

If Yang Cheng acquires Atlanta, he will have to re-sign a coaching contract with Gasperini.

If the acquisition fails, then nothing matters.

Once the acquisition is successful, the club's senior management will still be drawn from Bayswater Chinese and Nice.

After the success in Nice, Yang Cheng now has experience in opening branch bases.

(End of this chapter)