I build a giant in the Premier League

Chapter 256: Sky-high copyright price! Competing with Real Madrid for players! You can't afford Lewandowski's leg! [Subscribe]

"Have you all heard the news?"

In the president's office at Camp Nou in Barcelona, ​​Spain, Barcelona president Rosell looked at several core team members in front of him and asked with concern.

Sitting in front of him were his core staff team.

Barcelona vice-president Josep Maria Bartomeu, Barcelona vice-president and chief financial officer Javier Faus and Barcelona director of football Antonio Zubizarreta.

They are all Roselle's most trusted aides.

"Are you talking about Soriano and Begiristain going to Manchester City?" Bartomeu was the first to react.

Rosell nodded. "I heard that Manchester City has entrusted them with important tasks. One is the general manager, in charge of operations, and the other is the technical director, responsible for competitive affairs. These two guys are back!"

Soriano and Begiristain are both from the team of former Barcelona president Laporta, and both worked with Rosell.

Roselle knew their abilities very well.

And they are very familiar with and understand the operation of Barcelona.

"This shouldn't have much impact on us, right?" Bartomeu was a little surprised.

If they want to go to Manchester City, then let them go!

Over the years, no one knows how many managers have left Barcelona.

Why care?

But Russell was more afraid of his predecessor.

He actually hopes that these "remnants of the previous dynasty" would stay away from football completely.

But there were some words and some things that he couldn't say even in front of his core staff.

"I heard that Real Madrid is going to make big moves this summer?" Rosell stopped talking and changed the subject.

Everyone immediately looked at Subizaretta.

At Barcelona, ​​the director of football still has a lot of power, especially at the competitive level.

"We have received reliable intelligence that Real Madrid does want to make a big move, mainly hoping to sign a star player and rebuild morale."

"Who do you want to sign?" Russell asked with concern.

Subizaretta shook his head and smiled bitterly: "I don't know."

"do not know?"

"According to what we have learned from different channels, there are some conflicts within the Real Madrid hierarchy."

"Jose Sanchez, the general manager in charge of business, hopes to sign Gareth Bale. This Englishman has very high popularity and commercial value in Europe, North America and Asia."

Hearing this, Rosell nodded slightly. "When I had dinner with Nike's European president before, he mentioned Gareth Bale. This guy's commercial value has increased rapidly in the past two years."

"It is said that his sponsorship income has now reached 500 million pounds a year."

"His popularity in the UK is 95%, and globally it's 74%, which is very high, and his potential is huge, but his current sponsor is Adidas, so Nike has thought about poaching him."

All sports brands often refer to various data when sponsoring some stars.

The source of data often comes from some consulting companies or advisory firms in the industry.

They will give a very detailed report.

Barcelona itself has done many similar reports. For example, they will investigate when signing a player.

Gareth Bale's global popularity is 74%, which is very high in European football.

For reference, as England's top player, Rooney's global popularity is only around 55%.

That is to say, half of the people in the world know about Rooney.

The next two are Cristiano Ronaldo and Messi, whose global popularity is approximately between 83% and 85%, which is not a big difference.

These two are already the most famous and influential superstars in the world.

From this point of view, Gareth Bale is indeed very well-known and has great commercial potential.

Don't forget, he is only 22 years old.

Ronaldo is already 27 years old and Messi is already 25 years old.

With Gareth Bale's current momentum, coupled with the strength of the Chinese in Bayswater, in another two years, perhaps the Welshman will be able to completely catch up with these two superstars.

Of course, the prerequisite is that we can maintain the current momentum.

"The British do have a great advantage in global cultural dissemination!" Russell couldn't help but sigh.

Everyone nodded.

"Unlike Jose Sanchez, Zidane, special adviser to President Florentino, strongly recommended Belgian teenager Eden Hazard. He believes that Hazard can become the Messi of Real Madrid."

After hearing this, Russell raised the corner of his mouth slightly and revealed a sneer.

Messi of Real Madrid?
What about the copycat?
The real boss is in Barcelona!

"But I heard that head coach Mourinho strongly requested to bring in Di Maria. He believed that neither Gareth Bale nor Hazard was what he wanted. He wanted the Argentine!"

"Mourinho feels that Di Maria will be able to better cooperate with Ronaldo after coming to Real Madrid."

When everyone in Barcelona heard Di Maria's name, the expressions on their faces were obviously a little strange.

The Argentine is really popular now and has dealt a heavy blow to Barcelona.

"Messi has recommended Di Maria to us several times before," Zubizarreta continued.

The two are teammates in the Argentina national team, and no one knows Di Maria's abilities better than Messi.

At present, Barcelona’s biggest weakness lies in the frontcourt attack, especially on the flanks.

Villa is old, Pedro is better at positioning, and the team really needs a winger like Di Maria.

"How is the situation with Neymar?" Bartomeu asked Rosell with concern.

This matter has always been personally handled by the Barcelona president.

Rosell used to work for Nike, had extensive connections in Brazilian football, and had direct contact with Neymar and the team, but he was never able to sign this super genius.

"I heard that teams like Chelsea, Manchester City and Manchester United have also been in contact with Neymar. Will there be any problems?"

After saying this, Bartomeu showed a hint of worry.

The Premier League is in such a strong momentum right now!
Especially in terms of globalization.

Whether it is Manchester City or Chelsea, they are both very willing to spend money on salaries, which means that now Barcelona and Real Madrid have to offer high salaries if they want to snatch players.

The whole world knows that La Liga has the advantage of personal income tax.

When players and their agents are negotiating, they often demand higher salaries from La Liga teams.

We are all smart foxes and no one wants to suffer losses!

"I have also been pushing for this signing. Neymar's transfer involves a lot of things. Real Madrid has never given up. In addition, with the group of upstarts in the Premier League, Neymar and his team are also waiting for a good price."

Russell was also helpless about this.

People are not stupid.

In the past there was so-called information gap, but now we are in the era of the Internet, or even mobile Internet. Where do so many information gaps come from?
Previously, French Football Magazine also published a long report.

Bayswater Chinese's scouting network has covered the world. Even if a player has just emerged in a game in the Brazilian Serie B, his scouting report will appear in the office of Gary Worthington, Bayswater Chinese's London scouting director, the next day.

Just like this, how much more information gap can be created?

Even if there is, it can only be achieved by the Chinese like Bayswater who rely on their excellent scouting network.

As for Neymar and his team, they certainly know what chips they have in their hands now.

"We urgently need to introduce high-level players to our forward line. I personally think that Di Maria would be a very good choice. Instead of letting him go to Real Madrid, it would be better..."

Subizaretta didn't finish his words, but the point was clear.

The arms race between Barcelona and Real Madrid is no secret.

Both Spanish Super League giants tried their best to suppress their opponents.

Florentino spent a lot of money to sign Ronaldo and Dzeko. Wasn't it just to suppress Barcelona, ​​which was at its peak at that time?
Now, the battle for Neymar is also part of the arms race between the two giants.

In this case, if Barcelona signs Di Maria first, it will undoubtedly be a heavy blow to Real Madrid.

Because everyone knows that Real Madrid's right winger is really weak.

"Given the current strength of the Chinese in Bayswater and Di Maria's worth, it will not be easy to sign him," Bartomeu expressed his concerns.

Di Maria is now a famous and powerful winger in European football. He can play on both the left and right wing, and he performs very well.

Rosell immediately turned to look at Javier Faus, Barcelona's chief financial officer.

"Javier, what is our current financial situation?"

Javier Faus looked embarrassed. "Our current salary expenses are high, coupled with the heavy debts in the past years. Although we have been cutting expenses in the past two years, the effect is not obvious."

Barcelona’s debt has a long history and cannot be resolved overnight.

In recent years, it was the signings during Laporta's time, and before that it was the construction of the Gamber Sports City during Gaspart's tenure, all of which increased Barcelona's debt.

Laporta once thought about selling La Masia and the old sports city like Florentino sold the Real Madrid Sports City, but the effect was not immediate like that of Real Madrid.

During Guardiola's coaching period, with the outstanding performance of its own youth training players such as Xavi, Iniesta, Puyol and Pique, Barcelona offered high annual salaries and renewed contracts with these players.

This has led to Barcelona cutting spending on the one hand, but on the other hand, the debt has not been alleviated.

"Can we think of another solution? We earn a lot of money in the Champions League, right?" Rosell said.

Barcelona reached the Champions League finals for consecutive years. Although they lost every time, they made a lot of money.

Javier Faus thought about it awkwardly, then nodded and said, "I'll go back and study it. However, Anthony also said before that he wanted to sign Toni Kroos. This..."

Faus looked embarrassed, as if he was at a loss for what to do.

"Tony Kroos?"

Roselle and others immediately looked at Subizarreta.

The latter nodded. "Before, when Pep left, I had a meal with him. Xavi is getting older now. Pep said that the player in European football who is most like Xavi and most likely to replace Xavi is Toni Kroos."

The three midfielders of Xavi and Bailly are the key to Barcelona's ball control and the core of the team.

It can be said that after Messi, these three players are the most important.

Among them, Harvey is the most critical.

In the past Champions League final, the reason why Barcelona lost to the Chinese in Bayswater by 5 goals, creating a shameful record in the Champions League final, was that Xavi's old age and reduced running ability were important factors.

In this case, signing a successor to Xavi is undoubtedly in line with Barcelona's strategy.

Toni Kroos is very suitable both in terms of strength and age.

But in the past two years, the German midfielder has shined in Bayswater Chinese and his value is no longer comparable to what it used to be.

"What did Tito say?" Russell was also embarrassed.

After Guardiola announced that he would not renew his contract with Barcelona, ​​assistant coach Tito Vilanova took over as coach of Barcelona.

"He thinks that if the midfield can be strengthened, that would be a good thing, but if it comes to choosing between the two, the front attackers will be more important."

At this point, Zubizarreta sighed, "We really need a star who can relieve Messi's pressure now."

Russell understood.

"Then hurry up, study the plan, and get in touch with the Chinese in Bayswater!"

Competing with Real Madrid for players?
For Barcelona, ​​that sounds exciting.

Especially after losing La Liga and the Champions League last season, Barcelona only won the King's Cup.

This is really unacceptable for Barcelona, ​​which has had an outstanding performance in the past few years.

Therefore, in the new season, we must defeat Real Madrid at all costs!

……

With the Champions League final coming to an end, the European summer transfer market has begun in full swing.

Especially the highly watched Premier League and La Liga.

In the Premier League, the Bayswater Chinese remain as low-key as ever.

Both Manchester City and Arsenal are strong, but they also have their own shortcomings and deficiencies.

Only Manchester United, Chelsea and Liverpool are considering making a big move in the transfer market.

Especially Manchester United.

After finally making it back to the Champions League zone, Ferguson must increase his efforts to recruit players if he wants to maintain Manchester United's Champions League qualification.

Liverpool's biggest problem now is still in defense.

Their midfield has famous players such as Mascherano, Lucas Leiva, Gerrard, Rakitic, Aquilani and Meireles, and their strength is unquestionable.

However, the shortcomings in the defense and front flanks dragged down Liverpool's overall level.

There are reports that after being squeezed out of the Champions League by Manchester United, Liverpool will increase its investment this summer.

The focus of investment is the central defender!
Chelsea also wants to increase its investment.

The Blues had already invested heavily last summer, but after the setbacks with Villas-Boas, Chelsea's results were even worse.

Previously, the British Sun broke the news that Chelsea has been contacting former Barcelona coach Guardiola, hoping that the Spaniard can take over Chelsea and promised to invest huge sums of money.

But Guardiola rejected Chelsea.

And Manchester United.

The Red Devils' biggest weakness right now is actually the midfield and center forward.

According to media reports, the player Manchester United most wants to sign now is Napoli's Uruguayan center Cavani.

But this center forward who has scored many goals in Serie A is currently favored by many top teams including Real Madrid, Barcelona, ​​Bayern, Paris Saint-Germain, Manchester United, Chelsea and Manchester City.

If you want to get this player, you will probably have to pay a hefty transfer fee.

Manchester United has another candidate, that is the Colombian striker Falcao who plays for Atletico Madrid.

But this center is also worth a lot.

As for Lewandowski, who is widely rumored by many Premier League media, Adam Crozier, CEO of Bayswater Chinese, has made it clear that this is a false rumor.

"Manchester United can't afford a leg from Lewandowski!"

In midfield, with Scholes' retirement, Carrick is already 31 years old. Although Manchester United has De Rossi in charge, its midfield shortcomings are still obvious.

Therefore, Ferguson wants to sign another capable midfielder to strengthen the Red Devils' lineup.

The Daily Mirror broke the news that La Liga giants Real Madrid hope to sign Manchester City midfielder David Silva this summer, and Real Madrid even offered a sky-high price of 8000 million pounds!

Once the deal is completed, it will surely be another sky-high transfer that shocks the world!

Coincidentally, the Spanish newspaper Marca also disclosed this news.

Real Madrid's mouthpiece AS even revealed that in addition to David Silva, Real Madrid's transfer list also includes Gareth Bale, Di Maria, Javi Martinez, Tevez, Marcelo, Pepe and Courtois.

Among them, the most surprising one is Courtois.

Because now Real Madrid's main goalkeeper is captain Casillas.

However, AS revealed that Real Madrid coach Mourinho is very dissatisfied with Casillas, thinking that Casillas is too short and is not the type of goalkeeper Mourinho likes.

This has also caused considerable controversy in Spain.

Barcelona, ​​the other team of the Spanish Super League duo, signed Spanish international Alba from Valencia before the start of the European Cup.

The left-back came through the Barcelona youth system but made his mark in Valencia.

Now, Barcelona is short of players on the left side, so they signed this left-back who has become famous in Spain early on.

Catalan media revealed that Barcelona also wants to sign three stars this summer.

They are Neymar of Brazil's Santos, Toni Kroos and Di Maria of Bayswater Chinese.

But any one of these three players is worth a lot of money.

This also makes many people doubt Barcelona's financial strength.

……

After playing in the Champions League final, Yang Cheng stayed in London to deal with some things.

It was not until the end of May that he found time to travel to Nice, France, accompanied by Xia Qing, Adam Crozier and others.

In Nice, Yang Cheng and his party not only visited the training base in the western suburbs of Nice, but also went to the construction site to inspect the new stadium under construction.

According to the agreement between Nice and the city government, the team paid a part of the capital and obtained the right to use the stadium, as well as the renovation and naming rights.

This can be said to have solved the urgent need of the city government to build a new stadium.

By obtaining the renovation rights and naming rights for the stadium, Yang Cheng took advantage of the information gap and time gap.

Although more than 2 million euros were invested, greater power was gained.

According to the agreement, after the new stadium is completed and delivered to Nice, the Nice city government will not bear the maintenance costs of the stadium except for some national team matches, such as the European Cup.

But in terms of stadium rental, only a symbolic amount of 200,000 to 300,000 euros is charged each year.

This is very beneficial for Nice.

Completion of the new stadium is scheduled for summer 2013.

In other words, it only took two years from construction to completion.

The French construction speed is still very impressive.

So, when Yang Cheng and his team came to visit the construction site, they found that the main concrete frame of the entire stadium had been completed.

Entering the stadium, the construction of the ceiling trusses is currently underway.

The stadium has a small capacity of only 36000 people.

But for Nice, that was enough.

"This time we plan to purchase chairs from Chinese companies, just like the Chinese in Bayswater," Martin Harrison said with a smile, pointing to the empty concrete stands.

This is also a major selling point of this new stadium.

When everyone heard Martin Harrison talking about seats and mentioned the Chinese company, they all looked at Yang Cheng and laughed.

This actually comes from an interesting story that not many people know.

Due to the unique design of Prudential Arena and Yang Cheng's high requirements for the grandstand area, many problems were encountered when selecting seats.

It must be environmentally friendly, comfortable, durable, and most importantly, cheap.

This is very outrageous!
I contacted many European manufacturers but couldn't find a suitable one.

At the beginning of 2011, when Yang Cheng inspected the new stadium project, he talked about this matter with the people from the design company and the construction company.

So, Yang Cheng came up with an idea.

In Yang Cheng's previous life, starting from 2016, European stadiums generally adopted foldable seats.

The back and seat are made of injection-molded polypropylene without any metal elements, ensuring that the seat is not only environmentally friendly but also quite comfortable and can be used in all weather conditions.

But what makes this seat unique is that it rotates around an aluminum beam and can be automatically folded by its own weight when not in use.

More importantly, it has few components and is not easily damaged, making it very easy to maintain and service, while the assembly time is very fast.

This is really friendly for many venues that require temporary dismantling.

In Yang Cheng's previous life, this chair called Abacus came from a company called Forum in Krakow in southern Poland. They specialized in making seats for stadiums.

How successful has this chair been?
Since 2016, they have been sold all over the world, not only in football stadiums, but also in many sports stadiums, indoor venues, and even some art galleries and concert halls. Basically, you can see them wherever there are large-scale audience seats.

The most famous of these are all the stadiums for the Qatar World Cup, which have purchased this type of seats.

You know, this type of engineering seat is updated and iterated very quickly.

Therefore, this company relied on one type of chair to make a profit until 2024 and became the world's number one in this field.

Most importantly, the design of this chair is very simple, the structure is not complicated, and the craftsmanship is simple. Therefore, Yang Cheng simply designed this chair himself.

Xia Qing watched the whole process from the side, and then she calmly applied for a patent, registered a trademark, and authorized the chair to a factory in China for customization.

As a result, the chairs produced were not only of better quality than those in Europe, but most importantly, they were cheaper.

At the end of 2011, under the guidance of Norman Foster and others, Xia Qing discussed with Yang Cheng and participated in the British FX Design Awards on behalf of the company, and actually won the award in the public, leisure and office furniture category.

This chair immediately became a hit.

Now, this type of chair is used in the new court of Bayswater Chinese.

In addition to the ordinary version, there are also armrest versions and padded versions, which are used in different areas.

However, outsiders only know that this chair was designed by a London company, but they have no idea that it was designed by Yang Cheng.

Only the Chinese in Bayswater and a few others like Norman Foster knew the inside story.

But this does not prevent this chair from being popular in the industry.

Arup, the world's largest engineering design and consultancy firm headquartered in London, has officially signed the contract.

This chair will be given priority in purchasing their projects in the future.

Arup is also the engineering consultant contractor for the new Bayswater Chinese Stadium.

With the hot sales of this chair, Yang Cheng made a fortune just by collecting patent licensing fees.

But don't underestimate this market segment.

For example, the new stadium in Nice has a capacity of 36000 people.

The Prudential Arena has as many as 9 people.

It can be said that the overall profit margin is still very large.

More importantly, this is a long-term business because this type of engineered seat is updated and iterated slowly, and one product can be sold for many years.

In Xia Qing's words, it was just a way for her to earn some extra money.

……

Yang Cheng was speechless about everyone bringing up the chairs.

Xia Qing's company is doing really well.

But he didn't want to talk about it any more.

"Martin, how is the naming and investment promotion for your new stadium going?" Yang Cheng asked with concern.

Once you get the naming rights for the stadium, it will only count if you sell it.

"We have almost finished the discussion. We contacted and negotiated with AXA and Allianz Insurance Company, which was recommended by the London headquarters. Finally, we chose Allianz Insurance."

"The annual sponsorship fee is 250 million euros, and the first contract is for eight years."

After hearing this, everyone exclaimed in surprise, obviously feeling a little surprised by the contract.

At the same time, I am very satisfied.

250 million, signed for 8 years, the total contract amount is 2000 million euros.

Then Yang Cheng can basically make back his investment in this new stadium.

The only difference is that the investment is a one-time one, but the title sponsorship will be recovered over eight years.

Yang Cheng was already very satisfied with the signing of a sponsorship fee of 250 million euros.

"Well done, Martin!" Yang Cheng praised loudly.

Martin Harrison was modest. "It's mainly because of the 2016 European Cup that's attractive."

By then, this will be one of the main venues.

As this past season came to an end, UEFA's Champions League prize money was also distributed.

Nice received 2400 million euros.

This is a huge sum of money for Nice.

Therefore, Nice's overall financial situation is actually maintained very well at present.

Moreover, next season, Nice will continue to participate in the Champions League.

Yang Cheng knew that many European teams were now eyeing Nice's players.

The policy he gave was that as long as the price was right, the players could be sold, but the team would then focus on developing youth training and ensure the strength of the first team.

There is no need to compete with Paris Saint-Germain for the championship.

Nice's goal in Ligue 1 is to be in the top three, which means participating in the Champions League.

If this had happened in the past, it would have certainly been a very high requirement.

Now, it's challenging, but it's reasonable.

Having survived the most difficult foundation-building stage, Nice now has ample funds on hand and has begun to enter a positive cycle.

More importantly, with the help of the Bayswater Chinese platform, the managers in Nice also began to get into their roles.

For example, during the winter break of 2012, Emmanuel Perin insisted on signing German center back Mustafi from Everton's reserve team for 7 euros.

This deal achieved very good results after the winter break when the team was fighting on two fronts.

Now, Mustafi's value has soared to 1 million euros.

This is also why Yang Cheng said that Nice is on the right track.

……

The time has come in June.

The European Championships in Poland and Ukraine are getting into full swing.

But when the media and fans around the world were paying attention to the European Cup, few people noticed that a major event that would change the situation in European football for the next four years was quietly taking place in London, England.

That is the auction of the Premier League broadcasting rights from 13 to 16!
At the end of May, the Premier League officially announced that there were three companies participating in the bidding for the Premier League's domestic broadcasting rights, namely Sky Sports, British Telecom and ESPN.

These three companies are undoubtedly wealthy conglomerates, but the situations they face are different.

Sky Sports is the most wealthy and has a foundation of many years of cooperation and a large number of local paying users as a backing, so they will basically get the best broadcasting times and resources.

This is no longer controversial.

The difference is, how much is Sky Sports willing to pay for it?
BT and ESPN are more competing for the remaining share of Sky Sports.

But since it is a bidding model, no one dares to be careless.

Even Sky Sports cannot be sure that BT and ESPN will not catch up.

This is also determined by the current bidding mechanism for the Premier League broadcasting rights.

The three companies will basically estimate their own costs and future revenues, and finally give a very extreme price.

This is also why Yang Cheng has always said that copyright is the core upstream of the sports industry chain.

By controlling copyright, broadcasters, sponsors and the like can basically come and go at will.

Yang Cheng, Xia Qing, Adam Crozier and others basically did not go out to travel, let alone go to watch the European Cup, but stayed in London waiting for news.

The same is basically true for other major Premier League clubs.

By the way, Manchester United moved its office to London at the end of last year, also in the SOHO district.

However, Manchester United is renting.

Therefore, starting from this summer, Manchester United's uniform team basically no longer works in Manchester.

In Manchester, all that is left is a stadium and fan services, as well as some sales and retail operations.

The real heart of the Red Devils has moved south to London.

In Yang Cheng's previous life, Manchester United also moved here in the past two years.

But now, the Manchester Evening News can reveal that United's move to move offices was spurred on by the Chinese in Bayswater.

Yang Cheng's team is now the club with the highest revenue in world football.

In the past, this title has always been the exclusive property of Manchester United, but was later surpassed by Real Madrid and Barcelona.

Therefore, Manchester United decided to move south because they believed that there were more talented people in London.

In addition to Manchester United, there are reports that Manchester City may also set up an office in London, but not as thoroughly as Manchester United.

The main reason is that Manchester City signed a series of agreements with the Manchester City Government that year.

The European Cup will start on June 6th.

The Premier League will start bidding for live broadcast rights on June 6.

The competition was fierce, with three companies offering competing bids for six packages.

The entire Premier League has also been affected.

Many people are worried.

I even heard that some Premier League teams have specially arranged for representatives to come to London.

It was not until June 6 that Premier League CEO Richard Scudmore held a press conference at the Premier League headquarters and officially announced the results of the bidding.

……

"After a very competitive bidding process, we are proud to announce that Sky, our long-time partner, has paid a whopping £22 billion for the rights to broadcast 8 games per season!"

"At the same time, British Telecom has acquired the broadcasting rights for 7 games per season in the future for £3800 million!"

When Scudmore proudly shouted out this number on live TV, Yang Cheng was very calm, but Xia Qing, Adam Crozier, Omar Berrada and others sitting around him were all very excited.

Although, we had received the news before and knew that it would set a new historical high.

But no one expected it to be this high.

The two companies paid more than 30 billion pounds in broadcasting fees.

If post-match highlights are included, the Premier League broadcasting rights will reach a staggering 32 billion pounds.

You should know that the current contract is only worth 19.5 billion pounds.

This is a leap in growth.

Yang Cheng was actually not surprised.

This number is similar to that in his previous life, or maybe even exactly the same.

The main reason is that the domestic market in the UK is so small, there are only so many paying users, and there is only so much room for price increases.

Sky Sports and BT must have taken all the details into account before coming up with such a figure.

Given the current paid market conditions in the UK, every increase in broadcasting fees basically represents an increase in the cost of watching football for paying users.

What Yang Cheng is really concerned about is the overseas copyright sales.

After announcing the bidding results for domestic rights, Scudmore went on to announce the sales of overseas rights from 2013 to 2016.

Unlike domestic copyrights, the overseas copyright sales of the Premier League are bid separately in each market.

Just like in China, there are only two or three broadcasters bidding.

At the press conference, Scudmore did not introduce the specific bidding process in great detail, but instead gave a summary of the sales of Premier League copyrights for the next three years.

The fastest growing region in this copyright auction was North America, reaching 2.5 million pounds.

Next is a surprising region, South America, which only sold 1.5 million pounds in total, but the growth rate reached 70%.

Among them, Brazil reached 4000 million pounds.

If we look at the overseas market share, South America has the smallest share and is the least noticeable.

For example, in the Middle East and North Africa, and South Africa markets, both exceeded 2 million pounds, which is twice that of South America.

But why should we highlight it?
Because it means a lot.

Everyone knows that South America has always been the backyard of La Liga.

But they are very averse to the Premier League.

Not only in terms of broadcasting, there are very few Brazilian players joining the Premier League.

However, they flocked to La Liga.

There are many Brazilian players in La Liga, which has led to the popularity of La Liga in Brazil.

Scudmore said that over the past few years, more and more Brazilian players have landed in the Premier League, including stars such as Kaka, Thiago Silva, Marcelo, Maicon, Pepe and Deco.

This has greatly increased the influence and attention of the Premier League in Brazil.

This time, ESPN Brazil grabbed the Premier League broadcasting rights for the next three years and paid a high broadcasting fee.

"Our team has been in contact with colleagues at ESPN Brazil, who said that in the past few years, the number of paying subscribers to the Premier League in Brazil has doubled, and the ratings have increased by 200%."

"This past season, the match between Bayswater Chinese and Manchester United became the annual ratings champion of ESPN Brazil Sports Channel, setting the highest record in the history of Premier League broadcasts in Brazil!"

Scudmore said that according to a questionnaire survey conducted by the Premier League in Brazil, Bayswater Chinese is the most popular club in Brazil.

"The reason is that this team has always had a tradition of introducing Brazilian internationals and players!"

Scudmore said that as Premier League teams continue to introduce players from all over the world, especially Suarez from Uruguay, there are also players and internationals from South American countries such as Chile, Paraguay and Argentina.

In the next few years, the Premier League's influence in South America will continue to increase.

In the overseas sector, the market shares from largest to smallest are Asia, Europe, South Africa, the Middle East and North Africa, North America and South America.

But at present, North America, South America, the Middle East and North Africa are growing very fast.

Especially in the past few years, top teams such as Bayswater Chinese and Manchester United have continued to deepen their presence in the North American market, greatly enhancing the influence of the Premier League in North America.

In Asia, the Premier League's broadcasting rights for the next three years were sold for a total of 3 billion pounds.

In Europe, sales in markets other than the UK totaled 7.07 million pounds.

All overseas copyrights added up to a total of £25.6 billion.

what is this concept?

According to the distribution rules of overseas copyright, the 20 teams will share equally, and each team will receive more than 4 million pounds per season.
Plus the revenue from local copyrights.

Yang Cheng can basically be sure that the revenue of the top few Premier League teams will basically exceed 3 million in the next three years.

"Done!" Yang Cheng clenched his fists tightly.

The domestic copyright is similar to his previous life, but the overseas copyright has increased by hundreds of millions of pounds compared to his previous life.

Moreover, key regions such as Asia, Europe and North America have all seen significant growth.

The basic logic involved here is that the Premier League copyright faces the pay-TV market.

Therefore, the speed of growth depends not only on influence, but also on the promotion of the pay TV market.

This is a long-term and ongoing process.

From the current perspective, the speed of the Premier League's globalization has exceeded Yang Cheng's expectations.

"With an annual income of over 6 million pounds, a relegation team will have at least million pounds. It's really scary!" Adam Crozer couldn't stop laughing.

It is clear that once this news from the Premier League gets out, it will quickly attract the attention of investors around the world.

The Premier League will only become more valuable!

As a new giant in the Premier League, the Chinese at Bayswater will certainly benefit from it.

With an annual revenue of over 100 million pounds, this will bring Bayswater Chinese's revenue to a new level!

Everyone was also very surprised by this result.

Among them, Xia Qing and Adam Crozier both talked about Yang Cheng’s outlook on globalization at that time.

Looking back now, it is really too advanced!
"I'm beginning to have doubts about what your head is made of," Adam Crozier said convincedly.

Of course Yang Cheng would not say: I am a time traveler!
But he quickly changed the subject.

After the excitement and excitement, the team still needs to consider practical issues.

That's the salary.

Every time the Premier League broadcasting fees skyrocket, there will be an increase in players' salaries.

Especially now, with competition so fierce, the major clubs will only give more.

Yang Cheng and Xia Qing are both very cautious, even conservative, in this regard.

why?
Because once the salary goes up, it cannot be lowered.

Just like Chelsea, no matter how hard they tried over the years, they couldn't reduce their salary expenses.

The same is true for Barcelona.

Sticking to the salary structure is the foundation for a club's long-term and healthy operation!
Even Real Madrid, in Yang Cheng's previous life, let go of Di Maria, Varane, Casemiro and others because of salary, didn't they?
After all, this isn't the way to go.

The weekly salary of the Chinese in Bayswater will now increase to 15 pounds, which is an annual salary of 780 million pounds, equivalent to 975 million euros.

This is actually quite high.

Don’t be fooled by the fact that many Premier League teams are offering sky-high weekly salaries of 20, 25 or even 30 pounds.

But that's a rich team.

Every year there are financial groups investing money.

If it were any other team, they wouldn't be able to withstand such a beating.

Therefore, Yang Cheng’s meaning is very clear, salaries should be appropriately controlled and not increased blindly.

If you grow too fast, you will end up killing yourself.

Just like Chelsea now and Barcelona in Yang Cheng’s previous life, they are all like this.

As for the players, Yang Cheng is actually not worried about the several top-paid players in the team.

Because after they get the first tier of salary, they are considered to be a very good high-income group in European football.

The real trouble lies with the middle class.

The salaries of these players are not very high, but their strength is good, and the other team is particularly fond of poaching such players.

If we dig him up and give him double the salary, it would be too good to be true.

This actually involves another issue, human nature.

Many veteran fans will certainly find that a club is often willing to pay higher salaries to players brought in from outside, but is often stingy with its own players, especially youth players.

why?
In fact, cases like this can be explained by a workplace phenomenon.

Many companies would rather poach people from outside with high salaries than increase salaries to retain old employees?
In fact, the reason is very simple.

These are two different logics for considering the issue.

Renewing contracts and increasing salaries for old employees is an internal matter; poaching people from outside with high salaries is an external matter.

When it comes to internal matters, it is often necessary to consider the stability of the original team.

We gave him a raise, but what about the others?
Should it also rise?
Is it okay if it doesn’t go up?

However, poaching from outside and how much salary to offer is often a market behavior. As long as the existing salary structure is not disrupted, it often will not cause much waves.

Therefore, players are the same as employees. They can only get high salaries by changing jobs.

This is also a problem faced by Bayswater Chinese and even all clubs.

Yang Cheng and Xia Qing mentioned that for those really important players, the salary requirements could be relaxed appropriately.

But it certainly can't compare with the wealthy clubs that poach players from outside.

If there is no other choice, I can only sell people.

(End of this chapter)