I build a giant in the Premier League

Chapter 178 The "Broken Leg" Incident! The Evolution and Breakthrough of the Chinese in Bayswater! [Subscribe]

Goalkeepers: Neuer and Begovic;
Defenders: Pepe, Jose Fonte, Thiago Silva, Kompany, Piszczek, Marcelo, Kyle Walker and Ryan Bertrand;
Midfield: Matic, Javi Martinez, Modric, Rakitic, Matuidi and Aaron Ramsey;
Forwards: Lewandowski, Lambert, Andy Carroll, Gareth Bale, Di Maria, Walcott and Hazard.

This is the first-team squad for Bayswater Chinese in the new season.

Last season, the Bayswater Chinese U18 players performed well in the England U18 League and Youth Champions Cup. Yang Cheng fulfilled his promise and promoted several outstanding players in the team to the first team.

They will temporarily follow the team to participate in pre-season training, and whether they will go to the United States is yet to be determined.

Among them are Harry Kane, Paul Pogba and N'Golo Kante.

The youngest among them is Harry Kane.

But everyone knows that this kid is a direct descendant of the Bayswater Chinese youth training camp. He is highly promoted, so it is normal for him to enter the first team.

When Yang Cheng called the three people, they all seemed extremely excited.

Needless to say, Harry Kane was so excited that he ran back to the training center and said that he would practice more on his own, saying that he wanted to strengthen his body as soon as possible and gain a foothold in the first team as soon as possible.

Yang Cheng was so angry that he almost kicked him back to U18 and told him to get out.

You won't be 7 until July, why are you in such a hurry?
But the attitude is very good!
Yang Cheng called them into the first team at this time to participate in the team's pre-season training. On the one hand, it was to let them feel the atmosphere of the first team in advance and become familiar with the intensity of training.

At the same time, it also allows them to experience up close how these outstanding teammates train and play football.

This is a bit like the mentoring relationship between a master and his apprentice.

But neither Harry Kane nor Paul Pogba are suitable for the first team yet.

They have to continue playing for U18 and at most play in the reserve league.

However, every time he saw Harry Kane, Yang Cheng felt uncomfortable.

It’s been 6 years without me noticing.

The short and fat little English boy has grown taller now.

Of the players introduced when he took over the team in 03, the only ones still in the team are Modric and Lambert.

Jose Fonte, Matuidi and Piszczek all came in the summer of 04.

Neuer came in January 05.

Who would have thought that the German goalkeeper is now also considered a youth player of the Bayswater Chinese.

With the departure of Dzeko, Yaya Toure, Leighton Baines and Maicon, the group of players who helped the team win the UEFA Cup in the 05/06 season have basically all left.

The next main players will be Lewandowski, Matic, Di Maria, Marcelo and Pepe who joined the team in the summer of 06.

Yang Cheng has been coaching for many years and he thinks he has become indifferent to it.

But sometimes, when I get a sudden impulse and look back, I can’t help but feel some emotions.

The camp is made of iron and the soldiers are flowing water.

Fortunately, he has a good relationship with every player.

Whether it is Ribery, Aaron Lennon and others, they all maintain a good relationship with him and the club.

Jonathan Steed would come back from time to time to take a look.

Many people may have forgotten that the veteran named Steve Jenkins is now serving as a youth training coach at the Bayswater Chinese youth training camp.

After retiring, he came to Yang Cheng and said that he was interested in developing a coaching career.

For a player of his level, family livelihood is also a small problem after retirement.

Yang Cheng encouraged him to take part in coaching training. He also worked hard and after obtaining the coaching certificate, he joined Bayswater Chinese and was later sent to Barcelona, ​​Spain and Clairefontaine, France for exchange and further studies.

Now he is a coach in the youth training camp, leading the U12 age group.

Although, the Chinese at Bayswater are indeed ruthless when selling players and will not show mercy when it comes to making a killing.

But behind the business, Yang Cheng asked himself, the Chinese in Bayswater are still quite warm-hearted.

……

As the training date approaches, the coaching staff have returned one after another.

The new season's schedule has also been officially released.

The three newly promoted teams in the Premier League this season are Burnley, Wolves and Fulham.

In other words, there will be three Premier League teams in West London in the new season.

But after Fulham's decline, with the vigorous development of the Chinese in Bayswater in recent years, the farmers have no chance to play in the West London derby anymore.

Now, when everyone mentions the West London derby, it's basically about Bayswater Chinese and Chelsea.

Of course, some Fulham fans don't see it that way.

Because the home stadium that the Chinese at Bayswater are currently renting is at Wembley, which is not in the core urban area at all. It is remote and cannot be considered West London.

How can it still be considered a derby since the home ground is not in West London?
After winning the treble, the Bayswater Chinese will have to play several more games than others in the new season.

For example, the Community Shield, European Super Cup and Club World Cup.

As usual, with Bayswater Chinese winning the Premier League and FA Cup, their Community Shield opponent will be last season's Premier League runner-up, Arsenal.

The time is December 8nd.

A week later, the Premier League officially ignited the war.

The Bayswater Chinese's debut was at Old Trafford, playing against Manchester United.

It is really embarrassing to use a big move right at the beginning.

“From the perspective of the schedule, there are good and bad things.”

After studying the schedule, Brian Kidd and others gave their own judgments.

"With more and more strong teams in the Premier League, the schedule will definitely become more and more difficult."

"Especially if you want to avoid strong teams, that's basically unrealistic."

"You see, the away game against Arsenal in the 9th round is right after the national team training in October."

"The home game against Manchester City in the 11th round and Liverpool in the 12th round are right between the Champions League group stages."

"Not to mention the away game against Manchester United in the first round of the league and the home game against Chelsea in the 19th round on Boxing Day."

With the rise of Manchester City, there are now six Premier League teams capable of challenging for the championship.

It is basically unrealistic to want to completely stagger them.

In particular, the impact of the Champions League and cup competitions must be taken into account.

The current situation of the Chinese in Bayswater is actually quite good.

"From the current known schedule, the away game against Tottenham Hotspur in the fourth round conflicts with the European Super Cup."

"Due to the World Cup in South Africa, the 12th, 16th and 17th rounds in December are played within a week, but we expect to play the Club World Cup during this period."

“So, it is very likely that rounds 17 and 18 will also be postponed.”

"The league schedule is compressed, and we have the League Cup, FA Cup and Champions League, as well as the Community Shield, European Super Cup and Club World Cup. The pressure on us will be very great."

Brian Kidd's analysis and introduction prompted all the coaching staff members present to take notes.

"The postponement of the event has both advantages and disadvantages."

Thad Fawcett, director of sports science, took over.

"We pulled away from the rest of the pack in the second half of last season thanks to the two make-up games, especially the one against Manchester United, which completely wiped out all the hope of the other teams."

"However, it will also be a huge test for our players' physical fitness and condition."

Of course there are benefits, but the prerequisite is to be able to win on the field.

This requires the sports science department, headed by Thad Fawcett, to do its best to provide logistical support.

Moreover, the physical distribution of the players for the entire season must be made at the beginning of the season.

Pre-season training is particularly important.

For the Chinese in Bayswater, the advantage is that after the experience and accumulation of overseas training in the past few years, as well as the rich experience brought by Yang Cheng in his previous life, the team has explored a mature overseas training mechanism.

As early as last year, the team decided to participate in the 2009 World Football Challenge.

This is the predecessor of the International Champions Cup.

There are only four teams participating in this event this year.

The biggest names are the six-time champion Bayswater Chinese, the two AC Milan clubs from Serie A, and Mexico's America.

It is not difficult to see that this event lacks appeal.

Because of the biggest card, Bayswater Chinese's three games were scheduled in late July, and all three games were played within 3 days.

After the match, the team returned to Europe to continue preparations for the new season.

Before that, the club will train in London for two weeks.

In this way, we can ensure that the team can go to the United States for training and also ensure the effectiveness of the team's training for the new season.

Speaking of the training camp in the United States, it was decided as early as last year.

But the preparatory work in the United States was really not very good.

The first thing is the schedule.

Among the four teams, there are three most watched matches, namely the battles between Bayswater Chinese, Inter Milan and AC Milan, which are also the most attractive games in the entire challenge.

As a result, the organizers held the three games in Baltimore, Maryland, Boston, Massachusetts on the East Coast, and Los Angeles, California on the West Coast.

Since the competition takes place over a week, the three teams have to travel more than 4,000 kilometers between the east coast and the west coast.

This is really outrageous.

Not to mention, three European teams will also play games with Mexico's America team in other venues.

For example, the match between Bayswater Chinese and Mexico America was scheduled to be held at the Cowboys Stadium in Arlington, Texas.

This is a new stadium that can accommodate up to 10 people.

The Chinese from Bayswater will first go to Los Angeles on the west coast to play a game against Inter Milan, and then fly more than 4,000 kilometers to Baltimore on the east coast to play another game against AC Milan.

Then fly more than 2 kilometers back to Arlington, Texas in the southern United States to play for Mexico America.

The situation is similar for Inter Milan and AC Milan.

What this highlights is actually Americans’ lack of understanding of football matches.

For a game like football, such frequent running back and forth is absolutely unacceptable.

Not only the Chinese in Bayswater expressed dissatisfaction with this, but Inter Milan and AC Milan also complained about the schedule.

Originally, the two Milan giants were cautious about the proposal of the Chinese in Bayswater, but after the schedule of the challenge was released, they immediately changed their attitude and expressed great interest.

It's very simple. After interacting with Americans, it is easy to find that their attitude towards European football is not equal.

Americans, who pride themselves on having a developed sports industry, always feel that European football is synonymous with backwardness and barbarism.

But no matter what, I have to play these three games even with tears in my eyes since I signed the contract.

By the way, Yang Cheng is not very clear about the sales situation of other teams, but the ticket sales of Bayswater Chinese's three warm-up games in the United States are very encouraging.

Except for the last game, against Club America, the other two games were sold out.

……

The opening day of the summer training camp is still open to all fans and media reporters.

With the rise of Chinese people in Bayswater, it has attracted more and more fans and reporters.

As usual, after the players underwent physical examinations, they went to Wembley Stadium to attend a business event at noon.

Starting a year ago, Adam Crozier and Omar Berrada began to upgrade the team's commercial sponsorship system and replanned the sponsorship system.

So, for more than a year, Bayswater Chinese did not sign a single sponsor.

At that time, many people were conspiring that the Chinese in Bayswater lacked commercial appeal.

Little did they know that the Chinese in Bayswater were preparing to make something big.

Taking advantage of the opening day, with the media reporters gathering, Bayswater Chinese officials announced three long-planned sponsorships.

And all of them are from China.

First, the club signed a five-year sponsorship contract with China's AGZ Digital Products Company, with an annual sponsorship fee of up to 5 million pounds.

In the new business system, AGZ will be the exclusive global partner of Bayswater Chinese in the field of digital electronic products.

The chairman of AGZ also led a group of senior executives to participate in the signing ceremony which will be promoted globally, and presented all the players of Bayswater Chinese with their latest and most advanced digital products on the spot.

According to this contract, AGZ mainly sponsors a series of digital products such as MP3, MP4, headphones, cameras, etc.

But mobile phones are not included.

Not only that, AGZ will also become the home stadium billboard sponsor for the next five years at a cost of £200 million per season.

In other words, AGZ alone will be able to contribute £5 million in revenue to the Chinese in Bayswater in the next five years.

700 million pounds per year, which is higher than the chest advertisements of many Premier League teams!
In addition to AGZ, Bayswater Chinese also signed two other sponsorships.

Uni-President Enterprises from Taiwan Province of China has become the exclusive global soft drinks partner of Bayswater Chinese, and also sponsors the home stadium's sideline advertising, with an annual cost of 700 million pounds.

Yuanhua, an industrial equipment supplier from Taiwan Province of China, has become the global partner of Bayswater Chinese with an annual sponsorship fee of £500 million.

All three sponsorships are for 5 years.

All the media reporters who came to the scene were shocked.

Three sponsorship contracts, all from Asia.

Although none of the parties disclosed the specific sponsorship amount, the figures revealed by the media are no lower than those of top clubs like Manchester United.

Now, who dares to question the commercial appeal of the Chinese in Bayswater?
The club's commercial director Omar Berrada said in his speech that the club is still in contact with a number of American companies and hopes to officially sign a contract during the upcoming trip to the United States.

In addition, with the comprehensive upgrade of the club's business system, cooperation with sponsoring partners will become closer, creating more value for each other.

Therefore, in the next two years, Bayswater Chinese will continue to work hard and actively negotiate with existing business partners to strive for more comprehensive and in-depth cooperation.

To put it simply, the Bayswater Chinese are no longer the same as they used to be. Do the previous sponsors want to renew their contracts?

Need more money!
Several sponsorship contracts signed previously, such as with Japan's NTT Telecom, South Korea's KT Telecom, and South Korea's Hanti Tire, all expire in 10 years.

Now the prices have increased across the board.

The club is also actively connecting with these three companies to negotiate contract renewal.

Of course, we do not rule out contacting other partners.

As long as the Bayswater Chinese brand can bring value to its partners and allow people to see business opportunities, there will definitely be no shortage of partners.

In addition, Omar Berrada also revealed that the club's commercial department will comprehensively upgrade its cooperation with players and agents in the commercial field to enhance the players' value at the commercial level.

This is a move that the club has been planning for a long time!

In the past few years, the Chinese in Bayswater have not actually been able to do these things for the players.

But now, as a newly rising top team in European football, and even world football, especially after winning six championships last season, Adam Crozier and Omar Berrada both feel that the team already has enough brand value to empower the players.

To put it bluntly, it is to increase players' commercial income.

Since the club holds half of the player's image rights when signing the contract, generating income for the player is equivalent to generating income for the club.

This is also an area with great potential.

For example, two local players, Gareth Bale and Walcott, have very high commercial value.

There is also Aaron Ramsey, who is handsome and his jersey sells well.

Now, Bayswater Chinese want to tap into this potential and generate revenue for the club and players.

When it comes to jersey sales, Bayswater Chinese have developed relatively slowly.

A very important reason is that the club’s brand has not been accumulated.

For example, from 05 to 07, in three years, Manchester United and Real Madrid sold an average of 3 jerseys each year.

Assuming that Manchester United sells their jerseys for an average of 50 pounds each, that translates to more than million pounds in sales each year.

But that’s just sales.

The current profit sharing ratio is approximately between 7.5% and 15%.

Even if Manchester United got the maximum 15%, it would only be more than million pounds.

Therefore, those who say that they can earn back the transfer fees of superstars by selling jerseys are talking nonsense.

But these are data from around 07.

Now in 2009, with the advent of the era of globalization, the sales of jerseys of Premier League teams have increased rapidly.

Manchester United's jersey sales exceeded 2008 pieces in 60, and by 2009, it is expected to exceed 100 million pieces.

Real Madrid's growth rate is slightly lower than that of Manchester United, but it is also extremely fast.

Bayswater Chinese jersey sales only broke the 2007-piece annual sales mark in 10.

By 2009, it is expected to exceed 40 pieces.

This growth rate is already very fast.

It is growing at a rate of 100% every year.

But even so, the Chinese in Bayswater can only rank around 10th in the whole of Europe.

Top teams such as Manchester United, Arsenal, Chelsea and Liverpool are all sprinting towards the million-dollar target, and some have already broken through it.

Adam Crozier and Omar Berrada have analyzed this issue.

The main reason is that the club’s foundation is very weak.

Although globalization started the earliest and most resolutely, its foundation is too weak.

To put it bluntly, if the sales volume really soared from 10 units to 100 million units in an instant, Yang Cheng would be scared to death.

God knows when there will be another sudden cliff drop?
On the contrary, it would be better to proceed steadily, adapt to the times, and develop rapidly as we are doing now.

Of course, in the past few years, Bayswater Chinese have been selling stars, and the lack of attractive star players is also a big problem.

In addition, the club only signed with Puma in the summer of 06, and jersey sales have therefore entered the fast lane.

In general, the Chinese in Bayswater are still catching up on history lessons.

This is a long-term, cumulative brand accumulation.

The comprehensive evaluation of Adam Crozier, Omar Berrada and others, combined with third-party market research, ultimately showed that Gareth Bale and Walcott are the most suitable and commercially promising players for Bayswater Chinese.

They will also be the club's next targets!

In the past few years, with the hype of the British media, Gareth Bale and Walcott, as the British twin stars, have long become an attacking combination familiar to fans all over the world.

Especially in the UK, North America and Asia.

This will enable the Chinese in Bayswater to push forward and achieve more results with less effort.

By creating their own star player, Bayswater Chinese's commercial revenue will break through again!
……

Judging from the physical examinations after the summer training camp opened, the Chinese players at Bayswater are generally quite self-disciplined.

Especially Hazard and Marcelo, who Yang Cheng paid special attention to, they are both pretty good.

After all, these two little guys are still young, they haven’t made a name for themselves yet, and they don’t dare to mess around.

After the team training, Yang Cheng specially found time to call Lewandowski, Marcelo, Matic and Piszczek to communicate with them one by one. The core message was, "The coaching staff and I hope that you can take on more important responsibilities in the new season!"

This was actually within the players' expectations.

After the transfers of Dzeko, Maicon, Leighton Baines and Yaya Toure, it is normal for them to step up.

It may be difficult for the new players brought in to shake their position.

Yang Cheng also keeps a close eye on Andy Carroll.

This English aerial dominance center forward was in complete misery after Yang Cheng joined Liverpool in his previous life.

According to the players themselves, the reason for their tragedy is actually quite normal, but the media and fans may find it difficult to accept.

Andy Carroll said that Liverpool sold Torres to Chelsea on the last day of the winter transfer window and signed Andy Carroll from Newcastle at the same time.

The young center forward performed very well in Newcastle, but he was sold to Liverpool by Newcastle without any psychological preparation at that time.

According to him, the club notified him and he traveled from Newcastle to Liverpool that day, arriving in a completely unfamiliar environment.

He was not prepared psychologically, spiritually, or competitively.

Some even find it hard to accept.

After all, he was still young at that time.

What's more, he spent the entire January and February recovering from injuries.

Why does Yang Cheng feel that his statement is credible?
Because this kind of thing is too common.

What the media calls counterfeit goods are often not necessarily weak in strength.

The clubs that buy players are really not fools, they will also conduct investigations.

The reason for the emergence of parallel imports is often due to technical and tactical incompatibility, internal conflicts in the club or psychological problems of the players.

For example, Shevchenko and Torres' move to Chelsea was a matter of technical and tactical skills.

Andy Carroll's move to Liverpool was a psychological one.

Moreover, as club operations become more and more professional, internal conflicts and psychological factors are often the main causes.

It's like Di Maria at Manchester United.

From a technical and tactical perspective, there is really no problem.

This would also be a good transfer deal.

But due to various factors on and off the field, the players psychologically no longer want to play for Manchester United.

Yang Cheng is not saying that Di Maria’s extreme actions in order to transfer are right, but he is saying that for new players like these, it is really important for the club to help them integrate.

Like Andy Carroll in his previous life, young people who joined a wealthy club for a huge sum of money, once they fail to live up to the fans' expectations, the pressure they bear is often unimaginable to ordinary people.

Similarly, the situation faced by players such as Torres and Hazard after their transfers is basically the same.

In fact, the more responsible and professional a person is, the more pressure they tend to be under.

Knowing this, Yang Cheng set up a player and employee placement department in the club to be responsible for the logistical support in this area.

Starting from the players' accommodation, pick-up, housing, eating habits, children's schools, and even extending to their round-trip air tickets on weekdays.

Moreover, everything has been digitized and systematized, and Yang Cheng and the coaching staff can check it anytime and anywhere.

The club will provide all possible help and services so that they can focus on training and competitions.

This time, several new players such as Andy Carroll and Kyle Walker all felt the attentive service from the Chinese in Bayswater.

With the help of veteran players such as Modric, Jose Fonte and Lambert, they all integrated into the team smoothly.

Not to mention Marcelo, who is simply a funny guy. He directly incorporated several new players into the indoor football team and led them to play in the Bayswater Chinese Cup Indoor Football League.

This also made Yang Cheng feel reassured.

The locker room, which has been painstakingly built over the years, is still quite good.

……

Although Yang Cheng has handed over the club's training affairs to Brian Kidd and the coaching staff over the years, he still has a lot of things to do.

For example, the completion and handover of the indoor training ground, the team’s upcoming itinerary arrangements and training venue in the United States, etc.

He needs to personally take care of all of these.

On the contrary, the players' physical reserve training is the least worrying.

But he is also concerned about the special training of some players.

For example, the muscle gain of several young players.

Lewandowski started gaining muscle last year and the results are obvious.

The Polish center has made significant progress in the past two seasons, and has improved every year.

Lewandowski is more of a traditional center forward, with an excellent physique, good speed, and strong scoring ability.

Compared with Dzeko, Lewandowski is only 1 meters tall, but he successfully wins 85 headers per game, proving that his ability to handle high balls is not inferior to Dzeko at all.

But he can also run better than Dzeko.

This is also a disadvantage of height.

After all, for a person like Dzeko who is 1 meters tall, it is basically unrealistic to ask him to run all over the field.

Lewandowski does not have such a problem, as he covers a much greater distance than Dzeko.

He is also faster than Dzeko, and is also good at dribbling and ball control, but not as delicate as Dzeko.

However, after Lewandowski joined Bayswater Chinese, he focused on strengthening his center forward skills such as stopping the ball with his back to the basket and turning around, which is where he is better than Dzeko.

In terms of athletic talent, Lewandowski is indeed better than Dzeko.

Lewandowski also has several highlights.

His pass completion rate was 76% last season and 71% the season before, an improvement of 5 percentage points.

Maybe just a piece of data will not leave many people's impression.

As a technical forward, Suarez's highest pass success rate in his career was 77%.

This is really very high for a center.

Especially looking at the passing data throughout the season.

Of course, people like Messi, a monster with a pass success rate of over 8%, should not be included in the ranks of earthlings.

Another statistic is that Lewandowski averaged 2.1 dribbles per game last season and 1.4 per game the season before last.

For reference, Suarez averaged between 2.5 and 3 dribbles per game during his time at Liverpool.

But after moving to Barcelona, ​​it has been around 1.5.

This actually reflects a very interesting phenomenon.

In Yang Cheng's previous life, the turning point of Lewandowski's career was in the summer of 2014.

When he played for Dortmund, he was a very versatile and powerful center forward who was proficient in passing, controlling the ball, dribbling and shooting. He was also very good at running and had a large range of activities. He was the kind of center forward who was comprehensive, versatile and excellent.

But after joining Guardiola's Bayern, he began to transform and move towards a scorer.

He averaged 3 dribbles per game in Dortmund, but after joining Bayern, his average dropped to 1.4, and has been declining year by year since then.

This is not difficult to understand. Guardiola's Bayern always presses the opponent and there is not much space for him to pass.

Yang Cheng is very confident that at Lewandowski's age, he will reach a higher level in the new season.

By that time, the data will definitely look better and the overall performance will be improved.

This is also the reason why he and the coaching staff agreed to sell Dzeko.

……

When Yang Cheng arrived at the gym, except for Dzeko, many players were doing special physical training accompanied by their coaches.

When he saw Gareth Bale and Walcott, he was shocked.

I saw the two boys lying side by side on two training beds side by side, one with his left leg and the other with his right leg, both with thick white bandages wrapped above and below the knees.

How did you break your leg?
It looks so serious.

Yang Cheng walked over quickly.

As he approached, he heard the fitness coach shouting, "Rest time, second set of straight leg raises."

Is this training?
Yang Cheng was a little stunned.

"start!"

As the fitness coach shouted, the two of them quickly and neatly raised their legs, lowered them, and raised them again...

This scene looks particularly interesting.

No wonder they are known as the British Gemini!

"Daniel, what's going on?" Yang Cheng walked over and asked with amusement on his face.

The fitness coach turned around, saw Yang Cheng, and immediately greeted him.

"Don't worry, their knees are fine. It's just that some of our customized training equipment hasn't arrived yet, so for the time being we'll use bandages to restrict their knee joints to prevent them from bending when they lift their legs."

It turned out to be a misunderstanding.

But the fitness coach's explanation made Yang Cheng even more puzzled, "What are the benefits of this training?"

"The main thing is to train the players' rectus femoris. This muscle helps straighten the knee joint. When we kick and shoot, it is the muscle that provides key strength and control."

Yang Cheng knew this, "Didn't we all do squats before?"

"Indeed, compound movements such as squats or weighted squats can cause changes in the knee and hip joints at the same time during training, and can train the quadriceps and gluteus maximus at the same time, and the effect is indeed very good."

"But this action will cause greater wear and tear on the knee joint."

Yang Cheng suddenly realized that knee injuries are the most common injury among football players.

The human body is very special, and many times fitness can actually cause very bad damage.

This is why building muscle for players is a very complex systematic project.

Many players will injure themselves when training under the guidance of a physical coach, not to mention those who train blindly on their own.

However, with the continuous development of science and technology and the continuous progress of sports science, research in this area has become more and more in-depth.

"Wingers like Bale and Walcott are known for their speed and changing speed and direction is their specialty, which in itself causes serious wear and tear on their ankles and knees."

"So, when we arrange training, we will appropriately reduce the exercises that wear out their knee and ankle joints, such as squats or weighted squats, and add more exercises such as lying straight leg raises."

"The rectus femoris can be said to be one of the key muscles for football players. Squat training is to make the rectus femoris perform isometric contraction, thereby playing a role in muscle growth. Lying flat straight leg raises can also achieve the same effect, but it is not as efficient as squats."

"We also arrange squats, but less frequently. Although lying straight leg raises are less efficient, they can be compensated by increasing the number and frequency, and the effect is also very good."

"The most important thing is that during the training, the knee joint is not flexed or extended, and the whole body is not weighted, which can minimize the wear and tear on the knee joint during the training."

"Similar to the lying straight leg raising exercise, we have many more. We will specifically tailor muscle-building training for the players based on their technical characteristics!"

Although Yang Cheng was not an expert in physical fitness training, he had seen a lot of training and understood it immediately.

This is the reason why he set up the sports science department.

Now, all other European clubs are still in a relatively blind stage that emphasizes experience.

Therefore, it is easy for players to get injured for no apparent reason.

For example, if there is no targeted arrangement, and a player wants to increase shooting power, if you ask 10 physical fitness coaches, 9 and a half will recommend squats and training the rectus femoris.

But as the players train and gain muscle and strength, their knees become worn out, making them more susceptible to knee injuries.

What’s more troublesome is that the knee joint is still a very painful injury.

Although the sports science department of Bayswater Chinese cannot guarantee that injuries caused by training will be 100% eliminated, it has been working hard to reduce the negative impact.

At this moment, Yang Cheng felt that all his efforts over the past years had not been in vain!
"Good job!" Yang Cheng patted the young fitness coach encouragingly.

He was not familiar with this fitness coach and thought he should be the expert recruited from Loughborough University.

When he saw Gareth Bale and Walcott lying side by side, competing with each other to see who could complete a set of training faster, he felt both angry and amused.

"Both of you, behave yourself!" Yang Cheng walked over and said viciously.

Both of them were lying down and didn't see Yang Cheng at all. When they heard it suddenly, they were both startled.

"No, no, boss, our attitude is very correct."

"Yes, Boss, look, my movements are so standard..."

Yang Cheng smiled speechlessly and walked over.

Over the years, Bayswater Chinese have invested heavily in training centres and gyms, as well as in sports science departments.

It can even be said to be a huge amount of money.

Not only do we recruit various talents and introduce various equipment, but we also have very in-depth exchanges with professionals in various fields in the UK and even the world.

All these make Bayswater Chinese's software and hardware technologies second to none in world football.

Based on his own coaching experience in his previous life, Yang Cheng estimated that Bayswater Chinese are now more than five years ahead of other top teams in this regard.

It's like Manchester City, which keeps saying that it wants to learn from the Chinese in Bayswater. If they are given another five years, even if they invest more, they may not be able to catch up.

The Milan laboratory is also far behind.

The main reason is that AC Milan’s investment has been shrinking in recent years, or even has not been invested at all.

On the contrary, it was the Chinese in Bayswater who, through continuous investment, gradually widened the gap.

Equipment and technology can be introduced, and talents can be poached. All you have to do is be willing to spend money.

But the most important thing is the entire effective system and even the philosophy of the club from top to bottom.

Therefore, it is not an exaggeration at all when Yang Cheng says that we are five years ahead.

……

The Bayswater Chinese trained in London for two weeks and played three warm-up matches.

The opponents in the warm-up matches are all small teams around London, and are arranged in accordance with the layout of the satellite training center.

In 3 games, we got 2 wins and 1 draw.

The opponent was not very strong, and the Chinese players in Bayswater had just gone through high-intensity physical reserve training and were not in very good shape.

The overall performance is average.

After the third warm-up match, the Chinese team in Bayswater took a short rest and then flew to the United States.

Since several young players performed well in training, Yang Cheng made an exception and brought them to the United States this time.

This is the first trip to the United States by the Chinese from Bayswater.

Although the team had the halo of winning six championships that season, the Chinese people in Bayswater couldn't help but feel a little worried.

After all, the club is not an old giant like Manchester United or Arsenal.

But what the team never expected was that when they arrived at San Francisco International Airport in California, the American fans who had already heard the news all rushed to the scene.

In the past few years, Bayswater Chinese have attached great importance to interacting with fans on the Internet.

There are accounts of Bayswater Chinese on platforms including Facebook and YouTube, and the club has the most fans among all sports clubs.

To this end, the club has also set up a new media department to be responsible for online publicity and promotional marketing.

This makes Bayswater Chinese quite influential on the Internet.

Especially in the United States.

After winning the season's sixth title, the momentum quickly spread around the world, further sparking a craze on the Internet.

The Bayswater Chinese flew from London to San Francisco a day earlier than originally planned, instead of Los Angeles where the first warm-up match was held.

There is a difference of six or seven hundred kilometers between them.

After arriving in San Francisco, the team checked into the hotel to rest.

The next day, accompanied by Adam Crozier, Omar Berrada and others, he went to Silicon Valley south of San Francisco and visited Intel's Santa Clara headquarters.

This was the first time a football club visited Intel headquarters and they received a very grand reception.

According to Intel CEO Paul Otellini, many of his company's players are fans of Bayswater Chinese.

"We are full of confidence in the prospects of this cooperation between the two sides!"

This time, Intel is sponsoring Bayswater Chinese with 5 million pounds for 1500 years!

Moreover, their "inter inside" slogan and logo will be printed on the inside of the Bayswater Chinese jerseys.

Speaking of which, this was an "idea" that Yang Cheng had proposed before.

Unexpectedly, Adam Crozier and Omar Berrada actually reached an agreement with Intel.

The sponsorship fee is similar to that of Intel’s sponsorship of Barcelona in Yang Cheng’s previous life.

The reason is that the Chinese in Bayswater have a huge influence around the world, especially in Asia, thanks to the spread of the entire Premier League.

Not even inferior to Barcelona.

Especially after last season's six-time champion!
This time, the Chinese in Bayswater visited Intel's headquarters, which also gave Intel enough face.

Not to mention anything else, this signing ceremony alone will be held all over the world tomorrow.

Of course, Intel itself does not need to rely on Bayswater Chinese to promote its brand. This is just a marketing campaign made by the two parties joining forces.

But not every sponsor receives the same treatment as Intel.

After staying in San Francisco for a day, Yang Cheng led the team south to Los Angeles.

At noon the next day after arriving in Los Angeles, the team set out again to participate in a business event after finishing the morning training session.

Bayswater Chinese officially announced that the American logistics company UPS has officially become the global partner of Bayswater Chinese.

Neither party announced the specific sponsorship amount.

But like several previous Chinese sponsors, it is £500 million per year.

UPS also hopes to leverage the influence of Bayswater Chinese people around the world, especially in Asia, to continue to deepen and explore this potential market.

Yang Cheng is very satisfied with several sponsorship contracts he signed recently.

It's not just that the sponsorship fees have increased, but more importantly, they are multinational companies that already have huge brand influence.

In addition to Intel and UPS, the team will also sign a sponsorship contract with technology company Microsoft when it comes to the East Coast, which is also worth £300 million per year.

But unlike Intel, part of Microsoft's sponsorship fee will be paid in the form of products and services.

Yang Cheng hopes to leverage Microsoft's platform and capabilities to further improve the club's personnel efficiency, as well as the club's system capabilities in software and data.

Microsoft is also very interested in the capabilities of the Chinese in Bayswater in sports data and sports science.

This led to the cooperation between the two parties.

Yang Cheng believes that by cooperating with well-known multinational companies such as Intel and Microsoft, the brand value of Bayswater Chinese will be further enhanced, thereby increasing the club's commercial potential.

Therefore, the sponsorship fee for these two companies is only 300 million pounds.

(End of this chapter)