Meishan Su family, Su Yun is the most virtuous

Chapter 287 Salt War (I)

Cai Fenghui saw their appearance and asked, "Why, do you have any difficulties?"

Xu Lixin and the others looked at each other, but no one said anything.

Cai Fenghui smiled and said, "I see. Let me tell you about the situation. Although the rock salt has just started to be mined, the output is quite large. After all, we can organize a lot of manpower.

After this period of stockpiling, hundreds of thousands of kilograms of salt are now available for sale, and next two hundred thousand kilograms of salt will be produced every day.

We are also continuing to expand our production capacity, with each day increasing by 50% compared to the previous day, until we can meet the needs of the entire Northwest.

Oh, yes, you also need to transport it inland, so continue until all requirements are met.

Therefore, you must make some calculations about how much salt to transport in. I have asked you to come here today to let you know in advance, so that you don’t end up having no place to sell the salt you transport in, which would be bad.”

Xu Lixin and others frowned. From what Cai Fenghui said, it seemed that this so-called rock salt was going to dominate the entire market.

If this is the case, their financial resources will be greatly affected!
After all, they could make some money by transporting the dissolved salt in at a low price, and then make a lot more money by transporting the blue and white salt away. It was a good business that made money both ways.

But now Cai Fenghui wants to spread the rock salt throughout the entire northwest, which will directly block the sales of the salt, which will directly cut off at least 40% of their income. The remaining 60% of their income will also be greatly affected because of the stable supply of rock salt, which will lead to a drop in price.

It can be said that this matter is contrary to their interests.

Seeing that no one else was talking, Xu Lixin considered for a moment and said, "Manager Cai, what price do you plan to sell this rock salt for?"

Cai Feng replied: "We will sell it at the same price as the Qingbai salt."

As soon as these words were spoken, Xu Lixin and others' faces changed drastically.

What does it mean?
This is not only to completely squeeze out the Jie salt from the northwest, but also to occupy the market of Qingbai salt.

They originally thought that if the price of rock salt was higher, they could at least secretly bring in some dissolved salt to sell at a lower price. However, if the price of rock salt was low enough, then there would be no market for dissolved salt at all.

Not only that, the price of rock salt is too low, so how can they sell it at a high price in the mainland?
As a result, their profits will drop by at least 50%!

The low-key Old Du said, "Manager Cai, you asked us to come here today, but you already have an arrangement. Can you tell us about it?"

Cai Fenghui nodded and said, "That's right. From now on, we will take all the rock salt in the Qingbai salt market in the northwest, including the Jie salt.

But we all do business, so we can let you handle the Qingbai salt market in the mainland. The price will be based on the price you originally paid for Qingbai salt. You can sell it at whatever price you are willing to pay.”

As soon as these words were spoken, Xu Lixin, Lao Du and others were so angry that their noses were crooked.

Cai Fenghui was really arrogant. He asked for the entire Northwest market and only left them a market in the mainland. If this were to happen, not only would 50% of the profits be lost, it would be a direct blow to their necks!
If they allow the sale of all their rock salt in the northwest, can they sell it at a high price?
It definitely won’t sell.

If the price is low, naturally other people will come here to purchase goods, and then transport them to the mainland. Once the quantity goes up, the price will definitely drop rapidly. Then what's the point of doing this business?
Lao Du took a deep breath and said, "Manager Cai, Mr. Su Jinglüe is only the Jinglüe of Fuyan Road. He wants to be in charge of the entire northwest. Isn't that stretching his hand too far?"

Cai Feng smiled and said, "You are right. Of course, we have no right to interfere. I just said that. Anyway, the price of our rock salt will be based on the current price of salt solution. It depends on what the people choose, right?"

Xu Lixin and his colleagues' faces were as gloomy as the bottom of a pot. This meant a price war was about to begin.

If it is true as Cai Fenghui said, that rock salt, which is of similar quality to blue and white salt, is sold at the same price as Jie salt, then Jie salt will not have to be sold. If blue and white salt wants to survive, it can only compete with rock salt for the market at a low price. In this way, as Cai Fenghui said, the northwest market will all be theirs!
Cai Fenghui saw their expressions and said slowly, "In fact, we invited you all here today because we don't want to do anything extreme. We still hope to have a good discussion.

The quality of rock salt is indeed very good, at least much better than the salt from the mainland. If you transport the rock salt to the mainland, you will actually gain a lot.

We try our best to control the flow of rock salt to the inland areas so that you can ensure sufficient profits.

As for the northwest, we can also give you some distribution rights. Although you won’t earn as much as before, you can still earn money. What do you think? "

At this time, Lao Ding suddenly said: "What Manager Cai said is right. We can indeed cooperate."

As soon as these words were spoken, Xu Lixin and others all looked at Lao Ding.

Old Ding laughed and said, "Manager Cai, let's put it this way. From now on, we will take care of all your rock salt production. You just need to produce and collect the money. As for how to sell it, leave it all to us. What do you think?"

Xu Lixin and others' eyes suddenly lit up.

Cai Fenghui frowned when he heard this and asked, "What are you going to do?"

Old Ding smiled and said, "Don't worry about this, Manager Cai. You will definitely make money anyway, and we can make money too. This way we can have the best of both worlds, right?"

Everyone laughed. Cai Feng thought for a while and shook his head slowly, "It sounds good, but it won't work."

The smiles of Xu Lixin and others froze immediately.

Old Ding looked directly at Cai Fenghui and said, "You are good, I am good, and everyone is good. Why can't we do that? We have made a big concession. Don't go too far. If you really make a scene, even Mr. Su Jinglie may not be able to handle it. We have many people behind us who need to eat!"

Lao Ding emphasized the word "many people".

Cai Fenghui understood what Lao Ding meant. The so-called many people naturally did not refer to the shopkeeper and his clerks, but these people all had official backgrounds of varying degrees. This was why Cai Fenghui did not simply throw them away, but gathered them together to discuss the matter.

Cai Fenghui took a deep breath and said, "My scholar won't allow it."

Cai Fenghui did not wait for them to speak and went on to say, "My scholar said that if you were allowed to buy all the rock salt, you would probably do it like this.

Directly mix sand and mud into the rock salt and sell it as dissolved salt. Not only will you save on shipping costs, but you will also make more money.

And the rest of the salt will be sold at a high price. In this way, not only will you not suffer any loss, but you can also make a lot of money. "

Xu Lixin said: "How we sell this is our business. You earn your money, so why do you care how we sell it?"

Cai Fenghui shook his head and said, "My scholar said that the people in the northwest have suffered too much. They have helped the Song Dynasty resist the Xixia people for 120 years. All industries in the northwest have been declining for many years. They have lived too hard and should not be exploited like this anymore. They deserve to eat good salt that is clean, not bitter, and has no sand."

As soon as Cai Feng replied this, Xu Lixin and others were so angry that they laughed.

Lao Du sneered and said, "Since you scholars are so noble, you shouldn't come to compete with us common people for profit. If you want to do business, you should be humble and work for the country and the people!"

Xu Lixin and others felt that what Lao Du said was very satisfying, and they all started to sneer.

Cai Fenghui said without changing his expression: "I have said everything I need to say. You can think about it first. If you have made up your mind, you can come find me."

Xu Lixin hurriedly asked: "Can we take the person away?"

Cai Fenghui smiled and nodded, "Of course, everyone, please take care."

Lao Ding and the others all snorted coldly and then left.

Xu Lixin went to get his own team of shop assistants and was about to leave, but was stopped by Lao Du, who asked, "Would you like to have a drink together?"

Xu Lixin looked at Lao Du, and Lao Du smiled and said, "Lao Ding and the others will also come, let's discuss what to do about this matter together."

Xu Lixin nodded and said, "Okay."

Later in Lao Du's guest room, Xu Lixin, Lao Ding, Lao Du, Lao Wang and others were all present.

Lao Du said: “Although this is an inn, it is my room after all, so I am the landlord today, so let me talk first.

Cai Fenghui was going to leave the entire Northwest with just one word, just thinking of leaving some soup for us. He was so greedy that we originally wanted to give in. He earned his money and we earned ours, but he was still being upright and honest. It was obvious that he wanted to force us to death!
Everyone, can you still bear it? I can't bear it anyway!"

"That's right! We can't tolerate it!" Old Ding said angrily.

Old Wang nodded and said, "This is intolerable. We can't just keep swallowing our anger like this!"

Xu Lixin looked at Lao Du and said, "This Su Yun is not only the governor of Fuyan Road, but also a Hanlin scholar. The key is that his father-in-law is Zhang Dun, the vice chancellor, who has tremendous power. How can we fight him?"

As soon as these words were spoken, everyone fell silent.

Of course they have people behind them, but when they have to face the prime minister and the Hanlin scholars, the power they rely on seems not enough.

However, they were somewhat reluctant to give up so many huge benefits at once.

After a moment of silence, Xu Lixin said, "He wants to start a price war, so let's fight him!

There is no advantage in using dissolved salt anymore, so we might as well not transport dissolved salt in. We will just use clear and white salt to engage in a price war with them!
We purchase in large quantities from the Xixia people and try to keep the price to the lowest possible, so that we have a cost advantage. And we have the salt shop channel, so they can't sell more than us.

If his sales fail to meet expectations, Su Yun will certainly hold Cai Fenghui accountable, and that will be our chance!

When we defeat him, we will take over the rock salt and continue to operate in the same way as before!"

(End of this chapter)