This man knows how to hype

Chapter 639 Pre-sale starts

#《Journey to the West: The Sequel》Cologne Games Show#
#《Journey to the West: The Sequel》Playable Session#
There are hot search terms about "Journey to the West: The Sequel", which unsurprisingly appeared on the hot search lists of major platforms.

Both the live broadcast clips of [A Mouth of Cat Teeth] and the CCTV reports attracted a lot of attention from netizens.

Not only that, there were a large number of Chinese tourists at the Cologne Game Show, and the videos they shot also received very high views after being posted online.

I'm angry.

After the last release of the actual game demo, Journey to the West: The Sequel has once again become popular. Moreover, in China, thanks to reports by CCTV and reprints by other official media, its topic coverage is far greater than ever before.

Overseas, thanks to the related topics about DI, more and more foreigners know about the game "Journey to the West: The Sequel".

Faced with such a situation, Zhang Jianbai, who had previously gathered together to make sarcastic remarks and wished that the trial session of "Journey to the West: The Sequel" could last for 200 meters, was completely dumbfounded.

"We really had to wait in a 200-meter-long queue?" Zhang Jianbai looked as if he had eaten a fly when he spoke.

What's even more unfortunate is that the secretary next to him added, "It's more than 200 meters. If you go around and around, it must be 300 meters, right?"

This sentence made Zhang Jianbai break down his defense. He raised his eyebrows and angrily shouted: "You act so smart. Do you need to remind me whether it is 200 meters or 300 meters?"

On the other hand, the anger level of the people on DI's side was much higher than Zhang Jianbai's.

Seeing that Xu Xiyu once again used the method of "bumping into DI" to hype up the popularity of his projects, the man with green hair and nose ring was furious and wanted to eat Xu Xiyu alive to relieve his hatred!

In this hatred, the green-haired man with a nose ring felt that there was only one thing he could do...

"You mean, they are likely to advance the work of 'resisting Weigu's hyaluronic acid and superoxide dismutase' in the near future?"

"Yes, I have reminded it many times anyway. As far as I know, they have already contacted the people from the International Beauty Industry Mutual Aid Association.

The members of this mutual aid association come from the diversified persuasion departments of major international cosmetics and skincare brands, and belong to the same system as DI. "Nancy's voice came from the phone.

The person who answered the phone was naturally Xu Xiyu.

At this moment, he was sitting in a car on the streets of Shanghai, and his destination was the Shanghai trial event for "Journey to the West: The Sequel".

Nancy also knew that he was very busy and it was not convenient for a long chat, so she kept it short and added: "Anyway, there may be relevant actions soon.

I must remind you again, if the [International Cosmetics Industry Equality and Mutual Aid Association] really publicly boycotts your raw materials, then there is a 9% chance that you will really lose most of your overseas markets..."

"I understand." Hearing this, Xu Xiyu stretched out his hand and pinched his brow. "But if a brand wants to grow, it needs stories. If you want to create a good story, you have to pay some price and make some losses."

"I'm glad you understand." Nancy laughed and didn't say anything more. She personally believed in Xu Xiyu's ability.

"Thank you for your hard work."

"I don't need a verbal thank you. If nothing unexpected happens, I will go to China for a Christmas vacation this year. I need some time alone with my partner. Do you understand me?"

"I don't understand. Maybe you need to come over and explain it to me in person."

"Hahahaha." Nancy was very happy with this. As she was laughing, she thought of something else and quickly added, "Oh, by the way, there's one more thing."

"what?"

“The popularity of Journey to the West: The Sequel is already very high. I remember you told me that the game is actually already finished, and only some minor details need to be modified and optimized, right?

Therefore, if there is no problem with the sales channel, I suggest you start pre-sales in advance, and don't delay it until October or November. This will only waste unnecessary publicity expenses for you.

It is now mid-August, and university will start in half a month. It is the time to replace computer equipment. There is a saying that goes, if you have a hammer, you want to smash things.

Similarly, when you get a new computer, you will want to install games on it. This is a good time to release it, so don’t delay any longer.”

Hearing this, Xu Xiyu fell silent.

The reason why it was set around October or November was because neither myself nor the team at Ping Chongcai could confirm the publicity effect of "Journey to the West: The Sequel" and we always wanted to promote it more.

But now, some things are far beyond expectations, so Nancy's words make sense.

Thinking of this, Xu Xiyu smiled and said, "You make sense. I will discuss it with the team."

"I'm just making a suggestion. You should consider the details yourself. Then you go ahead and get busy." After Nancy finished speaking, she hung up the phone directly. She didn't follow the custom in China of pulling the phone back and forth a few times before hanging up.

As soon as the two hung up the phone, Shan Xinbao, who was sitting next to Xu Xiyu, asked curiously, "Boss, was Nancy's plan...successful?"

"It should be considered a success. Next, it depends on the strength of the International Beauty Industry Equality and Mutual Aid Association." Xu Xiyu nodded.

Previously, when Xu Xiyu was chatting with Hu Ningwei, he told her that he would create an opportunity for the "Wei Gu" brand to enter the public eye.

And this opportunity is "being boycotted".

In recent years, the West's "boycott" of Chinese brands is like an advertisement, and whatever sanctions are imposed is popular.

The market share of hyaluronic acid and superoxide dismutase raw materials of Yurun Biotechnology, which was acquired by "Weigu", is actually not that large in the international market.

Of course, this “not much” is only compared to the entire industry. Yurun’s annual overseas revenue is actually quite considerable, and its annual sales are also in the billions.

Don't underestimate this number of billions. For the manufacturing industry, this sales volume is not small.

Therefore, if Yurun really loses this market, it will be painful for it. However, Yurun is now a wholly-owned subsidiary of Weigu, with the group as its backing, so it will be painful, but it will not be a serious loss.

Thinking of this, Xu Xiyu continued: "Nancy's family is a retail giant, and she herself has quite a lot of connections and resources in the retail industry.

In the future, we will cooperate with Nancy to build Weigu's overseas sales channels. Xinbao, you have time to visit Weiwei more often. From now on, you have to help her find someone she can trust.

We need to have more trustworthy teams overseas. I am worried about leaving it to Nancy alone. It’s not that I don’t trust her, but the people around her. After all, Nancy’s main focus in the future will be on…”

"I understand." Shan Xinbao nodded when he heard that.

This topic ends here.

The driver also reminded him at the right time: "Boss, we are almost at the trial site."

ten minutes later……

Xu Xiyu and Shan Xinbao got out of the car and went through the internal passage to the employee lounge for the trial session.

Without letting them entertain him, Xu Xiyu walked from the employee passage to the venue while asking, "Is there any problem?"

"No, everything is in good order, thanks to the help of the publicity and promotion department of Little Moss. They are more experienced in organizing activities, but we are responsible for the debugging and maintenance of the equipment."

"That's good." When Xu Xiyu heard this, he laughed from the bottom of his heart. It seemed that the people in the company had been trained.

Moreover, the efficiency of each company is very high, so there is no need for unpleasant disputes due to competition for resources. Therefore, the departments of each company can calmly play to their strengths and cooperate in a friendly manner.

In the past one or two years, I have always had a feeling that things are going more smoothly, and every project I do is done quickly and well.

The only problem at the moment is that when it comes to launching new projects, everyone still has path dependence on me, expecting me to give orders and they will execute them.

This has to be changed, and we have to start now. If we delay it for a few more years, it will be too late to turn around.

This is a common problem for companies that grow too fast and have bosses that are too capable. It's not just Xu Xiyu's company that is like this; all similar companies are like this.

Thinking of this, Xu Xiyu advised: "In the next few days, we must carefully and carefully collect all the players' trial feedback, both good and bad feedback.

These are important references for our future work deployment. As the organizer of the trial session, you have a heavy workload. "

"I understand, don't worry."

"Which batch is this?" Xu Xiyu stood in a sheltered place and leaned his head to look at the trial play area. He saw that behind the multiple rows of computers in the trial play area, players wearing headphones were concentrating on playing the game.

"The third batch." The staff member replied quickly.

Then he pointed to the area next to him and said, "We will invite everyone who has finished the trial to fill out feedback there, and we will also ask some questions based on their feedback."

"How much have you collected? Show it to me." Xu Xiyu did not rashly run over to ask in person, because he knew it would be useless to ask.

After all, on Earth, even a super-spotter, after seeing himself in real life, would most likely call him "Egg Boss" or even ask for a photo.

People are so contradictory. They can be negative online, but they are still very real offline.

Just like that, after Xu Xiyu quietly took a look at the scene, he returned to the employee lounge and started reading the feedback report.

Three days passed in a row.

"Journey to the West: The Sequel" won the "Best Visual Elements" award at the Cologne Games Show;

"Valerian and the City of a Thousand Planets" won an inexplicable "Best Diversity Inclusion Award", and no one knows where this award came from.

As for Xu Xiyu, he went to Wuhan and Guangzhou for a tour, and then returned to Beijing. The first thing he did when he returned to Beijing was to call a meeting with the top management of Pingxing Zhongcai and the strategic department of Ivy.

It is worth mentioning that the strategy department of Ivy is not a separate department, but is composed of talents from various companies.

The purpose of establishing this department is to provide a "think tank" for the company's development.

Now, except for those who could not come for work reasons, all the other members of the think tank and the top executives of Pingzhongcai gathered in the Ivy Conference Room.

And just like that, another two days passed.

The time came on September 8th.

[The final trailer of "Journey to the West: The Sequel"] was released on the Internet, along with the release information.

The specific sales arrangements are simple.

Pre-sale will start on August 8, and special props will be given for purchase during the pre-sale period; the price in the Chinese region is divided into two levels: 22 for the regular version and 268 for the deluxe version;
In addition, there is also a physical collector's version of 1688, which contains some limited edition peripherals.

As for the official launch date, it is set for September 9rd.

That’s right, after everyone discussed it, they all agreed that the product could be put on sale.

Xu Xiyu did not stick to the promotional logic of "Black Myth: Wukong" on Earth. Things should be done according to local conditions. The "promotion period" of Black Monkey that lasted for several years was partly a helpless move.

Xu Xiyu didn't feel so helpless. At this time, the popularity of "Journey to the West: The Sequel" was high, the timing was right, and the environment was very friendly to him, so...

Just do it and it’s over!
(End of this chapter)