This man knows how to hype

Chapter 557 No one expected

In the courtyard.

After hearing Shan Xinbao say on the phone, "Report that the skull scenes in Coco affect children's physical and mental health, and say that the movie promotes feudal superstition."

Whether it's Xu Xiyu or Du Zhiping, their expressions all became the cell phones of the elderly people on the subway.JPG
Parent report?

Funny, right?

You think you can conquer the world with one trick? What era is this now? Why are you still using this trick?
Thinking of this, Xu Xiyu asked, "What is the public opinion on the Internet?"

"There isn't much public opinion on the Internet right now. Binary Phantom has directly received a notice from the relevant department." Shan Xinbao explained.

"And then, you ask us to make corrections?"

"Not really. I'm just notifying you of this incident. But if you report it, there has to be a response..." Shan Xinbao stopped talking here.

Some things don't need to be explained so clearly.

This is why “parent reporting” always works.

Instead of trying to argue with a group of unreasonable so-called "parents", it is better to hint to the person being reported to "show some appreciation" and deal with these "parents".

After all, dealing with a company that "wears shoes" and is under your jurisdiction is much less troublesome than dealing with a group of "barefoot" and unsupervised "parents".

All we can say is that certain lazy behaviors have formed a path dependence in doing things.

Of course, everything depends on the impact.

If the impact is not significant, Binary Phantom can completely ignore it; but if the impact is significant, Binary Phantom must come forward to respond and provide a solution.

Thinking of this, Xu Xiyu said to the phone: "Okay, I got it, I'll be back right away."

After he finished speaking, he hung up the phone, and Du Zhiping beside him immediately comforted him: "Don't worry too much, this kind of thing will not have much impact on "Coco".

Think about it, if even someone like Guang who hates you can cry, how much more so ordinary audiences? People who like this movie will speak up for the movie and refute those so-called "parents."

"I'm not worried about that. What I'm worried about is..." Xu Xiyu paused here.

"Are you worried that someone will do the same thing again, slandering you for directing and acting in the 'cyberbullying incident' and then saying that the 'parents' report' was also a way of promoting your own film?"

After saying this, Xu Xiyu looked at Du Zhiping in surprise, blinked twice, gave him a thumbs up and said, "Great, you can even guess this?"

"They only use these few moves over and over again. You've learned them all by watching them." Du Zhiping's tone was calm, without any sense of complacency.

Obviously, she really thought that being able to think of these things was not something to boast about.

"With just these few moves, some people still haven't figured out how to play them after all these years." Xu Xiyu said as he got up from the ground, and habitually brushed off the non-existent dust on his butt.

Du Zhiping stood up from the ground and brushed the dust off Xu Xiyu's back. As he brushed, he asked, "So what are you going to do?"

"Let's see how the situation goes. I feel like this matter isn't that simple. It's meaningless to just rely on a 'parent report'. Let's see what to do next." Xu Xiyu said as he stretched and walked out.

The two of them came to the courtyard in Du Zhiping's car, so they could only leave in her car.

As soon as he got in the car, Xu Xiyu felt that the way assistant Du Zhiping looked at him was a little strange, but he couldn't tell what was strange.

However, he didn't think much about it, and he didn't say anything more to Du Zhiping in the car.

About an hour passed like this. Du Zhiping first sent Xu Xiyu to Binary Voiding's office and then left.

After arriving at the binary phantom, Xu Xiyu did not make too many adjustments and directly called the main personnel to start a meeting.

On the other hand, Jixiang Society, which planned the "parent reporting" incident, was also holding a meeting.

The focus of their meeting was not to discuss how to deal a bigger blow to Xu Xiyu, nor anything else, but two words - saving money.

At this time, Guo Jinwei, who was sitting in the main seat, looked at his disciples and said with a serious expression: "I still say the same thing, we have to control the budget.

The plans you proposed are too expensive. You always hire internet trolls and marketing accounts to influence the trend. No matter how big your business is, it can't withstand such a toss.

Now, we have organized parents to report "Coco", and after it is exposed, it will definitely be discussed all over the Internet.

In other words, by then, all netizens will be scolding those parents, and no one will pay attention to us. Wasn't our original purpose to escape from this public opinion?

The goal is about to be achieved, and I mean no unnecessary complications and no extra money spent."

"Master, you're wrong. Our goal is to make Coco collapse. It would be best if we could just take it off the screen for rectification. As long as it doesn't get a high box office and doesn't stand in stark contrast to the performance of our Superpower Family, then in a month or two, we can use the Spring and Autumn style to describe the entire incident, throw in a few jokes, and make some funny stuff. Then, maybe we can create a false impression that we didn't lose.

Only in this way can we ensure that we still have a future in the film and television industry, and not ruin the development of the film and television industry due to the failure of "Super Family".

Now you are asking the audience to scold those parents, isn't that the equivalent of trying to increase the popularity of Coco?"

"It doesn't matter whether it attracts attention or not. We've already lost money on 'Super Family' and there's no chance of getting any dividends. We have to spend money to deal with Xu Xiyu. It's not worth it." Guo Jinwei continued to shake his head.

"Master..." The disciple wanted to fight for it again.

"Okay, I've made up my mind, let's just leave it at that." Guo Jinwei waved his hand to interrupt.

As for some things, after he calmed down, he realized that it didn't matter even if he was known as a "bad movie actor".

Thanks to the accumulation over the years, the impact on my own announcements and performances is actually limited.

As for whether the apprentices can develop in the film and television industry in the future, that is not important.

Even, it might be a good thing that the disciples cannot develop in the film and television industry. In this way, wouldn't they have to rely on Jixiangshe and their master for their livelihood?
In this way, wouldn't I have greater control over them?
The most important thing is that we can’t spend any more money. This money is wasted and said to be public relations expenses. What PR or no PR? Even Guan Gong couldn’t spend so much money on a war!
It breaks my heart to see this.

To be honest, all the disciples present here can guess what Guo Jinwei is thinking. They have been master and disciple for more than ten or twenty years, so they know each other.

It is precisely because I know too much that various emotions of dissatisfaction begin to rise quietly.

Soon, after the meeting, everyone in Jixiang Society who should have heard about Guo Jinwei's ideas heard about it.

Various small groups and circles within the society began to gather in groups of two or three to chat. Among them, Yang Jihua and Cao Xiangyun, the two people who were most dissatisfied with Guo Jinwei, had the largest number of people gathered around them.

And just like that, another day passed.

Cao Xiangyun and Yang Jihua secretly went to Huahai Film and found the highest-level executive on duty at Huahai, Vice Chairman Qi Xiangyang.

As for Zhang Jianbai, he has gone back to film his "Destiny", and the project is now given the highest level of attention.

Because, in everyone's opinion, this movie with a Hollywood superstar male lead and a script that has been polished for many years is the only possibility to win over Xu Xiyu in terms of work.

Two more days passed.

That is, on the fourth night of the preview of "Coco", when the audience gave rave reviews and the preview box office continued to rise, a piece of news appeared on the Internet and quickly attracted the attention of the public.

The news was an interview video in which a parent with a blurred face complained to the reporter: "I thought it was a cartoon, so I brought my child to watch it.

I didn't expect that there were all scary skeletons in the book, and the topics were all about death. It was so scary that my child was scared and cried, and he had nightmares for several days after returning home.

I just want to ask, do film and television companies have nothing good to shoot now? Why do they want to make this kind of movie, and use the form of animation? Isn't this deliberately harming the mental health of children?
And the relevant departments, don’t you review it? How can such a movie be shown openly? "

Wow, as soon as this interview video came out, the comment section below the video exploded instantly.

Seeing the huge amount of interaction on this news, other media followed suit and reprinted it. Some media simply reprinted it, while others even added the words "secondary creation" to distinguish it.

My own dubbing said "Some parents are worried about the content of Coco, believing that it promotes the beauty of the world of the dead, which may cause children to imitate the protagonist and enter the world of the dead and do dangerous things..."

There is also a saying that "relevant psychological experts said that the story of "Coco" will have an impact on the mental health of teenagers to a certain extent..."

"Some experts said that the film is essentially promoting feudal superstition and should be banned..."

Anyway, "parents" and "experts" are all on the scene. Whether these "parents" and "experts" really exist or not, only the media themselves know.

Less than two hours passed like this.

The entry #“Coco” was reported by parents# quickly became the number one hot search.

Faced with this situation, Xu Xiyu was amused and said to Shan Xinbao: "This news came out much later than I expected. Logically speaking, shouldn't they have been doing this on the first or second day?
It's been four days now, and the number of people who have watched Coco has doubled or tripled. Isn't it making things more difficult for yourself to do this now?"

"Who knows what they are thinking?" Shan Xinbao shook his head and said worriedly, "Then what will happen next? Are we going to direct and act in the film ourselves?"

"I guess so. Just wait." Xu Xiyu nodded.

They waited and waited, and until the next morning, a piece of news came out that no one had expected.

[Guo Jinwei's favorite student and Jixiangshe famous actor Cao Xiangyun said: The parents' report was planned by Guo Jinwei, including the "secretly filmed video" that was previously exposed, which was also filmed by Guo Jinwei]

(End of this chapter)