This man knows how to hype

Chapter 546 "Superpower Family" is so good!
5 month 9 day.

The weather is getting hotter.

The topic of "Super Family" on the Internet is becoming more and more popular due to the unremitting promotion of Huahai and Jixiangshe.

Today, there is even a small peak because "Super Family" has started preview screenings.

After all, there are only a few people in this world who make their living by the "fan circle model".

It is still difficult for most people to take a clear stance on the choice of entertainment works, as long as the work does not involve any creative person who breaks the bottom line of the public.

Then there is actually only one criterion for the audience to "choose or not", and that is "quality".

Objectively speaking, Xu Xiyu has a lot of fans, but in terms of the number of domestic audiences, Guo Jinwei surpasses Xu Xiyu, because his audience covers all age groups, and decades of accumulation is no joke.

Even a considerable number of Xu Xiyu's fans are also Guo Jinwei's audience.

Therefore, although the previous incident of "Wangxian 2" caused many people to have some negative views on Xu Xiyu's works while he remains in Huahai, there are still many viewers who are looking forward to "Superpower Family".

Under such circumstances, the news that "Super Family" started preview screenings naturally gained considerable popularity.

Xu Xiyu also immediately arranged for someone to get tickets. He wanted to see what this movie, which had stung his eyes and left him with unforgettable memories on Earth, was like on Blue Planet.

As a result, in the new office of Ivy Studio, Xu Xiyu, who had been waiting for an entire afternoon, heard Shan Xinbao tell him...

"Can't get a ticket?"

"Yes, the tickets for the first round of previews are only open to Jixiangshe's die-hard fans and invited celebrity friends. Even those well-known film viewing groups and film review self-media were not invited." Shan Xinbao explained.

"What about the second round?"

"The second round of tickets haven't been released yet. I'll look for scalpers then." Shan Xinbao said helplessly. This was the first time that they both wanted to watch the preview but couldn't get tickets.

In the past, if Xu Xiyu wanted to watch a preview, he would just ask Shan Xinbao to call the other party's main creators, and the other party would be eager for Xu Xiyu to come.

But now...

Thinking of this, Xu Xiyu felt a little helpless. He stood up and paced back and forth in this office decorated in light green.

Then he took out his phone and called Li Shangling. After the call was connected, Li Shangling's sweet voice came: "Hello~~"

"Can I get a ticket for the preview of "Super Family"? " Xu Xiyu went straight to the point without any pleasantries.

But this question made Li Shangling silent. After a long time, she said with apology and shame: "I can't get it."

As small shareholders, the two sisters could not get anything in Huahai except the right to dividends. Both Zhang Jianbai and Li Yiguang were deliberately excluding her.

To this day, they don’t even know what the finished film of “The Super Family” will look like.

All I can say is that the "Empress" who has lost her power is no better than a "palace maid". Reality is sometimes more magical than palace fighting dramas.

Not to mention small shareholders, many major shareholders have been kept in the dark by the management and have no idea what is going on. There are many companies that have gone bankrupt as a result.

Fortunately, they only lost power internally, while their careers outside are relatively stable. They are developing their own studios. With the protection of being shareholders of Huahai, ordinary flies dare not harass them. Everything is fine.

After hearing her answer, Xu Xiyu was silent for a long time and was about to say a few words of comfort.

But Li Shangling spoke first: "Don't feel wronged by us. Those shares are worth a lot of money. My sister and I got a great deal."

These shares were given to them by Hu Ningtian on behalf of Xu Xiyu. They didn't spend any money at the time, so it's not unreasonable to say that they got a bargain.

When Xu Xiyu heard this, he chuckled and said, "Don't worry, sooner or later, you will have a stable seat in Huahai."

"Huh?" Li Shangling was startled when she heard that.

Then she covered her mouth and giggled, "Don't set any goals for yourself. We don't need them. Don't put so much pressure on yourself. It's good like this now. I'm quite satisfied."

"Okay, then go ahead and get busy. We can talk in person when we have time."

"Hmm~~" Li Shangling responded obediently.

Then, as if he had thought of something, he added, “By the way, although I haven’t watched “Super Family”, I heard some inside rumors that it’s not very good.

Many people even worry about the promotional strategy for the preview, thinking that the film should just be promoted and then released directly, and prolonging the preview period may have the opposite effect. "

Said it before.

Preview screening is a means of publicity.

There are probably three purposes for doing this.

First, it will quickly spread the word of mouth of the film. A good film is not afraid of the audience watching it in advance, if the film company is very confident in the film and has a strong ability to predict the audience's viewing preferences.

Previews are definitely the best way to promote your film. Second, give the cinema chain confidence. You have to know that the purpose of opening a cinema is to make money. If your film previews have a good response, it looks like it will make money, so it will definitely be considered when scheduling the film.

Third, it is to increase the popularity of the movie. Popularity and reputation are two different things, so they are listed separately here.

In short, quite a number of movies have achieved high box office results because they were successful in terms of popularity, reputation and confidence of theaters during the preview stage.

However, anyone who knows about this industry knows that previews also have risks.

Yes, good films are not afraid of audiences watching them in advance, but if bad films are shown to the audience in advance, it is considered as actively showing weakness. There are many movies on the earth that have failed because of the collapse of word-of-mouth in advance.

Therefore, preview screenings are actually a marketing method that requires caution.

But the most common thing in this world is being "careless" in places where everyone knows they should be cautious.

There are many reasons for this "carelessness", some are due to overconfidence, some are due to the interests behind them and pretending to be stupid and going ahead with it, and some are due to misjudgment.

Coincidentally, "The Incredibles" embodies all the qualities of "carelessness".

Jixiangshe and others were too confident about the quality of "The Incredibles"; the main creators of "The Incredibles", represented by the director, were playing dumb;
The thoughts of Huahai’s top management are much more interesting.

Thanks to Xu Xiyu, Du Zhiping was dragged into the drama of "internal power seizure in Huahai".

This has led to the current division within Huahai into two factions: the major shareholder faction headed by Li Yiguang and the senior management faction headed by Zhang Jianbai.

As mentioned before, the teams of "Wangxian 2" and "Shanghai Fortress" are from Zhang Jianbai's side, while the main creative team of "Superpower Family" is from Li Yiguang's side.

Therefore, Zhang Jianbo, Mao Gaojun, Qi Xiangyang and other senior executives are actually playing dumb. Since there have been too many bad movies in recent years, they may not be able to judge whether "Super Family" is bad or not.

But it doesn’t matter whether it’s bad or not. As of now, the movie has made money, which is good for everyone.

But if "Superpower Family" collapses, he can take the opportunity to attack Li Yiguang and avenge the previous "Wangxian 2".

Therefore, Zhang Jianbai and others are sparing no effort to express their support for this film at this time.

In this way, if they make money, they will have the credit; if they don't, not only will Li Yi-guang not be able to find fault with them, but their misbehavior in "Wangxian 2" will also be made even more stupid by the "selflessness" of Zhang Jian-bai and others.

All we can say is that behind all unreasonable behaviors in this world, there are unknown considerations, although this "consideration" is sometimes just a "face issue."

Thinking of this, Xu Xiyu said to Li Shangling on the other end of the phone: "Okay, I get it. You go ahead and get busy. Remember to take good care of yourself on the set and don't get too tired."

"Yeah~~You too, don't be too tired~~Mua~~Hang up~~" Li Shangling said and kissed the phone.

After hanging up the phone, Xu Xiyu looked at the black phone screen in silence.

Damn it, I never expected that I wouldn’t be able to be the first to know how the filming of “Super Family” was going?
He didn't know, but the audience who were attending the preview on the other side knew.

As I just said, the first round of previews of "Superpower Family" is only open to the die-hard fans of Jixiangshe. The purpose of doing so is naturally to ensure that the reputation of the first round of previews can be controlled.

It’s no wonder that this strategy has indeed achieved good results.

The time came the next day.

The first round of previews for "Super Family" has ended. During this period, promotional materials such as interactive short videos and audience reactions were released, along with a cascade of praise.

[It's good, so good, with both funny and tearful moments. The performances of Mr. Guo and the other leading actors can be said to be perfect. Really, I didn't expect it to be so good.]

[I laughed from the beginning to the end. It's amazing. When does Teacher Guo stand there? He is full of drama. When will it be released? I want to watch it again!!]

[Domestic comedy films have always had a problem, that is, they like to force sensationalism, but I didn’t see this in "Super Family".

It is worth mentioning that when watching the movie, I could feel that the screenwriter's intention was to be deliberately sensational.

However, thanks to the natural performances of several leading actors including Mr. Guo, this kind of sentimental embarrassment is almost non-existent.

I now feel more and more that what Mr. Guo said on the stage before makes sense. With the same script, he can perform an effect that others cannot.

[It was mainly because Mr. Guo and several actors from Jixiangshe had a father-son relationship, so playing a family didn’t seem like acting, and several actresses also acted well.]

[Highly recommended! This year's best domestic comedy movie, already booked in advance]

[This year? I think this is the best comedy movie so far, beating the previously highly praised "The Richest Man in Xihong City" and "The Annual Meeting Cannot Stop"]

Praise and boasting appeared on the Internet one after another.

The self-media outlets that wanted to take advantage of the popularity saw these comments and naturally followed suit and forwarded them, and the publicity team also sent out the press releases they had purchased in advance.

For a time, the reputation of "Super Family" seemed to have exploded.

(End of this chapter)